David Rogers on The Digital Transformation Playbook

BRITE founder, author, and Columbia faculty member David Rogers talks at BRITE '16 about how businesses need to transform by understanding that now: 1) customers are part of a network, 2) competition comes from platforms more than products, 3) data is a strategic asset, 4) innovation is driven by small experiments and scaling, 5) value is dynamic and adaptable. Get further insights and tools to make this transformation by reading his new book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age."
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
briteconference...
globalbrands.org

[@LarryP248]

I'm enlightened by this content. A book with corresponding themes catalyzed a major shift in my worldview. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[@vikramkaushik]

Basic yet powerful message delivered on digital transformation

[@danialshirazi8166]

Hey everyone, I am a student of Master of International Management here, I have a course in Marketing and my professor which is a researcher asked: "what are the 3 characteristics of a platform according to David Rogers". can anyone help me on the answer? i cannot find anything online

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I love the closing statement - Disruption is not inevitable if you can think differently and learn to challenge your assumptions you can transform your business (as example is given the case of encyclopedia Britannica).

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I love the fact that we have to upgrade our strategical thinking!

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[@danialshirazi8166]

Hey everyone, I am a student of Master of International Management here, I have a course in Marketing and my professor which is a researcher asked: "what are the 3 characteristics of a platform according to David Rogers". can anyone help me on the answer? i cannot find anything online!

[@C8102E]

A platform is a business that creates value by facilitating direct interactions between two or more distinct types of customers.
Three key points from Hagiu and Wright:
Distinct types of customers
Direct interaction
Facilitating
Rogers, D.L. (2016, p.56). The Digital Transformation Playbook: rethink your business for the digital age. New York: Columbia University Press.‌

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It`s very interesting how the world is moving now. Opportunities are everywere thanks to digital technology.

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Blockbuster planned to close their operation in 2002 so that the advent of the digital, but the message is so interesting. I just brought the book The Digital Transformation...

[@danialshirazi8166]

Hey everyone, I am a student of Master of International Management here, I have a course in Marketing and my professor which is a researcher asked: "what are the 3 characteristics of a platform according to David Rogers". can anyone help me on the answer? i cannot find anything online

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