14:00 Key - getting your lizard brain to shut up long enough to overcome resistance. 15:15 The hardest part is getting started. 15:55 Make a rule - if you start something, then you finish it. This implies that you have to be extremely selective about what to start. Have all possible arguments with the lizard brain in the beginning. But once you start, no arguments at all. Only doing. My Learning from 15:55 You do the thinking in between iterations(after they are over), not during them. Execute ruthlessly after starting. Iteration->Reflect->Iteration->Reflect->Iteration->Reflect Set up OKR system to measure progress
I can't thank enough .. The internet has given so much value in everybody's life.. waking up and watching seth godin's video is life changing .. Thank you so much #Seth #Godin for the wonderful message..!!
HerHealthySelf he's a self serving ape. check out wim hof. there's a difference between persuasion and conviction. persuasion involvez tricks, like throwing a water balloon in the audience. conviction is backing up what you say with physical proof.
This is one of the best motivational speeches ever. If you like this talk, then watch Mel Robbins's TEDx talk called _"How to stop screwing yourself over."_
Ship on time and on budget. By shipping when it's done or if any one of the prior things run out. Lizard brain will come up with reasons. Therefore take the time initially to think and plan. Once you start, you will SHIP at all costs. Try getting ideas and breaking your idea initially and early on, not near ship date. As long as you ship/finish things you are making progress.
Who doesn’t love his soul? He is a Jedi that not only teaches but as I listen to him speak ..he is Still THIRSTY for knowledge.. Learning & Giving.. Thank You Seth & yes I will be sending you an email this afternoon. Love&Light SheriMorgan 💕
Perspective (knowledge / enlightenment) -> Perception (Ability to understand) --> Practice ==> Progress Fearfulness --> Emotionally embracing fear (Unlike, machine or just do it) --> Moving forward with fear (resistance) on your side --> \ Learning deeply in a way that makes you feel extremely insecure --> Practice --> Developing Competence --> Leading to Confidence --> Desired Results
One interesting thing about pharmacology, Most stimulant medications actually suppress the lymic system, they allow for a much smoother mind. In bi-polar, the limbic system is in overdrive constantly. Causing the high ups and downs associated with it. Where as Anti-Social Personality disorder Aka Psychopath show signs of a damage or poorly working limbic system.
This is best video I liked so far regarding how to start a project/study/task or any thing. Where and when to quit. *Watch with caption, if you found accent hard, slow down speed.*
The customer could not give a shit whether it's a 2 or 4% shade of something. All that nit picky stuff at the end ruins the fun, blows costs out and wastes time. Agreed 100%.
We are created to do the work, created for connection and love, full of creativity ourselves. Our brains develop, not just in-utero, but throughout childhood and adolescence. Executive reasoning, the full range of being able to consider far reaching repercussions and consequences, reaches peak performance during our early to mid twenties. If we can guard it and not allow digital dementia to take over, we can ship more and better and change the world for good. Thanks, Seth Godin for shipping and thanks 99u for sharing this video. BTW for me is back to work! :-)
I think you may have the long reach of intellect, regarding ages, a bit backwards. I find that wisdom often comes with age, and wisdom is being able to to apply knowledge in a way that the after effects are what you want them to be because you have more experience to draw upon to see further into the horizon with. The prime requisites for wisdom are, one, PAYing attention and two, experience. Experience doesn't necessarily mean age, _but_ age allows one, by definition, to draw from more experience of life. Now, if you've lived a boring, sheltered and unexamined life, you probably won't end up with much wisdom to draw from no matter your age. I hope you understand what I'm saying.
Here I have explained the entire 18 minute video in two sentences : Start to STOP caring what other people think of you . When you do , judgment of others will lose its power over you and you’ll move into action .. You’re welcome guys .. 😊😊
Thank You! 🙂 i didnt know i have a lizzard brain! WOW! I now can get started changing my thinking. I have heard " Change Your Thinking"! I didnt know how. I will bipass my lizzard brain that is the cause of over consumption. I get it.
Destiny seems to favor the man with a plan and a fierce determination to realize it. Women as well but “man” flowed better with the rest of the sentence
First he says that the *last* part of a project is the highest resistance, using the syringe metaphor. But then he says the *first* part of the project is the hardest, using the balloon metaphor, and it's "all downhill after that". Must be nice to get paid for this.
Never mind found it www.amazon.com/gp/aw/d/1572316217/ref=mp_s_a_1_1?ie=UTF8&qid=1497928111&sr=8-1&pi=AC_SX236_SY340_QL65&keywords=software+product+management+steve&dpPl=1&dpID=51Cd3HLm0aL&ref=plSrch
Had you right up till the "Lizard Brain" stuff. This is not that novel. Just substitute "lizard brain" with "fears". Read Pilgrim's Progress (or even better, the Bible, then the book) and these concepts will jump out to you, with greater clarity and much more relevance to life.
Great idea. Read any book on the civil war, especially about George B. McClellan, General, US Army. Lizard brain is just a progressives way of saying there is no God and humans are equal to animals. Dangerous stuff.
Thrashing and asking people to not make a decision to change during shipping is what will kill the company. The solution is to encourage thrashing and thrash with your customers. Ask me how..
I enjoyed this talk, but I do not feel like it was a very biological, "non business anecdotal" version of how to discuss the lizard brain. Maybe it should have been called "The Lizard Brain's Effect on Business Decisions".
And it will always continue to ruin your life if you continue to blame it, instead of owning up and blaming the person who actually made the final choice. People can still make choices even while being in a tough emotional state that is telling them to do something else. Army men have proved this time and time again. Despite the fear of death which we all have, they still fight. Despite going through any type of feelings, we all can still choose to do the opposite of what those feelings are telling us to do. It all comes down to whether or not a person is willing to go through the pain of not choosing what the mind wants. You, me, and everyone still have a choice.
Cherry pick your proofs and sell the idea that anyone can do it. A great lie which he has played to his advantage. But for most people failure is only failure. To sell false hope really can become the misery of thwarted expectation. Good luck suckers. He laughs all the way to the bank while selling you an impossibility. I ain`t laughing.
This is all fault, deploringly bad, untenable metaphor. Real artists don't have to "ship," only merchants do. This is why consumerist America is full of pseudo artists to the brim. Everyone has different reasons for going into writing. I don't know why bad writers want to write in the first place. For someone who wants to be a writer, one of the essential step is to discard the teachings of a consumerist guru. In the 19th Century, writers like Dickens or Elliot had relationship with their readers (consumer) because the standard and demand of great writing was high and that pushed the writers' aesthetic quality even further. Now books, if they are still read at all, will need to entertain; and there are no good readers out there anymore. Great writers like Kafka never wanted just to ship. Go read his diaries. His only existence was to be a midwife to a story that could stand the test of time. This kind of consumerist-guru teaching only helps encourage bad writers and dumbs down the remaining pool of readers even more. Literature is dying because the market is inundated by poor writings that exist only to entertain. I hope great writers out there will continue to work on their art. They know who they are; they seem to exist on a different dimensional plane. Most of them don't write in English which has become a language of consumerist literature.
thucydides Neo real artists always ship otherwise it's just a hobby. If you can't ship your art the public can't experience it and it's purpose is lost. All the great artists in history shipped their work constantly... that's what makes them great.
Thucydides Your words are big but empty and lacking in wisdom. Everyone gets doubt before shipping, those writers were no different than you my friend, they probably experienced more doubt and resistance because they had achieved a level in society so difficult to maintain. They don't exist on a different dimensional plane. That's very stupid. They're people. It doesn't make you look smart to tell people what you think they can't do, it actually makes you sound like a chicken. Try quieting your lizard brain and your rambling comment will start to make less sense to you, I promise. He gave you the knowledge to do that, use it first before trying to sound like you know what you're talking about.
This is *not* about consumerism....Godin is very importantly restating in different words Steven Pressfield's concept of Resistance, which is a challenge to overcome for artists of all types and levels of ability.
14:00 Key - getting your lizard brain to shut up long enough to overcome resistance.
15:15 The hardest part is getting started.
15:55 Make a rule - if you start something, then you finish it. This implies that you have to be extremely selective about what to start. Have all possible arguments with the lizard brain in the beginning. But once you start, no arguments at all. Only doing.
My Learning from 15:55
You do the thinking in between iterations(after they are over), not during them. Execute ruthlessly after starting.
Iteration->Reflect->Iteration->Reflect->Iteration->Reflect
Set up OKR system to measure progress
I can't thank enough ..
The internet has given so much value in everybody's life..
waking up and watching seth godin's video is life changing ..
Thank you so much #Seth #Godin for the wonderful message..!!
He's brilliant, present and humble. What a gift. Thanks for posting.
HerHealthySelf he's a self serving ape. check out wim hof. there's a difference between persuasion and conviction. persuasion involvez tricks, like throwing a water balloon in the audience. conviction is backing up what you say with physical proof.
Basically know when to do something and when not to do something, because when u choose to do something, attack all the way to victory
Everyone is creative.... you need to ship. Excellent advice.
I've received a better education on UA-cam than I ever did in School.
I thought you were home schooled!
TRUTH Statement!
Micah Buzan that statement you made is sooooooooo true its almost scary!
So very true
This guy knows feck all about the brain but he is likeable.
Thank you. Seth Godin is a Guru.
the book is: "Software Project Survival Guide" by Steve McConnell
Thank you Karolis Ruginis
Karolis Ruginis lol was hard to find before seeing this comment. Thanks
This is one of the best motivational speeches ever. If you like this talk, then watch Mel Robbins's TEDx talk called _"How to stop screwing yourself over."_
don't. Seth already said what to do.
@@dennisgordon7767 nice to have multiple perspectives
Ship on time and on budget. By shipping when it's done or if any one of the prior things run out.
Lizard brain will come up with reasons. Therefore take the time initially to think and plan. Once you start, you will SHIP at all costs.
Try getting ideas and breaking your idea initially and early on, not near ship date. As long as you ship/finish things you are making progress.
I think this video will help me further in life than anything I will ever learn in school. Thank you Seth
Wow, this is a nice kick in the rear to finish!!
Who doesn’t love his soul? He is a Jedi that not only teaches but as I listen to him speak ..he is Still THIRSTY for knowledge.. Learning & Giving.. Thank You Seth & yes I will be sending you an email this afternoon. Love&Light SheriMorgan 💕
Perspective (knowledge / enlightenment) -> Perception (Ability to understand) --> Practice ==> Progress
Fearfulness --> Emotionally embracing fear (Unlike, machine or just do it) --> Moving forward with fear (resistance) on your side --> \
Learning deeply in a way that makes you feel extremely insecure --> Practice --> Developing Competence --> Leading to Confidence --> Desired Results
One interesting thing about pharmacology, Most stimulant medications actually suppress the lymic system, they allow for a much smoother mind. In bi-polar, the limbic system is in overdrive constantly. Causing the high ups and downs associated with it. Where as Anti-Social Personality disorder Aka Psychopath show signs of a damage or poorly working limbic system.
Could you elaborate on bipolar and the lymbic system, please?
This is best video I liked so far regarding how to start a project/study/task or any thing. Where and when to quit. *Watch with caption, if you found accent hard, slow down speed.*
I'm going to finish it! Thanks Seth pour cette conférence inspirante!
I cried. Thank you for this.
Why?
"The genius part is getting the lizard brain to shut up long enough to overcome the resistance." Yaaz. Oh yes.
so weird i literally read this as he said it...okk universe. i hear you lol
The customer could not give a shit whether it's a 2 or 4% shade of something. All that nit picky stuff at the end ruins the fun, blows costs out and wastes time. Agreed 100%.
YESSSSS fuck an artist should echo this fucking vid.
Brilliant‼ You just can't watch this once.🔥🔥🔥
I love this - just keep on shipping, start thrashing early, get it done!
thank you Sir Godin !!!!
holy shit, now im definitely gonna go do more videos
Can you please edit the captions for grammar so that they can be read by Deaf people?
100% of projects left unfinished fail. The percentage of completed ("shipped") projects that fail is significantly less.
"You miss 100% of the shots you don't take."
-Wayne Gretsky
We are created to do the work, created for connection and love, full of creativity ourselves. Our brains develop, not just in-utero, but throughout childhood and adolescence. Executive reasoning, the full range of being able to consider far reaching repercussions and consequences, reaches peak performance during our early to mid twenties. If we can guard it and not allow digital dementia to take over, we can ship more and better and change the world for good. Thanks, Seth Godin for shipping and thanks 99u for sharing this video. BTW for me is back to work! :-)
I think you may have the long reach of intellect, regarding ages, a bit backwards. I find that wisdom often comes with age, and wisdom is being able to to apply knowledge in a way that the after effects are what you want them to be because you have more experience to draw upon to see further into the horizon with. The prime requisites for wisdom are, one, PAYing attention and two, experience. Experience doesn't necessarily mean age, _but_ age allows one, by definition, to draw from more experience of life. Now, if you've lived a boring, sheltered and unexamined life, you probably won't end up with much wisdom to draw from no matter your age. I hope you understand what I'm saying.
when it's work we try to figure out how to do less, when it's art we try and figure out how to do more
Great lecture, and we love his closing line
I read "clothing line", and was intrigued.... Lol
Absolutely Incredible
Great, compelling video with an insightful message.
Not trying to be a dick, but I giggled a bit when he said Flash :P
Great job Seth
Brilliant
Do all the thrashing at the beginning as it is cheaper than once the product has launched.
Thank you for sharing. Your video is informative and inspiring!
Seth Godin sounds like Mark Ruffalo (Actor).
the hullllk lol
THANK YOU THANK YOU THANK YOU! You have changed everything in the way I hear the lizard brain now. THANK YOU!
Here I have explained the entire 18 minute video in two sentences :
Start to STOP caring what other people think of you . When you do , judgment of others will lose its power over you and you’ll move into action ..
You’re welcome guys .. 😊😊
Thanks, the coat and faffing with water was a quick way to lose me.
Godin is Golden
Thank You! 🙂 i didnt know i have a lizzard brain! WOW! I now can get started changing my thinking. I have heard " Change Your Thinking"! I didnt know how. I will bipass my lizzard brain that is the cause of over consumption. I get it.
Really good
Destiny seems to favor the man with a plan and a fierce determination to realize it. Women as well but “man” flowed better with the rest of the sentence
what about my non-binary folk?
Woah ! This guy is next level. I wonder how the audience felt @17:25 .
Thank you !
I ship, first two breaths...all I need, thanks. 😊
Fantastic!
Thank gawd, no background music!!
Would've been awesome if he called this talk "Draining the Lizard".
Lol!
which of his books is featured here?
Amazing vid. Halfway through, I stopped watching and got back to work.
Amazing comment. Halfway through I thought you would actually say something.
+Reggie Eps Amazing comment halfw
Y'all clowns. Hahaha🤣, now time to get back to work.
Full Send
11:00 great stuff
The matrix movie happened because of Sopia Stewart. Without her there would not be a Matrix
Is anyone else completely confused
First he says that the *last* part of a project is the highest resistance, using the syringe metaphor. But then he says the *first* part of the project is the hardest, using the balloon metaphor, and it's "all downhill after that". Must be nice to get paid for this.
You weren't paying attention. Your lizard brain got in the way.
Cant find the book at 6:30, anyone has a link?
Never mind found it www.amazon.com/gp/aw/d/1572316217/ref=mp_s_a_1_1?ie=UTF8&qid=1497928111&sr=8-1&pi=AC_SX236_SY340_QL65&keywords=software+product+management+steve&dpPl=1&dpID=51Cd3HLm0aL&ref=plSrch
People don't get what man like Seth is saying!!! Ship......
What is the book he mentions at 6:36? I can't seem to find it
Digging The balloon metaphor Seth. Talk about simplifying a mega process!
Wow interesting! :)
Alcohol makes the lizard brain more powerful.
*The Lizard Brain was in charge of you in High School* GEM
Had you right up till the "Lizard Brain" stuff. This is not that novel. Just substitute "lizard brain" with "fears". Read Pilgrim's Progress (or even better, the Bible, then the book) and these concepts will jump out to you, with greater clarity and much more relevance to life.
Great idea. Read any book on the civil war, especially about George B. McClellan, General, US Army. Lizard brain is just a progressives way of saying there is no God and humans are equal to animals. Dangerous stuff.
Anea Forlorn Pilgrim’s Progress rocks!
From 12:00
Thrashing and asking people to not make a decision to change during shipping is what will kill the company. The solution is to encourage thrashing and thrash with your customers. Ask me how..
mercytoday how?
I SHYP
would utopia on earth be possible?
The lizard brain: min 9:11
yes. thank you!
I enjoyed this talk, but I do not feel like it was a very biological, "non business anecdotal" version of how to discuss the lizard brain. Maybe it should have been called "The Lizard Brain's Effect on Business Decisions".
genius logic
Is it me or his voice sounds like John Mulaney's voice?
My lizard brain directed me here
As Granny would often say shit or get off the pot
Get to the point. My lizard brain is very impatient!
Writing a comment doesn't help, man
9:52 Lizard Brain in Chickens.
my lizard brain dominates and ruins my life...........................
And it will always continue to ruin your life if you continue to blame it, instead of owning up and blaming the person who actually made the final choice.
People can still make choices even while being in a tough emotional state that is telling them to do something else. Army men have proved this time and time again. Despite the fear of death which we all have, they still fight.
Despite going through any type of feelings, we all can still choose to do the opposite of what those feelings are telling us to do. It all comes down to whether or not a person is willing to go through the pain of not choosing what the mind wants.
You, me, and everyone still have a choice.
*Good speaker, without all the tony robbins overpowered energy, lol!!*
How does the lizard brain apply where a 5 year old who hasn't been taught fear who knows and does more than an adult?
I like to think of the lizard brain as the condition of accepting fear rather than a physical part of our entire brain that's hard-wired in.
fear is not taught. it is inherited. actually, lizard brain is what dominates newborns.
Kehna keya chahty hoo??
Serpent lizard king zombies at large!
Hmm
Pop
Always trust a man with a rubber chicken
Shipt
Cherry pick your proofs and sell the idea that anyone can do it. A great lie which he has played to his advantage. But for most people failure is only failure. To sell false hope really can become the misery of thwarted expectation. Good luck suckers. He laughs all the way to the bank while selling you an impossibility. I ain`t laughing.
You're selling false despair with no proof and blaming, get out of there dark boy
@@ADAMBLVCK The burden of proof is on the one who's claiming. Not the one questioning the claims.
besides the point
people...the 75 percent...will. listsen...to ...to Tony...but if you listen...you can see...watch !
Today instead of fixing metrocard machine, I will trash it first!
Thrash early 👍
First of all, Matrix was stolen from a Black Woman. Those brothers are not the brains of the movie.
I didn't realize that.
Who shipped the movie though?
This is all fault, deploringly bad, untenable metaphor. Real artists don't have to "ship," only merchants do. This is why consumerist America is full of pseudo artists to the brim. Everyone has different reasons for going into writing. I don't know why bad writers want to write in the first place. For someone who wants to be a writer, one of the essential step is to discard the teachings of a consumerist guru. In the 19th Century, writers like Dickens or Elliot had relationship with their readers (consumer) because the standard and demand of great writing was high and that pushed the writers' aesthetic quality even further. Now books, if they are still read at all, will need to entertain; and there are no good readers out there anymore. Great writers like Kafka never wanted just to ship. Go read his diaries. His only existence was to be a midwife to a story that could stand the test of time.
This kind of consumerist-guru teaching only helps encourage bad writers and dumbs down the remaining pool of readers even more. Literature is dying because the market is inundated by poor writings that exist only to entertain. I hope great writers out there will continue to work on their art. They know who they are; they seem to exist on a different dimensional plane. Most of them don't write in English which has become a language of consumerist literature.
thucydides Neo real artists always ship otherwise it's just a hobby. If you can't ship your art the public can't experience it and it's purpose is lost. All the great artists in history shipped their work constantly... that's what makes them great.
Thucydides Your words are big but empty and lacking in wisdom. Everyone gets doubt before shipping, those writers were no different than you my friend, they probably experienced more doubt and resistance because they had achieved a level in society so difficult to maintain. They don't exist on a different dimensional plane. That's very stupid. They're people.
It doesn't make you look smart to tell people what you think they can't do, it actually makes you sound like a chicken. Try quieting your lizard brain and your rambling comment will start to make less sense to you, I promise. He gave you the knowledge to do that, use it first before trying to sound like you know what you're talking about.
This is *not* about consumerism....Godin is very importantly restating in different words Steven Pressfield's concept of Resistance, which is a challenge to overcome for artists of all types and levels of ability.
What are you talking about??? Are you rich? If not, start shipping. You have one life only to live your dreams
That's me 120 books and saturating the already overflowing market. I write badly, but we each have to follow our calling :)
اbbbbbbbbbbbbbbbbbrilliant
Bla bla bla bla...just wasted my invaluable time on watching this..
Same. I even skipped to 12:00 where someone posted that's where the talk actually begins
If this is invaluable to you I can't even imagine how ignoble your time wasting is
This is old science! It's wrong, and has been disproven.
🤮🤮🤮✡🤮🤮
Brilliant