Sometimes watching your videos, Iam looking at a professional photographer or videos producer, it's true Alex, shooting product, fashion, events, wedding head shots, my experience was just be specific niche is better, corporate photography and videos was my main reasons why, it was my first choice. Copywriters are created professionals and much more I have learned from you Alex, it's a blessing to discover you!
This is gold, Alex! Most mentors just tell us to decide on a niche. You actually give us a formula to help identify ours. I especially love the niche diamond formula! Thank you so so much. Your videos always provide clarity. X
1. Look fro tiur ast interest and hobbies 2. List two interest and write two sub niche of those interest 3. Do some market research 4. List down the brands and services 5. Start writing
My passion is wine and learning about wine. My dream niche would be to write copy for wineries. There are 180 wineries here in Ontario where I live. I'd like to start by writing for small independently owned vineyards, and working my up to bigger producers. This, of course, would be a sub-niche of the larger food and beverage industry. I'm basically just writing this for you Alex to see what you think, and also wondering if there are any copywriters in the comment section who have experience in this industry I could connect with?
Thanks for the video content! Sorry for the intrusion, I would appreciate your opinion. Have you researched - Chireetler Healthy Sport Rule (do a google search)? It is an awesome one of a kind product for making money as a freelance copywriter even with no experience minus the headache. Ive heard some extraordinary things about it and my old buddy Taylor at last got astronomical success with it.
Damn girl, your timing is good haha. The challenge of niching is what I've been trying to figure out the last couple of days, so this was great. Since I'm just starting out with freelancing full-time, I've been kind of testing a few different areas/topics but I'm looking forward to niching down more. BTW "neesh" is the right pronunciation in my Canadian books too. ;)
This video is full of niche. The information that you provided was quite niche. Good to see your channel get out of the niche and gain some traction. 32k sub is niche to see. Yet the info provided indicates this is at least a 100k sub channel. This crushes other copywriters on youtube. Also big props again to your video editing team/company you use. Solid.
Hello, I have experience in instrumentation and control(instrument fitting)! ...I have passion for softwares, computer related stuffs and mental health...I do dive in..your helpful tips and advice is highly welcomed. Keep up the educational video rolling in.
Test and learn. Write and explore your interests. 1. Look past experiences, skills, interests. What people ask you advice about? 2. Create niche diamond. Example technology and parenting. Become parenting software. Or education soft toy. You can always pivot. 3. Market research. Who are the top player? Any demand? 4. Shortlist products and brands. Like yoga mat. Classes. Equipment. Etc. 5. Start writing. And grow along the way.
Wow Alex, your so real and passionate for what you do. I can tell that your not just in it for the money. You truly want to help others succeed. Keep it up! And thank you.
Thanks Alex, you make it so easy....I'm new to the industry and I've been a bit confused what niche to begin with... Well, I pronounce mine as "neech"...
Thanks for making this video, because I already had a niche but didn't know that I knew it. This video made it crystal clear by telling me about my niche which is technology And told me where to start from. Thanks!!
Thanks for another awesome video Alex! I'm learning both copywriting and coding. I want to combine both skills into a service package where I build websites that convert clicks into clients. I'm not ready to send me first cold email just yet, but I'm thinking of targeting private law practices first. I'm really excited and can't wait to see where this new avenue goes!
Thank you, Alex, I am looking for my niche now, and the video is handy. Still, I cannot choose from the topics I am most passionate about. Will give them all a try and specialize on the way. But anyway, I love how you guide us through the process.
@@AlexCattoni Hello Alex. I listened to your video on 'how to find your niche' My and I tried to draw the niche diagram but it was difficult. I know my interests though, health/wellness and wealth creation but dont know how to connect the two. Any help is appreciated. I just finished a basic course on Copywriting and I am currently searching for sample swipe sales copy on 'dietary supplements' and also swipe sales copy to present the 'business opportunities in direct selling of health/wellness and luxury lifestyle. Any help with the swipe copies will be appreciated so that I can write good sales copy for my direct selling business and then in near future specialize in these niches.
"Copywriters are adaptive beings." Heck one of my copywriting mentors once told me that your niche may not be totally permanent (Like your retainer clients) But the skill you have as a copywriter will still ever be relevant in any kind of niches. Like Alex said, it takes trial and errors and a WHOLE lot of Research in every kind of niches. Btw i love coming back to your contents Alex, more power to the Posse! PS: In Asia, we also spell "Niche" as "Nitch" or altogether not use it in a sentence hahaha.
Hi Alex, I'm fascinated by the concept of copywriting. However, as someone who has no experience thus far I have a few burning questions. One is a query as to how copy is distributed - Is the copywriter responsible for sending an audience their own copy on behalf of a client, or does the copy get sent back to the client who then acts upon distributing to an audience. If the former, how does a copywriter find out their conversion rate? Thank you.
Hey George! Both! A copywriter can write for themselves or for a client. If it’s for a client, you need to ask your client for conversion metrics. The goal would be to have a great long-term working relationship with a client so you can easily get access to that information
This helps me big time. I'm just a beginner but I had already been trying to create copy samples on different products and brands. However, in the middle of making the samples, I find myself frustrated because I get bored researching various products and I end up making bad results. So, I'll probably try exercising my copywriting skills with my target niche to see if I will gain more motivation and better samples.
Hey Alex, I really love your content! You're amazing. I have a question. This may be a silly question. My question: Do you need to be an expert in the niche that you want to write in? For example, I am thinking about writing in the real estate niche. However, I am not an expert in this field. I HAVE done a bit of research into this field when I thought I wanted to be a real estate agent. Thank you!
Hi, i am Yasir from Pakistan. How are you doing? I have a question kindly answer me, does the technology niche includes Automotives too. As i am very fond of Automobiles and i can write copies for Automotive businesses. So, kindly answer my quary. Will wait for your reply anxiously. And last but not the least, all your videos are awesome they are full of knowledge and are easy to understand. Thanks alot and keep up the great work. Regards: Yasir from Pakistan.
Hey Yasir! The tech industry could include automotive, if you are referring to auto technology! Automotives can also be categorized as their own industry as well!
I am just getting started, and there is a real estate company look for either marketing material, landing pages or website marketing content, or all 3 jobs. I have a big interest in homes and real estate and also in writing, but haven't had work experience in it, but I'd love to copywrite for them and know i could be useful to them. What could I pitch to them that would make them want to take a chance on me?
Finding your niche is like discovering pizza 🍕. Have you noticed how time flies when you eat pizza? Vs how it slows down when you wait in front of a microwave? 9 months ago I started watching myself 📺 I still remember writing an email for mermaid 🧜🏼♀️ store (kind of weird I know) and realized I’ve spent 2 hours straight and my coffee ☕️ mug was still full! What? It usually last’s 5 minutes or less. But this time it was colder than an ice cream 🍦. It was a signal, somehow writing emails made time fly. The other side of the coin: The next day I needed to upload some products to that same store and 30 minutes felt like 2hours..it was like dog time haha 🐶. And yeah coffee lasted like 2 minutes. I quickly found myself thinking about what I could do as soon as I finished that task, what I was going to eat later or what youtube video I wanted to watch. So those where my indicators: •How long my coffee last’s •Am I thinking about what to eat as soon as I finish •How many hours I spend vs how it felt. That’s how I realized I loved copywriting and later found my niche. Hope this weird method helps someone currently in the doubt zone. Just wanted to share my story as I think it relates and practice some copy of course :)
The niche that I want to write vis about Nature and Earth Sciences +(well being and lifestyle😉).What do you think Alex,is it a good niche with regards to the market size and profitability that I can Target?
I think any copywriter can perform well in many niches by just analysing the other best ads for that particular product and can get the best idea... What do u say about it, plz let me know?
Hey Alex, do you recommend your Copy Posse launch files for those of us completely new to copywriting? I haven’t written a single ounce of copy yet but have wanted to be a copywriter for a while
Hey Alex, I have a question. Is picking a micro-niche I mean a very precise niche more profitable than a macro-niche ? For instance, Which is the most profitable niche between Fashion and men Fashion, software products and accounting softwares.
Hey mate, from experience, there’s no ‘most profitable niche’. The most profitable niche for you is the one you’re going to be the best at writing in. What do you already understand and enjoy? That’s going to be the most profitable for you. Also, by the sounds of it, you’re chasing the money more than anything else, which is a sure way to not succeed in business. Money alone isn’t much motivation, ESPECIALLY if you’re not passionate about your niche. What’s going to happen when you start making enough money and it no longer holds the value it once did to you? You’ll get complacent and fall off the wagon. Find a niche you’re passionate about and you’ll succeed far more long-term. Hope this helps! Also, check out www.Flowstate-media.com - I help digital agencies get more leads and conversions for themselves & their clients, with high-conversion copywriting.
What if I identified my niche and I ended with four niches that I really have interest in. Do you think I should work on these 4 Niches or I should discard 1 or 2?
Alex, I have decided on starting as "an email copywriter for alternative health niche( the way you pronounce it). This niche is my passion but do you think it's profitable?
"Neesh" is definitely the right way to say it!
And right way to spell it😁
Yes I’m an American and English major.
Sometimes watching your videos, Iam looking at a professional photographer or videos producer, it's true Alex, shooting product, fashion, events, wedding head shots, my experience was just be specific niche is better, corporate photography and videos was my main reasons why, it was my first choice. Copywriters are created professionals and much more I have learned from you Alex, it's a blessing to discover you!
I'm Spanish, English is my second language and I say "niche" like you!
is that the correct way to do so?
@@khushalthelittleartist americans say it the other way. sense america is always right and the best with everything we are right on this one.
This is gold, Alex! Most mentors just tell us to decide on a niche. You actually give us a formula to help identify ours. I especially love the niche diamond formula! Thank you so so much. Your videos always provide clarity. X
Thanks girl!
1. Look fro tiur ast interest and hobbies
2. List two interest and write two sub niche of those interest
3. Do some market research
4. List down the brands and services
5. Start writing
My passion is wine and learning about wine. My dream niche would be to write copy for wineries. There are 180 wineries here in Ontario where I live. I'd like to start by writing for small independently owned vineyards, and working my up to bigger producers. This, of course, would be a sub-niche of the larger food and beverage industry. I'm basically just writing this for you Alex to see what you think, and also wondering if there are any copywriters in the comment section who have experience in this industry I could connect with?
Oh wow! That’s amazing!! I love wine. Lol. I think that’s a cool place to start and it sounds like you’ve done your research!
Not just that your content is amazing but also the way you present it, its like we(the audience) get it with a cup of morning sunshine.Thank-you.
I always come here just to get better listening english. Then I learn some more.
Thanks for the video content! Sorry for the intrusion, I would appreciate your opinion. Have you researched - Chireetler Healthy Sport Rule (do a google search)? It is an awesome one of a kind product for making money as a freelance copywriter even with no experience minus the headache. Ive heard some extraordinary things about it and my old buddy Taylor at last got astronomical success with it.
The more I re-watch your videos, paying heed to every minutiae info, I keep getting a better and better perspective. You the best!!!!!
Aw thanks 🙏🏻
Damn girl, your timing is good haha. The challenge of niching is what I've been trying to figure out the last couple of days, so this was great. Since I'm just starting out with freelancing full-time, I've been kind of testing a few different areas/topics but I'm looking forward to niching down more.
BTW "neesh" is the right pronunciation in my Canadian books too. ;)
Haha yay!! Glad I could help you! And neesh for the win!
Did you take any copywriting courses?
@@alber9163 no
very useful :)
This video is full of niche. The information that you provided was quite niche. Good to see your channel get out of the niche and gain some traction. 32k sub is niche to see. Yet the info provided indicates this is at least a 100k sub channel. This crushes other copywriters on youtube. Also big props again to your video editing team/company you use. Solid.
Thanks so much!
"Highest paid copywriter 2024..marketing Of the Year AWARDED .congratulations Alex and posse. You 💯 deserved it 👏 inspiration 🌐
Hello, I have experience in instrumentation and control(instrument fitting)!
...I have passion for softwares, computer related stuffs and mental health...I do dive in..your helpful tips and advice is highly welcomed.
Keep up the educational video rolling in.
Alex, this is just what I'm looking for now! Transitioning to be a copywriter.5d Thanx so much! Subscribed!
Alex, your every single video has it's own specialty. Even anyone can get something more than conventional videos. Keep continuing.!
I'm soo excited.. I want to try them all lol
Can't believe this information is free! So much value
Thank you!
I just love the way you teach ♥️
Test and learn. Write and explore your interests.
1. Look past experiences, skills, interests. What people ask you advice about?
2. Create niche diamond. Example technology and parenting. Become parenting software. Or education soft toy. You can always pivot.
3. Market research. Who are the top player? Any demand?
4. Shortlist products and brands. Like yoga mat. Classes. Equipment. Etc.
5. Start writing. And grow along the way.
Wow Alex, your so real and passionate for what you do. I can tell that your not just in it for the money. You truly want to help others succeed. Keep it up! And thank you.
I appreciate that! Thank you!
I'm sold, Alex pronounces "Niche" properly
Niche. Definitely!
Useful video Alex.
Thanks very much.
England.
Thanks!!
Love the niche diamond!!
Thanks girl!
This is amazing Alex Cattoni
Thanks Alex, you make it so easy....I'm new to the industry and I've been a bit confused what niche to begin with...
Well, I pronounce mine as "neech"...
I love that you say niche properly.
Hi. Thank you! This is the first video that makes sense for me on how to find my niche. Ama-zing!
Glad it was helpful!
Always excited for your money making and business building tips alex!
waiting for your heart since 12 hours thanks
my dream is just to meet you once in my life and i am trying my best to do it
Very helpful Alex. Thank you!
Thank you!!! I have 2-3 niches already in my mind!!
That is awesome!
your videos are diamonds. This idea of diamond is amazing. Helps a lot
Glad you think so!
Thanks for the video! My one passion or interest, I don't know how to put into a niche. I'll have to try the diamond formula to see if it'll pan out.
Awesome! I hope that helps :)
Finally I came across your video! For the past few months I've been writing copies for different niches burning time and energy.
Glad you found this video then! Time to niche down 💪🏻
U shud b a model with such a beauty... Love to see you on a magazine cover or an apparel store ad.
Thanks for making this video, because I already had a niche but didn't know that I knew it.
This video made it crystal clear by telling me about my niche which is technology And told me where to start from. Thanks!!
Thanks for another awesome video Alex! I'm learning both copywriting and coding. I want to combine both skills into a service package where I build websites that convert clicks into clients. I'm not ready to send me first cold email just yet, but I'm thinking of targeting private law practices first. I'm really excited and can't wait to see where this new avenue goes!
Nice!!! Love that! Packaged service 👌🏻
Hey Pikatchu can i. Bother you ,please help me with coding.i am watching some vids too from youtube .
The Unlimited copywriting treasure is right here!!!!
Thank you, Alex, I am looking for my niche now, and the video is handy. Still, I cannot choose from the topics I am most passionate about. Will give them all a try and specialize on the way. But anyway, I love how you guide us through the process.
Thanks so much!
I’m from the US and say niche like you.
Beautiful Content Alex!Subbed. Right away.
Thank so much, Alex.
Great teachings Alex. Quite interesting insights.
Thanks!
@@AlexCattoni Hello Alex. I listened to your video on 'how to find your niche' My and I tried to draw the niche diagram but it was difficult. I know my interests though, health/wellness and wealth creation but dont know how to connect the two. Any help is appreciated. I just finished a basic course on Copywriting and I am currently searching for sample swipe sales copy on 'dietary supplements' and also swipe sales copy to present the 'business opportunities in direct selling of health/wellness and luxury lifestyle. Any help with the swipe copies will be appreciated so that I can write good sales copy for my direct selling business and then in near future specialize in these niches.
My niche would be online marketing & management and passive income.I love reading about all of this alot.
That's great!!
Pickinga good Niche..
Will make you Rich..
Best CP quote for This week.
:)
😂😂
Your content is great! I'm a content writer but it's similar to copywriting so I still learn a ton from your videos :)
yes, 100%! Love it Thanks girl.
Perfect timing. As always. 🔮🙌🙌🙌
Aw yay!
"Copywriters are adaptive beings."
Heck one of my copywriting mentors once told me that your niche may not be totally permanent (Like your retainer clients)
But the skill you have as a copywriter will still ever be relevant in any kind of niches.
Like Alex said, it takes trial and errors and a WHOLE lot of Research in every kind of niches.
Btw i love coming back to your contents Alex, more power to the Posse!
PS: In Asia, we also spell "Niche" as "Nitch" or altogether not use it in a sentence hahaha.
Haha so interesting! Thanks for sharing that!
Yay, thanks Alex, niche 💎 was really helpful
Glad it was helpful!
I was clueless 5mins ago and bang, found my niche in a second
⚡️
great video v important glad to hear it
You're not saying 'niche' funny, you're saying it RIGHT! 😂
As a Yooper - the Canada of the USA - I can confirm we, too, say "neesh" and not "nitch." What even is that...
Thanks for the idea!
Exactly what I need, finding your niche is quite a hard one
Haha it is but it doesn't have to be! Remember not to overcomplicate it too much, you can always pivot later :)
@@AlexCattoni Did Alex Cattoni just reply me???? Wow!!! Thanks alot for helping us beginners find our path
I love your content, Alex.
Thank you!
Thanks for it.i learn better on this
Hi Alex, one quick question, how do you do your market research for a product of a niche?
ok. i got it. you already answered with a video. :)
Sure did! :)
But... How do you know if your interest is an already existing niche, highly profitable, and in demand?
Your awesome!
Hi Alex, I'm fascinated by the concept of copywriting. However, as someone who has no experience thus far I have a few burning questions. One is a query as to how copy is distributed - Is the copywriter responsible for sending an audience their own copy on behalf of a client, or does the copy get sent back to the client who then acts upon distributing to an audience. If the former, how does a copywriter find out their conversion rate? Thank you.
Hey George! Both! A copywriter can write for themselves or for a client. If it’s for a client, you need to ask your client for conversion metrics. The goal would be to have a great long-term working relationship with a client so you can easily get access to that information
you're so coooooooool!!!! :D I love you Alex :D
aw thanks girl!
This was so helpful! Thank you, Alex. I love researching and I geek out on numerology stuff. Is there a niche in that area?
Yes! I would say it's a sub-niche of the personal development niche haha
@@AlexCattoni I appreciate you taking the time to answer. Thank you!
Hi Alex - if your niche is personal development, or mental health, what are the types of clients you could approach? Thanks for the awesome videos!
Really those niche's are HUGE! Just a few that come to mind: meditation, fitness, therapists, life coaches
How do i apply for the jobs or gow do i get to talk to clients
When is the Posse Week is coming again?
Next year!
A HIGHEST-PAID COPYWRITERER IN 2025.:STRATEGY IS ALEX'S PLAYLIST 😊
Is there a research method you use or are there any you can recommend?
This may help! ua-cam.com/video/xmsRw9LBxjU/v-deo.html
Alex Cattoni thanks!!!
Thank you
Fellow Canadian. The first time I heard "nitch" I didn't know what it was and worried that I had a limited vocabulary, LOL.
This helps me big time. I'm just a beginner but I had already been trying to create copy samples on different products and brands. However, in the middle of making the samples, I find myself frustrated because I get bored researching various products and I end up making bad results. So, I'll probably try exercising my copywriting skills with my target niche to see if I will gain more motivation and better samples.
Hmmm yes sounds like you might need a different niche. One that doesn't bore you so easily.
Niche is the correct pronunciation.
Hey Alex, I really love your content! You're amazing.
I have a question. This may be a silly question. My question: Do you need to be an expert in the niche that you want to write in? For example, I am thinking about writing in the real estate niche. However, I am not an expert in this field. I HAVE done a bit of research into this field when I thought I wanted to be a real estate agent.
Thank you!
An expert? No. Having some foundational knowledge would be very beneficial though!
Your videos are so good thanks for the great info. You say NITCH kind of weird for sure.
haha love you.
Important video 👌♥️👌
Hi, i am Yasir from Pakistan. How are you doing? I have a question kindly answer me, does the technology niche includes Automotives too. As i am very fond of Automobiles and i can write copies for Automotive businesses. So, kindly answer my quary. Will wait for your reply anxiously. And last but not the least, all your videos are awesome they are full of knowledge and are easy to understand. Thanks alot and keep up the great work.
Regards: Yasir from Pakistan.
Hey Yasir! The tech industry could include automotive, if you are referring to auto technology!
Automotives can also be categorized as their own industry as well!
I sed it in 2 syllables, ni-ché 🤣 til now. Now I say it the Canadian way. 😂😂😂
I am just getting started, and there is a real estate company look for either marketing material, landing pages or website marketing content, or all 3 jobs. I have a big interest in homes and real estate and also in writing, but haven't had work experience in it, but I'd love to copywrite for them and know i could be useful to them. What could I pitch to them that would make them want to take a chance on me?
NEESH!
"Nit-cho" is how I say in tagalog for niche
Finding your niche is like discovering pizza 🍕.
Have you noticed how time flies when you eat pizza? Vs how it slows down when you wait in front of a microwave?
9 months ago I started watching myself 📺
I still remember writing an email for mermaid 🧜🏼♀️ store (kind of weird I know) and realized I’ve spent 2 hours straight and my coffee ☕️ mug was still full! What? It usually last’s 5 minutes or less. But this time it was colder than an ice cream 🍦. It was a signal, somehow writing emails made time fly.
The other side of the coin: The next day I needed to upload some products to that same store and 30 minutes felt like 2hours..it was like dog time haha 🐶. And yeah coffee lasted like 2 minutes. I quickly found myself thinking about what I could do as soon as I finished that task, what I was going to eat later or what youtube video I wanted to watch.
So those where my indicators:
•How long my coffee last’s
•Am I thinking about what to eat as soon as I finish
•How many hours I spend vs how it felt.
That’s how I realized I loved copywriting and later found my niche.
Hope this weird method helps someone currently in the doubt zone.
Just wanted to share my story as I think it relates and practice some copy of course :)
lol love it! Great story!!
The niche that I want to write vis about Nature and Earth Sciences +(well being and lifestyle😉).What do you think Alex,is it a good niche with regards to the market size and profitability that I can Target?
I'm not sure about the market size and profitability, but I like it! Do your research :) There's potential in every niche.
Is travelling a good niche to start over
you are full of informatiomi follow you on morocco
I'm in Louisiana and call it same Niche= Neesh
Am I the only one who looked up in google for 3 legged yoga pants for dogs? XD
🤣🤣🤣
I mean , I am in love with you, specially with your eyes and smile
I think any copywriter can perform well in many niches by just analysing the other best ads for that particular product and can get the best idea... What do u say about it, plz let me know?
Sure, you can start there. But you'll never be the BEST if you spread yourself too thin.
Hey Alex just wanted to ask you.. That is it okay to write some content on a particular niche, if you are new and not getting any clients
💯
Bubbles is no average dude. :)
Hey Alex, do you recommend your Copy Posse launch files for those of us completely new to copywriting? I haven’t written a single ounce of copy yet but have wanted to be a copywriter for a while
Hey there! Yup, most of my students have never written copy before.
Thanks for Clrearity... 😉😉
Hey Alex, I have a question. Is picking a micro-niche I mean a very precise niche more profitable than a macro-niche ? For instance, Which is the most profitable niche between Fashion and men Fashion, software products and accounting softwares.
Hey mate, from experience, there’s no ‘most profitable niche’. The most profitable niche for you is the one you’re going to be the best at writing in. What do you already understand and enjoy? That’s going to be the most profitable for you. Also, by the sounds of it, you’re chasing the money more than anything else, which is a sure way to not succeed in business. Money alone isn’t much motivation, ESPECIALLY if you’re not passionate about your niche. What’s going to happen when you start making enough money and it no longer holds the value it once did to you? You’ll get complacent and fall off the wagon. Find a niche you’re passionate about and you’ll succeed far more long-term. Hope this helps! Also, check out www.Flowstate-media.com - I help digital agencies get more leads and conversions for themselves & their clients, with high-conversion copywriting.
In india we pronounce " neesh " you are correct 😁
Thanks Thanks Thanks!
Is direct response copywriting long form financial a good niche that you can do working from home ? I'm interested working remotely .
Sure! I honestly think any niche can be super successful for the right person, as long as that's where your passion lays - you can totally own it!
What if I identified my niche and I ended with four niches that I really have interest in. Do you think I should work on these 4 Niches or I should discard 1 or 2?
Totally up to you! If you think dabbling in each one will give you a better idea of which one you'll like more - then definitely do that!
@@AlexCattoni Ok thanks.
You’re pronouncing niche correctly 🇬🇧😁
Alex, I have decided on starting as "an email copywriter for alternative health niche( the way you pronounce it). This niche is my passion but do you think it's profitable?
Yes!! Anything you're passionate about can be a very profitable niche :)
2:30 Lol!
I’m a soon to be nutrition graduate, so I want to write about that! 🍏 What’s your niche Alex?
Parenting and travel would be others I could do with passion and flair
Love that!! I specialize in personal development and entrepreneurship!