3 Persuasion Techniques To Use When Writing Sales Copy

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  • Опубліковано 19 гру 2024

КОМЕНТАРІ • 168

  • @Amiceus125
    @Amiceus125 5 років тому +47

    I love how you always talk about the deeply psychological aspect of copywriting/advertising. I feel it’s something that is waaay overlooked.
    Your videos continue to provide great content. Thank you, much appreciated!

    • @AlexCattoni
      @AlexCattoni  5 років тому +2

      Thank you SO much Lydia!! Yes, it is so important :)

    • @getaheadofficial
      @getaheadofficial 3 роки тому

      I agree. It's what gets her copies effective. Great content!

  • @kizunaastin5308
    @kizunaastin5308 5 років тому +32

    I came from 3rd world country, Your contents is the greatest education of my life. Thanks I learn for free

    • @AlexCattoni
      @AlexCattoni  5 років тому +8

      So happy to hear!

    • @elaphtagelcholo877
      @elaphtagelcholo877 4 роки тому +9

      To me there’s nothing call 3rd world thing
      It’s your mindset and attitude what defines you
      There’s totally unsuccessful New Yorkers and very successful people from where you’re
      Keep you head up and claim the whole world is for you

  • @AlexJ1
    @AlexJ1 4 роки тому +8

    "Your products are WHAT your customers buy, not WHY they buy them."
    😨😨 I am floored. You nailed it.

  • @geoffreycurrie9582
    @geoffreycurrie9582 4 роки тому +2

    I've been teaching for 20 years. I feel you videos are the equivalent of me telling you all the details of what makes me a great teacher. (though surely there is more to it!)

  • @meganmcavoymattecoaching9582
    @meganmcavoymattecoaching9582 5 років тому +2

    That's so true - your audience needs to believe that they can achieve the results. I was just working with a client on this the other day - she had her own doubts about growing her business, so we worked on creating content that could speak to her clients having this same fear. It's powerful to be relate-able.

    • @AlexCattoni
      @AlexCattoni  5 років тому

      Oh I love this Megan!! Thanks for sharing!!

  • @getaheadofficial
    @getaheadofficial 3 роки тому +1

    Telling stories! Everybody loves stories. Always works.

  • @rajatsaini8657
    @rajatsaini8657 2 роки тому +4

    I love you Alex, I love the way you explain each and everything to us. Your copywriting tutorials are very beneficial for the newcomers.

  • @shivamaggarwal2755
    @shivamaggarwal2755 2 роки тому +5

    Your are the most non-boring copywriter trainer. Thanks for bestowing ur amazing knowledge ❤️

  • @arthpandey4895
    @arthpandey4895 3 роки тому +2

    i was laughing when she said i assume youre selling good products XDXD

  • @magnuslysfjord423
    @magnuslysfjord423 2 роки тому +1

    Wow I love the link to pyschology and philosophy. Gives a whole nother meaning to copywriting ! Thanks Alex.

  • @mosmanlok7412
    @mosmanlok7412 3 роки тому +2

    Thanks alex for sharing great content really appreciate👍👍👍👍👍👍👍👏👏👏👏👏👏👏👏

  • @wallacebankley3384
    @wallacebankley3384 Рік тому +1

    Your comments Alex Cattoni ,Inspiring people, congratulations everybody, outstanding video!

  • @hyperbola5763
    @hyperbola5763 5 років тому +6

    Love your content. I came across your channel this evening and since an hour i am feeding myself with hell lot of knowledge. Thanks a lot.

    • @AlexCattoni
      @AlexCattoni  5 років тому +1

      yay! That makes me so happy to hear!

  • @user-ti4kn7gk9q
    @user-ti4kn7gk9q Місяць тому

    hey! i am very used to see the videos of different guru's but I left them after 2 or 3 minutes but you are just an amazing copywriter that I never watch the timeline running at the bottom of of my screen and you just when you say chao for now amazing bravao bumbao jumbo
    😁😄

  • @meghaadlakha6923
    @meghaadlakha6923 2 роки тому +1

    Your videos are so enlightening. Thank you for never letting anyone bored with your content. Love your work!

  • @stevengoodman2078
    @stevengoodman2078 3 роки тому +1

    Thanks again Alex.

  • @YogeshKumar-zj2oq
    @YogeshKumar-zj2oq 4 роки тому +1

    Alex we just love you...u r like a Copy Godess ....u made my life...
    i am Digital yogi..

  • @DaleWestervelt
    @DaleWestervelt 5 років тому +2

    Wow! Just found you yesterday and am very impressed with how amazingly well you've honed your craft. Your videos are lively, animated, engaging, and wonderfully practical! I've downloaded and begun using Hemmingway, and your lessons here (persuasion techniques) will be gold as I write my long form nonfiction writing project! Many, many thanks! Dale

    • @AlexCattoni
      @AlexCattoni  5 років тому

      Aw thanks so much Dale! Thanks for taking the time to leave this thoughtful comment too! 🙏🏻

    • @AlexCattoni
      @AlexCattoni  5 років тому

      And best of luck in your copywriting journey!

  • @hpatelecom1
    @hpatelecom1 3 роки тому +1

    Brilliant video, amazing knowledge.

  • @robertstreetman9643
    @robertstreetman9643 4 роки тому +1

    I love the HOOK . Thank you, Alex.

  • @chinanuuhegbu2287
    @chinanuuhegbu2287 4 роки тому +8

    Thank you Alex, I recently started copy writing and your content has been helpful. However, I wish you could show some examples of the work(sales letters). I think it will enter faster that way. Thanks again...

    • @antikertech157
      @antikertech157 3 роки тому

      search and read free books and articles on sales, communication, persuasion, desire making, marketing, goal planning, self-discipline. First become a better communicator, empath, marketer, and sales person; after that, copywriting is just sales in print.

    • @blissweb
      @blissweb 3 роки тому +4

      Agreed, often, and this one in particular really lacking in concrete examples. It would help a lot.

  • @somyamishra5185
    @somyamishra5185 2 роки тому +1

    Loved it Alex... 👍🔥

  • @ksvenkart3892
    @ksvenkart3892 4 роки тому

    As told by my MOM, as" once a upon a time there was a gorgeous princess who ruled a wonderful kingdom ". Alex Cattoni , should be the Gorgeous counterpart of the The Earth.

  • @tonyluka5545
    @tonyluka5545 2 роки тому

    Alex, thank you so very much indeed.🙏

  • @AnasKhan-ph9in
    @AnasKhan-ph9in 4 роки тому +1

    Your channel is a blessing

  • @Gyatttt1443
    @Gyatttt1443 5 років тому +4

    I don't think you need persuasive words to hook people into anything. You only need those gorgeous beautiful eyes and that charming smile of yours. Nah, just kidding. I am a new subscriber and I already learned many things from you about successful copywriting. Thank you, Alex! :)

  • @amutavictoria4704
    @amutavictoria4704 2 роки тому +1

    Nice one Alex ,am about starting my copywriting career .This video was so helpful. Thanks

    • @AlexCattoni
      @AlexCattoni  2 роки тому +1

      Glad it was helpful! Good luck :)

    • @amutavictoria4704
      @amutavictoria4704 2 роки тому

      @@AlexCattoni please how do I join your group?

    • @davismiles2765
      @davismiles2765 2 роки тому

      ua-cam.com/video/Fcx-EjGDqH8/v-deo.html

  • @StarInnAcademy
    @StarInnAcademy 3 роки тому +1

    Thanks mam lot of things to learn from yours videos

  • @abdullahiidrisyaba7953
    @abdullahiidrisyaba7953 2 роки тому +1

    This is GOLDDDDDD

  • @brandonprovo4666
    @brandonprovo4666 4 роки тому

    Alex,
    your ideas and suggestions all make a lot of sense, and for me just watching your free content, it's very valuable. However, my product is not something you can just buy and have shipped to you. It's a Helicopter company that allows you to shoot machine guns down onto a mountain-side shooting range. The "problem" is a hard one to solve. My "problem" is there are other shooting ranges in Las Vegas, NV that are cheaper, offer the same guns BUT we have a helicopter to shoot out of. It's more expensive too. Telling a story can be difficult while also trying to solve their leisurely problem of what to do in Vegas, and meeting the price point.

  • @taiwomuraina
    @taiwomuraina 4 роки тому

    This is gold! Thank you, Alex.

  • @markcunningham3891
    @markcunningham3891 4 роки тому +1

    Binge watching your awesome content Alex...this video is my favorite so far. Appreciate the value and the passionate way you share your knowledge :)

  • @ersanivanisa904
    @ersanivanisa904 Рік тому

    I knew that this video would be fun when I heard your opening line

  • @miguelquezada1916
    @miguelquezada1916 4 роки тому +2

    Thanks Alex, another great video. Would have loved some examples of hooks using the three S’s... maybe in part 2?

  • @aldrinpadua28
    @aldrinpadua28 4 роки тому +1

    Love the content. Awesome. Thank you Alex for sharing this to us.

  • @Lemeetless
    @Lemeetless 3 роки тому

    Thanks Alex

  • @karanpariyar548
    @karanpariyar548 4 роки тому

    Hi alex such. A high conceptual video which gave much knowledge about persuasion

  • @RyanmcmorrisOfficial
    @RyanmcmorrisOfficial 4 роки тому

    Yay you posted this amazing gift.....ON MY BIRTHDAY! Thanks

  • @liveituplife
    @liveituplife Рік тому

    Wow Alex this is great... You never disappointment

  • @KristenPolzien
    @KristenPolzien 4 роки тому

    Simple and profound. Love your bit sized focus. Now I need to chew and apply the strategy to my next pitch. On it! Thank you 🙏

  • @ryankoordi8868
    @ryankoordi8868 Рік тому

    So GOOD!

  • @DiegoArtolaCopywriting
    @DiegoArtolaCopywriting 5 років тому +6

    Hi Alex, greetings from Spain 👋
    I just love your content and your style, congrats!
    One little thing, I miss more real examples.

  • @arush498
    @arush498 4 роки тому +1

    You are really full of energy , Cute & viewers feel the same energy that you are delivering through your contents . ♥️♥️👈

  • @SchoolOfMuscle
    @SchoolOfMuscle 5 років тому +1

    Appreciate the video, Alex!

    • @AlexCattoni
      @AlexCattoni  5 років тому +1

      Ryan Solomon appreciate you watching!!

  • @saimmunir2841
    @saimmunir2841 4 роки тому +4

    Alex: how to write hook
    Meanwhile me: googles what hook really is

  • @TheUnikah1
    @TheUnikah1 5 років тому

    Holy shit lady, some stuff I never actually thought of and I've been doing ALOT of digging in human behavior and all that. This is gold!

  • @Rose-pj3uv
    @Rose-pj3uv 4 роки тому

    Thanks Alex.
    GREAT LOVE from +254

  • @NadinePiatNiski
    @NadinePiatNiski 5 років тому +1

    Loved this one! Awesome 💕💃

  • @priscillaschaewe.9864
    @priscillaschaewe.9864 4 роки тому

    am learning how to get people to open email I know it's story, its education that I sell that help in with every they sell

  • @abdulazizmohammed7390
    @abdulazizmohammed7390 5 років тому +1

    reccomend a good CW book!!!!!!! great content

    • @AlexCattoni
      @AlexCattoni  5 років тому

      Make sure to watch this video! ua-cam.com/video/vQkzcEGhGUg/v-deo.html

  • @angshemdanyeng6440
    @angshemdanyeng6440 4 роки тому

    Very inspiring 🙏👍

  • @harshgoel8792
    @harshgoel8792 5 років тому +1

    I'm Iron man but lesser then Tony Stark. I'd say that I love your content but this time seriously you have nailed it. I'm speechless.

    • @AlexCattoni
      @AlexCattoni  5 років тому +1

      Aww thanks!!! And yes, Iron Man!! The best!

  • @wctechteam1856
    @wctechteam1856 5 років тому +1

    Learning a lot for free

  • @priscillaschaewe.9864
    @priscillaschaewe.9864 4 роки тому

    Thanks

  • @mfarjr1848
    @mfarjr1848 2 роки тому

    For the persuasion method, do we need to use all of them or only one at a time?

  • @Aylaluna950
    @Aylaluna950 5 років тому +1

    Hi Alex! I’m just starting out my copywriter career and just want to say THANK YOU for sharing your knowledge!
    Would you recommend using all 3 methods or focusing on one per hook?

    • @AlexCattoni
      @AlexCattoni  5 років тому +1

      You’re welcome!!! You can use all 3 but really you just need one - done really well.

  • @meaningfulideas
    @meaningfulideas Рік тому

    Could you give an example of how you would word a supposition? I understand the concept but I can't quite think of how to word it

  • @orjiizeuma8652
    @orjiizeuma8652 3 роки тому

    Hi Alex
    Is Storytelling same as Case study?

    • @orjiizeuma8652
      @orjiizeuma8652 3 роки тому

      Thanks for opening my eyes to the power of the 3S
      I'm grateful

    • @AlexCattoni
      @AlexCattoni  3 роки тому +1

      Mmmm.. no not really. Although you can USE storytelling when writing a Case Study. They are not the same thing though

    • @orjiizeuma8652
      @orjiizeuma8652 3 роки тому

      @@AlexCattoni Thanks Alex....I'm grateful

  • @sobeidalagrange7129
    @sobeidalagrange7129 4 роки тому

    Min 3:00 A cat image can sell anything to me!!!😱😱😱😱😱😭😭😭😭💞💞💞😎😎😎😎😝😝😝😀😀😀😀👋👋👋👋👋👋👋💕
    Min 4:45
    Min 5:18
    Min 6:00

  • @animatedlife5768
    @animatedlife5768 Рік тому

    Thank god I didn't wasted money on courses.👍🏻👍🏻👑

  • @intentionalinspirations7647
    @intentionalinspirations7647 4 роки тому

    You had me at infinite wisdom

  • @chrisfossofficial
    @chrisfossofficial 5 років тому +2

    I’m just learning all of this. Great info. You must be a millionaire huh?

    • @AlexCattoni
      @AlexCattoni  5 років тому

      Lol. Appreciate the vote of confidence ;)

  • @wallacebankley3384
    @wallacebankley3384 2 місяці тому

    Sales marketing 2024: importance educational courses related video, no hooks or no bull..proven it is easy 😀 dancing starts lessons words steps ahead

  • @nabeelhasan4517
    @nabeelhasan4517 3 роки тому +1

    The real thing starts at 4:12

  • @geoffreycurrie9582
    @geoffreycurrie9582 4 роки тому

    OH! You said niche not nitch. I love you. :)

  • @ubongetim3289
    @ubongetim3289 2 роки тому +1

    This so incredible, i really want to learn more.

  • @georgiarodrigues5356
    @georgiarodrigues5356 4 роки тому

    Amazingggg

  • @Mike-sf5cg
    @Mike-sf5cg 3 роки тому

    I love J.C.-Joe.

  • @ksvenkart3892
    @ksvenkart3892 4 роки тому

    👍👍👍👍👍👍👍👍 ..........
    ........... 👍👍👍👍👍👍👍.....
    ........... story telling supposed to be science ,3s, it is real now , just perfecr. Clear as drops of water falls. Fine friend.

  • @oduabaziemjoel1636
    @oduabaziemjoel1636 2 роки тому

    I love you ❤️🥺

  • @adedoyinbakare3111
    @adedoyinbakare3111 4 роки тому

    Love your videos but can you teach me how to write a killer sales copy

    • @AlexCattoni
      @AlexCattoni  4 роки тому

      Here you go ua-cam.com/video/9oxZ0976RvY/v-deo.html

  • @Bipul42096
    @Bipul42096 4 роки тому

    Where should we write copywriting. I need information . You is not lying about copywriting.

    • @AlexCattoni
      @AlexCattoni  4 роки тому

      I’m confused by your question.

    • @Bipul42096
      @Bipul42096 4 роки тому

      I want to know about copywriting? I am serious about it. Give me details?

  • @QuizmasterLaw
    @QuizmasterLaw Рік тому

    just skip to 4:06

  • @sheikhawais5281
    @sheikhawais5281 3 роки тому

    Your intero time lapse is super ❤️

  • @AMAli-ct5df
    @AMAli-ct5df 4 роки тому +1

    I will be the INCREDIBLE Hulk cause I will crush my Competition like The Amazing Agent Romanoff

  • @jcarlosttn
    @jcarlosttn 5 років тому +1

    Amazing way to get this ideas...finally.
    Interesting that you came on my IG feed under lifestyle. You are beyond adorable AND intelligent-- To subscribe or Not To Subscribe?

    • @AlexCattoni
      @AlexCattoni  5 років тому +1

      lol. Is there even a question!? Subscribe j. Carlos! :)

    • @jcarlosttn
      @jcarlosttn 5 років тому +1

      @ Alex-
      What would you suggest as best practice when creating valuable content creation in the fitness industry? A. KW Research & Google Trends within your niche B. Create whatever trends and best SEO & KW are happening regardless of your niche or C. Other

    • @jcarlosttn
      @jcarlosttn 5 років тому +1

      @@AlexCattoni I do have an actual question for you --all fliting aside😒

    • @AlexCattoni
      @AlexCattoni  5 років тому +1

      I'm not the best with content writing and SEO but I definitely think you'll want to capitalize on keyword research and trends in your niche. The more specific you can be the better. Try using sites like BuzzSumo.com to see the most shared content on any topic. Super fun tool!

    • @jcarlosttn
      @jcarlosttn 5 років тому

      @@AlexCattoni Excellent. I'd been using SEM and BuzzSumo abd the metrics show some traction...but not in the % of opt-in conversion😒

  • @iamsamuelpaul
    @iamsamuelpaul 4 роки тому

    Answer to your question at 2:36
    I am Iron man... 😎

  • @dineshsharma-yy4xz
    @dineshsharma-yy4xz 5 років тому +1

    Who came here coz of thumbnails

  • @Suplado68
    @Suplado68 3 роки тому

    she stops trying to sell you on the idea and finally starts the lesson at 4:00

    • @AlexCattoni
      @AlexCattoni  3 роки тому +1

      "selling you on the idea" AKA 👉🏻 explaining the topic and explaining why it matters.

  • @pinksugarfluff
    @pinksugarfluff 3 роки тому

    She needed to give more examples.

  • @tejrajbond
    @tejrajbond 4 роки тому

    Alex in one dangerous women who can persuade you into doing anything lol. Scary

  • @wallacebankley3384
    @wallacebankley3384 5 місяців тому

    The number mistake is sitting on the fence, it's the first job coming to you. LAUNCH PAD COURSE, REIGN,SPARK, SUCCESS RATE STORM 👌 for wealth LIFE Fact

  • @SIDE-HUSTLE14
    @SIDE-HUSTLE14 4 роки тому

    Hi Alexandra Cattoni,
    I have been trying to reach all day long.
    I have fellow on LinkedIn and I have send you messages on LinkedIn but you haven't responded to any.
    Please I wanna have some possibility of getting to know more about copywriting.
    Waiting to hear from you.
    Cheers.

    • @AlexCattoni
      @AlexCattoni  4 роки тому

      Hey Sunday. I try to respond to as many messages as I get. But between all channels it can be pretty hard. If I didn’t respond it’s likely because you asked a generic “I want to learn copy” question. That is why I created this channel - I hope you’ll find the answers you’re looking for! All the best!

    • @SIDE-HUSTLE14
      @SIDE-HUSTLE14 4 роки тому

      There is no specific course you offer or a complete material for it .
      Thank you so much for the respond.

    • @AlexCattoni
      @AlexCattoni  4 роки тому

      Yes, but I just closed my launch. If you sign up here AlexCattoni.com/Posse you will be the first to know when it reopens!

  • @salluarsh
    @salluarsh 4 роки тому +1

    I'm Thor

  • @aidilizhan9729
    @aidilizhan9729 3 роки тому

    i choose loki

  • @dummydami9892
    @dummydami9892 5 років тому

    And I'm the one who ______ agent Romanov.

  • @doctormuhammadawaisrabbani1088
    @doctormuhammadawaisrabbani1088 8 місяців тому

    @alexcattoni iron man dies in endgame 🤭

  • @paulbacchus1015
    @paulbacchus1015 4 роки тому

    Iam the Incredible Hulk, who else. Paul Bacchus esq

  • @Creator_BH
    @Creator_BH Рік тому

    İ am IRONMAN

  • @shaambhavshankar8782
    @shaambhavshankar8782 5 років тому +1

    God you're pretty!

    • @somanoss
      @somanoss 5 років тому

      agree...love your smiling

  • @idreesabbasi4509
    @idreesabbasi4509 Рік тому

    Hello hai my penis is go one side so how to make cake straight do you know about this please explain me

  • @aliahmedt.v9837
    @aliahmedt.v9837 4 роки тому +1

    You dont need copyrighting.. just show them your picture

  • @emekaabuah3431
    @emekaabuah3431 4 роки тому

    I'm Captain America

    • @AlexCattoni
      @AlexCattoni  4 роки тому +1

      Yes!!

    • @emekaabuah3431
      @emekaabuah3431 4 роки тому

      @@AlexCattoni Seriously, your tutorials are just what the doctor ordered. I started working in an advertising agency and didn't know much about the subject matter. Please do not stop doing what you're doing.

    • @emekaabuah3431
      @emekaabuah3431 4 роки тому

      I'm all the way in Nigeria, Africa by the way. Thank God for the internet.

  • @A_copywriter
    @A_copywriter 4 роки тому +1

    You're prettier than you think you are.

  • @oduabaziemjoel1636
    @oduabaziemjoel1636 2 роки тому

    Are you married?

  • @chinanuuhegbu2287
    @chinanuuhegbu2287 4 роки тому

    Thank you Alex, I recently started copy writing and your content has been helpful. However, I wish you could show some examples of the work(sales letters). I think it will enter faster that way. Thanks again...