What Sells More: Candles Or Wax Melts? | Small Candle Business Owner
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- Опубліковано 5 гру 2021
- ❤️My Etsy Shop For Business Owners: www.etsy.com/shop/MBCCDesigns
(I sell editable digital templates for candle business owners such as warning labels, candle label designs, business card designs, thank you cards, and more!)
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✨Small Rotating Wax Melt Holder: amzn.to/3wVcu2R
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DISCLAIMER: Everything shared in my videos is my own personal experience and is for educational and informational purposes only. If you are wanting to start a business, always seek legal guidance from a local business attorney and certified public accountant to make sure that you are running your business legally. Everyone is responsible for their own product testing and business structure and I will not be held accountable.
*Some links are affiliates. As an Amazon Associate I earn from qualifying purchases. I get commissions for purchases made through links in this post.
I do not own the music in this video, all attributions:
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chill. by sakura Hz / sakurahertz
Creative Commons - Attribution 3.0 Unported - CC BY 3.0
Free Download / Stream: bit.ly/chill-sakuraHz
Music promoted by Audio Library • Chill - sakura Hz (No ...
Title: chill by sakura Hz
Genre and Mood: Hip Hop & Rap · Calm
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I prefer wax melts. I find they last longer and smell stronger than candles. Also I have a child so I find they are safer than candles. It's also more affordable so I usually get more than 2 scents at at time. Wax melts are better value for your money for sure.
seeing stats from a small business that is further along in getting sales is so helpful to even smaller businesses! I really appreciate you sharing this info so transparently! also this thumbnail on this video is stunning, I love seeing how much you enjoy photography as you’ve grown in your business & how gorgeous your photos are!
Oh wow thank you so much! What a huge compliment! ☺️
I make wax melts as a hobby and I absolutely love them! I totally agree that people must become familiar with them. And the burners are lovely which helps them sell. Thanks for your videos
I just started a candle business with you, Erica your help but I haven’t done wax melt yet because I am trying to figure out things but thank you so much for your education all the time. Many blessings ❤️🥰
I am working on starting a wax melt Business, I'm currently in the research stage. I just bought some equipment to get started and I'm planning on starting with just wax melts but I'd like to try making candles as well! I personally love wax melts more cause warmers are safer than candles and I have a 4yr old at home lol
did you start the business
Fantastic information, I’ve been selling candles for a few years and I want to add wax melts next year as well so that’s good to know that they are about equal. Thanks for sharing 🕯
We started our candle business a year ago. We offer wax melts and one size candle. I feel like our candles sell better. I will be working on closing our books for the year so will definitely run numbers 😉
You are so great. I truly appreciate all your advice and knowledge 💕
thank you so much for this video!! candles & wax melts are my best sellers and I added car diffusers 🌹🌹
Hi, I had Wax Melts with me for the first time two weeks ago at a farmers market to test how it is going ( I currently only sell at farmers markets) and all was sold. Some have also asked if I sell the melters as well. So I bought melters for the next market to offer wax melts and melters as a set. 'm from Berlin and I honestly see very rarely in stores Wax Melts, so I was surprised that they are well liked by people.
I sell at farmers markets also, mostly candles. Just started making wax melts and was thinking of purchasing wax warmers to sell as a set with the melts
I was thinking of doing the same thing.
Wax melts do not just come in cubes. I Make mine in all sorts of shapes and designs. There is also a whole different category of wax melts known as scoopable wax, and you can even make wax melts that you use a spoon with that look like candles but do not have a wick. I sell far more wax melts than candles because people like the flameless option. They are safer around children and pets and do not need as much attention while still surrounding your home with fragrance.
She said they come in cute shapes and designs
I'm hoping to add candles to my line soon- I've been a soapmaker since '08 and added mini lip balms to my line when I started a business. People are kinda "meh" on the soaps (biz is building though!) but they've gone bonkers for the lip balms and I can't keep them in stock. 😍
Thanks for the informative video! I was really surprised at the results! 😎
I have a self care essential business called AMOUR XXIV , and I offer candles, self care apparel, bath salts and room sprays, mugs, and concrete home décor. Candles have been my main focus in my business since I started in 2020 and I was thinking about adding wax melts but didn't know how popular they were. I love your channel by the way has been really helpful in teaching me all about candle making.
you are honestly a great content creator. I was able to fully watch this video and absorb 100% of everything you said. In most videos like this the person posting usually arent as good at expressing themselves via video format
Aw wow thank you soo much!! What a nice comment :)
Thanks so much for this video. It was encouraging because I have a business that is only wax melts. I launched in mid October this year and people love my product. I even got a few people loving wax melts who didn't know what they are. :)
Love that!! ☺️
Late to the party (as usual) but you’ve made me feel SO much better … I’m having serious issues with wicking/hot throw and am at my wits end. Obviously I don’t have this problem with melts. I may just launch with melts/wickless candles while still testing testing testing wicks & continuing with my nightmare of zero HT 😱🤣
Thank you so much for your channel & your transparency 🙏♥️
I am doing waxmelts......Its my 2 month.....And LOVE IT......I am in the candle business for 15years ......and decided to do the waxmelts also.....😀....Thanks for your video ☆☆☆☆☆♡♡♡
Hi Erica,.I also wondered about that. Thanks.for sharing😚
I’ve been watching your videos for the past week and I thought I had subscribed 🤦🏽♀️ 😂 love your videos!! So informative!! Aloha 🤙🏽 from Hawaii 🌺
Thank you! ☺️
I'm an aspiring business owner. I want to make wax melts only, because I find that they're more fun to make and I love the various fun molds you can use. I'm going to be starting a fundraiser for my friend and we'll mainly be selling wax melts (7 different options) and will hopefully be launching 1 candle soon. I just really don't enjoy candles anymore. I love buying them from other people, but I find candle-making to be 10x more stressful (and am always disappointed or frustrated with my results) than the wax melt process.
Thank you so much Erica🥰🥰🥰🥰
Thanks for sharing this information. People always ask about wax melts
Thanks for this info Erica, I haven't actually launched yet, but this was very helpful.
I’m so glad it was helpful :)
I loveee wax melts!!!!
thank you
I think wax melts are great for beginners. They have a short learning curve and a business owner can begin selling them while waiting to perfect their candle.
Definitely agree! Wax melts are the best!
Hi Erica. Can you do a video on wax melts labels please?
Also people with pet feel safer with wax melts! Tails can get caught in a flame and I would think safer for children (unless th try to eat them) LOL! Love your channel!
That is my dilemma. I have been trying to make candles off and on since 2017. It is so hard for me because I can't get the scent throw like I want. But I wasn't sure if people would want candles instead of melts. But candles are too hard for me right now and I am getting frustrated.So I am going to do wax melts instead. My melts I can be proud to sell because they are good. Maybe one day I'll incorporate candles.
I’m an aspiring candle/melt maker and seller. I’m also looking into diffusers.
Hi Erica! I’ve been having trouble deciding on which thermometer to purchase. Could you recommend a dial thermometer you use if you use one? I want to stay away from infrared for now until I get better at candle making😊
What wax do you reccomend and use for your business. I want to get into the candle making business and would love any suggestions you can give me. I love all your vidoes btw. You have helped a lot!
Hi….could you please do a video on your favorite shopify apps? Thanks
This was so helpful! With all these sales I know that you have to require sales taxes. With that being said, how do I obtain an FEIN? I have an EIN, but struggling to find out how to get the FEIN.
i sell car freshies!! ive sold a lot of those!!
What wax do you use for your wax melts? Just started making wax melts with Pillar of bliss. Would like to try something different
Thank you for your video@ I would like to sell wax melts with my soaps.
Do you use the same scents in wax melts that are in your candles, so if you have 10 different candles you replicate that in wax melts also? or only a select few
If you are only looking at the popularity of the items, then units sold is a good metric. However, if you are looking at which item is more successful, you should be comparing revenue and profits generated from each category. That would be more interesting for me as I have just begun selling wax melts and am considering moving to candles as well. But based on the data you provided it seems that candles are much more profitable for you than the melts. Thanks for sharing information regarding your company to help others who aren't as far along on the journey.
Totally see what you mean! Yes candles are more profitable, that’s a great observation
Not really true- candles have a lot more expense to make- 1) mor wax 2) wicks and the accessories required to hold wicks down etc 3) glass or metal jars, lids, then you have to add your labels and safety labels and then packaging is larger and more fragile (if it’s a glass candle)… and it takes way more time and testing. Wick testing alone can take $500 in your first experiments with candles. Melts are wax and oil and whatever packaging and small
labels you are using and are sent in a much smaller non fragile postal bag. You can also create a recycling program where customers send back the hard plastic cube container your melts came in, you clean it out and re-use it and your customers get reward points or discounts for doing so. You cannot really do that online with glass candle jars the cost of fragile packaging and the risk of it breaking on the way back is too great.
So you can’t really say candles are more profitable even if she sold more candles because the profit margin is ALWAYS less with candles due to the outlay just to make a single candle not to mention a whole batch. And then there is setting times… fixing air bubbles at the top… lower scent throw so needing to use more oil…. Candles are not fun. Nor are they of a greater profit. Eveyone makes candles and it may seem like there’s wax melts everywhere but if you come up with a USP and make your different and have amazing blends and quality melts wity amaisng cold and warm scent throw - well just look at Scentsy! Two women started that in their kitchen!
It’s a $5.2 billion industry in America last year alone! (Wax melts!)
@@olivialovesdesign I won't disagree that the profit margin per unit is higher for wax melts, but I was talking about total revenue and total profits. Just taking the units sold that she provided and comparing that to the prices she has listed on her website, she generated $1,920 of revenue from wax melts and $6,096 of revenue from candles. That's a difference of over $4,000 total revenue. I can't imagine the the profit margins are such that the wax melts brought in more total profits. Of course, I could be wrong about that. But, again, that would have been more interesting than just going over units sold.
@@olivialovesdesign Interesting that you mentioned a cold scent throw. I had never thought of that!
Hey Erica really nice Video as often! But so funny that your candles are half half. I'm selling Candles as an addition to my String Arts like a special at seasons. Mostly they do really well but it's so much time to do for mine because i'm focused on pouring them into molds and give them all a unique design. But thats fun and really thought about adding wax melts but here in germany you have so many guidelines to keep an eye out that i still stay with only cute and pretty looking candles... for now :D Candles are not my focus but it's such an interesting topic and I really love to watch how this all is going along in your business!
Stay healthy and happy! -Anzy
Whats the size of this sticker that you use in the wax melt container? I searched everywhere but didn't find it.
Another awesome video of your work Erica! I have a question, is not related to this topic but just I was reading about this an not sure if is really necessary to start a candle making business. Do we have to have a Insurance to run the business?. Do you recommend this and if yes, what Insurance you recommend?. How you can provide your advice. Thanks in advance!
Hi! I think it depends on where you live on whether or not it is legally obligated, but it is a VERY good idea to have. (think about driving a car without insurance) I personally use liberty mutual, but i know a lot of people use indie!
One more question what wax and what percent fragrance oil do u use. Thank you
I use a blend of soy 10 and beeswax and I use about 8% for my candles
If you spend $100 on candel melter for a normal candel you get more in a normal candel make sure get a heat lamp and bam a huge cheaper wax melts that last much longer and smells better cause there no flame with a smoke scent
sorry I don’t understand what you said?
Erica, Could you please help point me in direction for labels for the melts? I am not computer savy and can not print my labels ( I tried it was a disaster ) but they are so expensive to order online from label companies. Help please ! Your a blessing , thanks for the knowledge
Look up- making candle labels with Canva and making candle labels with cricut/vinyl cutter and you’ll see tutorials
But don’t pay for someone else to do it.
I primarily sell candles and stopped selling my wax melts. I make audio storytelling candles that people seem to love.
Oh that’s sounds so interesting! ❤️
Do you have a website I’m interested in seeing that ?
@@MemoryBoxCandleCo Thanks! I write all the stories and record them myself.
What are Audio story telling candles? That sounds so cool but I don’t understand how it works?
I salwnwickless candles
i wanna start selling wax melts becuase my candles dont sell as well i find
Do you have a wholesale wax melts connection you can recommend for people looking to private label 🥺🙏🏽
I don’t personally but I would recommend joining candle/wax melt Facebook groups because there’s tons of makers in there!
WHAT do you sell ur melts for.
$8 online with free shipping
Which mask do you use or recommend?
This is the respirator I use :)
amzn.to/3qPPNaY
(You also have to buy the filters separately, I use 3m 2097 filters)
@@MemoryBoxCandleCo thanks sweets ❤️
I love wax melts :)
What about marketing your room sprays into smaller bottles for like car freshener spray?
wonder how hard it would be to make it into aerosol for like the bathroom?
or even something like those 'Glade -Plug ins'
Oh these are all really interesting ideas! 🤔
@@MemoryBoxCandleCo ♥
Love your videos. 😊 I’ve been looking for soy tart wax and they seem to be sold out🥺 where is a place to get soy tart wax ?
Hey Erica. Is it wrong to call them candle melts🤔
I’m not sure, I know that “tart melt” is trademarked though. I just call them wax melts :)
I may be the only man watching your videos...
Actually about 18% of my audience is male :)
I just didn’t bother with wax melts. They are sold for so cheap, it’s hard to compete. People sell them for $2. No way they are making a profit.
Every business is different, I’ve had great success and a good profit with them :)
I'm honestly a little discouraged. Just, having gone out here locally idk if it's just me, but I see candles and wax melts... EVERYWHERE and in bulk supply. ☹️
I'm still going to try, but yeah. I'm hanging in there. New scents in and the fruit loops does smell like fruit loops lol.
Hard to compete with scentsy
scentsy is for old suburban facebook moms. not the hype anymore
Dollar Tree and Walmart as well.
I disagree because it’s a different market! Mass produced vs handmade is different. I’ve had so much success with wax melts, people love them if they perform better than what they typically use