How to Become an SEO Consultant

Do you want to become an SEO consultant? Rebecca Gill, an SEO expert with fifteen years of extensive experience, is here to share how to break into this field!
What is an SEO consultant?
An SEO consultant is a specialist with many clients who analyzes, reviews, and implements changes to websites to optimize them for search engines. Their goal is to increase a website's visibility by ensuring it ranks well in search engine results pages (SERPs) for relevant keywords and phrases. This role involves a combination of technical website optimization, content creation strategy, and link building to improve site engagement and drive organic traffic.
How to start a career in SEO:
1. Obtain your bachelor's degree in marketing, advertising, or a related field. Due to the constant changes in SEO, you won't learn updated SEO best practices. This degree is more about helping you understand the basics of marketing.
2. Learn SEO strategies and best practices. A great way to do so is to take courses through Google and other sites like Ahrefs and Semrush. But be careful! The Internet is filled with conflicting information about SEO, so it's crucial to identify trustworthy sources.
3. Stay up-to-date with Google algorithm changes by reading their announcements, press releases, quality rating guidelines, and developer documents.
4. Test out your theories. But whatever you do, do not test anything out on your clients! So, if anything goes wrong, your clients won't be impacted. Instead, experiment on a side site.
Skills needed for SEO careers:
1. Organization
2. Strong attention to detail
3. Love for puzzles
4. Data analysis
5. Ability to develop strong professional relationships
Additional Resources:
1. SEO manager career guide: zengig.com/car...
2. SEO manager salary data: zengig.com/sal...
3. Open jobs for SEO managers: zengig.com/ope...
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