Advice from a YouTube Partner Manager | Channel Checkup ft. Laura Kampf
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- Опубліковано 26 лис 2018
- Want to know what a typical meeting with a Partner Manager is like? The goal of Channel Checkup is to show you how you can analyze your own channel by taking you through a typical meeting with a Partner Manager. In this video, UA-cam Partner Manager Melissa sits down with UA-cam Creator Laura Kampf to go through what's going well, what can be improved, and to answer some of Laura's questions about her channel. Consider how you can take some of these insights and apply them back to your own channel!
Check out Laura's channel: / laurakampf
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Hey there Laura! 👋👋 Man watching this was a good reminder to go back and make sure our old videos have playlists in the end screens rather than individual videos... added to the to-do ✅
Hey y'all, funny seeing you here! Loved the new painting/resin video btw!
I wish more and more success.
Great tip we’re going to do that for all our travel videos!
Good
+EvanAndKatelyn, Laura, and UA-cam Creators [Creator Academy] - Well, the one video I had that went viral didn't have playlists. I've tried a variety of techniques and my videos are not reaching millions of views like that one that shockingly went viral on my channel. I just don't feel there is a "formula" because if that were true all my videos would have gone viral just as the one where I did absolutely nothing special to it than to just post it (that's it, nothing special done and it went viral with a TON of engagement). So here I've got videos after it where I used techniques mentioned by you all and others and the traffic is low by comparison along with the engagement is next to none. Can anyone explain that? Because seems to me methods of all kinds do not really work and I just got on luck's good side on that one video that went viral where I did NOTHING special but post it. It didn't even have a custom thumbnail. I logged in, rushed through the title and description and tags and hit the publish button. And to my surprise my video went viral with no idea why and my earnings increased along with my subscriber count skyrocketed. So I hear you and many talking about methods to help, but they do not work for any of my videos; that's been proven. Methods folks talk about only get me a low view count and little to no engagement. I keep looking at my viral video stats and nothing explains to me why it went viral, why people are so talkative on that video and why so much ratings doing no methods at all. I cannot replicate that video's success because I have no idea why it went viral and it's frustrating especially when I see videos talking about trying to help increase engagement and all that prove to not be the answers for me. Just look at my channel. I have views and speckles of comments here and there on a small handful of videos, but the one that went viral with over 2 million views, look at how active that is and the thumbs up and down ratings even though people cannot see the count, is in the high thousands and the comments...look at all those folks talking. None of that kind of activity on my other videos even after it.
Laura is easily one of my favorite three creators on UA-cam! I LOVE everything about her editing style, her build ideas and her personality. All around badass right here.
I think that Kampf has a really good point about analytics that the Partner Manager kinda missed;, there has to be a certain point where you turn that information off and trust your creative instincts. All this data an quantification tells you how AN audience reacts, but it won't tell you YOUR audience reacts - YOUR audience being something that you slowly build and curate as you grow as a channel.
A large sloping graph can be super misleading, and leads to second-guessing instincts. If you chase the algorithm down to its bitter end, then you get stuff like those creepy bootleg children's videos and clickbait. That's the exact opposite of creative, organic content.
I think the manager tried to counter Kampf's point of "oh, no! This can be useful," but in this case it's a matter of youtube needs to be mindful of that point just as much as Kampf was of hers.
I completely agree! I've had the same kind of issue in the past with website analytics where I am spending so much time creating and customising reports that I would of been better off just creating way more content for my site. The over on the dashboard is really nice and I am a sucker for analytics but it can definitely be overwhelming and addictive/time consuming! :)
Exactly what I was thinking as I watched this. Data can be useful, but I don't decide what to create based on data. I create what I am passionate about, and I don't just decide to make a video on something because I think it'll get lots of views (that seems rather clickbaity to me). Sometimes they're the same and sometimes not, but the videos I choose to create aren't because of numbers. I do them based on content.
And some data is more useful to me than others. It's nice to have all the features, but as creators, I think we have to choose judiciously which data we pay close attention to and which is not so important to us personally. We could sit and sift through data day after day, but I think a better use of our time is creating more content.
@@TruthificationChronicles I don't know if this is a clear example, but I kinda think of it like this;
Let's say you're a new creator and your "voice" is that you really love cats. But you're new, and suck at optimization so you make a video called "Pets" and you inadvertently attract a lot of dog lovers, who bounce off the video immediately because they're not about cats. This would cause a huge downward slope, that would mask what is possibly "your" audience of loyal cat lovers who loved your video, an audience that would grow and the type you'd want to have.
What's communicated in the data is that you have bad optimization, but the data doesn't really have anything interpreting that to you. As far as you can tell, what's being said is that there's not an audience out there for cats and you might as well give up a part of your authorial voice to go for a more general "pets" video.
I totally agree. Although analytics helped me turn my channel around! I went from 200 subs in 6 months to 3000 in the following 6 months. I went back to just creating content without using the analytics and my numbers have stayed pretty consistent with my channel growth (almost at 6000)!
@@STICKYArt well, what analytic numbers were important to you? How did they help you grow?
I have a partner manager & it’s really useful having someone there to answer all my questions. I think it’s really great that UA-cam’s taking the time to support smaller channels.
Please keep doing channel checkups with different Partner Managers. This video showed some very basic tips, so deep dives like analytics would be nice.
Hi Laura, I loved the information and content of the video, it gives us a broader view of our work. Creating content is my passion, but open what the audience likes, watches, and returns. It's indescribable. For more content like this. Kisses and thank you!!
One of my favorite videos ever. Thank you so much for the step by step 🤗
Partner manager seems like a job you could get by just watching youtube videos. I didn't learn anything new other than people that already are successful get more help than those that actually need it from youtube.
I just want to say thank you SO MUCH for maintaining channels like this and Insider, and putting them in our faces on the dashboard, so even us microscopically small under-1k club channels can get the insight and knowledge someone in the program might be able to get. I'm very much looking forward to getting to the point where I'm eligible for the partner program! I'm currently sitting at 420 subscribers, but my watch time is no where near where it's going to need to be. I blame that on the one time I got help sharing a video across social media, but didn't find out where it was going to be shared. I'm an English speaking woman who creates art content. I've got about a hundred subscribers from that time I got help who are in Egypt and surrounding area. They watched a time lapse of a cool art piece, probably enjoyed the visuals and the music, but quite likely don't understand me, so when they come back and the video is more involved than just a time lapse (unboxings, reviews, tutorials), they're not going to stay. Definitely learned my lesson there! Target the right audience.
I learned so much, thank for breaking down the information so everyone can easily understand.
Hey Laura! I am soooooo glad UA-cam chose you for this video, you are by far one of the best videographers I've seen -- and I've seen bunches :) I am a HUGE fan...since the early days!
i love laura kampf videos!!!
Laura makes learning how different tools work fun and very interesting :) That's why I've watched almost every video since she began uploading them.
You guys are the best! Thanks for all your help! :)
Yes
I would definitely appreciate more videos like this. Especially for those of us with smaller audiences or those of us who are having trouble getting our subscribers to watch our videos
Thank you so much for sharing very helpful information I am going to follow those tips.
Thank you so much.
I will change it something definitely 👍👍👍👍👍😉
Truly the best video I have seen on this channel so far! Excellent advice! Thank you for the step by step! Loved it!
Hello, I'm Edivan Santana @anjodoasfalto13 here on UA-cam, I congratulate you for the videos, very constructive content and that helps new creators and even the older ones, God bless.
Hey, it's Laura! Awesome! Great reminders to go back and update things like the channel banner and older videos, and I also think the channel trailer is one of those things that we tend to set and forget.
Like everyone has mentioned. This was very helpful. I’d like to see more like this.
I learned two new things... I could list my Playlists as individual horizontal bars on the homepage (I just had them lumped together under a "Playlists" section on the homepage). I also never thought to add Playlists to my end screen instead of individual videos. I already knew I had to update my banner. I'll have to add my face (to make it more personal) and also an upload schedule. I should do that soon.
Very nice !
Extremely helpful. As a small channel I can implement so much, new for me is sections for playlists & I'll use title tips too. thank you for helping our UA-cam community!
Lenka i agreed .. this video is very helpfull for new channels to promote more.. thanks to UA-cam creators...
Hello, I'm Edivan Santana @anjodoasfalto13 here on UA-cam, I congratulate you for the videos, very constructive content and that helps new creators and even the older ones, God bless.
thanks!
Gracias por toda la información tratare de aplicarlos aunque siento que no me alcanza el tiempo gracias por el subtitulo.
Perfeito esse video! Obrigada por nos passar mais informacoes :)
Helpful thanks. Her channel looks interesting .
Nice video madam, all viewers can understand your speech,
This is great. I am glad I am not alone feeling overwhelmed by analytics. I love looking at the analytics, but sometimes they are confusing. Thanks for the clarification. p.s. Is a 50% audience retention rate good or not so good?
We loved this video! It made clear so many things that were on our mind but just needed an extra re-assurance about all the steps that we need to improve. Playlist and sections was interesting, definitely will work soon on that as well as on the banner with specific data and of course, always good to know more about the analytics. Thanks a lot
My Expericnce Banner is extremely important, after changing my banner subscriber went from 40 per day to 90 per day....Banner - keep it simple - Not overly design
Thanks for this. This is very helpful. I would love to see some meetings with small Creators to hear about their struggles and missteps and how they overcame zero views and zero subscribers in the beginning and what advice you would have for them.
Please keep doing these videos!
The best part is changing the older video's end screen and also the analytic part. I'm also lazy about creating playlists. Thanks for helping us to identifying our channel lacking.
Uso tudo, excelente!
Ótimo vídeo, esclareceu duvidas principalmente sobre como interpretar os gráficos.
Thanks for this video! 👍
Love from Bangladesh!
Super przydatny i wartościowy film.
Bardzo miłe Panie przedstawiły cenne instrukcje techniczne. Zawarte w filmie szczegóły, z pewnością przydadzą się mi do rozwijania mojego kanału. Już teraz wiem co muszę zmienić w moim kanale w UA-cam, aby przyciągnąć uwagę widzów.
Bardzo dziękuję i pozdrawiam :)
Great Thank you YTCS❤
Thank you so much for this video. Laura was an awesome test subject as we can relate to a lot of her balance concerns between content creation and analytics. Side note: I like Laura Channel Banner as it is unique. I hope she doesn't scrap it but instead build upon it. Take care! -STM
Really interesting to watch the review take place, great idea for a video. As a channel that has not started uploading yet it was good to see and hear the information about the analytics so that I know what we are to look out for when we starting publishing.
Excellent interview with one of my favorite makers! You had some great tips on end screens and sections. And I really like the insight on watch time and retention analytics. I've got some videos to update!
Great information thanks for sharing this video helped me understand data analytics a little bit better
I didn’t think viewers looked at channel pages anymore. Is there a place in my analytics that would show that traffic?
Love the video ♥️ Thank you!
Thank you so much for uploading the video, it's really help me to growing my channel.
Such awesome techniques- gatta love this channel, on my way to 2k within 3 months thanks in part to their help!
That is fantastic on your way to 2K in such a short time. I will be visiting and supporting you and your channel very soon. Cheers #iSpike Western Australia
This is super helpful! Thank you!
One of the best set of ideas yet for channel development.
thank you, very helpful. Greeting from Indonesia😁
Hi i from Indonesian
Let's try more and more. Greeting from Viet Nam.
Thanks for the class. I always review photos in thumbnails and recently, I switched to my own style after several attempts. I liked to see the thumbnail with the brand that identifies the Channel, I use our photos as a brand. I try to review the final screens from time to time to bring together subjects related to the video in question or use the playlist in which the video is inserted. I am currently re-editing the videos from four years ago using a more professional program, adding more quality to the video - I have been saving the original footage from that year. I liked to see about the banner. I always pay attention to the statistics but I didn't see the possibility of seeing the public's retentions. (Kiko) 😍👏👏👏🤗
great information , thank you for sharing it ❤
Thank you for the valuable information.❤️
Love from
pms az
Thank you! very helpful.
How did you show the video upload icons under the graph of the video views?
love it and doing my best to learn all I can so I can help others.
Being a begginer i love to get advice from other youtuber to make my channel better ....your advices es are really very helpful, each n every youtuber must implement , just keep giving us good advises...love from An Indian UA-camr😚😚
@@chandersachdev8730 done and subbed you as well to help you get started
@@MyNontraditionalLife thank you, just sub to your channel, and noted we have about the same nuner of subs, both trying to break the 1000 goal, the best of luck to you on your future growth
@@srivastava5726 just sub you as well and love India. I am a novelist and sell a lot of my books there. The best wishes for your success
Thanks bro. happy to see you cross already 1k sub...
i am on the way to grow my channel
Solid video & good advice. I’m going to begin redesigning my banner this evening.
Very useful. Thanks to both of you.
Thank you for this helpful video! There's so much contradicting information online from how you should grow your channel and now I've heard it from the horse's mouth, so thanks for clearing things up 😁
Awesome video sweet advice👍
Very helpful....Thanks!!
Thanks for the valuable information ❤️
Thanks for all your tips!
Супер! Мне всё понравилось и вы показали, что я на верном пути. Практически до всего, о чем вы рассказали в видео, я дошёл сам. И это говорит о том, что я правильно думаю. Это радует. Единственное, я не могу написать точный день недели, когда у меня выходит новый выпуск, потому что не всегда получается придерживаться точного графика.
Спасибо,Вы всегда нам здорово помогаете!
I guess you are from Russia. I am from Viet Nam. Our Vietnamese often say that Viet Nam and Russia are brothers. Do you think so ?
Our country loves people Vietnam .We similarly consider you brothers.
Cool to see Laura here!
Terima kasih banyak. Informasi yang sangat berguna bagi saya 👍☺
Thank you 😍 👍🏽💫🦉💫
I've been contacted by YT to have one of these, and I'm super excited. I'll follow up with how it goes.
10 Main take-away tips for creators:
1. (0:55) Show publish schedule times in channel banner to help user know when to expect new content
2. (2:14) Good channel banner shows your face, publish schedule and you can read on a mobile device
2. (2:57) Custom thumbnails are very important to get people to click your videos (Try use consistent branding on them to identify your videos)
4. (3:43) Add different playlists on your channel page
5. (4:38) Use different keywords/phrases someone might type in the UA-cam search bar in your video title and any relevant words/phrases that don't go into the title add them in the first 1-3 sentences in the description area.
6. (5:05) Have end screen links to subscription button/videos/playlists especially on old videos too
7. (6:18) How to look at important analytic metrics (use last 90 days)
8. (6:34) Watch time shows engagement with the video
9. (6:42) Spikes in watch time on the overview page normally occur on newly published videos (can click the analytics to see which specific videos)
10. (7:35) Audience retention helps to identify when users leave a video, if they like it and the views are more flatline for most the video length and if there any parts people end up rewatching you'll see a spike again.
Uploading everyweek is not healthy, youtube should advise you to take a month break once every 3 months to recharge the batteries
Agree for that 3 months you should post weekly but there needs to be relax time
Great comment, it's good to take a break now and again and recharge the batteries for sure.
Thankfully, elsewhere they do say so and the algorithm team is pretty explicit about how your channel won't be punished by taking "breaks."
To the point where they note that often times there's a bump on the other end of a "break."
@@AmericasComic do you know where this information can be found, would be good so i can schedule holidays inbetween videos
The GroundHopper uhhhh, this channel we’re watching now. It’s the hour long video with the bald white guy with glasses.
The GroundHopper no wait, I suck. I think it’s this video in the creator insider channel;
ua-cam.com/video/QwdqXpe1R7c/v-deo.html
If it’s not this video it’s the other one featuring him. Basically, they didn’t say much more than what I said.
Basically theirs no measure on the algorithm side of things for frequency, and they posit on the creative side that the data shows a slight bump from coming back from a break and possibly that’s because it gives people a chance to recharge their batteries
Thank you , I'll try to do my best ....
I love Laura's content. Its so unique
cade a legenda em portugues ?
UA-cam Creators [Creator Academy]
The analytics tell large channels information. For small channels it gives no information, it is blank. Small channels need the information more so they know what could help their channel. Please change it so small channels get analytics that help them!
It's all fine, you're doing well Laura 😘
Hi, guys! Could you help me and suggest a good resource for creating the banner?
Türk temsilci Yok mu ? Türkçe sorular sorup bize yardımcı olacak UA-cam’n Türk veya Türkçe bilen Eğitimcisi lazım 🙏🙏
Aynen youtube Türk temsilciye ihtiyacımız var
Her Şeyden Biraz evet 👍
Bu video özelinde anlatılanları isterseniz özetleyebilirim size yardımcı olacaksa :) bebarbilim@gmail.com mail atarsınız ilgilenirseniz. ilk fırsatta dönerim.
@@GuneyKameraFotografcilik ,ji
#LAVALOUÇA
Awesome!
I enjoyed watching this video, it was very helpful in learning about how you set up your front page and having a playlist and end screen. I just need to go back and watch again, Thanks👍🏽🥰
Thanks for the video really helped me set some goals on my channel!! Love from India
I would love to have s meeting. I’m new, but I grew from zero to 110 quickly, but I’m getting stagnant. How do I get a meeting with a partner manager? I want to make this a career, so advice would be sweet. This video is also helpful, but s one on one, to me, ads an opportunity for honesty. Would love to hear back.
You'll need to grow your channel to at least 10K or more before you can access UA-cam services. Keep pushing on!
World of Thai Food ....awww
🔥 🌏 ✌🏼 Yoos are so Awesome. Cheers #iSpike Western Australia 👍🏼
Hi Laura nice to know you. your channel is awesome!
Shout out to Jessica who was my Partner Manager when we did my check up!!! She was great and very helpful.
Y la mia pacuando
Nice🌹🌹🌹
great!!
great
I am from Viet Nam. My listening skill is not good but I can read English.This video really helps me very much. Thank You And Good Day To All Of You.
Very helpful and made me realise that I have so many things to change on my channel. Lots of work ahead.
*Ёклмн, делайте русские титры, а то отпишусь))*
А у меня автоматически стоит
там же есть
OKKK
Super informative - thanks. Do you have a video or resource that explains CPM? I ask because a group of us started UA-cam 18 months ago and there is a large difference in AdSense payout when we compare our similar length/watch-time videos among our group.
Super helpful video and tips. Big fan of Laura’s channel. This was a fun inside look at a meeting with a UA-cam channel manager. Lots of good take home points. I need to work on my channel banner and update older videos with end screens. I think I also need to refresh some thumbnails. Lots of work to do! Thank you 🙏
1st good
@@DymondGaming
Thanks Me Smart
@@chandersachdev8730
OK Friend
@Technical Rajat
Thanks my friend
@Technical Rajat Thanks
Nice
#Techbd
Thank you very much🙏💛
Thanks for this information ❤️ it's really helpful
لايــــــــــــــــــــــــــــــــك
شكون لي حب امير ديزاد هههه
I don't understand your writing. Can you speak English ?
ماذا تفعل هنا😂|| what you doing here😂
ههه قاتلك مفهمتكش تقدر تهدر بالعربية المشكل حنا نفهموهم وهما ميفهموناش
Thank you so much ms Lelissa and Laura Kampf! this video very very helpful,
It has helped me to be more confident and to recognize many bugs to fix. What should I do to make my channel better, Melissa?
Thank you very much for your help and advice! I learned a lot about how to tune a channel! Many thanks for your work!
el problema de las pantallas finales es que hay que borrrar las anotaciones que ahora ya las aliminaran definitivamente, y si al final en esoso tiempo yo ya tenia una pantalla final echa por mi mismo ahora se pondrasn las finales y quedia feo xd, me refiero a los videos que tenga antiguos
Great to actually see someone else's analytics. Glad it was a maker like Laura.