Redefining Customer Engagement: Yes Bank & Route Mobile | Conversation Crafters | Episode 1

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Welcome to Conversation Crafters, the show where we shine the spotlight on the masterminds behind creating exceptional customer experiences, driving retention, and unlocking growth. From marketing wizards to tech titans, we bring you industry leaders who know how to 'vibe with their tribe.' Each episode unpacks the strategies that help businesses evolve in sync with their customers' ever-changing needs. Expect insights into the trends and innovations that are redefining how brands interact with their audience, with actionable strategies to enhance customer happiness and loyalty.
In our first episode, Nipun Kaushal, CMO, Yes Bank and Tushar Agnihotri, Executive VP, Route Mobile sit down with Shradha Sharma to discuss how customer engagement in banking is transforming. They explore the power of personalization, AI, and GenAI in reshaping the industry, all while the Reserve Bank of India's strict regulations safeguard both customers and financial institutions.
Tune in to discover how Yes Bank and Route Mobile are leading the charge in reimagining customer interactions and elevating the digital banking experience.
Follow Route Mobile on :
Instagram : www.instagram....
Facebook : / routemobilelimited
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Website : routemobile.com/
ABOUT SHRADHA SHARMA:
Shradha Sharma is the Founder & CEO of YourStory. She started YourStory in 2008 to tell stories of entrepreneurs - something that mainstream media was not ready to do in 2008. Since then, Shradha has scaled YourStory to become one of India’s leading digital media platforms covering every aspect of India’s new economy.
She was featured on Fortune’s list of the best 40 under 40 entrepreneurs in India for three years in a row. In 2018, she won the Forbes Power Trailblazers award and was twice featured on LinkedIn’s list of powerful influencers, along with Prime Minister Narendra Modi and actor Priyanka Chopra.
Follow Shradha on LinkedIn here: / sharmashradha
ABOUT YOURSTORY:
YourStory is India’s biggest and definitive platform for startups and entrepreneurs related stories, resources, research reports, and analyses of the startup eco-system, mobile app developers, and more dedicated to promoting the startup ecosystem
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Follow YourStory on
Twitter: / yourstoryco
Instagram: / yourstory_com
Linkedin: / yourstory-com