My #1 LONG TERM Facebook Ads Strategy
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- Опубліковано 2 вер 2020
- Facebook's Ads Manager reports data in real time. But that doesn't mean you should focus on that real time data exclusively.
Like most things marketing, the best Facebook ad results are often seen when you take a longer term approach.
In this video, I show you how an omnipresence content sales funnel works with Facebook ads.
I explain why this long term Facebook ads strategy delivers such fantastic results...
And why it is my go-to Facebook advertising strategy for any expertise based businesses.
#facebookads #facebookadsstrategy #longterm
OTHER RESOURCES:
How To Create Facebook Ads CONVERSION Campaigns: • How To Create Facebook...
Facebook Video Ads: How To Get 100% MORE Conversions! • Facebook Video Ads: Ho...
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Thanks for watching guys! Let me know what you think in the comments :)
Could you do another video explaining this further?
Maybe with some example AD's, please...
Yoww another very infomative content ! Thanks alot Ben was part of the fb live yesterday aswell. Enjoy your weekend.
Thanks John - glad to hear it and you too!
Wow 🔥 such great points throughout!! I’m definitely going to keep this in mind 💯
Exactly what I needed, thanks!
Greatly appreciate the info, Ben. Keep up the amazing work 🙌
Thanks! Will do!
BEST VIDEO evahhhh!!!! You re always on point but this one...? Wow, Ben you friggin rocked this one. I m gonna implement this NOW and kick ass on behalf of my clients. Thank you
David, Hamburg:-))
Awesome - glad to hear it :)
Super happy to read this. I'm looking forward to working with you in a couple of months.
Awesome :)
Unbelievable value mate. Thanks so much!!
Awesome, glad to hear it :)
Great value as usual. Really love your content Ben!
I appreciate that!
Appreciate your strategic points of view , something I could not find easily, thanks
Awesome :)
This has been so informative and is so timely with a new client I just acquired. Thank you so much!
Glad it was helpful!
Your videos really help me. I've been implementing the strategies you share and have seen some really good results. Keep up the good work! Cheers.
Thanks a lot Prakhar
This video is amazing, thank you. I literally began implementing elements of this strategy today for my first fb ads funnel ever, and seeing this gave me confidence that I am setting this up in a way that will dominate. Thx!
Glad it was helpful!
This video is amazing, thank you so much Ben 🙏
Thanks a lot Lukas :)
Great content Ben! Thank you
My pleasure!
I never bother with comments or likes/dislikes, but you really put out great information and straight to the point with clear, logical explanations. Thank you
Thanks a lot Stefan :)
Such a good video and to wind it up with the stratgeic pov that expertise-based businesses need to create price elasticity is spot on
Thanks a lot :)
Hi Ben, great content as always. I'm just wondering if you have any opinions on Apple ios new update with Facebook App tax dilemma. Will there be a problem with targeting people in Facebook ads? Thanks in advance!
Great video as always. You mentioned refreshing ad copy every 3 months if they are being reached once every 5 days with a particular ad. That means they’d see that same ad 18 times in 3 months. Is that too much? Is there a frequency per ad you aim for in an omnipresence campaign? Thoughts appreciated!
I am extremely thankful for your wonderful & straight content. That's how to be done: no sauce around. I have a question: How you make your email list on fb (audience) is updated in real-time?
I hit the like button before I even watch the video because I know there is guaranteed value in the video
Thanks a lot :)
This is essentially the strategy I use with my email list. Deliver value, show that you can help people just like them, then ask for the sale.
Glad to hear it :)
Another fantastic 👏 video . . . Well in rerms of short terms or for seasonal 🙄 advertising how would you set? Could you share some info? 😊 thanks
Subscribed !
Thanks for the sub :)
Perfect! 🙏
Glad you like it!
hi Ben, first of all thanks a lot. Your videos have been really helping me a lot. I have a small e-commerce business selling Fashion and Home Accessories. Could you please suggest if i should use engaged shoppers in targeting? Is it worth it? If yes then for what type of audience? broad interest audience or warm audience?
Hi Ben! Thanks for this amazing strategy! Following your example, you created 8 ad sets with the same ad targeting (ideally a dynamic email list) and set a frequency cap of 1 impression/ 4 days. I have 2 questions:
1. What about ad set overlapping? Especially using CBO, your best performing ad sets are more likely to deliver ad impressions than the worse performing ones.
2. How do you make sure people see all your ads consistently? If you start all the ad sets the same day, these are all going to deliver ads today and in 4 days. Do you schedule them to start in different days to alternate which days ads are delivering?
Thank you!
did you start your campaign? I'd also like to know about staggering the ad sets and if thats best to avoid what you said, people seeing all the ads the day you post them. I'm thinking I'll stagger them by scheduling the ad sets to post 1 day apart from each other. I assume Ben meant that?
Man, thats fcking great I can't believe it. Sunday I'll go in the office and make some videos :D
Thanks so much Ben. This is a beautiful and awesome content and I really appreciate coming across this time this period.
If I may ask, do you have any course in Facebook Ads Startegy?
Thanks a lot Paul. I sure do and you can find out all about it here: www.leadguru.co.uk/strategy
GREAT VIDEO Ben! Thank you! I sell online Fitness Courses. Do you recommend me run a conversions "Bundle of warm audiences" adset and also an "Initiate checkout" adset? (2 different adsets in CBO). Or is it better to run ONLY the "Bundle of Warm Audiences" because the "Initiate Checkout" audiences are included in the "All Website Visitors" inside the Bundle. Thanks for your help! :) (1 or both?)
Thanks Ben you da man😎! If i want to use this strategy for a small biz what amount per thousand of the local population should be the ad spend per thousand? per ad. for example 5 ads over an audience of 300,000 for example is there a way to calculate this?
Hi Ben. If I'm running ads for a Healthy Multigrain Bar. It is a startup, so the budgets are not very high. So what should be my short term goal and my long term goal? And also when im targeting an audience for such a product, should I layer my audience by narrowing it down? Would be really grateful if you can give me an example of layering an audience. Thanks
Thank you so much Ben for this information, I have an important questions I try to sell niche specific t-shirts, so for every t-shirt I make a facebook post and advertise this tshirt without any followers in this page, and I didn't had a single sale and lost alot of money, so is this method wrong? thanks.
Love your content really. I just wanted to ask if you have a video like this which you explained in detail your lead magnet strategy? Thanks a lot!
I do :) It's a bit old so the UI looks quite different but it still applies: ua-cam.com/video/3debt82RpyE/v-deo.html
Hi Ben. I am running a conversion ad with 5 different audiences. I want to eventually create a lookalike audience. If I run my 5 ad sets within one campaign and then take that data into a lookalike audience, am I right in thinking that I won't really know which audience is doing better within the lookalike ad? But if I ran the 5 audiences separately and ran separate lookalike audiences, I would be able to collect the data separately and know exactly which lookalike audience was doing better and maybe even better tailor the advert towards each audience? Can you advise which method would be better? Or shed any light on these options? Am I correct in my understanding? Would I need separate custom conversions too? I am selling the same product in each audience. Thanks for your videos they have really helped me!
This is gold. Do you have the same ad creative all the time or change it along the way?
Thanks a lot - we'll update ad creative usually every 3 months or so :)
Ben for 1 ad set one 1 ad strategy you have, do you start on CBO or ABO? more blessings to you!
Hey Ben, great stuff! Question - how do you measure the impact of the Reach optimized "omnipresence" campaign? Have you seen a boost in the performance of the other Conversion optimized RMKT campaigns after launching the Reach campaign?
Thanks a lot!
Thanks a lot. Yes that and you'll hear people tell you they've seen your ads everywhere.
Great videos mate! In the omnipresent strategy, you suggest awareness and in your old "FB ads for coaches" video you suggest engagement. I love this strategy, as we put out a ton of content. If you did the coaches video again, now years later, would you recommend awareness or engagement? I ask as engagement doesn't offer you the frequency cap like awareness does. We are thinking of doing 10 videos via your omnipresent strategy, to retarget, and 4 via the coaches strategy... then we will make the frequency 1 over 7 days... as that's 14 pieces of content. That's why I ask about the frequency cap on the engagement option. Thanks in advance for your advice.
Thanks Matthew - good question and I would go with awareness now, for the exact reason you gave :)
Hey Ben, what’s the best real-time way of keeping your FB custom audience up to date with your email list? Just uploading your list doesn’t capture any new subscribers. Thoughts?
Golden like always! But how much will it cost to run all those Ad sets? What's your minimum recommendation?
Great question - I’d start with one dollar per day per ad set. If your audience is small you’ll spend less than that. If you have a larger audience you’ll probably want to spend more
Nice video that brought me another perspective from what I've been taught. Hence, I've got two questions for you:
1. How should we do our A/B testing in this structure?
2. How should we allocate our budget within those 4 different steps? Usually, I was told as a good practice to put it in the campaign level, but in this case would Facebook be enough intelligent to find the perfect fit of the money to spend between those 4 steps?
Hi Gabriel, glad to hear it.
1) You can't really - you can see the difference between ad performance and optimise accordingly with future content though
2) With this strategy you would need to do so at the ad set level.
@@BenHeath thank you very much for the wuick follow up! I love your vidéos!
Hi Ben, this is genius! Thanks so much for the video.
What kind of targeting would you use for a wedding videography company? We obviously only sell once to our clients and we don't have a large email list. Would a lookalike audience (1%) of all our past inquiries (and maybe excluding married couples in the interest section) work for an omnipresent content campaign?
Thanks in advance!
Wow, you never got a reply? 😳
Who to target for Ecom, we have offers that are always there like deals of the day, group buying, buy now pay later etc Thank you
Someone please tell me when we start a new campaign in the same ad account. Does it utilizes data of previous campaign?
Is there a difference between doing this as an awareness objective vs engagement?
Hey Ben! Love your content! Its been so much help to me in recent months. What do you think about Facebook ad automation software that are available right now? (ie. EXOD.ai) Do you feel these software can replace Facebook advertising agencies as they claim?
Hi Yoon, that's awesome. I haven't got a lot of experience with those but I haven't had great experiences to date.
Hey Ben, first of all the strategy you show is really nice and also I want to know how should I price my marketing services. Let's say that a client wants me to run their ads on Facebook so should I ask them to pay $1000 for my services and $500 for ad spend or should i ask them to pay $1500 and that covers all there cost. Pls reply....
Thanks a lot - I would separate the two costs and make it clear otherwise your clients will always wonder.
What types of ads aez thes, just reach?
Ben Heath thanks for a great video again! Why would you use this strategy and pay Facebook advertisement and not email your your customers what you put in the FB Ads?
You are very welcome Tony. Great question and I do both. Email open rates are often small with spam filters, etc. So the majority of your audience won't see your content if you just use email.
I have a suggestion ben, as you are doing a great work so can you please upload an A to Z facebook course? Because these short clips are although informative but doesn't as effective as a complete course could be. Thanks
Hi Shams, I have something just like that here: www.leadguru.co.uk/facebook-ads-insiders/
Hi, ben thanks for the video.
which kind of campaign do you suggest using in this long-term strategy?
and is look-alike audience of people who purchased is good for this long term campaign?
if it is a good audience, what is the size that you recommend? (country campaign, in my country there is about 7M people)
I'd use a reach campaign and stick to a smallish audience. No more than 50,000 people and ideally they would be warm first - like an email list.
Hi Ben, Thanks for the very helpful video. What do you mean when you say refreshing your ads? Do you mean creating a new content or creative?
Both!
@@BenHeath thank you
hey @Ben have you tried madgicx out yet? would love to have you do a review for it :)
Hi thank you for the great video, I just have one question. You didn't go over daily budget on these?
Thanks Ros. I'd use $1 per day per ad set to start with :)
@@BenHeath interested. Why that low?
Hi Ben, thank you for the content. It's really helpful. I am running facebook ads and the cost per result is increasing daily. Please kindly suggest how could I fix this?
You are very welcome. If you are seeing daily increases you probably are targeting audiences that are too small or you have ad fatigue issues and need to create new ad creative.
Hi, Is Facebook Ads Manager long term service for client?
Thanks. This helps a lot. Had a query - In reach campaign, the space for primary text 'we recommend 125 characters or less' - will it then accept long form content ? Also, would you give a outbound link of any sort as tendency of people is to click thru?
Hi Kumar, you can include longer text and I would usually include a link yes. Although it depends on your sales funnel.
@@BenHeath Thanks. Appreciate it.
Hi Ben, how do I get the "prroof" of results ads when I'm starting up and only have "written" testimonals (like on Linkedin)
You'll have to wait until you have some I'm afraid.
is there a way to have them see the ads in a particular order using the reach campaign to follow a sequence or is it random only?
I think that's why he's segmenting the adsets. For instance, if you want them to see your intro value ads first, make sure to ad those ads to your more tof adsets (i.e. AN LLA from for website visitors or past purchasers.) You'd then show more testimonial for those that are already familiar with your brand (i.e. actual website visitors and video engagers) and so on. This how you can say least make sure that you are setting up your content to show to the right people because someone who hasn't visited your website, isn't going to be served a super detailed and in-the-know ad compared to someone who has first.
Does this technique work for selling really targeted wall art - $200 - $700 a pop - Toronto-centric only. If not, what should i be doing to warm that target market up - a Reach campaign. It is very targeted which I believe you said was the right audience for a reach campaign
Just got to this one in the other video - I'd give it a go :)
Hi Ben, great video.... Can i use this omnipresence strategy as a re-targeting campaign, of course side by side with the re targeting conversion campaign?
To increase the number of times my re-targeted audience will see my ad, so the conversion campaign will be more effective????
Yes for sure - in fact that's often how we use it.
@@BenHeath Thank you so much, your answer is really very helpful..
Just one question: Which is the best: to use Reach objective or Traffic objective with this omnipresence strategy with my re-targeted audience???
How do you test the creative in this strategy? Can you have in each adset 4 ads for testing, like you taught in your full funnel strategy? And how do you test the targeting? Do you use CBO?
Great question. We don't test creative in the same way we would with a Direct To Offer campaign. We're usually looking at engagement levels to see how our audience responds to the content. But having every element dialed in is far less important when you are trying to generate tons of exposures over a significant period of time.
Hi Ben, thanks for the video. For this particular longterm retargeting campaign - is it better to have really small audience like 5000 people or is it better to have 10000 people or more? What do you recommend?
I think smaller audiences are better. We will often use 10k-50k.
@@BenHeath Thanks for your reply.
Your math is incorrect. If, frequency cap is one (1) impression every four (4) days; and the Ad Set has eight (8) ads, then the result is two (2) impressions every four (4) days. That is not "two ads per day". Two (2) impressions every one (1) days is "two ads per day". But Ben - I liked the video and the strategy!
Hi Joel - no you've got the structure wrong. I'm not using 1 ad set with 8 ads in it. I'm using 8 ad sets, with 1 ad in each. That means it's 1 1 impression per ad every 4 days. There are 8 eight ads, therefore you will on average generate 2 impressions each day. You would be right if I had the structure you mentioned, but that's not what I demonstrate here.
Hi Ben - is every objective a Reach campaign here? Even the ad sets that have the direct to offer call to action is a reach objective? This is where I'm stuck - I'm doing something similiar, where I'm retargeting ppl that have interacted with my conversion ads within 7 days- then sending them to 'omnipresence' ads, as they're already 'warm'. But I want to optimise for the conversion with this also. Is that possible? Thanks
Yes we will use the reach objective for all the ad sets usually. If you wanted to use conversions or traffic for your call to action ads that wouldn't be the end of the world.
Fantastic value thanks @BenHeath
My pleasure!
It even gets better.
What are you waiting for?
Hi Ben! What about the quality of the people you reach? I often find that people reached with the "Reach" objective lack in quality (both in terms of traffic and video views). I know that that is not the objective, but when using video - the client would want to know how many people are reaching e.g. 25% or 50%.
That's a very valid concern and that's why I only really like to do this to a warm audience (like an email list) which means you can guarantee their quality to some extent. Or if I'm doing this to a cold audience it will usually be a local cold audience, in which case I'm trying to reach everyone.
@@BenHeath Alright, thanks! So let's say that I want to raise awareness around e.g. cyber security, reaching a cold audience of entrepreneurs; I should go with the Brand Awareness objective then?
Really appreciate your input and videos, it feels like I finally have something to challenge myself in the way I set up campaigns.
Hi Ben, why are you using "reach" as campaign goal and not "conversion"?
following. i would like to know too
because he knows the quality of the audience.
Is the a sequence for ads? Lets say the audience sees 2nd ad only when audience took an action on 1st ad. Or you launch all ad sets at the same time?
All ads at the same time :)
They aren't conditional on people interacting with the first one for example.
Would youo reccomend this advertising strategy for an online wholesaler? I've spoken with multiple marketeers about running facebook ads for wholesaler, and none of the traditional conversion campaigns were effective.
Yeah for sure :)
When running a lead generation ad with your omnipresence ad what would you use as content?
Education, informative content that helps your prospects achieve something they want to achieve or avoid something they want to avoid :)
For this strategy is the any order to which the ads get shown to them? I understand the ads will only get shown by the timeframe you set but it seems to me the ads will be randomly shown?
No particular order Josh - I'm happy for it to be random :)
How to avoid overlapping if you have multiple campaigns targeting the same audience and one of them is the omnipresent campaign?
Hi Alex, if one of them is an omnipresence campaign don't worry about it :)
The overlapping rules don't apply to those.
How much Daily budget to you suggest to use in this kind of campaign?
$1 per ad set per day :)
@@BenHeath thanks
Question. Does Facebook ‘learn’ at ad level, ad set or campaign? That affects how I set them up
All of the above :)
@@BenHeath So it is ok to set up each ad as new campaign? We only do a few and that gives me some flexibility over budget. (very small church)
Hi Ben, can i use this strategy for my ecommerce business ? I sell 100$+ products and i’m in a competitve market. This strategy can help me make the most out of my website visitors. Your thoughts?
I would normally use this strategy for businesses with a higher average customer value. Often $1000+ but it doesn't hurt to try with a small budget.
@@BenHeath thanks for the reply 🙏🏾
1. Do you think it is a good idea to have a prospecting campaign with 2-3 video ads and a retargeting omnipresence campaign with 10 video ads. When someone watches one of the prospecting ads, interact, of clicked on the link, they will see the retargeting ads. Or should i use only a omnipresence campaign?
2. Do i need to setup in the omnipresence campaign a custom audiece so everyone will see the other ads in the campaign?
1) Yes but I would use a lead magnet campaign as your prospecting campaign.
2) We'd normally structure it to just target the lead magnet opt ins.
@@BenHeath Why not target the people who dont opt in and only showed interest? Like interactions, clicks and video views?
Thanks Ben, I’m setting the playback speed of video 0.75x :) American accent is impossibble to understand if you are not grow up there 🌝 but thanks anyway!
Haha - I think you'll find I have an English accent :)
@@BenHeath Probably but I like your ideas than others.
Its a CBO or ABO campaign?
With this strategy you want to use ABO
Hello Ben, I asked many times in your Fb group, No one actually could help.
I downloaded sample csv file of making custom audience for fb ads, a column is named 'uid', what is that? And how do I find that?
User ID I guess but I'm not sure
@@BenHeath thank you. It will be very helpful if you can make a explainary video on every column of that csv file
🎯✔💯%💘
🤔
Its a REACH campaign? why not video view campaign?
Not all your omnipresence ads will be videos most of the time. If they are then you can use video views :)
@@BenHeath I got it. I’m testing using Reach, and yes, in my campaign ONLY videos are running.
@@BenHeath Using a VV campaign would mean losing the frequency controls for the Ad Sets. What structural implications would that have for how you'd set this up?
Hi Ben, CBO or ADO ?
In this case you'll want to use ad set budgets.
@@BenHeath thank you Ben