How The RealReal Cashes In on Pre-Owned Luxury Brands | WSJ
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- Опубліковано 5 вер 2024
- Resellers of designer clothing and apparel say there’s no reason to be closeted about buying and selling pre-owned luxury wearables. The RealReal consignment company is cashing in on the trend.
Photo: Lydia Randall/WSJ
#WSJ #RealReal #Fashion
I'm glad that even some rich people are reselling and reusing things, not dumping perfectly good clothes into garbage is a step in a right direction. Who knows, maybe one day they'll cut down on throwing perfectly good food into garbage, wasting electricity, destroying iphones in blenders just to make videos about it, spending 6 figure sums of money on virtual expenses in a single mobile game etc. Probably not gonna happen, but a man can dream.
Candle Light high end stuff always hits the consignment markets. Even if it’s your dead grandma ‘s old gucci belt, some picker snapped it up to up-sell when the family donated it. Even Goodwill has sold on eBay and now have their own site.
This sounds good, like she is a hero or something. Even if she dumped it at the Salvation Army, it’s not going on a container ship to east Africa. So she’s still a mindless consumer (with not a strong style) patting herself on the back. Frankly she could edit more and have stronger point of view than “fun” (code for she’s got nothing here)
The story misses the boat on how pervasive it is now for even college girls to have landmark bags like LV rather than affordable ones. I mean 40 years ago white collar working women wore JC Penny accessories, they didn’t go into a month’s wage for a lambskin Dior.
So RR’s win is this mainstreaming of luxe goods in middle class aspirational households.
People are still buying fast garbage fashion as a balancing of their budget, but they will happily pair Target clothing with a Gucci mule.
WSJ...can you not did deeper? I subbed bc I thought you’d do more than congratulate a glorified thrift store.
everything had value... those brand product also can be sale at pawn shop....
Most rich people don’t live like how you think rich people live. Of course there are rich people that do flaunt their wealth and spend a lot of money and waste a lot of stuff, but a good majority of rich people live modestly and carefully and you wouldn’t even realize they were wealthy.
Most lower class/non rich people in advanced countries do at least half of the stuff you mentioned though
@@pine6193 Key here is "in advanced countries", "advanced" is really a substitute word for "rich". And yes they do possess some wastful habits that are typical for rich people, because they are only "lower class/non rich" in relative terms, but in absolute terms -- they are rich.
It's a new world when clothes and sneakers are investments
@Mr. Dodo when idiots get money, time for a recession
@@TheVancouverJatt they all finance by wall street..
mac berry
Fashion and textiles were extremely expensive prior to industrialization. Clothing as investment is far from new.
I guess King Tut clothing is cheap Roll eyes*
@mizzmolly these luxury goods are considered expenditures not investments coz if you sell these especially pre loved items they depreciate in value coz they are already used items. investments is that you gain profit from it.
A good friend of mine bought a LV piece from the RealReal and it turned out to be FakeFake
checharin4 that’s a rip rip
@kj You can just go to a real store ....ask them is this real? sales clerks are good at know their own prduct. these folks have been sued by Chanel for selling fake Chanel. I wont shop there.
I’m in vintage luxury business and their authentification is not reliable, I’ve seen counterfeit items on their website on multiple occasions. And because they authentificate “thousands of items”, they do a sloppy job, working on the turnover and not the quality.
I thought the same thing too, how can they effectively authenticate all the stock, That's why I buy direct from the luxury houses. I can sleep without a doubt my goods are real and I have ownership of the receipts.
SCREW THE THE PRIDEFUL, TELLIn me its only there way, free will free speech free guns and all gun accessories for all
Nino Samsonadze that’s why I never buy pre loved items, I would rather save and get my brand new one from the store knowing I’m getting the real thing.
For selling, I’m afraid I will send my bags and get fake one in returns if they don’t sell or don’t like their prices.
JohnDoe Kassem Exactly same.
@@stylefoodwithlaila4914 zzz s77777777777777777777777777
Isn’t the RealReal getting sued for selling fakes????
Christian Munoz no
mustang61 you might wanna do some google searches before writing no. Chanel is suing them and you can read up on it on WWD and several other sites that are reporting on it.
Because these brands want you to buy at their store. It’s a competitor really.
Yes
You guys obviously didn’t watch the entire video.
You're better off listing your own stuff on eBay, these people take a lot and charge too much. Also, the guy at 3:51 doesn't have enough rings on.
MITCHELL WIGGS very true. They take 50% commission. Sucks.
She already explains that she doesn't want to mess with camera equipment, photography, correspondence and shipping. She's a rich woman who wants to unload her stuff easily and values her own time.
Spunkymunky lol “camera equipment” like a phone. She can enjoy getting ripped off if she’s that lazy 😂
@@MitchellWiggs do you even know how nasty people are? Just try to sell clothes (Zara or H&M) on sites like vinted and look what happens. You will get tons of messages asking for discount, more pictures or even rude ppl complaining about the price. For some people it is indeed better to sell it with 50% comission.....
Nellie E I wouldn’t bother even selling clothes from Zara or h&m, they have no value at all. You’re better off donating them since they’re just quickly made massed produced junk.
The " RealSteal" lost 2 very expensive and rare designer clothing items. They lied to me for months after asking for them back. They took no responsibility for " not being able to find my new Chanel and other high end French designer clothing." Do NOT to business with the "RealSteal !"
Glenn Harrigan Exactly. I bought a pair of Saint Laurent sunnies from them and returned them back as they did not suit me. And they never refunded me. I’ve kept chasing them for months and received no response. DO NOT buy things from TRR.
Glenn Harrigan my aunt got ripped off too after the real real came in to buy some stuff and didn’t give my aunt the full payment she asked for. The real real “already sold the clothes” so my aunt couldn’t even get the articles back. It’s a nice idea to recycle clothes but they also have some sketchy business practices because, of course, profits come first.
"If you have it for two years and haven't worn it" .....wish i knew what that was like
I recently sold a vintage Christian Dior blazer on the Real Real, can't complain it sold right away.
I made very good bargains at TheRealReal. It's my absolute favorite consignment store. I love them. Highly recommended!
I use to work at the realreal and it felt like prison. The only thing management cared about was only the quota and it randomly got raised all the time. I use to see copywriters getting fired left and right due to not hitting their quota or having to many correction. It is true that no one outside of the authentication department was trained to authenticate. Working in the facility in Secaucus, NJ I felt like a bird trapped between concrete walls with no windows. Everyone working like slaves just to hit the quota meanwhile management would just get together, gossip and treat you like a number. I've seen people have mental breakdown and it got so bad that everyday I woke up I would punch the wall of my room because I did not want to go there, I had rather kill myself than be there. They treat the employees like robots and they lie to their customers.
So like most companies are.
Welcome to the working class bud
This company should be more transparent with the items they sell. I purchased an $800 Louis Vuitton backpack from them that was in worse condition than their pictures showed. The Real Real purposefully took pictures in angles that hid the damage to the straps of the backpack. Now I have to pay more money for Louis Vuitton to replace the straps. Had I known this item was faulty I would not have purchased it. Selling bags as "final sale" while hiding their true condition and expecting the consumer to be okay with their sneaky sales tactics is abhorrent.
I work as a fashion promoter for many luxury brands, I have to go to the main warehouse to check the quality of the items sometimes, trust me the real price of them are like 3-4 times cheaper. So when they sell off like 50%, they still get a lot of profit from these items. The real value is not for the items, it is for the company, for the luxurious boutiques in special positions in the malls, for the handsome bonuses to the staff LOL and for the experience. Wealthy people are dumb!
Well there's a lot of negative reviews about the real real.
Geralyn Hopson saw reviews about people buying stuff out there that are fake. And if you're a seller they will sell your stuff lesser than the value without your permission... Try searching for reviews online..
I love the real real!!! A perfect way to get luxury brands without all the hassle of going to a luxury boutique and retailers.
I bought my first bag from them... only to find I could have bought a new one in Europe for the same price.LOL
No never get rid of Alaïa!!!!
Better than buying fast fashion clothes
You think so what's the difference in the prices the real REAL charge to much you can buy the same item brand new
in japan some used luxury brands are cheap. some of the items went to japan surplus and ukay ukay here in philippines
I miss the days when this website was still a secret
Yolanda M. omg ikr!! And you could find good things for cheap
Dillon May exactly!
Yolanda M.
It was a secret for 5 years
Don't worry ladies, just wait for the next 'secret' site to come along. Don't worry, there will be one.
italotter you sound like you know a secret
When I see this Hawaii shirt guy authenticating these luxury items, I’m not gonna buy anything from here
Yah why couldn't they get an actual professional authenticator
Too bad his shirt is actually Lanvin, a designer brand, it retails for around $290
You are on a different Level to understand this sort of things
@@N.biebie8428 I guess I'm on a different level for knowing how to google a designer dinosaur print shirt.
the shirt and his stacked rings are trendy. he could probably get a shirt like that at a thrift store, but probably paid $$$ for a designer version
I have to take a marketing class for my business management degree and this was one of the better videos I have had to watch and review.
Japan is doing it TOO and helping older generation to MAKE extra income
not extra income.. just a little better than pawn shop...
there was sth wrong about their authentification process...
He needs just one more ring👌🏽
Wow....its hard to imagine that this world exists. The clothes i give to goodwill are often rejected.....REJECTED BY GOODWILL! How can THAT many people afford to spend that much money on clothing? How is that possible??? Absolutely fascinating!
that camera is really good I could see the individual hairs on that girls face
Oh no honey, the authenticator is dressed as a trickster and we should trust his work? NO
I would like a jacket from Dior by Galliano era or authentic poiret or a piece from yves saint laurent ballet reusses collection
70 percent viscose and 25 percent polymade, ewwwwww the fabric quality of that alaia dress is horrible. Well only 'if' its of the outer fabric and not the inner lining. Though from the skirt part i see no inner lining
Thought the same
Knowing TheRealReal's reputation, that could be a forever 21 dress sold as Alaia.
Ive Actually bought a Cartier Ring From The RealReal and Found Out It Was fake.
@Marcus Motamedi Stop with the conspiracy theories. It's just a fact that TheRealReal sells fake items.
I feel like a lot of what is happening in the world is just people cooperating and communicating more and that companies are losing out on not being able to sell 50 cent trousers for 500 dollars. I bet they are suing them.
When did clothes define us this much?
Sadly from beginning of the world people judge you from what you were this are humans
They always have, unfortunately
Don't sell your stuff to them
They give you peanuts and turn around and sell it for big money!!! Do not use them!
💯 agree!!!
That’s how consignment works though
a lot of feedback about negative experiences with realreal, fakes and customer support notably.
Yeah - us big girls have NO chance. Shoes and accessories, maybe. And comparing cars to clothing doesn't work. Clothing is intimate; it's been lived in, sweated in, perfumed in, and been right next to your skin. A car can't say that.
They use deceptive tactics to get you to buy. The sizing has been wrong on three items I’ve purchased. All listed as XL when they are sizes XS, 36 and UK12 all clearly visible in the garment. They’ll casually call it a typo instead of being transparent upfront.
How is this lady so rich??
@Joey Lynn haha classic
YoshiPeach Mario that's stereotypical..
@Joey Lynn If you take the time to do some research she is "a freelance writer" and her husband is president of Christie's for North and South America. I'm sure her income as a freelance writer publishing a couple of articles in conde nast magazine each year make her rich enough to buy all these clothes/bag/shoes.
Joey Lynn
The guy's still right though haha
@Alain Portant why so mean?
People who come are great but then the site lists your items for nothing and allow people to use a 20% coupon on top of that! You have no control over what they ask! If it sells before you ask for it back, you’re out of luck! Sell on your own! If you want to buy things, you can get great though. Just be careful that they are not fakes and are Realreal
The RealReal DOES NOT sell close to retail. Nobody buys used clothing at full price. You buy used clothing because you want a deal. At least 50% off retail. The average price for resale is 25% of the. Original retail. EBay used to own this business 100%. Now there are many sites. It is a buyers market when it used to be a sellers market.
I don’t get it why to support hight price con company’s ? Ether buy brands or small designers you can afford
👍
Buying second hand is better for the environment.
well... it just not for you then.. but when you had limited edition and alot of people want.... go to them is better than auction.....
Realreal sells 2nd handed bags which are almost the same price of a brand new one
SO TRUE
The bags have two hands???
These luxury models look like people from the 17 th century
The Japanese resell market is where it’s at !!
AGREED
Love the Real Real. I only buy classics so that I don’t have to resell. I’d rather buy a great quality item than buy 10 lesser quality ones.
What kind of company calls themselves real real? Imagine people ask the retailer is this a real real real? I mean like for real?
threadUP for fancy people
When the Gucci shoes on this thumbnail has been in my cart for the past month ugh there so nocr
What are thoseeee
Trapbaby Jesus original
NFLceez they are Gucci Princetown slides. I’m not sure of the pattern name.
Drejas ASMR I bought those exact shoes from the Real Real! It’s why I even click on this video!
The customer service at this company is atrocious! If you are considering consigning with them, just know they price items well below the value. So, of course, they sell everything quickly! Good for the buyers, of course. It's impossible to get anyone to really answer any questions coherently too. Terrible experience!
Why rich people always think they inherently have taste?
The question is what is this policeman doing on his own against the wall checking his phone ?
I was heavily inclined to *BRANDS* for clothings & footwear during my university days ... Now that I earn more I don't care about brands ... Just anything which looks comfortable & good ... Even if it's on sale on road 🛣️🙂 ... Now I feel like puking 🤢 of anyone talks about brands.
So basically a clothing exchange for rich people?
@Joey Lynn Yeah and anyone can buy a Ferrari if they had the money.
I'm not rich and I but stuff from them. They have really good prices on a lot of things
I've been buying from the real real from a while and its always been properly authenticated.
The guy looks like Meryl Streep
And here I thought the resell market was exclusive to Supreme and BAPE.
I’m here after watching Jeffree video’s getting rid of his 75% closet with RealReal
I just recently read an article on Google about the real real that said, most of their stuffs are not really authenticated coz the authenticators have to authenticate a number of many goods to be able to meet their daily and monthly goals .... so they don’t take their time to authenticate lots of their stuffs .. so I’ve switched to fashionphile now , I don’t trust the real real anymore..
They say they 100% authenticate but they really don’t ..
nunga cynderilla I don’t trust anything that is not coming from the boutique or Mall, that’s just me.
*If it's that hard to distinguish the "real deal" from a fake, what does that say about rich people foolish enough to spend thousands of dollars on something that gives you nothing more than bragging rights, and also indicates that your ego is costing you a lot of unnecessary dollars?*
Of allll shots they choose the one with security on its phone ahahahaha
Ive read bad reviews online from buyers and sellers receiving fraud bags and items... hesitant to buy on their website...
People have wayyyy too much stuff these days it clogs the mind
There is not 1 RealReal straight man in the video ☺️
Lol I’m tired of the real real pick ups at work lol
I like how these comments are basically blaming the rich for all their waste when it's mostly everyday consumers... People who aren't consider "the rich" in first world countries. The blame game 101. The rich do this, the rich do that. The rich should pay for this, the rich should pay for that. It's hilarious honestly.
However I there is a lot of stolen merchandise changing hands. Particularly with Chanel.
I love The RealReal. I purchased three pieces in the last year. My goal is to pay for luxury without the high price. I haven't reached baller status to afford originals, LOL.
Be warned, The Real Real sold me a fake Birkin bag, I called & called but was ghosted by them ..I gave up after 2 years- I lost my money & got stuck with a fake bag that has never seen the light of day.
i swear i watched a documentary where they said some items are fake
Don' ever go to those middle people. Sell online by yourself.
please..im sure a good chunk of it is fake. Theres only so much u can authenticate
5:10 You can touch the Birkins! ❤️❤️❤️
I'm so going to visit The RealReal. I might find a good Burberry Trenchcoat that I like.
All the guys in this video talk in falsetto lol
Teach me my dear, I want buy from Real real,, thanks
If you want to buy something original go the the brand store. Simple
This makes me unconfortable
Really, they always Do it Like a E entertainment,
Why MEN GAY ALWAYS trying to sound LIKE women?
Virginia Campodonico I'm a GAY man and don't sound "like a woman". I wonder why certain people write idiotic comments without take a minute to think.
@@virginiacampodonico5215 learn English! 🖕🖕
Marcus Motamedi hahaha 😂
Real Real ='s Thieves ... Ebay with all their fees is much better.
No idiot. Ebay does not have a store. That why they are able to sell you a bit cheaper
who has time for it though?
"she's a smaller size which def helps"....WHAT?...!
donna ko it's not that big of deal he just means that due to her small size she has clothing that can very easily be sold to other customers of small sizes considering larger sized high end pieces are not in demand
@@andyp21ap people of ALL sizes like nice things.
@@donnako2530 Most people buying on The Real Real are size small. Yes curvy girls like nice things but most of the demographic buying these items are size small. Its just facts. Dont get upset about it (coming from a curvy girl). They still sell large and xlarge on their site.
The real real Banci Consignment.
5:06
who would strut around in those slippers?
Maddoff?
silly
would you have any chanel brooches/pins?
He only mentions 2 ways to authenticate a fake from the real stuff, but the size tag can absolutely be faked and produced. Lol He just sounds very unreliable to identify anything.
FashionPhile is way better than “the real steal “
These people think that if you raise your voice at the end of each sentence then that is the truth. Just came from Diet Prada.
Do u really remember what u wore in the past? Even for milestone events?
What is happening?
The gaynesssss of it allll!! Falabella!!
They just got sued by Chanel for selling fake purses
YES, get rid of the chemo pants. That’ll bring you down.
I bought a fake Gucci bag for $500😭😭
Clinton Gwanyama story time? Please elaborate hahah
I hope you get your money back!
At 500.00 you should've known it was fake.
Any Joseph Charles colin on the wall in there ??
Ok but what are the shoes in the screengrab?
Em Me Gucci Princetown slides. Unsure of print name.
Love that woman😍😍😍
Where are the Bourgeoise
You Do Not get 70%. 50% unless it’s a Hermès or Cartier, etc.
70% return is a crime. Jesus.
Aw these poor people!
Simple! They sell fakes!
I’m good, I’m not a fan of getting robbed easily.
So this is a boujee Ross...