How Fashion Brands Can Find Success on TikTok | The Business of Fashion

At the BoF Professional Summit, talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
Background:
TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform, they’re still figuring out what strategies work best to effectively engage creators. Christopher Bugg, communication director of Prada Group and Pranav Mandavia, a talent agent from United Talent Agency and BoF senior editorial associate Alexandra Mondalek took the stage at last month’s BoF Professional Summit.
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[@DavidMWatts-pp7rs]

Best case study on how and why brands can approach TIK TOK.

[@Heresheis0818]

Depends on which type of revenue, the value of income gives clue to the sustainability of business

[@meelo1978]

cool biz, but I always observe, once these start ups get a break then all of a sudden they be untouchable or only work with a select 😁 If fashion remains too exclusive it's doing a disservice to itself.

[@evoogold5172]

Great

[@peterthart531]

Make ourselves "more smart". Oh you mean smarter. Hilarious

[@sairapr]

Lol lol it’s cos they’re American

[@churpina]

These two have the same voice

[@kristinchong629]

Le sigh. Its like the weird suburbia clothing which is the original tech with no name. Like white people like nice things. Tik tok and business is just some iteration and not like the fashion or style that's like for people and not like people in like a political way but its just internet is so institutional even tik tok. And like I'm old.

[@sairapr]

What?

[@meelo1978]

Talking bit too fast sighing for breath 🙅