TikTok's Impact on the Music Industry
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- Опубліковано 7 чер 2022
- From Halsey to Ed Sheeran, musicians are speaking out against their labels for pressuring them to fake viral moments on TikTok.
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This is exactly how a lot of bands, musicians, singers etc. felt when MTV first came on the scene in 1981. The pressure bands and singers suddenly faced back then to make music videos for their songs was huge and a lot of them flat out refused to embrace the trend in the beginning. Artists from the 60s & 70s in particular really struggled to embrace the (then) new format but quickly realized that if they didn't jump on the MTV bandwagon they were going to be left behind. Give it 5-10 years and another new format will come along that replaces TikTok and it'll be Gen Z's turn to be the old timers fighting to stay relevant and in touch with the newest trend. It's a never-ending cycle that's constantly changing and evolving.
0:55 - 1:08 she doesn’t know what she’s on about. Artist in the 90’s had to play at schools, do VHS 📼 tapes, preform at gigs paid for by skateboard companies or drinks companies. Nothing new under the sun.
although it's amazing that opportunities are bigger than ever before and it's easier to become a musician with the power of TikTok, i feel like music is also being ruined by this new wave of "hyper-consumerism" on TikTok. a seemingly unknown artist will blow up on the platform, have their 15 seconds of fame, and then they are never to be seen again. i wonder what you could do to keep the attention on you after blowing up?
would you have to become a singing, songwriting machine and pump out multiple songs every week in order to keep some fans? because, so many artists who blew up on TikTok in 2020 for example, don't really have that same attention anymore. take CMTEN's hyper-pop hit "NEVER MET" for example. it was catchy, fresh, and everybody loved it. but, it was popular for maybe a month and then he seemingly "fell off" (not really, but i feel like people listen to their one song and then never care about the artist again).
it's quite scary in a sense that in order to become a successful singer nowadays you also have to pump out stupid generic TikTok videos alongside making your craft. burnout seems to happen way more often than it should.
This is a very interesting topic. I guess thats just how it is and always has been though? When magazines were new artists were probably made to feature in them. When TV was new artists had to do TV interviews. Some artists suck at interviews and probably didnt want to do them. This is just another media source. Some people will be able to make the most of it and some will not. Those that learn to adapt will reap the rewards.
Nirvana routinely made a mockery out of interviews, and I can’t remember who, but someone would lie to see how far they could push it, and see what would get printed, what people would believe.
@@heatherhaven1268 maybe David Bowie for the second one? not sure though there might be someone who did it way more overtly
This video has a very cookie-cutter approach to the music industry and Cirisano, despite her credentials, is just reiterating basic PR marketing approaches. It doesn't get to the bulk of the matter which is the influence that certain artists and bands have on the juvenile TikTok clientele in the first place.
Wdym
@@margea.9506 this video focuses on the public relations aspect of the TikTok algorithm, it touches on the phenomenon of dwindling sales but it doesn't elaborate on the broader picture of the music industry and aesthetic nuances
Tokio hotel mentioned!!
Charli XCX is soooooo 2013. Forgot she was still around.
"they"
Hmmm why wouldn’t they want to do it? Small artists would die to blow up.. maybe the big artists just don’t understand or they just say “i don’t want to do this.” So they can blow up by saying that.
It was already highlighted on the video. Basically, when you're part of a big label, they'll do the marketing and promoting for you. But now with Tiktok, they're asking the artists to do that job for them. And, you know, maybe they just want some time off of social media especially if they just spent months holed up in the studio or touring.
It’s not suited for everyone’s personality to feel comfortable or have ideas to post on tiktok. Many of them would rather focus on making music and only that or something else that’s not social media.
Some artists have niches. I know it sounds weird for a lot of people but “blowing up” for plenty of these artists - we’re not talking pop stars - means that there’ll be more pressure on them to make marketable music or their private lives are going to get more and more accessible to the public. If you take a case like Matt Corby’s or Gotye’s, they’re two artists who had incredible chances to have a very “big career”. But they decided to go private and they deleted their presence on social media and only wrote for a small audience. It allows them to write whatever they want to write without being forced by a big label to make it radio worthy. You know Gotye, or Bon Iver, they’re famous for their music, but they try everything they can to be only known for their music. They probably like just being musicians and traveling for rarer lives. Sometimes people gatekeep because they know those people’s music will change and getting to see them will be extremely complicated. Whenever I see someone on social media say “why gatekeeping, your artist would probably love getting a bigger audience” well that’s just not true for everyone. These guys explain it very well themselves. They love creating but they just don’t think they should sacrifice their values for it.
you have to have a fun personality and be authentic in order to blow up on tik tok just look at doja and lil nas x their personalities fit perfectly with tik tok... someone like Halsey does not fit
Sorry TikTok is actually a good thing.. You know everyone has the chance not just the privilege and rich one to be successful in life
Excellent point
It's given the little artists a chance to level the playing field
But not the cringe af kids in tiktok