As a student, that started with makeup i used revlon myself. Now, nearly 20 years later WITH the increased salary experience vs poor student, i can ONLY afford essence and catrice!!!
Very intelligent overview! As for me I only buy my favourite foundation from a high price brand, being a basic make-up user, for the rest I still buy at a drugstore.
Where I live these drugstore brands are sold in department stores along with high end make up and very rarely a few of their products are provided in pharmacies or small beauty shops
I live in France, and the more I travel abroad, the more I realize how lucky we are for all the products we have access to overall. When it comes to drugstore brands, I still remember the day when L'Oréal and Maybelline were less than 10 euros, and Elf was known for being the 1 euro store. As you said, the prices have skyrocketed because brands set their prices on what people are willing to pay. This won't stop until consumers think they're not making a deal by buying the "dupe" from the drugstore (Covergirl with the 22$ Chanel dupe is a good example). Certain French retailers will have a small beauty corner in the big cities where you can find brands like Revlon, Loreal, Maybelline (and other less known Italian brands) but you can't expect to find a lot of variety. I see drugstore as anything priced at less than 20 dollars nowadays. I dont like how L'Oréal is charging more and more for their mascars sô I switched to Kiko and I don't regret it 😂 Ps : I also find it amusing to hear. Americans UA-camrs complain about the price of Essence and Catrice when they have so many options to choose from in the first place. Welcome to our world I guess😅
Because of the heat, the looks in the Philippines are almost always no makeup makeup. Jobs require makeup for women, but generally it's just having clean, defined brows and lively face (flushed cheeks and lips. A very popular look is just powder (to remove shine/Oil) and lip tint (cheeks and lips). US drugstore makeup is so pricy here, my friends are so amazed that I have Colourpop, Nyx, and ELF because these are expensive brands for us. Our local brands are very affordable but I also notice that they have been trying to match Maybelline prices now since people still buy them.
Where I live typical drugstore brands like L'Oreal, Maybelline, Revlon etc. Is triple the price than in the US, and I'm just not going to spend $40 on a Maybelline palette, I'd rather spend that on something more interesting like an indie brand
Same here! Local brands and other Asian beauty brands are where the affordable items are, but the usual drugstore brands like you mentioned cost almost the same as indie which is sad
I can remember as a little girl how my mother used to use makeup from estee lauder, clinique and clarins. Now we can even go into a store selling these brands, way too expensive
It's really nice to see an international perspective. The vast majority of influencers that I see are American or Canadian. I know I have the benefit in the US of lesser tariffs and high availability. Plus all of these larger box stores that can offer a very reasonable price. You still won't find me in Sephora or ordering from these luxury brands. I love my Catrice and elf!
I have lived outside UK for 17 years. Have recently gone back too look after my parents and have found cosmetics and skincare so much cheaper than Europe where I have been living. The variety is out of this world for me😂😂😂😂
Outside of the big cities in the US, our drugstores/ pharmacies are mostly all combined and we have a choice of a couple big brands- CVS and Walgreens are the ones we have where I live. Right now at Walgreens the Milani primer is $9.99. So it'd be interesting to see if that higher price point eventually makes your already higher prices go even higher.
Also, I would consider some Indi brands like Ensley Reign that ask for €80 and upwards for palettes as luxury despite not being sold in stores like Saphora
Not luxury, as I mention in the video the place where you buy something has become much more important for determining what category they fall into than how much something costs.
Living in the US, I always thought a drug store and a pharmacy were the same thing. 😅 affordable: wet n wild, essence, elf. “Drug store: L’Oréal, milani, maybelline, covergirl. Mid range: fenty, rare, Natasha demons, one size, too faced, abh, urban decay. High end: pat McGrath, danessa, makeup by Mario, Mac. Luxury: Victoria Beckham, Chanel, chantecaille, Tom ford, Bobby brown, Louis Vuitton. Just my personal opinion. There’s more than just “drug store” and high end.
I like how you explained the makeup culture here in the Netherlands. Being born here and living here I never really even looked at it this way but it's so true! I wish the prices would be different here but also the availability of a lot of makeup brands/releases. Interesting video! 😊 Are there any tips for online stores to buy certain brands or new releases from? I know cosmetic4less and Boozyshop, sometimes Notino but I'm curious if you have some tips 🤗
I use a lot. Cultbeauty, Beautybay and Sephora UK for UK/ US/ High end and drugstore brands. Notino or Lyko for EU drugstore brands and Yesstyle or Stylevana for K-beauty and other Asian brands. And I use Monolith for US indie brands. There are also a few more niche options. Maquibeauty is Spanish and has some different brands. Kosmetik4less is apparently closing down, but I think Notino is the thing taking their place. And you can always shop from brands directly but that can get expensive quickly.
I would agree. Drugstore prices have gone up, for example Loreal foundation used to be half of the current price, right now price is half the price of the Dior foundation. In my country we have similar problems and I guess that's the problem of many European prices. A lot of brands aren't available either, no good deals etc. I also buy drugstore products when they are on sale, exception are some limited editions. Unfortunately, everything, makeup included, has become extremely pricey and overrated so I am glad that a lot of new products don't interest me 😂 It was much easier to have bigger collection earlier 😅 also, it is a paradox that overproduction in makeup currently leads to prices going up, instead of down.
Essence & Catrice are truly drugstore prices here, Sheglam too but I hate Shein lol Another affordable brand I've seen around are Callista and sometimes flormar but I have to try a variety of products from them. NYX is more expensive but when I consider that their butter gloss lasts and I typically get a tube like twice or once a year, I can justify the purchase lol I've been to Sephora a couple of times and what I've been able to justify getting was the affordable skincare and even in that category Korean skincare is just more affordable with online shopping. I have other hobbies that I want to save money for too, so even higher drugstore makeup is out of budget for me 😅
If it makes you feel better about the prices in the Netherlands the Milani eye primer is 13.50 in Ireland and Catrice and Essence are 30-50% more than in NL (and that's online). If you find cheap make up here it's very no brand stuff. And we are a makeup loving country. But a very expensive one 😭
Very interesting topic to talk about. I always loved makeup but didn't used to invest a lot. Just the basics. I never even liked foundation. But a nice eye shadow, lipstick, blush and mascara, that was all I needed and was willing to spend money on. I even invested in some high end brands and actually finished everything off before buying new. Now I have a lot more freedom financially but I refuse to pay ridiculous amounts of money for stuff but I would still like a bigger selection to choose from, I'm glad that companies like Essence and Catrice exist lol! I'm German but I'm living in the states, so those two manufacturers are not that easy to get my hands on their products. I resort to ordering directly from their websites. Mostly when there are additional sales like 40% off 🥳 - so much fun! Thanks to people like you, I have a pretty good idea if and what of their products might work for me. So there you have it! Thanks for all your informative video clips! 👏😘
Are you sure that the higher cost of cosmetics doesn't have to do with higher taxes on them in the Netherlands? A kind of pink tax? Cosmetics are definitely more heavily taxed in Germany than, say, in the US.
As mentioned in the video: taxes are also part of it. In NL tax brackets for beauty and makeup are 21% which is higher than other countries. However, it is not the ONLY reason for prices being higher. And the pink tax is the fact that women pay more for the exact same product than men, so that has little to do with countries/ location as that is the case everywhere.
@@FloatinginDreams The term "pink tax" doesn't apply only when women and women pay different prices for the same product. In fact, that is never the case. (If it were, women would pay more than men at the cash register when they buy, for example, the same "blue razors.") I think most people use "pink tax" to refer more broadly to the higher costs associated with products marketed to women as opposed to those marked to men. In the specific case which I assume you want to describe above, women would be charged more than men for the same kind of product--for instance, "women's pink razors" cost more than "men's blue razors." But even in this example, the differences between men's and women's razors are rarely limited to just color, so we can never really compare the prices of the "exact same thing." A really great example of a "pink tax" applied to a product that has no real male-gendered equivalent is the unnecessarily high cost associated with tampons and other menstrual products, and one reason tampons cost more than they need to cost is the rate at which they are taxed--rates that can vary from locality to locality, state to state (in, for instance the US), and country to country. (www.nbcnews.com/health/womens-health/where-tampons-pads-period-products-are-taxed-map-rcna132874) I am writing this because we, as women, should be cognizant of the ways in which taxes, for instance, can reinforce structural sexism, as taxes often reflect cultural biases toward women's work, products, and activities. What led me to post anything in the first place is, however, a personal observation. I have been to the Netherlands and I live in Germany, and I have not noticed any substantial difference in make-up wearing between the two countries. Because of that, I suspect there must be more to the higher prices for cosmetics in the Netherlands than simply lower demand. Then again, I don't have any statistics about make-up wearing in the two countries. Perhaps it would make an interesting topic for a sociology thesis?
@mercystreet45 thanks for that info on the pink tax. As a single woman I am well aware that my life is more expensive than a single male. As for the costs being higher in NL due to tax: no. Germany is also cheaper because the country is bigger. Not only makeup but also groceries are far cheaper in Germany as retailers can buy larger bulk quantaties of items driving costs down.
@@FloatinginDreams I haven't been to the Netherlands in a while, so I had to do a google search on the price of food. Apparently, some items, like fresh fruits and vegetables, actually cost less in the Netherlands, and Germans who live near the border apparently travel over to the Netherlands to go shopping for just such items. However, other products, like meat, cost more in Germany. Interestingly, in one article I read, personal care products ("Kosmetika") were listed as one category of items that cost more in the Netherlands, and while the article cites taxes as the reason for the lower cost of fresh produce in the Netherlands, there is no reason given for the higher cost of personal care products. Another thought: my quick Google search results indicate that median incomes in the Netherlands are higher than in Germany. Perhaps the higher price of cosmetics may also have something to do with cosmetic companies taking advantage of the fact that the Dutch have a higher disposable income.
@mercystreet45 nah, median income is not the reason why companies ask more. Availability and demand has a higher impact on pricing strategies of brands. That taxes are added that are country specific only adds to it, but has nothing to do with what brands ultimately decide to charge. That's a surcharge that brands do not control and also do no see in their bottom lines. While they may decide a general price strategy based on what a target group is willing to spend, there are other factors at play. It isn't just one thing. Personal care and makeup aren't necessarily in the same category either. And what you say about Germans also goes for Dutch people living close to the border. In the Dutch press they did comparisons of grocery carts of 100 common items between Dutch and German supernarkets for a family of four and overall it was cheaper in Germany. The press indicated those differences were due to German retailers being able to negotiate better prices with big name brands such as Nestlé and Coca Cola, as the quantaties they can buy are larger allowing for lower prices. Dutch supermarket chains just don't have the same bargaining power. However groceries and makeup are completely different parts of the retail market and I don't think the best comparison for that reason. So while taxes play a role, the fact that Germany is a bigger country with more potential customers and one of the largest economies in the EU simply makes it more interesting to sell items, make them available and ask lower prices as volumes will just be higher overall. Selling a mascara to over 80 million people compared to 18 million makes a huge difference for brands, even if the percentage of people in the overall population being interested in that item is similar. You will simply have a larger catchment area, which makes it more interesting for brands to invest, market and ask competitve prices. A smaller catchment area results in less competiton which means brands can ask whatever as customers are dependent on whatever they can get.
I'd say it's a matter of can't and won't. Women used to save up money more for the more expensive items and perhaps had a more minimal routine where they used up entire products and perhaps only buy makeup for Christmas and their birthdays. Seeing a blush or bronzer can last years even with daily use getting a more expensive item can actually be worth it in the long run. Cheap products often (not always) come with less product, cheaper packaging and can be used up quicker as and effect. So sometimes the more expensive item actually works out cheaper. I have had cheaper makeup go bad far quicker than expensive things.
The Dutch drugstore pricing is very much leaning on the discounts as we get a lot of buy one get one free advertising. We are fools to believe that big corporations would hand out freebies. You still pay for those "free" products. We like to be fooled by cleaver marketing strategies and those big corporations know exactly how to play us best. Personally, I have a cap on what I'm willing to pay for certain products from certain brands. And yes, I'm patient enough to wait for the deals. There is a reason I always have a wishlist for the Christmas in July sale from Sydney Grace so I can a good deal and free shipping. There is a reason I visit Germany a couple a times a year to stock up on deodorant, shampoo, conditioner and some skincare or visit my niece in Antwerp to get some French skincare.
First Felicidades por 10 años de tu canal Maaike Second Buen video. Creo pasa en Latinoamérica lo mismo que en la unión europea, las marcas de farmacia no son tan baratas pero tampoco muy caras y si hay variedad pero jamás como en Estados Unidos. Puede ser que por esa razón muchas marcas de bajo costo pero con una calidad muy buena son más famosas que las marcas de farmacia además son más accesibles estás marcas de bajo costo. Me deja pensando, las marcas suben precio ya que el consumidor está dispuesto a pagar 😬 Aún se tiene esa idea que entre más caro más calidad pero muchas marcas accesibles le dan batalla a esas marcas de alto costo pero sacrifican empaques. Saludos desde 🇲🇽
Belgium is even worse than the Netherlands... Only Kruitvat (and Di, but there are only like 5 stores in the whole of Belgium). And make up culture is about the same. I do 'a lot' of make up for a Belgian and I never wear foundation, bronzer, highlight, setting spray... I do my eyes, a bit of concealer and powder and then some lippencil. Sometimes a tad of blush. Most women here go with concealer and mascara! Het motto, doe maar normaal, da's al gek genoeg, is zeker op makeup een ding hier.
As a student, that started with makeup i used revlon myself. Now, nearly 20 years later WITH the increased salary experience vs poor student, i can ONLY afford essence and catrice!!!
Very intelligent overview! As for me I only buy my favourite foundation from a high price brand, being a basic make-up user, for the rest I still buy at a drugstore.
totally agree; prices are high because we're willing to pay. Marketing works. We're human & we can be influenced.
Exactly!
Where I live these drugstore brands are sold in department stores along with high end make up and very rarely a few of their products are provided in pharmacies or small beauty shops
I live in France, and the more I travel abroad, the more I realize how lucky we are for all the products we have access to overall.
When it comes to drugstore brands, I still remember the day when L'Oréal and Maybelline were less than 10 euros, and Elf was known for being the 1 euro store. As you said, the prices have skyrocketed because brands set their prices on what people are willing to pay.
This won't stop until consumers think they're not making a deal by buying the "dupe" from the drugstore (Covergirl with the 22$ Chanel dupe is a good example).
Certain French retailers will have a small beauty corner in the big cities where you can find brands like Revlon, Loreal, Maybelline (and other less known Italian brands) but you can't expect to find a lot of variety.
I see drugstore as anything priced at less than 20 dollars nowadays. I dont like how L'Oréal is charging more and more for their mascars sô I switched to Kiko and I don't regret it 😂
Ps : I also find it amusing to hear. Americans UA-camrs complain about the price of Essence and Catrice when they have so many options to choose from in the first place. Welcome to our world I guess😅
I know right. Try walking a mile in our shoes!
Because of the heat, the looks in the Philippines are almost always no makeup makeup.
Jobs require makeup for women, but generally it's just having clean, defined brows and lively face (flushed cheeks and lips. A very popular look is just powder (to remove shine/Oil) and lip tint (cheeks and lips).
US drugstore makeup is so pricy here, my friends are so amazed that I have Colourpop, Nyx, and ELF because these are expensive brands for us. Our local brands are very affordable but I also notice that they have been trying to match Maybelline prices now since people still buy them.
Yes when it is warm and humid I tend to wear little to no makeup as well.
Where I live typical drugstore brands like L'Oreal, Maybelline, Revlon etc. Is triple the price than in the US, and I'm just not going to spend $40 on a Maybelline palette, I'd rather spend that on something more interesting like an indie brand
Same here! Local brands and other Asian beauty brands are where the affordable items are, but the usual drugstore brands like you mentioned cost almost the same as indie which is sad
Yes, people assume things are the same everywhere but that certainly isn't the case.
I can remember as a little girl how my mother used to use makeup from estee lauder, clinique and clarins. Now we can even go into a store selling these brands, way too expensive
It's really nice to see an international perspective. The vast majority of influencers that I see are American or Canadian. I know I have the benefit in the US of lesser tariffs and high availability. Plus all of these larger box stores that can offer a very reasonable price. You still won't find me in Sephora or ordering from these luxury brands. I love my Catrice and elf!
Catrice is great!
Please please please never stop doing videos with essence and catrice!!!!! I beg you!!
This is a very interesting tea time chat. I like to know how things differ in other countries. Thanks for sharing your insight on this topic.
Glad you enjoyed it!
I have lived outside UK for 17 years. Have recently gone back too look after my parents and have found cosmetics and skincare so much cheaper than Europe where I have been living. The variety is out of this world for me😂😂😂😂
Yup the UK has gotten lots of access to different brands since Brexit.
Outside of the big cities in the US, our drugstores/ pharmacies are mostly all combined and we have a choice of a couple big brands- CVS and Walgreens are the ones we have where I live.
Right now at Walgreens the Milani primer is $9.99. So it'd be interesting to see if that higher price point eventually makes your already higher prices go even higher.
Oh they will if they haven't yet.
Great points made in this video
Thanks!
Also, I would consider some Indi brands like Ensley Reign that ask for €80 and upwards for palettes as luxury despite not being sold in stores like Saphora
Not luxury, as I mention in the video the place where you buy something has become much more important for determining what category they fall into than how much something costs.
Hi, you'll right, I've noticed by myself that in Spain some brands have products a few euros more chipper then Belgium.
Yup, this is certainly the case.
Living in the US, I always thought a drug store and a pharmacy were the same thing. 😅 affordable: wet n wild, essence, elf. “Drug store: L’Oréal, milani, maybelline, covergirl. Mid range: fenty, rare, Natasha demons, one size, too faced, abh, urban decay. High end: pat McGrath, danessa, makeup by Mario, Mac. Luxury: Victoria Beckham, Chanel, chantecaille, Tom ford, Bobby brown, Louis Vuitton. Just my personal opinion. There’s more than just “drug store” and high end.
I like how you explained the makeup culture here in the Netherlands. Being born here and living here I never really even looked at it this way but it's so true! I wish the prices would be different here but also the availability of a lot of makeup brands/releases. Interesting video! 😊 Are there any tips for online stores to buy certain brands or new releases from? I know cosmetic4less and Boozyshop, sometimes Notino but I'm curious if you have some tips 🤗
I use a lot. Cultbeauty, Beautybay and Sephora UK for UK/ US/ High end and drugstore brands. Notino or Lyko for EU drugstore brands and Yesstyle or Stylevana for K-beauty and other Asian brands. And I use Monolith for US indie brands. There are also a few more niche options. Maquibeauty is Spanish and has some different brands. Kosmetik4less is apparently closing down, but I think Notino is the thing taking their place. And you can always shop from brands directly but that can get expensive quickly.
@@FloatinginDreams Thank you so much for your response! Definitely will be taking a look at the suggestions given by you 😀
L‘Oreal mascaras are at my local drugstore (Germany) between 7,95€ and 14,95€ - depending on which one of them you want.
Here they start at 15, but my faves are all 18.99 and up.
I would agree. Drugstore prices have gone up, for example Loreal foundation used to be half of the current price, right now price is half the price of the Dior foundation. In my country we have similar problems and I guess that's the problem of many European prices. A lot of brands aren't available either, no good deals etc. I also buy drugstore products when they are on sale, exception are some limited editions.
Unfortunately, everything, makeup included, has become extremely pricey and overrated so I am glad that a lot of new products don't interest me 😂 It was much easier to have bigger collection earlier 😅
also, it is a paradox that overproduction in makeup currently leads to prices going up, instead of down.
Essence & Catrice are truly drugstore prices here, Sheglam too but I hate Shein lol Another affordable brand I've seen around are Callista and sometimes flormar but I have to try a variety of products from them. NYX is more expensive but when I consider that their butter gloss lasts and I typically get a tube like twice or once a year, I can justify the purchase lol
I've been to Sephora a couple of times and what I've been able to justify getting was the affordable skincare and even in that category Korean skincare is just more affordable with online shopping.
I have other hobbies that I want to save money for too, so even higher drugstore makeup is out of budget for me 😅
If it makes you feel better about the prices in the Netherlands the Milani eye primer is 13.50 in Ireland and Catrice and Essence are 30-50% more than in NL (and that's online). If you find cheap make up here it's very no brand stuff. And we are a makeup loving country. But a very expensive one 😭
Very interesting topic to talk about. I always loved makeup but didn't used to invest a lot. Just the basics. I never even liked foundation. But a nice eye shadow, lipstick, blush and mascara, that was all I needed and was willing to spend money on. I even invested in some high end brands and actually finished everything off before buying new.
Now I have a lot more freedom financially but I refuse to pay ridiculous amounts of money for stuff but I would still like a bigger selection to choose from, I'm glad that companies like Essence and Catrice exist lol! I'm German but I'm living in the states, so those two manufacturers are not that easy to get my hands on their products. I resort to ordering directly from their websites. Mostly when there are additional sales like 40% off 🥳 - so much fun! Thanks to people like you, I have a pretty good idea if and what of their products might work for me. So there you have it! Thanks for all your informative video clips! 👏😘
Glad you enjoy it!
Are you sure that the higher cost of cosmetics doesn't have to do with higher taxes on them in the Netherlands? A kind of pink tax? Cosmetics are definitely more heavily taxed in Germany than, say, in the US.
As mentioned in the video: taxes are also part of it. In NL tax brackets for beauty and makeup are 21% which is higher than other countries. However, it is not the ONLY reason for prices being higher. And the pink tax is the fact that women pay more for the exact same product than men, so that has little to do with countries/ location as that is the case everywhere.
@@FloatinginDreams The term "pink tax" doesn't apply only when women and women pay different prices for the same product. In fact, that is never the case. (If it were, women would pay more than men at the cash register when they buy, for example, the same "blue razors.") I think most people use "pink tax" to refer more broadly to the higher costs associated with products marketed to women as opposed to those marked to men. In the specific case which I assume you want to describe above, women would be charged more than men for the same kind of product--for instance, "women's pink razors" cost more than "men's blue razors." But even in this example, the differences between men's and women's razors are rarely limited to just color, so we can never really compare the prices of the "exact same thing." A really great example of a "pink tax" applied to a product that has no real male-gendered equivalent is the unnecessarily high cost associated with tampons and other menstrual products, and one reason tampons cost more than they need to cost is the rate at which they are taxed--rates that can vary from locality to locality, state to state (in, for instance the US), and country to country. (www.nbcnews.com/health/womens-health/where-tampons-pads-period-products-are-taxed-map-rcna132874) I am writing this because we, as women, should be cognizant of the ways in which taxes, for instance, can reinforce structural sexism, as taxes often reflect cultural biases toward women's work, products, and activities.
What led me to post anything in the first place is, however, a personal observation. I have been to the Netherlands and I live in Germany, and I have not noticed any substantial difference in make-up wearing between the two countries. Because of that, I suspect there must be more to the higher prices for cosmetics in the Netherlands than simply lower demand. Then again, I don't have any statistics about make-up wearing in the two countries. Perhaps it would make an interesting topic for a sociology thesis?
@mercystreet45 thanks for that info on the pink tax. As a single woman I am well aware that my life is more expensive than a single male.
As for the costs being higher in NL due to tax: no. Germany is also cheaper because the country is bigger. Not only makeup but also groceries are far cheaper in Germany as retailers can buy larger bulk quantaties of items driving costs down.
@@FloatinginDreams I haven't been to the Netherlands in a while, so I had to do a google search on the price of food. Apparently, some items, like fresh fruits and vegetables, actually cost less in the Netherlands, and Germans who live near the border apparently travel over to the Netherlands to go shopping for just such items. However, other products, like meat, cost more in Germany. Interestingly, in one article I read, personal care products ("Kosmetika") were listed as one category of items that cost more in the Netherlands, and while the article cites taxes as the reason for the lower cost of fresh produce in the Netherlands, there is no reason given for the higher cost of personal care products.
Another thought: my quick Google search results indicate that median incomes in the Netherlands are higher than in Germany. Perhaps the higher price of cosmetics may also have something to do with cosmetic companies taking advantage of the fact that the Dutch have a higher disposable income.
@mercystreet45 nah, median income is not the reason why companies ask more. Availability and demand has a higher impact on pricing strategies of brands. That taxes are added that are country specific only adds to it, but has nothing to do with what brands ultimately decide to charge. That's a surcharge that brands do not control and also do no see in their bottom lines. While they may decide a general price strategy based on what a target group is willing to spend, there are other factors at play. It isn't just one thing.
Personal care and makeup aren't necessarily in the same category either. And what you say about Germans also goes for Dutch people living close to the border. In the Dutch press they did comparisons of grocery carts of 100 common items between Dutch and German supernarkets for a family of four and overall it was cheaper in Germany. The press indicated those differences were due to German retailers being able to negotiate better prices with big name brands such as Nestlé and Coca Cola, as the quantaties they can buy are larger allowing for lower prices. Dutch supermarket chains just don't have the same bargaining power.
However groceries and makeup are completely different parts of the retail market and I don't think the best comparison for that reason. So while taxes play a role, the fact that Germany is a bigger country with more potential customers and one of the largest economies in the EU simply makes it more interesting to sell items, make them available and ask lower prices as volumes will just be higher overall. Selling a mascara to over 80 million people compared to 18 million makes a huge difference for brands, even if the percentage of people in the overall population being interested in that item is similar. You will simply have a larger catchment area, which makes it more interesting for brands to invest, market and ask competitve prices. A smaller catchment area results in less competiton which means brands can ask whatever as customers are dependent on whatever they can get.
20 dollars is the price where they totally lose me for foundation and eyeshadow palettes. Over 15 is too much for the other stuff too.
I dont know what i am going to do if catrice and essence starts to be too expesiv3, because i cant pay more than i am paying now.
I'd say it's a matter of can't and won't. Women used to save up money more for the more expensive items and perhaps had a more minimal routine where they used up entire products and perhaps only buy makeup for Christmas and their birthdays. Seeing a blush or bronzer can last years even with daily use getting a more expensive item can actually be worth it in the long run. Cheap products often (not always) come with less product, cheaper packaging and can be used up quicker as and effect. So sometimes the more expensive item actually works out cheaper. I have had cheaper makeup go bad far quicker than expensive things.
The Dutch drugstore pricing is very much leaning on the discounts as we get a lot of buy one get one free advertising. We are fools to believe that big corporations would hand out freebies. You still pay for those "free" products. We like to be fooled by cleaver marketing strategies and those big corporations know exactly how to play us best.
Personally, I have a cap on what I'm willing to pay for certain products from certain brands. And yes, I'm patient enough to wait for the deals. There is a reason I always have a wishlist for the Christmas in July sale from Sydney Grace so I can a good deal and free shipping. There is a reason I visit Germany a couple a times a year to stock up on deodorant, shampoo, conditioner and some skincare or visit my niece in Antwerp to get some French skincare.
We love our korting that's for sure.
❤
First Felicidades por 10 años de tu canal Maaike
Second Buen video. Creo pasa en Latinoamérica lo mismo que en la unión europea, las marcas de farmacia no son tan baratas pero tampoco muy caras y si hay variedad pero jamás como en Estados Unidos.
Puede ser que por esa razón muchas marcas de bajo costo pero con una calidad muy buena son más famosas que las marcas de farmacia además son más accesibles estás marcas de bajo costo.
Me deja pensando, las marcas suben precio ya que el consumidor está dispuesto a pagar 😬
Aún se tiene esa idea que entre más caro más calidad pero muchas marcas accesibles le dan batalla a esas marcas de alto costo pero sacrifican empaques.
Saludos desde 🇲🇽
Belgium is even worse than the Netherlands... Only Kruitvat (and Di, but there are only like 5 stores in the whole of Belgium). And make up culture is about the same. I do 'a lot' of make up for a Belgian and I never wear foundation, bronzer, highlight, setting spray... I do my eyes, a bit of concealer and powder and then some lippencil. Sometimes a tad of blush. Most women here go with concealer and mascara! Het motto, doe maar normaal, da's al gek genoeg, is zeker op makeup een ding hier.
Yes that's what Dutch women seem to ascribe to as well.