They are trying to influence us to become tree huggers. Start eating kale and putting green earth patches on my high mileage Chevy Volt with a dozen drivetrain services
Please start from the very top. The CEO and CFO signed off on this. They need to be immediately relieved of their duties. The whole Marketing department needs to relieved of their duties. Head of Sales must have signed on this, bye bye.
It's so clear, to what seems like 99% of the people that see these, that it's heavily corporate boardroom influenced and not a real reflection of the consumer. Too many people in boardroom and committees just there for "ideas". Get to work bc yall suck 😅😅
@@redlight3932 Budlight didn't try to completely rebrand themselves so not really the same. But I bet that's a case study in itself to not let the MSM and politics guide your marketing.
This is an ignorant comment. Lexus is owned by Toyota and is always going to be cheaper and more reliable. What Lexus can't match is the premium luxury and performance that Jaguar has. Lexus has tried to for ages, but they just don't cut it. Range Rovers are ahead and more advanced in technology, obviously that sometimes will impact reliability over old tried and tested tech that Toyota tends to employ. Jaguars are no less reliable than any other premium Euro car, any Jaguar owner can tell you that.
They advertised Jaguar like they're some sort of cosmetics company. İ mean, what the hell? Now the British villains (yeah, many of them drive Jaguar) will be mocked because of this advert.
We are living in post Clarkson, May and Hammond era Top Gear where we are actively thinking what they say or react to the likes of these things and such, shows how impact they are to us, lol
Even if they stayed ICE they would fail. We had a 2022 Epace and that thing was in service more times than I can recall. Easily 20 if not more in a year for constant issues. They need an overhaul but not into a high end luxury brand. They were “affordable luxury” in modern times. If they keep the quality bar the same they are hosed.
Jaguar could have taken a kid with an iPhone, gone to Jeremy Clarksons house and filmed him saying “JAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAG” and that would have been a better commercial.
When a Soros flunky got pushed to be the new CEO in December. Look at dude and decide for yourselves what an "Apple Store Regional Manager NPC" would do
As somebody who's about to graduate with a degree in marketing, I saw this and immediately thought, "They need to fire whoever's responsible for this ASAP. This is corporate suicide done for the world to see." Jaguar's new promotional video reminded me of Bud Light, who claimed they hired an ad agency to create the controversial ad deal (and STILL greenlit the execution of this ad deal) which caused their significant loss in market share and logistics/financial headaches in 2023, and said, "The customer is out of touch," in response to criticism of said ad deal. It alienates the core groups which will be target customers by killing the known brand identity in favor of some abstract "art" while refusing to give detail on why they're doing whatever *that* was.
Well, if some company told me I'm "out of touch", I'd never do any business with them again. Get woke - go broke, at least what Jaguar's ambition seems to be.
" It looks like a clothing brand that just started up and just signed a lease in a mall that is about to shut down." is one of the sickest burns ive heard in a long time. 🔥
The videogame industry nowdays has also unloaded several rounds in their foot that i wonder how they have any left. Still, Jag just shot themselves with a .50 cal magnum there.
Jaguar hasn't been a British brand for a while now. They're owned by the Indian giant TATA Motors, along with Land Rover. Ratan Tata passed away last month and now Jaguar announced this rebrand. He would've never let this happen.
Jaguar’s “Art of Villainy” commercials from the mid-2010’s is something I still think about whenever Jaguar is brought up. Having Mark Strong, Ben Kingsley, and Tom Hiddleston monologue about cinema’s British Villain trope with freaking F-Types howling through downtown London at night is something I still vividly remember. In my opinion, it was the closest Jaguar got to having a brand identity, at least here in the U.S. market.
One of my favorite dumb advertising trends is being able to watch the entire commercial and not know what they're selling. This one is the absolute peak of that trend.
Trumps usually not a fan of the fake enviromental agenda thats been pushed for nearly a decade now regarding cars. He may be weirdly buddy buddy with musk now but even Tesla has recognized that alternative clean fuels are a good call and also invested on those despite still wanting full electric plans.
This is the most soulless corporation moment ever. A company that is only there to please investors, with leadership that only cares about short term profit and has no emotional connection to the brand. No pride, no heart, no feelings
If that was an ad for a new VW Beetle, it would be amazing, because people who drive Beetles aspire to be a bit artsy and alternative. Jag drivers are businesspeople, practically the polar opposite! I can't see how they could have missed the mark further.
I think the old successful businessman stereotype is the thing they are trying to cast off. As for the ad, I also dislike it. But it has the entire automotive world talking about it. It has had an impact.
I’m sorry, that’s wrong. Cars and design have gone hand in hand for ages. And saying no car enthusiasts want public transport is also stupid. having less cars on the road is gonna make driving a car way more fun, I assure you.
@@Qwertworks I'm guessing their term of "artsy fartsy" were specifically the fashionista commercial not car design enthusiasts. There's literally no car in that commercial.
@ I guess, but I mean this sort of advert (minus the fact that there is no car in there) could still work but for a different car brand. For Jaguar it’s just tone deaf. Idk. The comment was very “damn libruuuulss”-coded which mainly irked me 😅
This is not the Jaguar i love, this is a suicidal business decision, I'm going to pretend this silly rebrand doesn't exist and focus on when the company was actually great.
At least Mitsubishi didn't shut down production. And they did a sensible thing - killed off unprofitable enthusiast models and doubled down on their mass market commuter bread and butter cars. Like it or not, that's a smart thing to do, if you want to keep the company running.
They say when you get people talking, the marketing was successful. I think this is a perfect example of that not being the case lol. Everyone seems to universally view this as a bad move.
but they havent commited to anything yet, they can easily pivot back and say "we listed to our customers and are keeping the old logo, and by the way check out his new jag." Because of this ad their next move will be exponentially more viral, and if they do it right they will revive the brand.
@bmbmunoz2 true. They may be trying to pull a sonic the hedgehog. Good luck to them to spin that well. Unless they got something really cool to show off later. To which I cast boubt
They commited to full electric. Which is a dumb move for someone wanting to tey and make proffit again considering china has already bloated the market with them, specially luxury ones. Jag always felt like it could be British BMW instead it tries to be like porsche but with too few to show for it.
@@davidpavlich8939 very few people are attached to jaguar as people were attached to bud light. Nobody is buying their cars anyways, if they stick to this rebrand it could kill them or save them. At this point it's about survival and they have the most eyeballs right now than they've had in decades. Let's see what happens.
So many brands just throwing in the towel when it comes to their branding thanks to the newest generation of creative that has no concept of the brand they're working for
It does. Or an ad for a bank, or a hipster coffee brand, or a clothing brand, or a hair product, or a music video. It could be literally anything, because there's no information in it whatsoever. If I saw it out of context, I'd probably guess it was for a music streaming service. Nothing about it gives the slightest indication that it's a car company.
Not to be a conspiracy theorist,, but I seriously wonder if that happens, this ad is worth so much to the competition, how loyal are the marketing team to the brand? Remember Quiznos subs, they were on the verge of overtaking subway, until an ad campaign that had rats literally dancing on the sandwiches... bankrupt within a year.
Jag has a great opportunity. What they've done is create a deeply incendiary brand identity. People do not like it. Which is one of the best, if not THE best, way to get people TALKING about their brand. So what next? If they're smart, they will fix the brand FOR REAL. By that, i mean that Jag can do a legit rebranding to bring back the pedigree, the elegance, and the classiness of Jaguar. That will be the best PR EVER. because it will not only bring back the look, feel, and vibe that everyone wants it to be but Jag will then look like a brand that LISTENS to their customers, and create a deeply loyal fan and customer base, which could legitimately save the whole brand.
Yeah but this is very dangerous place to be brand wise. This is like slapping someone's face so they'll pay attention to you. Whatever they come out with next has to be good
Not necessarily. Especially if Jag's marketing department declares the customers being out of touch, which is an insult. Poor(er) demographic is not interested in buying Jaguar, especially if they go all EV. Rich demographic will feel insulted and tell Jaguar to go fck themselves. Either way, just because people are "talking" about this type of marketing doesn't guarantee success.
That was a strange way to describe them. They're understated and classy. Not "flamboyant"... Well I suppose they are now. From style and class to repulsive freak show. Great.
As a Jaguar owner, it makes me sad to see what’s become of them. Right up until about 2016 things went downhill. The F Type, XK series, XJ and XF were incredible.
The rotten alphabet perverts that commandeered the company purposely let those great models fall by the wayside and now they're blaming the cars and brand not themselves.
The jaguar commericial reminds me of the recent bmw commercials. These 'luxurt' brands are trying to lean into the same marketing as for 'luxury' or designer clothes.
I don’t think I’ll be considering driving a ‘jaGuar’ in the future. I wouldn’t want to be thought of as a woke douche bag, like the image in this bizarre advert. It actually makes people of different sexualities look like a ridiculous joke and is quite insulting to them.
Remember those commercials about how the British make the best villains and bad guys drive Jags? That was recent. Now they're doing Annabel Porter from Parks and Rec.
Ok, old guy here. Remember the Apple commercial in the 80s with the girl running in and throwing the sledgehammer through the screen. That's the vibe this commercial has (sorry if someone already made that comparison, I'm not reading 765 comments to check).
you obviously never saw the game they don’t look anything like those characters. but they sure as hell have the same problem; the design doesn’t match the industry/genre
Everything I was thinking, you just said. I couldn't have put it more eloquently. I've done many videos on my Jags over the years, but feel they've lost the plot. They aren't the only ones. Most brands are trying to go upmarket and luxury pushing their cars out of the reach of ordinary working class people. Let the luxury car makers make luxury cars and car journalists must stop berating cars for having too much plastic. What do they want, ALL cars to have leather dash and door cards? Dumb! Just dumb!
Jag went the opposite way. Fine leather and real wood in the mid 2000s like my S type to all plastic crap like the newer XE. No wonder I see 2018 XEs with under 50k miles for under $15k
I just recently bought an '88 Pontiac Firebird, which I'm gonna do some work to and drop a Hemi in. Just a well-built chassis under some great aero, with an insanely solid and high-compression yet still port-injected, technically excellent yet simple engine, an equally solid T56 manual behind it, and vinyl and plush and brushed aluminium inside. The most "tech" it has is the ECU and cruise control. No ESC, no ABS, not even an airbag. Just good components. It was between that, and a '95 Beamer 328i, or a '92 Ford Ranger. I've had way more recent BMWs, most lately a 530xd. I could reasonably have afforded something like an XF. But look at the price developments for certain old models of car. It's people who ain't 40, or even 30, who are picking them up. Even my old man is switching off. Selling his 2018 Merc to buy an older E-series most likely, to see what he can make of it. Because screw all this touchscreen nonsense. Screw paying overprice for all the unwanted electronics and IoT trash in an impersonal, gamer mouse-looking plasticky shitbox. And screw putting money towards the wages of letzte mensch Sales and Procurement sleazes and jumped-up Business Degree overgrown teenagers who by rights should be stacking boxes and punching numbers into registers and asking "Do you want fries with that?"
Most people don't remember when Infinity came out as a brand during the super bowl. Ads were obscure with nothing car related. That being said, it was a new company and it got people's attention. Maybe ol Jag is trying the same strategy....or maybe they're buggin out
@@faheemabbas3965 Being unreliable was funny enough I don’t think ever too problematic in their world.. As long as the cars were beautiful (which they used to be) and sounded epic (which they did) you sort of could forgive them… This new world is just ridiculous.. They missed the mark by miles.
Having own a older jag xj they where different and actually fun car and and at the time in my 20s it was a cool to have for a kid that grew up poor its such a shame that they have fallen
You are a car guy, you know about cars, not marketing. Nobody buys jaguars anymore, nobody. Their costumers are either dead or way too old. But doing this rebranding, it will appeal more to younger people, and they are doing it right. All people complaining about it, never even got inside jaguars in their lifes
This might have something to do with it. The victim virus strike again. Never heard so much identity politics when talking about cars. Ever! ua-cam.com/video/fggiJ-pa3RY/v-deo.html
What a wild time to be alive.
British car company owned by an Indian company. Hope to see something come from this. But WOOF. Not good
Ain’t it though😅
It almost sounded like you projected a inner Joe Pesci.
Jaguar identifying as non-buy-nary with this one.
@Gearbhall can you imagine what that conversation looks like if you went back in time and told it to a person buying a brand new jag
The new jaguar logo looks like the font you would use for a yogurt brand
😂😂😂
Shit is spot on bro!😂
Facts 😂
They are trying to influence us to become tree huggers. Start eating kale and putting green earth patches on my high mileage Chevy Volt with a dozen drivetrain services
They seem to have hired the same people who changed Logitech to logi.
Dear Jaguar. Please fire most of the staff.
And go back to making ICE.
Please start from the very top. The CEO and CFO signed off on this. They need to be immediately relieved of their duties. The whole Marketing department needs to relieved of their duties. Head of Sales must have signed on this, bye bye.
*ALL
sadly it will likely be a marketing consultation company that charged Jag millions to ruin the brand.
Everyone at jaguar will be out of a job soon enough. This will be their obituary.
Graduated last May as a Marketing Major. I GUARANTEE this will become a case study of what not to do used in classrooms around the country.
Doubt it, if budlight isn't already then we're a long time from being rational
@@redlight3932we've... Been a long way from rational for longer than some of us have been alive... 😂
Its about time for a comeback...
@@redlight3932Bud had one commercial and MAGA lost their minds.
It's so clear, to what seems like 99% of the people that see these, that it's heavily corporate boardroom influenced and not a real reflection of the consumer. Too many people in boardroom and committees just there for "ideas". Get to work bc yall suck 😅😅
@@redlight3932 Budlight didn't try to completely rebrand themselves so not really the same. But I bet that's a case study in itself to not let the MSM and politics guide your marketing.
Instead of copying nothing, Jaguar could perhaps try to copy Lexus in terms of reliability
They’re British. They never will. Reliability, imo, is a matter of honesty.
RIP.
@@faheemabbas3965 Who cares anyways this is probably good PR for them
Range Rover does very well with poor reliability ...there is more to it than that
This is an ignorant comment. Lexus is owned by Toyota and is always going to be cheaper and more reliable. What Lexus can't match is the premium luxury and performance that Jaguar has. Lexus has tried to for ages, but they just don't cut it. Range Rovers are ahead and more advanced in technology, obviously that sometimes will impact reliability over old tried and tested tech that Toyota tends to employ. Jaguars are no less reliable than any other premium Euro car, any Jaguar owner can tell you that.
@ it’s just a reputation if you could say
Jaguar: “copy nothing”
*Copy’s the JC Penny font for their new Jaguar font*
Copied the 1984 Apple Mac ad.
No joke, if I can post picture here, I'll literally show you guys those Jaguar new font is same as my underwear I'm wearing right now. Wtf.
Jaguar: "Are you sure this new commercial will help us sell more cars?"
New Jaguar Marketing Team: "Cars?"
I was thinking of the stonetoss meme the whole time 😂 I'm glad to see someone already typed out what I wanted to 😂
Not a single car on the home page. Wild 😂
😂
They advertised Jaguar like they're some sort of cosmetics company. İ mean, what the hell? Now the British villains (yeah, many of them drive Jaguar) will be mocked because of this advert.
"Sell? I thought we're doing a liberal arts project"
Imagine if we still had OG Top Gear. The boys would be clowning on Jaaaaag
I firmly believe Jerremy Clarkson would absolutely forbid anyone from ever saying "...he's got a Jaaaaaaag" ever again. lol
We are living in post Clarkson, May and Hammond era Top Gear where we are actively thinking what they say or react to the likes of these things and such, shows how impact they are to us, lol
They'll be replacing the J with an F...
@witchfinder401 unfortunately true😂
@@witchfinder401 Which is a british slang for cigarettes 🤓
Such a joke.
Jaguar has stopped production for a year. They plan to go full EV as well, which will be the nail in that coffin.
⚰️
They are so going out of business before 2030. That company is a dead man waking.
@@faheemabbas39652030 is looking overly optimistic. I’m thinking it’ll be closer to 2026
Even if they stayed ICE they would fail. We had a 2022 Epace and that thing was in service more times than I can recall. Easily 20 if not more in a year for constant issues. They need an overhaul but not into a high end luxury brand. They were “affordable luxury” in modern times. If they keep the quality bar the same they are hosed.
The EU is forcing them all to by 2030- full tyranny.
I'm in a car discord, and the LGBTQ members were calling it fruity
Their target audience i guess
None of us wants to buy a jag. @@MuppetsSh0w
Sure.
@@ProxiProtogen A NEW one. Some of their older models are awsome.
@@regulus6936 never trust a British car made after the 2000s
Jaguar went from Bond Villain to actual Teletubbies before GTA 6
Thank the alphabet activists that are in management.
this can't be fucking real I can hear clarkson screaming from here .... what in hell where they thinking ...
Was just going to say something to this topic. Jjjjaaaaaaaaagggg
Clarkson, Hammond and May should just do the news segment once a month on youtube. It would be gold for instances like this.
Nah, too busy shagging tractor exhaust pipes
@@Gearbhall Clarkson would never do it. He thinks majority of all new cars are trash and has no interest in them. As an old car guy I agree with him.
Bunch of they thems running the marketing team 😂
Jaguar could have taken a kid with an iPhone, gone to Jeremy Clarksons house and filmed him saying “JAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAG” and that would have been a better commercial.
🤣😂😂😂😂
"Well, we make quite terrible cars but thats ok cause you're buying a JAAAAAAAAAAAAAAAAAAAAG" would've been way better than this trash
@@toyotacorollaaltis8613 LMFAO
Soooo when did Jaguar decide to sell seltzer drinks?
jag staff, casually drinking bubly: what if we, ya know, this?
I thought the ad was for personal hygiene products
@@kevinroosa1315 That's exactly where my brain went to, looks just like the Bubly logo. This is wild to see from a car manufacturer
When a Soros flunky got pushed to be the new CEO in December. Look at dude and decide for yourselves what an "Apple Store Regional Manager NPC" would do
As somebody who's about to graduate with a degree in marketing, I saw this and immediately thought, "They need to fire whoever's responsible for this ASAP. This is corporate suicide done for the world to see."
Jaguar's new promotional video reminded me of Bud Light, who claimed they hired an ad agency to create the controversial ad deal (and STILL greenlit the execution of this ad deal) which caused their significant loss in market share and logistics/financial headaches in 2023, and said, "The customer is out of touch," in response to criticism of said ad deal. It alienates the core groups which will be target customers by killing the known brand identity in favor of some abstract "art" while refusing to give detail on why they're doing whatever *that* was.
I know but if you think about it it’s actually pretty clever they can just pander to the other group after they speak their criticisms
Well, if some company told me I'm "out of touch", I'd never do any business with them again. Get woke - go broke, at least what Jaguar's ambition seems to be.
" It looks like a clothing brand that just started up and just signed a lease in a mall that is about to shut down." is one of the sickest burns ive heard in a long time. 🔥
I have never seen a company consistently shoot themselves in the foot more than Jaguar. Its so sad
IKR?! The cat is running out of lives smh
Ubisoft.
It's like they intentionally want to go out of business. No other way to explain their decisions.
chrysler
The videogame industry nowdays has also unloaded several rounds in their foot that i wonder how they have any left. Still, Jag just shot themselves with a .50 cal magnum there.
Cats have nine lives, and Jaguar has used all of them
Going full EV took the last one.
Dumb idiots. They’re gonna go out of business.
😂😂😂
I love how mad jaguar has yall.
@@angelcelis9090 I goddamn own one AND AT THIS RATE THEY WILL GO OUT OF BUSINESS AND IT BREAKING 70 TIMES A WEEK WILL BE A MASSIVE ISSUE
@@toyotacorollaaltis8613 “Toyota Corolla altis”
I saw the new logo on Instagram, and I thought they got hacked fr
I know, girlfriend showed me I thought it was a joke😆
Jaguar hasn't been a British brand for a while now. They're owned by the Indian giant TATA Motors, along with Land Rover. Ratan Tata passed away last month and now Jaguar announced this rebrand. He would've never let this happen.
Rip Ratan Tata
Nah man signs were already there they have already posted a woke shit before also.
The fact that anyone talks about HYUNDAI way more than Jaguar nowadays is insane
Aside from the F Type, can you think of any other Jag that is worth talking about in the past ten years?
The XE and XF were more than worthy of being talked about.
@@petrosaguilar8916why them over a BMW?
@@DangerAngelous more style and elegance. Plus more exclusive.
Why is that insane? Hyundai is a good car brand that is innovative. Jag sucks
Jaguar’s “Art of Villainy” commercials from the mid-2010’s is something I still think about whenever Jaguar is brought up. Having Mark Strong, Ben Kingsley, and Tom Hiddleston monologue about cinema’s British Villain trope with freaking F-Types howling through downtown London at night is something I still vividly remember. In my opinion, it was the closest Jaguar got to having a brand identity, at least here in the U.S. market.
One of my favorite car ads, definitely peak Jag
just about to watch this. thats actually saddening man. its dead, its literally gone
Oh yeah, that was a proper "JAAAAAAGGGG" thing that Jaguar ever did.
Super agree with this comment
One of my favorite dumb advertising trends is being able to watch the entire commercial and not know what they're selling. This one is the absolute peak of that trend.
Tylenol is the king of this lmao. Will just be shots of someone randomly cutting the grass or getting out of there car to fade screen… *Tylenol*
I watched a guy on YT showing this without logo and swear to God thought it was something Japanese 😂😂😂😂😂
Expensive electric car sales are such a limited market to begin with ,abandoning ICE cars is gonna be a huge mistake
Look who's president not happening
Blame European Union government
EV’s are a symbol of nobility anyway. The people who buy them won’t care anyway lol
Trumps usually not a fan of the fake enviromental agenda thats been pushed for nearly a decade now regarding cars. He may be weirdly buddy buddy with musk now but even Tesla has recognized that alternative clean fuels are a good call and also invested on those despite still wanting full electric plans.
@@Bootchair "EVs are a symbol of Dumb Money scum with no know-how of tech or real economics," you mean?
This is the most soulless corporation moment ever. A company that is only there to please investors, with leadership that only cares about short term profit and has no emotional connection to the brand. No pride, no heart, no feelings
You can only earn short term profit if you sell something. This campaign seems determined to sell nothing to anybody.
If that was an ad for a new VW Beetle, it would be amazing, because people who drive Beetles aspire to be a bit artsy and alternative. Jag drivers are businesspeople, practically the polar opposite! I can't see how they could have missed the mark further.
I think the old successful businessman stereotype is the thing they are trying to cast off. As for the ad, I also dislike it. But it has the entire automotive world talking about it. It has had an impact.
Jag is missing the fact that people in the artsy fartsy category hate cars, don't have a license, and only want public transport.
And those who do want a car will lean towards a Tesla or Prius.
I’m sorry, that’s wrong. Cars and design have gone hand in hand for ages. And saying no car enthusiasts want public transport is also stupid. having less cars on the road is gonna make driving a car way more fun, I assure you.
@@Qwertworks This isnt fashion lmao this is woke bullshit. Woke people hate anything with an engine, but they dont know why.
@@Qwertworks I'm guessing their term of "artsy fartsy" were specifically the fashionista commercial not car design enthusiasts. There's literally no car in that commercial.
@ I guess, but I mean this sort of advert (minus the fact that there is no car in there) could still work but for a different car brand. For Jaguar it’s just tone deaf.
Idk. The comment was very “damn libruuuulss”-coded which mainly irked me 😅
A logo that looks like a tennis ball.
A font that looks like a clothing company.
An advert that looks like a parody.
Nothing will be copied.
Font looks like they nicked them from SMART.
and nothing will be sold.
"Copy nothing" will quickly turn into "Sell nothing"
What do you call a car company that’s having an identity crisis?
A transfender bender !
This is what I like about this guy. Not getting to emotional about it, not yelling or screaming, and showing positive examples of good marketing
It says a lot when even the guy who approved the production of a cyber truck is looking at you like you're weird then you truly messed up
My thought too.
you know it’s something when a weirdo thinks something is weird
That Mustang ad rocks!!!
Damn that fifth element reference was spot on 😂
This is not the Jaguar i love, this is a suicidal business decision, I'm going to pretend this silly rebrand doesn't exist and focus on when the company was actually great.
"Copy nothing" the irony is sharp enough to split atoms
The font is exact same font from the Dodge Neon. I just can't unsee it.
Oh my god you’re right
"Copy nothing" Lmao
Chrysler knew it
Oh My God. You are right. The 'neon'. The fucking neon. Saddest car ever. How tragic.
@@danieleregoli812i mean, there's the SRT4, thats pretty awesome
I thought no other car brand would stoop lower than Mitsubishi for getting rid of their popular motorsport image until I saw what Jaguar did today.
At least Mitsubishi didn't shut down production.
And they did a sensible thing - killed off unprofitable enthusiast models and doubled down on their mass market commuter bread and butter cars.
Like it or not, that's a smart thing to do, if you want to keep the company running.
Jaguar's motto used to be "Grace, Space and Pace." Now it's more like "Woke, Broke and Up in Smoke."
Jaguar is marketing a brand that doesnt currently sell any product, absolutely wild
They say when you get people talking, the marketing was successful. I think this is a perfect example of that not being the case lol. Everyone seems to universally view this as a bad move.
but they havent commited to anything yet, they can easily pivot back and say "we listed to our customers and are keeping the old logo, and by the way check out his new jag." Because of this ad their next move will be exponentially more viral, and if they do it right they will revive the brand.
@bmbmunoz2 true. They may be trying to pull a sonic the hedgehog. Good luck to them to spin that well. Unless they got something really cool to show off later. To which I cast boubt
They commited to full electric. Which is a dumb move for someone wanting to tey and make proffit again considering china has already bloated the market with them, specially luxury ones. Jag always felt like it could be British BMW instead it tries to be like porsche but with too few to show for it.
You mean like how the former customers of Bud Light talked about the worst marketing campaign in history? A once regal car brand reduced to this. RIP
@@davidpavlich8939 very few people are attached to jaguar as people were attached to bud light. Nobody is buying their cars anyways, if they stick to this rebrand it could kill them or save them. At this point it's about survival and they have the most eyeballs right now than they've had in decades. Let's see what happens.
So many brands just throwing in the towel when it comes to their branding thanks to the newest generation of creative that has no concept of the brand they're working for
but they have a concept of wokeism and lgbtabcdefg+++---///***!!! 😂😂😂😭😭😭🙏🏻🙏🏻🙏🏻
Feels like a cologne ad 😂
It does. Or an ad for a bank, or a hipster coffee brand, or a clothing brand, or a hair product, or a music video. It could be literally anything, because there's no information in it whatsoever. If I saw it out of context, I'd probably guess it was for a music streaming service. Nothing about it gives the slightest indication that it's a car company.
“We are suffering with profits. Let’s make a rainbow fruitcake ad” these companies really love to set themselves up for failure
looks like their marketing department doesn't even know the history of the brand...
The JaGuar brand reset is fantastic! (Director of BMW)
Not to be a conspiracy theorist,, but I seriously wonder if that happens, this ad is worth so much to the competition, how loyal are the marketing team to the brand? Remember Quiznos subs, they were on the verge of overtaking subway, until an ad campaign that had rats literally dancing on the sandwiches... bankrupt within a year.
Jaguar is now Faguar and they identify as bankrupt.
Faguar 💀
Lmao 🤣 😂
insane
👌🏼👏🏼👏🏼
Stealing this
Jaguar: We have a rich history and would like the ad to feature races.
Marketing team: Say less
The ad completely ignores Hispanics!
Not just white people = bad
Just STFU
@@mikedx2706so sad. The Aztecs worship the Jaguar. This commercial would make a lot of Hispanics cry so I can see why they would not participate
Copy nothing !
Jag has a great opportunity.
What they've done is create a deeply incendiary brand identity. People do not like it.
Which is one of the best, if not THE best, way to get people TALKING about their brand.
So what next? If they're smart, they will fix the brand FOR REAL.
By that, i mean that Jag can do a legit rebranding to bring back the pedigree, the elegance, and the classiness of Jaguar.
That will be the best PR EVER. because it will not only bring back the look, feel, and vibe that everyone wants it to be but Jag will then look like a brand that LISTENS to their customers, and create a deeply loyal fan and customer base, which could legitimately save the whole brand.
Yeah but this is very dangerous place to be brand wise. This is like slapping someone's face so they'll pay attention to you. Whatever they come out with next has to be good
Not necessarily. Especially if Jag's marketing department declares the customers being out of touch, which is an insult. Poor(er) demographic is not interested in buying Jaguar, especially if they go all EV. Rich demographic will feel insulted and tell Jaguar to go fck themselves. Either way, just because people are "talking" about this type of marketing doesn't guarantee success.
Probably won’t help with sales at this point.
My girlfriend showed me this last night. I thought it was a joke or a new fashion company with the same name😂😂😂😂
It's so good to know that Alissa Gordon Heinerscheid was able to sign on with Jaguar after leaving Bud Light.
There is no way anyone thinks this is a smart move for marketing.. Were they forced to do this to get bailed out? What is going on 😂
"How is this going to sell cars?" The marketing team replying: "We are selling cars????" Genuinely might be over for Jag with this blunder.
"Jag is expensive, luxury, and flamboyant"
Well, they got the flamboyant part down in the new ad.
And they’re also going to go out of business as a result.
At least I’ll finally be able to afford an F type now.
That was a strange way to describe them. They're understated and classy. Not "flamboyant"... Well I suppose they are now. From style and class to repulsive freak show. Great.
Porsche, Ferrari, and McLaren: working on the new Holy Trinity
Meanwhile, Jaguar:
It looks like a ESG Company Advertisement
Blackrock/Vanguard approved
As a Jaguar owner, it makes me sad to see what’s become of them. Right up until about 2016 things went downhill. The F Type, XK series, XJ and XF were incredible.
The rotten alphabet perverts that commandeered the company purposely let those great models fall by the wayside and now they're blaming the cars and brand not themselves.
This is the automotive equivalent of Hollywood‘s “reimagined for the modern audience”
“Hey fellow kids we hear you like different genders and races”
Hello president TRUMP.
@ what?
@@paulmorgan3758huh?
Non-white men = bad, according to you
Funny you make something non political, political
"Soon you will see things our way" sounds like a thinly veiled threat :)
well the CEO died earlier this year, i guess the new management decided to F everything UP
Did they recently hire a perfume marketing director? Weird.
Me: "I wonder what happens when DEI mixes with an established, iconic car brand?"
Me watching this new Jaguar advertisement: "Ah yes, of course..."
The new Jaguar Logo looks exactly like Copy Paste Corporate Art. #CopyEverything
The minimalism, GOD why is it everywhere to be seen!? How long did it take for them to design this Dodge Neon-esque logo?
"Copy nothing". Except for Budlight. Because what happened to them is happening to Jaguar.
damn, the power rangers of representation have arrived... for a car company.
Coming to a Jaguar dealership near you next year: Spirit Halloween!
Words can't describe how bad that is. Jag was cool, but now driving one screams "I don't like cars", and "I'm mentally ill"
imagine going from the XJR-9 to...this
The jaguar commericial reminds me of the recent bmw commercials. These 'luxurt' brands are trying to lean into the same marketing as for 'luxury' or designer clothes.
Don’t they realize that only like 1% of people buying their shit are gay
They are missing a middle eastern, a south East Asian (India), Hispanic, native and a racially ambiguous
I don’t think I’ll be considering driving a ‘jaGuar’ in the future. I wouldn’t want to be thought of as a woke douche bag, like the image in this bizarre advert. It actually makes people of different sexualities look like a ridiculous joke and is quite insulting to them.
Jaguar wants their Bud Light moment.
Weirdos being weird for no reason?
Remember those commercials about how the British make the best villains and bad guys drive Jags? That was recent. Now they're doing Annabel Porter from Parks and Rec.
Ok, old guy here. Remember the Apple commercial in the 80s with the girl running in and throwing the sledgehammer through the screen. That's the vibe this commercial has (sorry if someone already made that comparison, I'm not reading 765 comments to check).
This looks like a commercial from aliens figuring out how to be a human.
It's the first LGBTQ+RS car brand. Can't wait for the Butterfly Rainbow F Type
People in the AD look like the characters from the Concorde game that failed not too long ago😂
this
you obviously never saw the game they don’t look anything like those characters. but they sure as hell have the same problem; the design doesn’t match the industry/genre
When they cancelled the CX75, I figured that they're on life support.
Jaguar in comic sans would have been better 🤣
WOKENESS/DEI eventually destroys everything it touches.
When Jaguar is sold from bankruptcy it will end up a Chinese brand.
This advertising screams LGBTQ. They are abt to make the Buf Light mistake...
Everything I was thinking, you just said. I couldn't have put it more eloquently.
I've done many videos on my Jags over the years, but feel they've lost the plot. They aren't the only ones. Most brands are trying to go upmarket and luxury pushing their cars out of the reach of ordinary working class people. Let the luxury car makers make luxury cars and car journalists must stop berating cars for having too much plastic. What do they want, ALL cars to have leather dash and door cards? Dumb! Just dumb!
Jag went the opposite way. Fine leather and real wood in the mid 2000s like my S type to all plastic crap like the newer XE. No wonder I see 2018 XEs with under 50k miles for under $15k
I just recently bought an '88 Pontiac Firebird, which I'm gonna do some work to and drop a Hemi in. Just a well-built chassis under some great aero, with an insanely solid and high-compression yet still port-injected, technically excellent yet simple engine, an equally solid T56 manual behind it, and vinyl and plush and brushed aluminium inside. The most "tech" it has is the ECU and cruise control. No ESC, no ABS, not even an airbag. Just good components.
It was between that, and a '95 Beamer 328i, or a '92 Ford Ranger. I've had way more recent BMWs, most lately a 530xd. I could reasonably have afforded something like an XF. But look at the price developments for certain old models of car. It's people who ain't 40, or even 30, who are picking them up.
Even my old man is switching off. Selling his 2018 Merc to buy an older E-series most likely, to see what he can make of it.
Because screw all this touchscreen nonsense. Screw paying overprice for all the unwanted electronics and IoT trash in an impersonal, gamer mouse-looking plasticky shitbox. And screw putting money towards the wages of letzte mensch Sales and Procurement sleazes and jumped-up Business Degree overgrown teenagers who by rights should be stacking boxes and punching numbers into registers and asking "Do you want fries with that?"
they went from making cars for MI5 to their marketing department being MIA
Watching this sitting in a Jaguar… I would be embarrassed if I spent money on one of these things. Pitiful
Better sell it now. It's about to really go down in value 😂
@@JDubST wouldnt it go up if its a model made before these people started making new models?
I’m selling mine now. Then waiting a year to get an F type for 10k
@@JDubST He can't sell it, he, erm, 'borrowed' it from a guy. But he'll bring it back, because he drives a Jaaaaaaaaag.
@@offbrandbiscuit definitely read this in Clarkson's voice 😂
Most people don't remember when Infinity came out as a brand during the super bowl. Ads were obscure with nothing car related. That being said, it was a new company and it got people's attention. Maybe ol Jag is trying the same strategy....or maybe they're buggin out
I'm surprised it didn't take notes from Cadillac's marketing. They're the best right now at merging fashion with automotive design
They were already shrinking in brand recognition. They needed something to be relevant again.
this aint it tho......
This ain't it chief
Controversial doesnt always save your brand, it might just be the nail to your coffin.
Oh gosh. I’ve seen this logo online I actually thought it was a clothing brand. Holy crap Jaguar. What happened.
Going fully-EV. And their unreliability. And being somewhat overpriced compared to the competition.
They’re going to go out of business.
@@faheemabbas3965 Being unreliable was funny enough I don’t think ever too problematic in their world.. As long as the cars were beautiful (which they used to be) and sounded epic (which they did) you sort of could forgive them… This new world is just ridiculous.. They missed the mark by miles.
RIP Jag. The only reason Jag is still around is because of Tata Motors but I doubt they will want Jag after this, nobody will
Biggest self deletion since Disney :D
Their new logo looks smth like a womans beauty product logo 😆
Except there is also no women.
@MichaelJoseph153 might be, it's probably they thems lol
They certainly switched a linear decline to exponential.
So, it looks like they replaced the J in Jaguar with an F.
😂
Having own a older jag xj they where different and actually fun car and and at the time in my 20s it was a cool to have for a kid that grew up poor its such a shame that they have fallen
You are a car guy, you know about cars, not marketing. Nobody buys jaguars anymore, nobody. Their costumers are either dead or way too old. But doing this rebranding, it will appeal more to younger people, and they are doing it right.
All people complaining about it, never even got inside jaguars in their lifes
R.I.P. Jaguar :(
a moment of silence. its done
I don’t mind the fact that they used queer coded characters in the ad, I mind the fact that THERE IS NO CAR IN THE AD, WHERE IS THE CAR
Something went tragically wrong behind the scenes were they thought this was good idea.
This might have something to do with it. The victim virus strike again. Never heard so much identity politics when talking about cars. Ever!
ua-cam.com/video/fggiJ-pa3RY/v-deo.html
DEI
they really disabled the dislike button or dislike amount but left the comments open
they sure did copy nothing from others