You know Steve used to say to me a lot, “Hey Johnny, here’s a dopey idea.” And sometimes they were…really dopey. Sometimes they were truly dreadful. But sometimes…they took the air from the room…and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound. And just as Steve loved ideas and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile barely formed thoughts, so easily missed, so easily compromised, so easily just squished. You know I love the way that he listened so intently. I loved his perception, his remarkable sensitivity, and his surgically precise opinion. I really believe there was beauty in how singular, how keen his insight was, even though sometimes it could sting. As I’m sure many of you know, Steve didn’t confine his sense of excellence to making products. You know when we traveled together, we would check in, and I’d go up to my room, and I’d leave my bags very neatly by the door, and I wouldn’t unpack. And I would go and sit on the bed…I would go and sit on the bed next to the phone, and I would wait for the inevitable phone call, “Hey Johnny. This hotel sucks. Let’s go!” He used to joke that the lunatics had taken over the asylum as we shared a giddy excitement spending months and months working on a part of a product that nobody would ever see, or not with their eyes. But we did it because we really believed that it was right, because we cared. He believed that there was a gravity, almost a sense of civic responsibility, to care way beyond any sort of functional imperative. Now while the work hopefully appeared inevitable, appeared simple and easy, it really cost. It cost us all, didn’t it? But you know what? It cost him most. He cared the most. He worried the most deeply. He constantly questioned, “Is this good enough? Is this right?” And despite all his successes, all his achievements, he never presumed, he never assumed that we would get there in the end. When the ideas didn’t come, and when the prototypes failed, it was with great intent, with faith, he decided to believe we eventually would make something great. But the joy of getting there…I loved his enthusiasm. His simple delight, often I think mixed with some relief, but that yeah we got there…we got there in the end, and it was good. You can see his smile, can’t you. The celebration of making something great for everybody. Enjoying the defeat of cynicism. The rejection of reason. The rejection of being told 100 times, “You can’t do that.” So his, I think, was a victory for beauty, for purity, and as he would say, “for giving a damn.” He was my closest and my most loyal friend. We worked together for nearly 15 years, and he still laughed at how I said “aluminium”. For the past two weeks, I think we’ve all been struggling to find ways to say, “Good-bye.” This morning, I simply want to end by saying, “Thank you, Steve. Thank you for your remarkable vision which has united and inspired this extraordinary group of people. For all that we have learned from you, and all that we will continue to learn from each other, thank you, Steve.”
Thank you for posting this video. It is great - the video and the speech. Jonathan Ive got along so well with Steve Jobs because both were/are artists...
It's a good thing Steve did not let Jony be the next CEO as he knew that Jony as a CEO wouldn't be able to do his outstanding designing. And none of you guys would have wanted another designer to take over the role.
Fantastic speech by Sir Jonathan Ive! Great use of words, you could listen to his voice all day long! The perfect person to introduce Coldplay to the stage as well.
Jony for next Apple CEO, as long as he continues to play a huge part on the design team. He shares the same vision and love for the company that Steve did. Tim Cook is a great CEO but if/when the time comes for him to step down, I hope Jony is considered to take over.
jony ive has the same vision that Steve Jobs had about making products, both put the design first and then they pass the challenge of making the funcional parts fit to the engeneers. thats briliant!!! no other company risk so much money and effort in order that their products look well thats one of the points of THINK DIFFERENT philosophy. As long as Sir. Jony Ive works in apple the fans and the followers of apple wont be disapointed.
with all do respect, it's not right to say that jonathan ive's the next steve jobs..he may be good at the designs..gifted talented man but there's no one we can compare to steve jobs because he's only one..nothing more..ive's shoud continue what he and jobs had started :) let's give em' support..
@daesix Disagree quite heavily. With Cook as CEO, Jony can continue to focus on the design aspect and continue to make the beautiful products I love, and not the business side of an enormous company. Since Steve's last professional wishes seems to have been that Ive shouldn't have any superior at Apple, I think the current structure is the best one possible at this moment
Ives should of been made CEO. If he has we would have a lot better devices than we do now. Tim is OK but he is a numbers person, he want to resell the same the stuff over and over to be "safe". Tim has no creativity or passion in the same way Steve and Jony did together. Apple needs a Steve jobs and/or a Jony ives.
You know Steve used to say to me a lot, “Hey Johnny, here’s a dopey idea.” And sometimes they were…really dopey. Sometimes they were truly dreadful. But sometimes…they took the air from the room…and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound.
And just as Steve loved ideas and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
You know I love the way that he listened so intently. I loved his perception, his remarkable sensitivity, and his surgically precise opinion. I really believe there was beauty in how singular, how keen his insight was, even though sometimes it could sting.
As I’m sure many of you know, Steve didn’t confine his sense of excellence to making products. You know when we traveled together, we would check in, and I’d go up to my room, and I’d leave my bags very neatly by the door, and I wouldn’t unpack. And I would go and sit on the bed…I would go and sit on the bed next to the phone, and I would wait for the inevitable phone call, “Hey Johnny. This hotel sucks. Let’s go!”
He used to joke that the lunatics had taken over the asylum as we shared a giddy excitement spending months and months working on a part of a product that nobody would ever see, or not with their eyes. But we did it because we really believed that it was right, because we cared. He believed that there was a gravity, almost a sense of civic responsibility, to care way beyond any sort of functional imperative.
Now while the work hopefully appeared inevitable, appeared simple and easy, it really cost. It cost us all, didn’t it? But you know what? It cost him most. He cared the most. He worried the most deeply. He constantly questioned, “Is this good enough? Is this right?” And despite all his successes, all his achievements, he never presumed, he never assumed that we would get there in the end.
When the ideas didn’t come, and when the prototypes failed, it was with great intent, with faith, he decided to believe we eventually would make something great.
But the joy of getting there…I loved his enthusiasm. His simple delight, often I think mixed with some relief, but that yeah we got there…we got there in the end, and it was good.
You can see his smile, can’t you. The celebration of making something great for everybody. Enjoying the defeat of cynicism. The rejection of reason. The rejection of being told 100 times, “You can’t do that.” So his, I think, was a victory for beauty, for purity, and as he would say, “for giving a damn.”
He was my closest and my most loyal friend. We worked together for nearly 15 years, and he still laughed at how I said “aluminium”.
For the past two weeks, I think we’ve all been struggling to find ways to say, “Good-bye.” This morning, I simply want to end by saying, “Thank you, Steve. Thank you for your remarkable vision which has united and inspired this extraordinary group of people. For all that we have learned from you, and all that we will continue to learn from each other, thank you, Steve.”
This man should be the head of Apple. He's practically it's beating heart.
Gone now :(
Thank you Steve!
An understated but compelling speech. It appeals to me very much.
Thanks for sharing Jony
Thank you for posting this video. It is great - the video and the speech.
Jonathan Ive got along so well with Steve Jobs because both were/are artists...
Johnny Ive cared as much about this speech as his products...
Amazing. What a speech. Made me cry and laugh. ❤️
It's a good thing Steve did not let Jony be the next CEO as he knew that Jony as a CEO wouldn't be able to do his outstanding designing. And none of you guys would have wanted another designer to take over the role.
Yeah. The new iPhone is REALLY OUTSTANDING. Totally orignal and very different!
Kalle72
look at the mac pro...
then shut up
Fantastic speech by Sir Jonathan Ive! Great use of words, you could listen to his voice all day long! The perfect person to introduce Coldplay to the stage as well.
Brother wonderful
Great speech, just.. great speech.
"we worked together for 15 years and he still laughed at the way i said aluminium"
-jony ive
Jony for next Apple CEO, as long as he continues to play a huge part on the design team. He shares the same vision and love for the company that Steve did. Tim Cook is a great CEO but if/when the time comes for him to step down, I hope Jony is considered to take over.
or phill schiller...
or its me :\
You are the next Steve Jobs, Sir Jonathan!
I hope this guy never has to report to anyone
What a great career at Spapple
So emotional. But all I gotta say is, Jony, the next iPhone better look good.
jony ive has the same vision that Steve Jobs had about making products, both put the design first and then they pass the challenge of making the funcional parts fit to the engeneers. thats briliant!!! no other company risk so much money and effort in order that their products look well thats one of the points of THINK DIFFERENT philosophy. As long as Sir. Jony Ive works in apple the fans and the followers of apple wont be disapointed.
Now explain how one of the best industrial designers on the planet should quit being a designer and be a CEO with zero experience in being one.
and both are born in February around 24-27 so they really are
And now the time has come when Jony will be leaving Apple too, albeit thankfully in a completely different fashion.
keep going APPLE!
with all do respect, it's not right to say that jonathan ive's the next steve jobs..he may be good at the designs..gifted talented man but there's no one we can compare to steve jobs because he's only one..nothing more..ive's shoud continue what he and jobs had started :) let's give em' support..
How the fuck they let that bean counter Tim take the helm instead of this amazing man boggles my mind
@daesix Disagree quite heavily. With Cook as CEO, Jony can continue to focus on the design aspect and continue to make the beautiful products I love, and not the business side of an enormous company. Since Steve's last professional wishes seems to have been that Ive shouldn't have any superior at Apple, I think the current structure is the best one possible at this moment
I do not mind Tim cook being CEO. I actually like him. I just hope he can squash others like Steve.
Ives should of been made CEO. If he has we would have a lot better devices than we do now. Tim is OK but he is a numbers person, he want to resell the same the stuff over and over to be "safe". Tim has no creativity or passion in the same way Steve and Jony did together. Apple needs a Steve jobs and/or a Jony ives.
What song was Coldplay going to perform??
from the beginning appears to be Yellow to me
what is glowing under his shirt??
His cock.
Did he kill him?
He is ripped because he forms aluminium unbodys with his bare hands
Can't hear a fucking thing