I honestly thought he was just some random dude that really liked making coffee at home. I don't think I have ever heard him mention he was a freaking world champion contender of baristas. That's like finding your local basketball teacher is Micheal Jordan.
@@aaronryder4008 I think he's mentioned it before? something like "hard muck"? idk it's been a while since I recall him saying this but I can't deny I do recall it
@@miroslavmilan I think it was! He has a video on his channel where he gives commentary on this competition video, and how he got to choose the music that played
He talks about this in his commentary of his routine on his channel. At the time he was really interested In Neurolinguistic programming and scripted lots of assertive statements likes ‘enjoy’. He thinks he overdid it a bit!
I've been watching James' channel for like the last year and never realized he did this. The fact that he doesn't bring this up shows that he is a really humble guy.
I just looked it up. He actually won that year. Cool of him to not brag about it nowadays, but also he wasn't kidding whenever he talked about how hard he worked and had mentors in coffee back in the day.
My wife and I bought our first Moka pot today. I watched the first video from my search results from James teaching me how to make a perfect espresso shot from the pot. That first shot of espresso will mean a lot to me going forward. Because unbeknownst to me, I was learning from a World Champion … and this champion has made me appreciate coffee from my home country (Kenya) even more. 🎉🎉
@Alexa Dotson extremely rewarding. Coffee has never been the same again. We even had to get a bigger pot (9-cups) because we outgrew the 2-cup pot. Thank you!
The guy preparing for this competition, taking into account the sweetness of the coffee, flavour notes, single-origin beans, unexpected flavours, chemistry of the coffee, extraction time, ratio...only to get people just clapping to latte art!! Really though??
@@jamesfletcher474 yeah, except it's not. There's no way in hell you could do this as precisely under pressure, and it wouldn't taste remotely as good.
I watched the film ‘Barista’ on a transatlantic flight quite a few years ago. It was only about 10 minutes from the end that I realised it was a documentary!
Based on his expertise, meticulousness, and coffee roasting business, I figured he did something significant when he was younger, so it wasn't surprising to find this video. But what I do find really pleasantly surprising is that he was just as kind and well-spoken 15 years ago. A lot of people think skills give you the right to be rude and narcissistic. I don't believe that to be true. The real great ones don't sacrifice kindness for their talents. James is an amazing person
I can't help but get a little emotional whenever I watch this guy. The amount of passion and respect this guy has, is something deeply missed in society. I hope my kids grow into the human James is. That passion and respect will take you anywhere and everywhere.
I noticed a couple of things he did to pack the puck that are things he no longer does. In one video, he talked about how some things that were the standard back then to pack the puck have changed and improved from back then.It's really neat to see things like that the more I learn. He looked completely in command of everything he was doing. Always a pleasure to watch somebody do something they have mastered, no matter what it is.
Im Not gonna lie, Not just is This preformance amazing, so is the song choice. Feels exactly like a small cafe in downtown filled with the beautiful weirdos I need this playlist
Ive enjoyed his videos for a while now and had no clue he had this background. In my mind he went from being a dude that probably worked at a coffee shop to the Ramsay of espresso
I love how the two standing judges inspect every espresso shot like they were looking for a false bottom in the cups/glasses while James makes all the magic happen in the steel cans.
When I was 19, I was studying food and beverage management, I entered a local barista championship and watched so many of this. I watched so much James Hoffman stuff as I am a new espresso machine owner. This makes me trust him more
It’s crazy how a Rosetta isn’t that impressive anymore when it comes to latte art. I just learned to do them and felt so proud but people are out here making faces and lions. It’s crazy
The way the song starts is lovely. When I discovered this back in December of 2020, I instantly fell in love for both Hoffman's performance and this song. I should check on his channel to see what he's up to...
Super cool video. I watch him on youtube and I didn't know that he had won this competition thanks for sharing this even if you released it 8 years ago.
Thanks for this video! 3 weeks ago i never even heard of a burr grinder let alone there was a method to brewing coffee beside the drip machine, this amazing humble and down to earth fellow was fast becoming my source of all things coffee. I finally looked up his participation in the WBC when he mentioned the donut coffee! I already enjoy his content stupendously, and this video is making me smile. A proud feeling for him, eventho it was in the past! Looking forward to more content from James.
@@hiskishow Because high quality tobacco has an amazing smell which I assume translates to flavor (I've never drank tobacco so I wouldn't know), which I'm sure is what he's using, I doubt he cut open a Marlboro and dropped it in..lol
While I found it a bit weird at first as well, I kind of started to like it. It's not the usual meaningless generic background music. It gives it a different touch - as well as the stuff he did there. So I guess it's a perfect harmony.
I really been watching his channel for the longest time thinking he's just a dude who's serious about his coffee and now I come and find out that he's a beast in the world of baristas, he's just at a level that could kill a newbie like me instantly without messing up the tamper on his coffee puck
So many things I love about his presentation: 1) No pretension, no flash. Just craftsmanship. 2) Quiet thank yous to people who answer a question or give him a hand. 3) Nothing outlandish. His choice of what to serve is based on his own excitement of the flavor profiles which he wants to share with others. 4) The small smile on his lips as he makes the coffee. He’s enjoying his craft.
I know everyone is complaining about the music choice but I actually think king Hoffman was ahead of the curve. Coffee shops in Lancaster, Pa tend to play this type of stuff.
You are certainly a charming person and I very much enjoy your recipes and presentation. I would especially like to compliment your device of holding your face near the thing you are talking about, leaning down over the food or crouching next to the oven. It adds an intimacy with the food that I like very much.
Anyone else watch James’ channel for a while thinking he was just some nice guy that was really into coffee, before seeing this??? 🤣🤣🤣
Yep. I was watching his coffee machine reviews before this gem! 🤣
Yeah and I was like why is this damn video popping up so many times in my recommended feed...
Didn't realize it was him lol
Yeah at first. But after some videos, i realised he is very knowledgablr
@@lutfiramly4168 very very. I’d happily pay £100+ for a coffee experience with him
yep. then I noticed he mentioned being in wbc in a few videos and I had to look it up
This is how I feel making my Nescafé instant coffee in the morning
Show off!
Drinking Nescafé should be a crime. You can get twice as good instant coffee for half the price...
@@otto_jk Douwe Eggberts Caramel mmmmm!
@@otto_jk you can't get good instant coffee, period
@@tijmen131 said the one who’s never looked for good instant coffee
I honestly thought he was just some random dude that really liked making coffee at home. I don't think I have ever heard him mention he was a freaking world champion contender of baristas. That's like finding your local basketball teacher is Micheal Jordan.
Right?!!
Not just a contender either, he won it!
'Oh he's mike from the block'
I get your point, but he's probably not the "Michael Jordan" of coffee, maybe the Magic Johnson, or a Ernie Johnson.
@@samsun01 Begs the question..who is the Michael Jordan of coffee? And who is the Lebron James of coffee? And the Kobe?
While his coffee game is obviously at the highest level, his hair game is still in its infancy
Had to scroll way to down for this comment.
His hair game is so on point! I wish I knew what products he uses
@@aaronryder4008 I think he's mentioned it before? something like "hard muck"? idk it's been a while since I recall him saying this but I can't deny I do recall it
one must fall for the other to fly
Hilarious!
He looks like some kind of Dr. Suess or Wes Anderson character now.
Oh damn, James is more legit than I realised.
I had no clue either
Yep
Always has been.
Same thought went through my mind
Me too
Wow, James has really aged WELL
aged?
picturenoise He ages
@Sam Lutfi and 40 Times better
Yeah i guess cortisol really are rised so high feom drinking coffee it makes his hair all white now
@@bikesandbeans Milk great for the skin? You and I might live on different planets^^
Guy seems like a pretty well-versed coffee connoisseur! Should consider starting a youtube channel.
LMFAO!!!!
Yes
Is this a joke?
You dont say???
@@thechance4696 oh dear the Internet must feel challenging
a crowd getting hyped at some dude making coffee is the right type of energy i needed today
ok but imagine being a judge for this and drinking like fifty espressos in a day and not sleeping for a month
haha
Imagine getting stuck in line behind this guy at the mini-mart and having getting a cup of coffee turn into his life’s work
I think my heart would explode.
biggest missconception. Espresso has far less coffeine than coffee
@@Play4fuNNNNNnn lol no
For those wondering, James won. Would love to try that final biscotti / espresso/ tobacco drink.... ah heck, send me all three!
Ah thanks. Was browsing the comments to find this.
@@lodewykk did you find the recipe ?
Damn I was wondering what the outcome was thanks!
I really like to think the music was playing at the competition and wasn’t just added by the video editor.
@@miroslavmilan I think it was! He has a video on his channel where he gives commentary on this competition video, and how he got to choose the music that played
Count how many times he said "enjoy" he practically hypnotised the judges into enjoying their coffee
He talks about this in his commentary of his routine on his channel. At the time he was really interested In Neurolinguistic programming and scripted lots of assertive statements likes ‘enjoy’. He thinks he overdid it a bit!
Yes, he was not asking them to enjoy, he was commanding, lol.
I was more distracted by how many times he touched his face and glasses
@@TetrisAddiction How do you people even notice such things?
@@ArthurKhazbs by using your eyes it’s hard to miss unless your just completely ignorant
He combined two different addictions and really made these judges nut.
Did u watch his video on his performance? He almost killed one of the judges coz of the tobacco
Chan Parky serious??? Need to find it
@@josedelacruz1270 watch james hoffman breaking down his peformance
@@pupip55 i mean. Coffee is addictive but caffeine isnt. But yeh i get ur point
@@chanparky1208 caffeine isn't addictive? Sounds like a joke
video quality makes it look like 1997
77 maybe?
240p. Was this filmed with a potato? 🤣
J Y or uploaded with one
True that
I had to check upload date, true
Man, he was oozing confidence and professionalism. I don't see how you could beat that.
Absolutely! Epitome of sophistication and confidence. Love him
Shut up.
@@sanatsrivastava2814 no
@@felixisme yes
@@sanatsrivastava2814 no
I've been watching James' channel for like the last year and never realized he did this. The fact that he doesn't bring this up shows that he is a really humble guy.
The fact he won aswell...
Ok but he did bring it up though
@@davidy22 link?
@@Eggroll94 He made a whole video talking about it, search james hoffman championship win or whatever and it'll probably come up
@@davidy22 I see, thanks
I just looked it up. He actually won that year. Cool of him to not brag about it nowadays, but also he wasn't kidding whenever he talked about how hard he worked and had mentors in coffee back in the day.
He looks so at home here, like the judges are guests he invited over to his flat.
Maybe that is his flat. Every weekend he just invites a thousand people to judge his morning coffee 🤷♂️
ua-cam.com/video/_DwZV17bek4/v-deo.html
Yes...You absolutely nailed it!
I love that each time he suggested the best way to enjoy the drink, they ignored it and did whatever they wanted.
They have criteria they have to judge on and as such are looking for specific things before they can try other suggestions/pairings
@@JackhiloIRL Yup
Yeah, total noobs
@@datooo23 sorry, what?
@@IPv6Freely lmao, he is obviously trolling there
240p we meet again old friend
We all aspire to age as well as James Hoffman
You may not like it but this is what peak performance looks like
It’s a shame in recent times he’s fallen victim to bripe addiction. He had such a bright future ahead of him.
????
Are you stupid?
Answer is yes
@@josephstalin9225 you’re clearly the stupid one. It’s a joke about his bripe video. Go watch it dumbass.
At first I was like 'oh no just saw his latest video yesterday' and then... i'm like oh... bripe XD
ah! and true story, that was actually my very first video I watched of him. It took me several videos to get used to him without a beard 🤣
My wife and I bought our first Moka pot today. I watched the first video from my search results from James teaching me how to make a perfect espresso shot from the pot. That first shot of espresso will mean a lot to me going forward. Because unbeknownst to me, I was learning from a World Champion … and this champion has made me appreciate coffee from my home country (Kenya) even more. 🎉🎉
@Alexa Dotson extremely rewarding. Coffee has never been the same again. We even had to get a bigger pot (9-cups) because we outgrew the 2-cup pot.
Thank you!
How cool. Also, many of the most enjoyable cups of coffee I've ever had come from Kenya, beautiful beans coming from that country!
Moka pot doesn't make espresso. Moka pot makes something else.
Then what does it make exactly? @@johndoe-vc1we
. Yep, much different...kinna like comparing a Fiat to a Ferrari...Espresso like a 12 cylinder engine, is all about compression🎈
The guy preparing for this competition, taking into account the sweetness of the coffee, flavour notes, single-origin beans, unexpected flavours, chemistry of the coffee, extraction time, ratio...only to get people just clapping to latte art!! Really though??
It's kind of the only thing you can appreciate as an audience given that you don't get to taste any of this....!
James Hoffman himself say his latte art in this video didn't score that well.
Yes. Not everyone should be impressed with a coffee
The latte is in the art!
On my momma though little homie!!
omg the things you learn on youtube, there's actually a World Barista Championship,
Yea it's the epitome of pretentious wank
@@jamesfletcher474 you should know 😂
@@xvz1300royalstar i should I can do all this shit, it's not hard and it's completely subjective ;)
@@jamesfletcher474 yeah, except it's not. There's no way in hell you could do this as precisely under pressure, and it wouldn't taste remotely as good.
I watched the film ‘Barista’ on a transatlantic flight quite a few years ago. It was only about 10 minutes from the end that I realised it was a documentary!
that's actually Hoffman's voice in a kid body. ShapeShifter alert!!
Someone needs to explain to me how id he got from 20 y/o to 40 in 10 years...
Hes just a witch who drank a young childs blood
*He ground the bones and brewed it
@@jjlloouuiissss he was almost 30 here
he appeared to be very calm and easy throughout the whole process but damn he was actually moving at lighting speed! WOW
Slow is smooth, smooth is fast.
Based on his expertise, meticulousness, and coffee roasting business, I figured he did something significant when he was younger, so it wasn't surprising to find this video. But what I do find really pleasantly surprising is that he was just as kind and well-spoken 15 years ago. A lot of people think skills give you the right to be rude and narcissistic. I don't believe that to be true. The real great ones don't sacrifice kindness for their talents. James is an amazing person
I thought he was born with those red glasses.
Lol!
Wow! Coffee has aged. The applause for a Rosetta. Just crazy.He helped move forward 3rd wave coffee world wide.
This comment is incredible
While yes, latte art has progressed a lot, the Barista Championships never really judge the art that much. It's more about having the art there
I mean coffee is definitely all about the art lol, as we clearly saw here XD
@@Mystery_Meat they’re
@@Mystery_Meat The other person was talking about the Barista Championships, not coffee in general (and even there you're wrong).
Yet another 15+ minute video of James Hoffman that I (unexpectedly) watched all the way through.
Seeing this gives understanding to why he's so into coffee. Great to see a person do what they love, then it becomes art..
little does he know, in 10 years he will be an OLD man...
must be drinking too much coffee
True true
He was like 28 here and looks 18!!
tbh from a men perspective
He looks way more attractive now
@@PowerrangerInWhite im guessing he works out now, his posture and structure seems better
James hoffman was the Champion of this competition
Really? His latte art is terrible by today's standards
@@jamesfletcher474 The judges' sole purpose was to judge his latte art.
james fletcher good thing the championship is from 2007 and not 2020 then
@@jamesfletcher474 yeah but the more important thing is the flavour of the coffee, not the latte art.
This guy responds to all comments trolling, and saying how he could do better
I can't help but get a little emotional whenever I watch this guy.
The amount of passion and respect this guy has, is something deeply missed in society.
I hope my kids grow into the human James is. That passion and respect will take you anywhere and everywhere.
Cringe comment idk why
@@gutierrezp49 shut up fuckface, calling everything cringe is what is really cringe
Cring eeeeeee
Why don't you try to be better yourself rather than leaving the responsibility to your kids?
Lots of "cringe" replies if you ask me. You guys are probably in your teens still and no way you would see how the past is better than the present.
I noticed a couple of things he did to pack the puck that are things he no longer does. In one video, he talked about how some things that were the standard back then to pack the puck have changed and improved from back then.It's really neat to see things like that the more I learn.
He looked completely in command of everything he was doing. Always a pleasure to watch somebody do something they have mastered, no matter what it is.
incredibly cool under pressure
The only thing under pressure where were the espresso grounds
literally the total opposite of his espresso which was incredibly hot under pressure
Im Not gonna lie, Not just is This preformance amazing, so is the song choice. Feels exactly like a small cafe in downtown filled with the beautiful weirdos I need this playlist
weirdos are not beautiful lol they're abnormal freaks, most with severe mental-issues
This song is “Roscoe”, by Midlake. For similar bands, check out mid-early Wintersleep and, of course, Radiohead.
Ive enjoyed his videos for a while now and had no clue he had this background. In my mind he went from being a dude that probably worked at a coffee shop to the Ramsay of espresso
anyone can learn and be Ramsay of anything if he work and love working on it to the point of Ramsay.
Its amazing to watch someone thats mastered something. Even if you hold no interest in that skill their grace and passion is almost felt.
he's so cordial during the entire process!
That's part of the competition I guess
Yeah you are judged in being cordial too
I love how the two standing judges inspect every espresso shot like they were looking for a false bottom in the cups/glasses while James makes all the magic happen in the steel cans.
When I was 19, I was studying food and beverage management, I entered a local barista championship and watched so many of this. I watched so much James Hoffman stuff as I am a new espresso machine owner. This makes me trust him more
Oh my god was not expecting this on my recommended my favourite coffee expert youtuber rocking it in 2007
Legends say that from this very day that James lost his voice, it has still been the same!!!
Hoffman's barista skill: 1080p
MC energy level: 720p
Audience reaction: 480p
Judge's reaction: 240p
video quality: 10p
Plot twist: it's his charming voice that won him the championship
Hahaha I love his voice 😍🥰
Even back then he was mesmerizing to listen to. The David Attenborough of coffee.
That is the best description ever :D
2007 was a magical time...
Cesotoseot dude that hit me hard. It really was. Wish I had known and appreciated how great my whole life was back then.
It’s crazy how a Rosetta isn’t that impressive anymore when it comes to latte art. I just learned to do them and felt so proud but people are out here making faces and lions. It’s crazy
Ok
@@josephstalin9225 No need to be mean, Stalin.
@@djentlover this Stalin guy seems like a real jerk
I know. I got the Mona Lisa in my cup the other day.
Or ppl make like 3D totoro out of foam :o
ROSCOE! Such an amazing track from an amazing band, good stuff!
It's one of the most relaxing songs I've ever heard and this is the first time I've heard it.
Seems like an alternative mix of the song with the driving bass guitar buried in the mix
@@insertyoutubeusernamehere It’s the “Beyond the Wizard’s Sleeve Remix”
The way the song starts is lovely. When I discovered this back in December of 2020, I instantly fell in love for both Hoffman's performance and this song. I should check on his channel to see what he's up to...
Super cool video. I watch him on youtube and I didn't know that he had won this competition thanks for sharing this even if you released it 8 years ago.
Thanks for this video! 3 weeks ago i never even heard of a burr grinder let alone there was a method to brewing coffee beside the drip machine, this amazing humble and down to earth fellow was fast becoming my source of all things coffee. I finally looked up his participation in the WBC when he mentioned the donut coffee! I already enjoy his content stupendously, and this video is making me smile. A proud feeling for him, eventho it was in the past! Looking forward to more content from James.
This was before he discovered david lynch I guess
Yes his Stephen Merchant phase.
so much passion for what he's doing. i'm stunned
What a legend, watch a ton of his videos and would have never known. Love his channel
Just realized that James rarely mentioned his world championship in his videos, which makes him more awesome
Can't believe he went from this to the leading role in Chernobyl on HBO
What?
I LOL’d
😂😂
wow this was the most beautiful thing i’ve watched all week
Dude put tobacco in his coffee of course he won lmao
Unfortunately in 2008 he lost to someone that put crack in their coffee.
Some almond extract with extra portion of cyanide.
Jesus why did he put tobacco in there 🤣
@@hiskishow Because high quality tobacco has an amazing smell which I assume translates to flavor (I've never drank tobacco so I wouldn't know), which I'm sure is what he's using, I doubt he cut open a Marlboro and dropped it in..lol
@@hiskishow have you never smelled tobacco?
Its so crazy seeing a young James Hoffmann, I love his videos!
bro I've been watching his videos nonstop my man is a LEGEND
Never underestimate presentation, confidence and competence.
The more I see him the more I respect him. Master
I love the music !
could have done without the music, still i'm grateful for the insight on the earlier days of james's coffee career
That wasn't music. It was pure torture.
I however enjoyed the first song. Really assisted the calm mood.
the music is actually part of his performance, it's playing live not added into the vid after
@@darakken no
Excellent music choice for the vid.
Here Hoffman is the definition of virtuoso.
wow the music laid over this (amazing presentation) is completely infuriating
12 years later (2019) haha hasn't ceased to be so
While I found it a bit weird at first as well, I kind of started to like it. It's not the usual meaningless generic background music. It gives it a different touch - as well as the stuff he did there. So I guess it's a perfect harmony.
@@maio290 I enjoyed it also.
The music is good but I'm trying to listen to his performance, not dance
Ironically you can check which songs have been bringing you the audio annoyance if you expand the info section below the video title.
What a touching and inspiring video!
I'm crying, wow! amazing! superb
James aged 25 years in the 10 since that day
9:59 "Okay, get it together Steve, try to act like a judge"
*Randomly poking the foam*
"Damnit Steve"
I think he is just looking into the texture of the drink 🤷🏻♂️
He was checking the thickness of the foam. Caps have thick micro foam.
this really doesn't need music.
I really been watching his channel for the longest time thinking he's just a dude who's serious about his coffee and now I come and find out that he's a beast in the world of baristas, he's just at a level that could kill a newbie like me instantly without messing up the tamper on his coffee puck
James you are a champion! Well done:) so much passion for exploring science and taste with excelent verbal speech intelligence, you are on of a kind!
Pulls a shot, gets cheers. I wish I had a live audience around me all the time. Drinks water, "OMG, WE LOVE YOU!"
Now i know why UA-cam recommends me James Hoffman's channel over and over again
Simultaneously the most intense and calmest video on UA-cam
He should do a reaction video on his channel
he did
HRRAX yeah I saw
yes did it
Here it is, he did it a while ago ua-cam.com/video/_DwZV17bek4/v-deo.html
10 years changes many things. good work James.
that second track used is "50 Ways (Chipset Rockswell Version)"
thank you for this. know i know why i felt like remembering him.
So many things I love about his presentation:
1) No pretension, no flash. Just craftsmanship.
2) Quiet thank yous to people who answer a question or give him a hand.
3) Nothing outlandish. His choice of what to serve is based on his own excitement of the flavor profiles which he wants to share with others.
4) The small smile on his lips as he makes the coffee. He’s enjoying his craft.
filmed on a coffee bean
Oh. I never imagined a young Hoffman. I kind of imagine him magically emerging as he is today.
James is all about dedication and inspiration ..
State of art !
Follow your dreams...
❤
Fascinating. James Hoffmann is very impressive. And I love the shot glasses. Thanks for this!
DUDE omg well done hoff
12 years later after this was posted. Me, a recently certified barista am so proud the esspresso chosen comes from Costa Rica
I had no idea that coffee was taken this serious! I wish I could have had a taste of your coffee.
Hes made a life out of it!
I know everyone is complaining about the music choice but I actually think king Hoffman was ahead of the curve. Coffee shops in Lancaster, Pa tend to play this type of stuff.
The 1st song is brilliant, I immediately thought Thom Yorke but the description tells me otherwise. Great barista skills too 👏👏
Same as
His elegant and original ACCENT adds to his presentation.
I'm equally impressed by the decent taste in indie music
Nice work, this guy will certainly have a future in coffee-related stuff.
Elegant, as always.
This is one of the most exciting thing i have seen in a while.
You are certainly a charming person and I very much enjoy your recipes and presentation. I would especially like to compliment your device of holding your face near the thing you are talking about, leaning down over the food or crouching next to the oven. It adds an intimacy with the food that I like very much.