150 years of Levi's 501 blue jeans

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  • Опубліковано 31 лип 2024
  • In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen. Today they are a clothing staple, and an icon of fashion. Correspondent Serena Altschul explores the history of blue jeans, and visits the Levi's laboratory where new denim finishes are being tested.
    @levis #bluejeans #501
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КОМЕНТАРІ • 90

  • @koolflows7581
    @koolflows7581 Рік тому +19

    150 years levis and just think about all the other designers and fads that have came and went. Impressive

    • @christopherp.hitchens3902
      @christopherp.hitchens3902 11 місяців тому +1

      Wait until you see how much they cost now. You’ll be “impressed” at how much!

  • @rosiemckinzie8608
    @rosiemckinzie8608 Рік тому +9

    60 years old, wear 501 button fly everyday of my adult life. Great biker jeans!

  • @rr7firefly
    @rr7firefly Рік тому +12

    "Oh, I can't join you for that business meeting today. I'm sitting in my bathtub with my new pair of jeans."

  • @michaeldelaney7271
    @michaeldelaney7271 Рік тому +14

    When they stopped making Levi's in the U.S. I stopped wearing them. The quality and the fit have really suffered. What a shame.

    • @jadktimeless2831
      @jadktimeless2831 Рік тому +5

      I Agree.I Still Have many Levi's 501 In Many Colors.Very Good Conditions Made In USA 90's Fabrication.Made In Mexico, Tunisia And Thaïlande Are Good But The Other Countries Making Them Badly 🤨

    • @johnyossarian9059
      @johnyossarian9059 Рік тому +4

      Blame Levi's for their poor quality control
      It's a pair of jeans, not a space ship. Any people in any country can make it. It depends on the brand owner to make sure their contractors use the correct material and methods to produce them.

    • @michaeldelaney7271
      @michaeldelaney7271 Рік тому +5

      @@johnyossarian9059 I do blame Levi's for their poor quality construction, fit and materials. It is their responsibility to maintain a high quality product, no matter where it's made. Like Coca Cola, American Rock & Roll, etc. they were, at one time, the envy of the civilized world. But ... the company chose quarterly profits over the quality of their products. The strange thing to me is that folks like CBS News don't seem to realize the change that has taken place. Maybe not too many of the CBS staff actually wore real Levi's (before the jobs were sent overseas).

    • @twobeer3316
      @twobeer3316 Рік тому +1

      Nothing even comes close to the original 501 blues. Tough as nails and it would take months to break them in, you knew what size you wore and didn't even have to try them on...

    • @michaeldelaney7271
      @michaeldelaney7271 Рік тому +1

      @@johnyossarian9059 "It depends on the brand owner to make sure their contractors use the correct material and methods ..." BUT THEY DON'T.

  • @thomassawicki2065
    @thomassawicki2065 Рік тому +7

    My Dad told me that when he was a sailor in the US Navy , in the south Pacific during WW2 , that they would wet their blue jeans and then wear them in the sun
    until they dried , This would mold the pants to their body shape and give a custom fit ! Me I am an old Hippie, bluejeans are my Hippie uniform !

  • @franceswelch5834
    @franceswelch5834 Рік тому +4

    Still lovebthev501

  • @GKP999
    @GKP999 Рік тому +6

    I have one pair of jeans, 501. When it wears out, I get another pair. That is pretty much what I wear.

  • @laurabustinza9526
    @laurabustinza9526 Рік тому +11

    I work for Levi's jeans in the 80's

  • @kirk1007
    @kirk1007 5 місяців тому

    "Levi's are the birth of cool". I like that quote. I think it started with Hollywood. James Dean and Brandi wore jeans in their early roles

  • @jeffpetrie7744
    @jeffpetrie7744 Рік тому +12

    Great story: I cannot immerse myself in a bathtub because I DO NOT HAVE ONE!! -- Signed, a Naval Academy grad and veteran who deserved SO MUCH BETTER than homelessness after serving in the US Navy

  • @KlyBell
    @KlyBell Рік тому +8

    When I was a kid, we didn't sit in the bath to get them the right size, but take them out of the dryer when they were still pretty damp, then we'd bend and squat every which way to get them just right. Then we pegged the legs, bleached them to death, and made our parents scream as they watched us "ruin" a good pair of pants. 😄

    • @lisamcdonald1820
      @lisamcdonald1820 Рік тому +1

      Damn that sounds like a lot of work for a pair of jeans. I am 67 years old and I would probably have to hire someone to do that for me. 🙃🙃🙃

    • @KlyBell
      @KlyBell Рік тому +1

      @@lisamcdonald1820 51 here. It was worth it. 😅

  • @winner33660
    @winner33660 Рік тому +4

    I've Known This and Celebrated Levi's 501 More Than 50 Years, I Always Wash in Cold Water 🌊💦 And Line Dry. I Tell Anyone Levi's Strauss Story to Anyone Who Will Listen, I'm Levi's Unofficial Representative. Classic is A Standard and Never Go Out of Style. Also Been Watching Sunday Morning 🌅 🌄🌅 since the Beginning 1979

  • @dondelisi22
    @dondelisi22 Рік тому +6

    Sad thing is the "Front"
    Pockets are mad of
    "T-SHIRT" Cotton fabric, not denim, so
    The pants last years;
    Front pockets wear-out
    In on year with, key's/
    Coins,etc. Front pockets should be
    Made with denim,
    Not weak "Cotton"
    T-SHIRT MATERIAL!

  • @sf2explus184
    @sf2explus184 Рік тому

    LVC 501, 1947 and 1966 model raw, i always must have as a part of my wardrobe

  • @thepatriotsfan7127
    @thepatriotsfan7127 6 місяців тому

    Had a pair of 501s from the mid 70s and it outlasted every other pair of jeans I had in my wardrobe until I couldn't fit in it recently

  • @donniegrande9186
    @donniegrande9186 Рік тому +1

    I have 5 pairs of levis for 15 yrs now and I still wear them as it gets older it looks better 🥊

  • @debbralehrman5957
    @debbralehrman5957 Рік тому

    Very Cool!

  • @richmoves
    @richmoves Рік тому +9

    I have 8 pair 0f 501's in various colors. The aquamarine ones are absolutely stunning!

    • @Lunatic4Bizcas
      @Lunatic4Bizcas Рік тому

      Levi's 501 ®Shrink to Fit are the way to go, but even the ones being produced currently or since around 2015/2016 aren't worth it. I can't understand for the life of me why Levi's® started doing that ridiculously small bottom hem on the current 501's® . Definitely not the same as the ones being produced in decades prior until around 2010-2012. I'm sorry, but I stopped having Levi's ® as my favorite brand since around 2010 when I got my first Wrangler ® 936's, and to be honest, the raw 13 MWZ Wrangler® jean is superior to the basic Levi's 501 in just about every measure; except for the thread used, but the denim is certainly a higher caliber. Fast forward years later and Wrangler® has become my favorite brand, I have so many pairs in different colors and shades and from different parts of the world, that I haven't even kept up. Also, Wrangler® polos are much cooler than Levi's ones and most of their western shirts are as well. For all these reasons, I'm quite pleased to see that Wrangler ® is beating Levi's currently in almost every conceivable measure. If you don't believe me, compare the stock value of Kontoor Brands (Which owns Lee ® and Wrangler ®). The stock value dwarfs that of Levi's® (despite all the praise and publicity that Levi's gets worldwide); and even if you split it in half (being that it's two denim corporations in one), the stock value is still more than Levi's®. Although the price of denim has gone up everywhere, you can pretty much guarantee that you will be getting a superior pair of Wrangler ® jeans for the current retail price that Levi's ® 501 jeans are going for these days. Don't believe me; the Wrangler ® Pendleton edition jeans have recently been marked down; obviously better fit and quality and perhaps still a few dollars cheaper than the current 501 STF trash jeans. www.wrangler.com/shop/wrangler-x-pendleton-mens-greensboro-jean-PEM12.html?merchCategory=search&dwvar_PEM12_color=112327203

    • @umbaku3854
      @umbaku3854 11 місяців тому

      Wow great! I also got 4 501’s. They’re the BEST jeans!

    • @panthersfantre
      @panthersfantre 11 місяців тому

      @@Lunatic4Bizcasno one asked for a whole essay

  • @Tcrim354
    @Tcrim354 Рік тому

    simple, best fitting, and kinda pricey. But the best jeans 👖 ever!

  • @valeriehitier9026
    @valeriehitier9026 Рік тому +1

    Très intéressant

  • @loririlling2538
    @loririlling2538 Рік тому +8

    "Quality never goes out of style." Levi's

  • @carloslopez1582
    @carloslopez1582 Рік тому

    Been wearing 501s my entire life.

  • @user-ye6dk2fw6t
    @user-ye6dk2fw6t 4 місяці тому

    502s are the best to wear

  • @Seahorse0418
    @Seahorse0418 Рік тому

    Holla Reno! Home of the Levi’s!!

  • @___beyondhorizon4664
    @___beyondhorizon4664 Рік тому

    I love wearing my Levi's but stop wearing it when I travel, it harder to wash in the hostel sink and took forever to air dry 😅.

  • @TW-SPSBIPZX
    @TW-SPSBIPZX Рік тому +1

    Yet the label fades to nothing after a few washes. All my Levi’s are original, bought directly only from actual Levi’s shop

  • @cowabungakev
    @cowabungakev Рік тому

    Wow, 150 years? Talk about good genes.

  • @archanashetty19901
    @archanashetty19901 10 місяців тому

    If someone know which type of jeans does Deepika wore in this ad

  • @jadktimeless2831
    @jadktimeless2831 Рік тому +1

    Maybe That's Exageration But Any Jeans In The World Can Equal Levi Strauss & Co.

  • @homeboy510
    @homeboy510 Рік тому +3

    I wish they would make motorcycle pants (armor in the knees and pads)

  • @jolyfrye1871
    @jolyfrye1871 Рік тому +11

    When I was in high school, 501's were all the rave. 😃 If u didn't wear them on a regular basis. U WERE NOT COOL‼️👖

  • @karloyu3484
    @karloyu3484 Рік тому +2

    ❤👍

  • @bjaygurung562
    @bjaygurung562 Рік тому

    😮

  • @jorad4887
    @jorad4887 Рік тому

    I am going to put that on my resume, I am a vissionary now pay me.

  • @gman9035
    @gman9035 Рік тому

    Pocket pool invented the same year

  • @janepowers6711
    @janepowers6711 Рік тому +2

    For decades now, we getting a perfect fit for our Levi's by sitting in the bathtub. Nothing new about that...

  • @toniwonkanobi
    @toniwonkanobi Рік тому +2

    Too bad they're not made in america anymore

  • @Cwgrlup
    @Cwgrlup Рік тому +6

    Levis’ have gotten cheap and aren’t well made like they used to be.

  • @eddieg6436
    @eddieg6436 Рік тому +6

    I remember living in Idaho, and Montana as a child years ago being savagely bullied by mean, white kids. “You’re a Jew!”, or “You’re a K***” they would say, while wearing their Levi’s. …..My mom always told me to REMIND THEM that Levi Strauss was a JEW! (Ironic, considering what jeans the bullies were wearing, no?!?). 😂😂😂

    • @joeybaseball7352
      @joeybaseball7352 Рік тому +1

      What's wrong with saying you're a jew?

    • @lisamcdonald1820
      @lisamcdonald1820 Рік тому +1

      @@joeybaseball7352 There should be nothing wrong with it. But saying that in front of an anti-semantic person could be a problem.

    • @joeybaseball7352
      @joeybaseball7352 Рік тому

      @@lisamcdonald1820 how?

    • @eddieg6436
      @eddieg6436 Рік тому

      @@joeybaseball7352 ….In Idaho, and Montana it could (well, DID) mean getting your face punched in, and beaten senseless

    • @eddieg6436
      @eddieg6436 Рік тому

      @@lisamcdonald1820 ……Like most of the residents of Idaho, Montana, and eastern Washington state!

  • @christophermyers3758
    @christophermyers3758 Рік тому

    Remember to leave the botton button undone! 😉🤗

  • @conniergrant3779
    @conniergrant3779 Рік тому

    Give me $200 for each pair of jeans, and I'll take them into grizzly country to get you some bona fide rips and holes! 🤣🐻😂🐻
    (I'll buy my own life insurance policy - hah!)

  • @christopherp.hitchens3902
    @christopherp.hitchens3902 11 місяців тому

    Pfft! Forgotten in this story is the price these “iconic” pants now cost. The pants cannot be ripped …but you’ll be (ripped off) if you buy them!

  • @cynthiamason4069
    @cynthiamason4069 Рік тому +2

    The still unanswered question, why are they called, jeans?

    • @TimesRyan
      @TimesRyan Рік тому +1

      The word Jeans comes from a twilled cotton fabric called ‘Genoa fustian’; often used to make durable workwear. Labourers in the United States referred to their workwear as ‘ Jeans’, after the city Genoa, where the fabric was initially woven.

    • @cynthiamason4069
      @cynthiamason4069 Рік тому +2

      @@TimesRyan Thank you!

  • @bryanjackson405
    @bryanjackson405 Рік тому +2

    Can we go back to actual denim instead of the stretchy material?!!!

  • @appnzllr
    @appnzllr Рік тому

    My first car was ruined by a kid sitting on my hood in order to catch something. Ground it down to the metal.

  • @oogrooq
    @oogrooq Рік тому +3

    They don't fit him very well though.

  • @joestocking
    @joestocking Рік тому +1

    I had to wear Farrah jeans when I was a kid

  • @gia880
    @gia880 Рік тому +5

    Sad .... no more Cone Mills and made in 3rd world countries

    • @michaeldelaney7271
      @michaeldelaney7271 Рік тому +1

      I wore Levi's my whole life until they outsourced to the third world. They are no longer American Icons.

  • @jameslrouse
    @jameslrouse Рік тому

    More of a 541 guy

  • @Nyx773
    @Nyx773 Рік тому +8

    No, no. You are supposed to sit in a 🐴horse trough for the best fit.

    • @maxlinder5262
      @maxlinder5262 Рік тому +6

      LOL 😆😂!!

    • @lisamcdonald1820
      @lisamcdonald1820 Рік тому

      You should probably explain what a horse trough is. I know, but I am a history nerd. 🙃🙃

    • @Nyx773
      @Nyx773 Рік тому

      @@lisamcdonald1820 Or people who don't know what something is can google/siri/alexa it: "what is a horse trough"
      The Levi representative should have told the history of shrinking jeans "Back in the old days, workers used to shrink their jeans by sitting in horse troughs. Since towns and people don't have those anymore, a bathtub will do"

  • @bobsturgis4674
    @bobsturgis4674 Рік тому +2

    Really,if i sit in a tub they will shrink in length🤣🤣.If that is true i could save a lot of money from going to have someone him my pants.I am 5ft 4.

  • @AY-nr5uy
    @AY-nr5uy Рік тому

    Jeans are so hard , much better options w other brands.

  • @Seekthetruth3000
    @Seekthetruth3000 Рік тому +3

    They need to make cargo pants with a lot of pockets.

    • @susannpatton2893
      @susannpatton2893 Рік тому +1

      No.

    • @lisamcdonald1820
      @lisamcdonald1820 Рік тому

      @@susannpatton2893 Well said. I like companies that do what they do best like fast food place that don't try to serve every food under the sun. A great example of that is Chick-fil-a. They have sausage and bacon for breakfast, but everything else is chicken.

  • @klars3207
    @klars3207 2 місяці тому

    Dan Goldman is the only reason I need to stay far away from this company. Buy something else.

  • @user-yp7nc7dn4m
    @user-yp7nc7dn4m Рік тому

    الجنس.لامريكي.يعود.الي.الوجه.بءثوب.جديد.وانه.غاب.من.لانضار.ولم.يكن.في.السوق.الا.المقلد.اما.هذا.فسوف.يحتل.لاسواق.كلها.ارجو.ظمن.سياتكم.ارسال.عنونكم.لعلي.يكون.بيننا.اتصال.وشكرالكم

  • @jeffhildreth9244
    @jeffhildreth9244 Рік тому

    New LEVIS are garbage. Variable as they are made in dozens of countries. Poor materials and workmanship and grossly over priced.

  • @MyRanger12
    @MyRanger12 Рік тому

    Brith of wokeness.

  • @carly6658
    @carly6658 9 місяців тому

    Has anyone seen this scary commercial where the two guys are out in the farm with a farm animal taking off t h e r e pants I mean seriously what are they going to do to that cow

  • @deadpool8422
    @deadpool8422 11 місяців тому

    That designer dude is super gay! And he makes super gay jeans.