Five Key Steps to Get and Keep Your First Sourdough Microbakery Customers

How to Attract and Retain Loyal Customers for Your Sourdough Micro Bakery | Bread Winner Podcast
Ready to attract your first raving fans and turn them into loyal customers for your microbakery? In this episode of The Bread Winner Podcast, host Caroline Bower breaks down the essential strategies for customer acquisition that work, whether you’re baking four loaves a week or a hundred. Discover how to understand your ideal client, craft irresistible offers, and promote them effectively to the right audience. Caroline shares her personal story of going from extra loaves to a thriving business by using creative, non-salesy posts and building meaningful customer relationships.
Learn how to use free tools, create efficient systems for orders and communication, and leverage local groups to gain traction and visibility. Caroline also shares valuable insights on providing exceptional customer service and staying consistent with your marketing efforts-even when it feels like you’re not gaining any traction. If you’re looking to grow your microbakery sustainably and keep customers coming back for more, this episode is packed with actionable tips and inspiration to help you get started!
00:51 Acquiring Your First Raving Fans
01:20 Caroline's Personal Story
03:48 Setting Up Your Ordering Platform
04:56 Effective Communication with Customers
07:19 Leveraging Social Media for Growth
10:54 Identifying Your Ideal Client
13:39 Creating an Irresistible Offer
16:13 Promoting Your Offer Strategically
18:34 Providing Excellent Customer Service
21:49 Fostering Ongoing Relationships
23:43 Conclusion and Recap
Links to things we talked about:
Project Broadcast. Use the code BLUEBIRD for 50% off of your first month! (projectbroadca...)
Caroline Bower's Instagram: / carolinebower_sourdough
Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at mailchi.mp/the... to begin building YOUR thriving microbakery!

[@HabiburRahman-ur5go]

Amazing! Keep it up.

[@braz8895]

Perfect tone and cadence! I’m hooked! Thank you for your sharing ❤

[@carolinebower_sourdough]

Wow, thank you so much! ☺️