The Sad Death of Eminem's Record Label
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- Опубліковано 19 лис 2023
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To be fair to Em, he was always meant to focus on the talent side for the label. He hears ppl who he likes and thinks will be a good fit for a label that's focused on lyricism, he provides features for them, puts them along side him on BET cyphers and has them open for shows. Everything else falls to Paul and the A&R's. I'm not sure why ppl blame Em for not being a good businessman...that was never his strength
yeah that’s true I ain’t really keep up wit em back the 2010’s but he could’ve atleast tried yk promoting them on social media but ion know if he did or not
@@Randomedits20202 he actually did. he always promote his artists new release through his social media, he also wear their merch whenever he went on stage/public event. but I guess it is what it is.
Eminem was/is the truth but he is also an anomaly. I definitely like the fact that he signs talent that caters to his core but most underground rappers are called that for a reason. It's hard to run things and be a great artist at the same time. I think he would do better now as he doesn't release as much but its hard to do when he can drop at any time and still way 10x more than the person he is trying to help put out. 50 cent basically had the same story. G-Unit's first albums went platinum and then dwindled after.
Lyricism is dead...
@@jhxzuuWearing your new artists merch isn't enough these days...
2 things - Grip is still on Shady, he just dropped a project in July. Griselda fulfilled a 3 album contract and then left. They didnt' see a reason to sign another contract as the Shady platform had provided them everything they needed.
Yea, I mean it seems like the goal for an artist is to eventually go at it on their own, especially nowadays.
Em only signs lyricists and in today's climate unfortunately people want the vibe and not the content, but for people like me who only enjoy lyricism he has given us many great jewels and I will be forever appreciative of that.
Yeah it sucks shit got boring now people go on trending and like those who are on there because why the fuck not they got popular and don't know why that is and just go with it and huff copium and don't ask questions (like don't get me wrong you could find some good artists here or there on trending page of youtube but I hardly see some I like that much just my opinion) also I blame tiktok for people's short attention spans
true. that’s the real reason!
Westside Boogie is not a lyricist
Not only that he puts them over HORRIBLE production. Listen to Slaughterhouse mixtape vs the albums.
facts
After Proof's passing, it was hard for him to focus on the label.
Proof was a good guy
Funny how Eminem sacrificed his own brother PROOF. 😂😂😂💯💯
@@staytrueredYou just shit. Yall just think people are immortal lmaoo. Soon as soon one does around a celebrity yall scream “sAccRiFiCe”. I guess nobody dies a regular death 🤣🤣🤣 LITERALLY NOBODY according to yall lmaoo
Right though
@@staytrueredhow did he? where do people even get that from I never understood that bs theory 😂
80 percent of successful labels went down in 2008 because most people stopped buying records and the industry changed that label made it so long on the sheer force of Eminem’s stardom. Plus everyone else started their own labels .
Would you say that you miss 2008 ? Was it a good year
@@doingadlay not at all.. few good pop songs, my first time smoking weed, and that was about it. 2005 +/- was much much better.
Bottom line, Marshall could NOT focus on being a label head, trying to push other acts into successful careers, and have his own career being successful. He had to have a specific focus on one or the other. This is primarily why Shady Records hasn't had the success it pursued. Eminem lacked focus in that regard.
Why do Eminem fans think it's cool to call him by his real name? You'd never refer to Jay-Z as Shawn or Drake as Aubrey.
@@ArtlikeDaVinci who said I was a fan?
Well If you wasted 35 mins of your time and wrote a paragraph you must be
Twat
@@jamesgibson3716 Game, is that you.
@@ArtlikeDaVincimaybe becuase he insisted on it first
The way he spoke of proof was golden, Em lost a real one
To answer your question. That Filipino kid, EZ Mil, that’s the most recent artist he signed, and he’s incredible
How did this video guy even miss that after all the other impressive info. Baffling.
@@HarishMusicVibesI'm guessing he made most of this video a while back and it's been in editing for a little while, maybe months. Ez just signed with Shady at the end of July, they released in August and he hasn't really been charting since then.
@@bccsivxx-xxivvii I hope he makes it and the record lebel uses him properly or it's just going to be another L for shady records
Ez Mil is the 2nd or 3rd to be signed like 50 Cent
He's corny af hahah
D12 went platinum, with 2 albums, do u think if it was any other label besides Eminem, they’l go platinum? He gave u 50 cent, who gave us G unit, i mean even Tony Yayo went platinum, this success is more than enough and Obie trice also went platinum, the 1st solo Detroit rapper to do so besides eminem, there is no way every artist on a record label can go platinum, some might succeed, while others won’t.
💯
And toyce got bad met evil
It is possible for every artist on a label to go platinum, it happened with Death Row.
@@kingvega3004 Not every artist on death row never platinum, a lot of artist on death row didn go platinum, RBX released his album in 1995, he didn’t go platinum, Laddy of the rage didn go platinum, many people don’t even know her, MC hammer was on death row, a lot of artist on death row could not even get their albums released, coz the label knew it was not gonna sell, they r many artist who’s name we don’t even know on death row that never did anything. You only know the popular artist on death row, in fact 60% of the artist on death row didn’t go platinum, even before 2bac died, u probably don’t know who RBX is, u probably didn’t know MC hammer was on death row, crooked I was on death row, lady of rage u probably don’t even know who she is, daz dellinga, spider loc, they r many more that didnt even have their albums released, u only know about the popular artist like snoop dog 2pac, dr Dre and the dog pound, death row had more than 20 artist at that time siigned, then ask urself why death row went bankrupt and was sold for just 20 million, if every artist was selling, that’s not just possible.
Em was not responsible for 50s success. He had a million dollar deal on the table before he took the million dollar with S/A . Fif was go be that dood regardless
Who needs tv when you have this quality works on UA-cam
UA-cam is my tv I don't watch tv anymore 📺
👍🏾👏🏾🤘🏾🔥True UA-cam is better then TV
5 mili copies when streaming wasn't an option ,new generation could never do this.
It’s a boutique label with multi platinum artists. Obie went platinum without a single. D12, 50, Bad meets Evil, he signed YW and that boy sold units. Griselda and Slaughterhouse, Shady gets the blame but groups can be tough.
True except obie has a hit single “got some teeth”
Did a little checking into it.
Shady Records is still rolling along just fine. Last two album releases were "Duality Redeux" in 2023, and "God Don't Make Mistakes" in 2022.
So there is no "Sad Death" to anything. The implies that Shady Records is not around anymore. And that is far from the truth. Shady Records still runs quite well, considering 10 of Eminems albums are on it alone.
The proper title should have been "The downfall" of Eminem's record label. It has slowed way down since the early 2010's. But it is clearly nowhere near dead.
I hate these type of videos because it’s not really done in context of other hip-hop labels. Shady records had the same kind of run that every other hip-hop label that is started by an artist. Please show me all the other hip-hop labels that start at 25 years ago that are popping like they were popping in their prime. You can’t find one. When a hip-hop label starts it has one or two big stars that go multi platinum over and over again. Then you have another tier below that that might go double platinum a couple times and then another tier below that where you might have two or three artists that go platinum or gold And they’ll have a run like that for 4 to 6 years. But when the top one or two artist are done with their prime, and they’re no longer as hot as they were because they’re not new and fresh anymore than the label dies out. It’s the same thing with death row, no limit, bad boy, etc. it would be a totally different thing. If bad boy records had three artist in the top 40 right now or no limit had two artist in the top 40 or murder. Ink still had multiple artist that were going platinum, but that’s not the case. Shady records to do what no other label has done and still have multiple artist going multi platinum 25 years later is kind of ridiculous.
Maybe not as important but they signed a rapper by the name of Ez Mil this year, they already have a song together and could possibly be the next hope
Yeah and he did his typical shit. Took over the song with his verse that was of course the last one and 3 times longer then EZ mil's verses. And he answered all the bs that people been talkin bout him lately so almost nobody's talkin about EZ mil but only about him again. I'm fed up with him, he should save that for his own record. Like this he just took the shine away from EZ instead of putting him under the light.
@@mattsmith4077 he did that so people would actually listen to ez's song. ngl, i think all of us including Em knows trhat ez has nothing interesting to grab people's attention. he's not 50 cent.
Being from Detroit, I remember when the news reported what took place with Proof. It was sad because D12 was blowing up. But Proof was also a solo artist and one song he made stood out to me called "Love Letters" about a year or two before his passing. But I couldn't listen to it afterwards.
Bro, you never miss these videos. I want to thank you for making these videos. They are a massive reason for my interest in music, and they have made me so much more knowledgeable in the subject… thanks a lot!!
the meatriding crazy
@@colorsawslet me glaze his shit bro content on top
Your throat is full right now
“bRo yOu nEvEr mi$$ tHe$e ViDeO$” Are you implying the creator doesn’t “miss his videos” while d riding at the same time
872k first week for a debut album is insane
Imagine no bootlegs .. nigga would of sold a mil first week
8 Mile was a great soundtrack. One of the best.
My opinion? Sigm WS Boogie to Aftermath as well so he can be a Shady/Aftermath artist. I really think that dude could do so damage because his music is crazy!
Dr dre aftermath 2nd signing would make boogie blow up like kendrick & anderson paak.
You ain't playing bro with theses videos. 💥💥💥
There is hardly any rapper that is able to keep their record label going......Rick Ross,Kanye and even jay z are examples..jay z might still have artist under roc nation but that is management not record deal
Content getting better with every video. Keep it up!
killin the music history game!!’ 💯💯💯💯
ful of untruths
idk how you could make a video on shady records and completly ignore/miss the latest artist to get signed: EZ Mil. Especially since he's the 1st artist to sign with shady, aftermath, and interscope simultaneously since 50 CENT... Which is kind of a big deal... The kid has massive potential.
Because I wrote this script before that, and nobody in America really cares or knows about that guy yet.
Not nobody, obviously someone just wrote about this guy. Now I am writing about this guy and I got to tell you, maybe hes underground right now, but plenty of people have reacted to his music on this platform. The kids really good an authentic sounding rapper and a very passable singer. Look him up yourself.
@@helloyassine What rock you been living under bruv? The entire World knew about the kid when they dropped their song/Music video for "Realest" 3 months ago. The Hip-Hop World knew about EZ Mil BEFORE Shady signed him🤦🏻♂
@@helloyassine Plus there was never "The Death of Shady Records" as it's still alive & well. Like Eminem & Paul have both said, they're a boutique label. They only want a small roster of Rappers, not like other labels.
Cuz he's a corny youtube rapper
Unless you’re Eminem or 50 cent it seems like a death sentence to get signed to this label
They Signed EZ Mil a few months ago to Shady / aftermath / Interscope
And haven't heard anything from him besides a album he made before joining them and em just put a verse on one of ez songs. But it's been radio silence
@@blazenmessiah2211 that's true it's only been 4 months and honestly I think the algorithm is screwing with him. I'm pretty sure he's a type of rapper that does quality over quantity. Everybody's so used to getting music as soon as possible and doesn't realize that the quality is actually bad.
@@blazenmessiah2211 and one possible thing is he might have got a distribution deal honestly instead of a real 365 deal
@mdzz182 yeah your right as well. It's been a short time. I'm hyped for his next album. I'm hoping he doesn't be put on a shelf or wait too many years to drop something of substance.
"radio silence" lol, Ez mil on all the radio shows and podcasts since the signing and dropped a single with an em feature and an album faster than any that came before. all while working on his actual debut im sure. maybe chill dude, albums arent made in a day.@@blazenmessiah2211
HY got some next level work ethic. Great video as always.
yassine be digging in the crates wid these topics tho frfr love the vids broski
It's a shame that artists this talented failed but really the bad production choices and lack of attention from the higher ups is what killed most of the projects on shady records.
Wow bro this is so well put I had to stop… pause it .. and come back later … man I give it up to you I grew up around this era I remember it like yesterday … your right on the money with the facts .. I’m impressed
Good job on the video 👍 soon u will be in the millions
Honestly, I think it’s because it’s M&M‘s label that people don’t put it in context of other hip-hop labels but it’s not like it failed compared to other hip-hop labels. Every hip-hop label when it first starts out has a good run for 4 to 6 years, and then it just isn’t that new thing anymore. It happened to death row it happened to bad boy it happened to no limit. When you compare it to those labels shady was four times more successful. Love to make a big deal out of this artist didn’t work out or why that artist didn’t work , but I think some people don’t realize that when you sign to a label, you sign to a label for a certain amount of available and like it would’ve been dumb for 50 Cent to resign to shady, because at that point, he already had his own record label, and he was already very successful. He finished his contract. He delivered the album he should’ve delivered and then that was it. He’s probably never going to be on anyone’s label ever again except his own. Same thing with Yelawolf except we 50 Cent signed a five Yelawolf only signed a three album deal. Finished his contract. Most rappers when they finish their contract they leave the label. The only one I can think of that stayed on their label. Their whole career is actually Eminem. He’s never left aftermath. D12 didn’t do anything else because of proof dying. Obie Trice just happened to be another victim of that and what I mean is after proof died. Eminem didn’t do a lot with the label for the next couple years, so Obie Trice ask for his release, but he still on good terms with them. Slaughterhouse three out of the members wanted to stay on Shady but they got off because Joe didn’t want to be there and three out of the four members said everything on Shady was fine it’s not like they were being mistreated or anything like that. It’s just because Joe said he wanted to do the third album Off shady but that was a lie. Joe just didn’t want to do anything anymore.
nowadays, if you sign rappers label, you’re not really doing it because you think you’re going to go triple platinum, there’s no more money in Music. Everything‘s on Spotify and iTunes and the artist don’t get any money. You use the label for exposure to get endorsements and get fans to come to the show . Your rapper today is going to sell about 10,000 copies of their album. If you have a rapper that’s getting more attention than usual they might do 40,000 to 60,000 and if they do that that’s pretty damn good.
Someone sells 100,000 copies they’re probably going to be nominated for a Grammy because that’s almost unheard of. If you’re going platinum and you’re a rapper or gold or better it probably means you’re already a legend like Eminem or Kendrick, Lamar or Dr. Dre or Kanye West.
Spot on
Many Vanity Labels went kaput around that time to also include Trent Reznor’s Nothing Records which happened to also be distributed by Interscope.
Great video. First one ive seen of yours. You could have another banger video on your hands if you take this blueprint and apply it to Tech N9ne's Strange Music label
Very good video.
You did forget to mention that slaughter house put out one (possibly two, i forget?) mixed tapes whilst on Shady.
And D-12 did contiune without Proof or Eminem for at least 1 mixed tape.
But there was a lot in the video that i didn't know about.
Yelawolf still putting out incredible music independently and he has a cult following that will keep him relevant forever. He’s still highly underrated though because he is too real for most
I always thought his beats were kinda trash doe🫤
yelawolf 🐐 yelawolf & caskey blacksheep Album 🔥🔥🔥
yelawolf was good prior days to signing to shady. I find his music went downhill after he went mainstream, and honestly, still kinda dogshit now.
Yelawolf is doing pretty well and an independent artist.
Keep grinding HY I respect yo hustle 💯
Very well researched video! Good job!
Syllables by Eminem reminded me of how well stat quo and cashis really were. Check it out if you’ve never heard it, it was never really officially released but it features Eminem,Jay Z, Dr. Dre, 50 Cent, Stat Quo, and ca$his all on one track. It sucks how it panned out for most Shady aftermath artists but regardless Em still helped change their lives for the better, even if it didn’t last.
Shady records delivered multiple classic projects. One of the best/definitely top 3 labels a rapper has built and its still going today.
Eminem has Blue eyes , not brown , from what I know. Same thing happened to me as a child!!
Did you do the audio using an AI clone of your voice?
Shady Records coulda been the next Death Row 🤷♀️
It's was better on overall sales tbh, still going never folded which deathrow did till snoop got it now really. They signed proper artists lyrically not radio style they released and produced real music
Why didn’t u talk about the RE-UP Album
I never heard of this guy.. I’ll have to check out his music
He’s made it into some Skyler gray songs other than that haven’t heard much
what
Its cause Shady Records is a jump off lable. Artist gets signed. Does three or four projects. Then they go and do their own thing. How have yall not seen that?
West side boogie is really fire
I remember 2009 when everyone left Shady, it was crazy...
Em just isn't a buissnessman. He's an artist. He's never owned a buissiness
I learnt so much from this, thank you!
This video proves that you are educated on hip hop i mean very well. Thank you for this episode. Wait Shady sign this Ez Mill right ? This year i think ?
Yes they have
comparitively, Shady records produced more legends than pretty much any label.
Exactly
Extremely informative thank you !!
Well em recentley signed ez mil to shady so far he's good, I really hope bad meets evil will make another album though
Wow i'm actually kinda shocked abou the yelawolf situation. This is my first time learning about WHY they actually beefed in depth. I'm not completely suprised but i am shocked that Yelawolf said those exact words for someone who is profitting off of rap. It's just so beyond racist. I can see why Marshall cut off all ties with him. But it does suck that someone like yelawolf seemingly not racist is 100% racist in a very disgusting way. It's actually very scary.
Mark. 8 Verses 34 to 38
[36] For what shall it profit a man, if he shall gain the whole world, and lose his own soul? [37] Or what shall a man give in exchange for his soul?
Imho this is what i think
EMINEM:"Sign anyone who could potentially be competition"
Once again just my personal opinion
I agree with you. I always said he signed 50 because if he didnt 50 would have dissed him too along with all the other artist he was beefing with and possibly ended his career.
Many rappwr signed Em label
Most of them tought "i signed with Em" and now I become like Em
But if you want money you got to work, not speak not think.
50 cent is the example.
Joe budden talk but not rap,another example
Thats the truth.
3:12 Hearing the list of artists that were on Shady Records should make Em as sick to his stomach as it did me 😭🤮. Those are all absolute heavy hitters in hip hop and Shady had them all at one point or another 🤦🏿. Welp. As Ron Simmons would say, that's a "DAMN" 💀
90 percent of artists on labels flop
How come
Amityvill
American syco
Devil night
Best of d12
Bad meets evil (og)
Is one of the best collaboration of all time
Every artist he signed got a bag. He saw something in them. He made them known. Who has Zino made famous?
So Joe Budden was high key right about Eminem & shady records 🤔 The name shady records is a double entendre 👀
That Joe Budden 2018 Eminem rant aged like fine wine
I really wish Ca$his got that album. I love his abrasive hustler persona. I get that it didn't have mass appeal but that shit was real. His solo stuff is good but you can't help but wonder how different things could have been.
Eminem is doing fine carrying his label I don't see why they're worried about the label
a grand 98% of eminem fans dont listen to hip hop they just listen to eminem and few people that surround him and whats popular. you try to give them a little education to open their eyes and minds they dont want to hear it. the 2% i fall under and the few others that do expand outside the comfortable little box the others live in.
🧢 Em’s got 70M Spotify listeners. Are you really trying to say 69M of them don’t listen to hiphop?
I thank Shady Records for introducing me to Yelawolf.
He is one crazily talented artist.
Compared to any other label that’s ran by a rapper… Shady is head and shoulders above the comp
Not true whatsoever.
@@RodneySharp55 prove it otherwise then
Aside from Em himself D 12, Obie Trice, 50 Cent, And Yelawolf sold pretty well either going platinum or gold yeah.
what happened to the oreo vid shotgun willy?
The thing about Shady Records is that in the last 5 years they have focused mostly on having solid albums with lyrics and smart MC's, that maybe aren't very radio friendly, that's why he don't hear about them too often. And that's ok, because Shady Records audience might be smaller but at the end of the day, they don't want to compromise integrity just to have hight stream numbers or shallow bangers.
to be fair, the majority of these acts dont have the talent and work ethic he does. technically a lot of them went gold/platinum which is more than what most do
I think most were just one, maybe two album wonders that were so ingrained in the year they came out that they were never going to advance to new stages
Marchel Mathers is truly amazing his life story is truly incredible
Obie Trice was one of the biggest let downs in history. The fall was crazy. Kinda reminds me of Stat Quo.
Second rounds on me was even better than his first album. Had better Eminem production on it and Dre too. Those beats bumped hard!
Please do somethin on Birdman and Lil Wayne beef.
Eminem first album came out in 1996 the second album 1999
he said very first major label album. infinite wasn't a major label album
They need someone like Sigidy. A Ypsi legend out there in the city now
griselda was on shady records for five minutes
6 years, and they totally blew up during that time, idc if WSG had issues there, the facts are the facts
But the sun absorbing comes from the Krypton DNA. If Viltrumites are so dominant, then they’d override the Kryptonian DNA. If it doesn’t override the DNA, then you get sunlight buff, but also Kryptonite weakness
Grip, boogie, and EZ are on there
Wife and me seen Yelawolf last fall on Jelly Rolls tour. He brought up His leaving shady records when he played his song Best Friend. Wolf said that he and Eminem were still cool.
That new artist is looking like ez mil
Well he just signs a new artist and this new rapper i think will put his label back on top.
I doubt it
EZ Mil aint making any moves. Believe that.
I take this video was made before the signing of this kid called EZ MIL who's so versatile he's a triple threat, a near-Em level wordplay, and can even do death metal.
He won't be on thar label long
Where did you hear Grip is off the label? The Shady records twitter page was just posting his videos last month lmao
I thought dude on the far right was dc young fly in the thumbnail 😂😂😂
I kinda feel bad for Stat Quo...I mean this dude did some STUPID Ish but it wasnt terrible...he apologized the next day em...
Eminem definitely came off petty with that one. Yeah,Stat Quo should've kept the million dollars comment to himself but at the end of the day,it was Stat Quo's song and not Eminem's so why was he so bothered?
Easy E was actually NWAs founding member
Em is a lyrical masterpiece- he did this shizz label on the fly because he needed something different in his life than rapping and look what all the great ppl and albums he gave us. Just imagine if he just stuck with just that. Which I prefer he didn’t I’d rather listen to him. 💯
grip and ws boogie don't sell because eminem never helps to market them
They don’t sell cus they’re shit lol.
Choosing decent artist you appreciate does not mean choosing some cash-cow. To appeal to everybody you need to be a garbage that's easily digestible for clueless masses.
You left out Obie getting shot. It may not have been relevant, but hey, I enjoyed the video.
high hopes for Ez Mil🤞
I just listened to Ez Mil for the first time ever today. HE SUCKS
@@chomar97 oh ok
It seems like the issue with the newer generation of Shady artists is that Shady was built by juggernauts like Eminem, 50 Cent, D12, Dre, and those early 2000's acts that were not just the top Hip-Hop artists of the time, but of ALL TIME.. Eminem and Shady Records wasn't used to having to "build" someone up and give them the shine. They were used to guys who could build themselves, they ran with living legends. So when the new generation came along talking about "they didn't promote my music" and "they never helped me succeed" Eminem probably didn't understand what they were expecting. Yeah Dre may have gave Eminem a platform, but Eminem blew up because Eminem was an incredible rapper. Same with 50 Cent. Their groups blew up because they complemented the guys who were already on top. So I think Shady Records just didn't understand the newer mind set of "they didn't help us", because with the past artists that carried the label, "helping" them was simply giving them a platform to blow up on.
Griselda's the truth wit them gritty ass beats
It's crazy shady made his career on words, and now words hurt his feelings!
what are you talking about? what words?
@@IceSpiceBootyCheeks lol
Ez mill is up next. You cannot deny it that kids fire
Sucks what happened with yelawolf, but it’s sweet him and Eminem both have albums coming this summer. Hopefully there’s a feature between the two but I doubt it.
They all blew up and are rich asf right now who cares