My assumption too... All this time, I never knew what VEVO stood for or anything else about the brand. Never inquired about it either, which, now that I think about it, is pretty astonishing in the age of Google--considering how the VEVO logo was damn near on every music video from a major artist staring in 2009.
but I think that was because artists having a Vevo channel were signed to UMG or Sony labels. Even today, if you want a Vevo channel, you need to be signed to Sony/UMG...all the big names. There are independent distributors such as DistroVid but I hardly think that's gonna get u 'hit' views :( thanks to the YT algorithm
i always thought vevo meant the videos were legit, which is why i also searched for them. if it said vevo then you knew you were getting the real music video
they wasn’t big, they was bold to put logo on the screen, no one does that in the internet, that’s stupid and make video less watchable, that’s why 99% know about them. without that logo you would never knew who runs behind it
I remember using VEVO back in the day when my high school had blocked UA-cam access. Crazy how they seemingly disappeared cos they honestly were such an integral part of my teen years.
@@ThanLam-kg6sc I’d like to say otherwise bud. The world was great in the early 00’s and 2010’s. Now everyone is against each other, and at that for no mf reason. The world has been deprived for so long that people actually forget when the good times were. So again, I’d like to say otherwise bud.
Just the opposite. We're more clued in than ever before, which makes us aware of just how deprived and clueless we actually are (and were). We're less brainwashed by media, which allows us the ability to see how fucked everything is. Use that to do something good.
Well VEVO did its job, it’s main reason for existing was to help make sure music videos were still profitable in a time when there was no way to monetise them. I think that’s the real reason for their downfall, cause now we have music streaming services and UA-cam etcetera so VEVO doesn’t really need to exist.
One of the music-artists I listens to isn't a part of the Vevo-comunity of music-artists. He is truly independent. One day hes own musicvideo got monetized and taken down, due to strong non-childfriendly language. He then reuploaded the original version and a Vevo childfriendly version of hes song.
I’m old enough to remember that VEVO was the downfall of UA-cam. Before VEVO, you could upload WHATEVER. I used to watch homemade lyric videos of my favored songs. When VEVO came out was the UA-cam started copyright striking songs. VEVO wanted to make sure it was THE only place to watch music, and it SUCKED, because VEVO also brought with it the ads. (Crazy to think there was a time when UA-cam didn’t have ads. And you’d have to let the whole video buffer before watching it LMAO! Those were the days!)
I feel the same way, I also remember a lot of the music vids with millions of views that were uploaded by regular people got tooken down and reuploded by vevo. I especially remember the say it right music video by Nelly Furtado which was posted by a User named “jetonr” and the video had 37 million views by 2008 but ended up getting tooken down and replaced with the vevo version
Also Vevo video quality succed most of the time (some Vevo videos were uploaded in 240p) and was heavily censored. Watching Cypress Hill and Eminem videos with all the beeps was hilarious.
You should do a video on Fueled By Ramen, they’re a label behind a lot of 2010s hits, I remember seeing their name on a lot of popular videos, similar to how vevo did too
I forgot all about vevo, but now I remember that years ago, I always felt like a music video wasn’t official unless it had “vevo” on it. Good video summarizing everything.
@@spawn-t7o someone needs to do a Wonder Girls x DMX mashup. I never liked Call Me Maybe by Carley Rae Jepson but I LOVE the X gon give it to ya maybe mashup
Matty, I applaud you for looking into new and unique topics on the channel. It seemed like a lot of hip-hop commentary channels. Just kind of kept recycling the same topic so kudos to you for branching out!
I remember when every music video had VEVO on the thumbnail and every band and artist’s name on UA-cam ended with VEVO. VEVO was the whole reason music videos were made available on UA-cam, after UA-cam got more approval in terms of copyright and licensing VEVO become useless.
As an artist Vevo pays way better than regular youtube monetization or spotify/apple music streaming. Regular youtube monetization also excludes most developing countries for example most of the caribbean can't monetize in 2024. Anyone who does the research and has the funds can get a vevo channel.
This reminded me something, nearly every single music video from vevo features a section of empty scripts and speech at the middle of the music just for the sake of adding it, and it kills the experience while you're locked into the music itself
I always dreamed of getting an official Vevo channel on UA-cam. Now it pisses me off every time I see the name because that means some videos from that artist are now hidden, and I have to go looking for them.
"This content is not available in your region" or similar wording, is how I remember VEVO on UA-cam. I guess it was related to their ad contracts only covering the US or whatever. Great video, thanks!
once Warner bros bought them, it screwed over so many creators when they deleted their archive. Now the former creators that are still around can’t access their old content anymore unless someone saved them
Watch any Vevo music video and some upload from someone like you and me of the same song. The random person one is going to sound A LOT BETTER! I always though it was on purpose so if you like the song youll have to buy it for better quality. Is not like they are monetizing already on UA-cam.... jjjjnnnn!
I remember those days when in watching a VEVO music video, the back ground of the video would be an ad to another artist song and it would look so cool. Good days
I remember Vevo screwed up views on older music videos from like Guns N Roses and Michael Jackson. People would say “why doesn’t this have more views?” Well they DID, until Vevo came in and uploaded the videos themselves.
Vevo's headquarters was above the dispensary worked at in Chicago's River North neighborhood... Their office space was tiny, not even the entire floor 🤷🏾♂️
Basically they wanted to have a music video monopoly but (luckily) they couldn’t anymore as opposed as music distribution, which is a big issue now for new artist.
@ The intention was clearly to have a platform where only “the best” videos were published basically omitting all the smaller creators, it already went far since people faked the vevo sign. If they could go further it was for sure that any new video would be published there. Just like music distribution, could be just uploading a wav file but you need a distributor and a label which for new artist makes it impossible to publish on the various streaming platforms (which anyway the payment is ridiculous). I’m sure the goal was to have labels and distributors for music videos and guess who wanted to be the main one. As you mentioned “a bunch of labels”...
@@thrift272 I don't know how young you are, but that's what we had to choose from back in the television days. Non skippable commercials. 50 years of television, it's nothing new Or unique.
@@C-Lyfe85 It unique for youtube, I never mentioned tv. in fact, Cable tv declined partially because of said non-skippable commercials even though you've been able to skip them with a DVR for nearly 30 years now
However, eventually, VEVO would cave, see “Laid to Rest” by Lamb of God, according to the comments on the music video it was censored, but they also joke about it “We have to censor the f-word because people won’t be able to handle Lamb of God” that’s just one comment clowning on VEVO
8:35 the modern artist account is a combination of 3 things The artists regular youtube channel The artists topic page (includes auto generated uploads of their music) And their vevo page
Wait.... That's why I noticed Taylor Swift - Fortnite doesn't have VEVO sign on it as well as ICDIWABH MV which supposed to have Vevo sign too! She last used Vevo for 1989 (Taylor's Version) Lyric Videos but I noticed TTPD doesn't have anything to do with VEVO anymore, even it's lyric videos. Also, Owl City has VEVO sign back on his MV but his latest MV "Vitamin Sea" on 2023 doesn't have VEVO sign.
I remember these times.. the worst things about Vevo were deleting the original videos (you could often read the view count in the description of the new upload), but replacing it with a censored versions (with bleeps or silence in bad parts), and many times making the dirty/explicit vids unavailable because of that. It almost always didnt have all of the artists videos. at least they tried to do HD uploads..
Love how on their official app, even on the videos saying they were 4k, they were still absolute garbage video quality, but once on UA-cam, that’s where the video quality actually became good
I guess starting from 5:25 it only happens in like the US? Because coming from non US country, I didn't even know VEVO has their own website, app, and we didn't even experience anything getting bigger than Facebook. If I want to watch MV, I just open youtube and there was no explanation like "go to vevo website!" etc so I didn't even know VEVO is a company
I remember vevo being a watermark that essentially just meant "This is the original" in a time when copyright claims were more relaxed. Looking back on it, it just seems like a way for huge companies to profit even more, but it is definitely nostalgic.
This came on my fyp when it had 1 view. I didn’t watch it cos I’m sheep minded apparently cos now it’s over a mill and I’m curious asf on what happened to vevo. Also congrats on the mil.
Lol I was on UA-cam since 07 before vevo came to UA-cam and btw everyone hated vevo when it came to UA-cam cus they took down the OG music videos and replaced them with the vevo versions so only they can get views but you’re probably too young to understand
Thats so weird, as soon as I finished this video I started noticing the vevo logo again on music videos and its EVERYWHERE we’ve gotten so used to it that we don’t even notice it anymore
Holy crap youve blown up a lot since i last watched one of your videos. Congratulations, the last vid i watched was about osquinn. Was also wondering about vevo so glad you did a piece on that
Damn the nostalgia, I remember fake channels putting the vevo logo just to rack up views 😂
It's even funnier when you see a movie with the vevo label 😂
@@Capszuleh😆😆😆
Post Malone - on god 😂
Yep, I remember that and some of those fan made fakes are still monetized and still up
This would so be me 🤣
I remember when i was young, I thought VEVO meant music video, thats how big they really were
when you were young? so now you're OLD and running a brainless youtube channel?
bot
@@zenvioUA-cam verified 😂😂😂
@@zenviobit hypocritical😂
You remember pandora
I just assumed VEVO was just UA-cam's music video library.
No cap, but I jst figured it was its own entity this entire time. Till UA-cam bought them out.
Same
Big same
@@Ootazfromda03UA-cam didn't buy VEVO.
My assumption too... All this time, I never knew what VEVO stood for or anything else about the brand. Never inquired about it either, which, now that I think about it, is pretty astonishing in the age of Google--considering how the VEVO logo was damn near on every music video from a major artist staring in 2009.
Let's be honest we all saw vevo as a UA-cam thing anyway 😂
this is so real that no one replied
👌
naur
@@Albert-o5z vevo is majority owned by sony universal and warner not youtube 😭🙏
No we didn't, on every comment section you would see
"dear Vevo get your corporate behind off of youtube".
I’ve always wondered what was the point of them but anything that had vevo on it had a hit!!!
Same here
Fr
They replaced a lot of music videos uploaded by ordinary peoples UA-cam channel
we all hated vevo
but I think that was because artists having a Vevo channel were signed to UMG or Sony labels. Even today, if you want a Vevo channel, you need to be signed to Sony/UMG...all the big names. There are independent distributors such as DistroVid but I hardly think that's gonna get u 'hit' views :( thanks to the YT algorithm
My favorite UA-cam comment is from at least 10 years ago:
"VEVO = Very Evil Video Organization"
😂
I remember a comment
Music is my drug
(Something, I can’t remember) is the dealer
Vevo is the police
So....Modern Youtu-*[REDACTED]*
@@johnpark7972 Music = My Drug. UA-cam = My Dealer. VEVO = The Police
Weak favorite comment to have
Finally someone's asking the real questions
I was asking this exact question a few weeks ago, “What happened to vevo” 😅
I guess my phone was listening to the questions in my mind 😅lol jk😳🤔🤪🤣
@@ErikaS-2023 Someone is always listening. Sorry.
During 2013 to 2020 era, every time i see VEVO i think "that music is definitely topping the charts"
hey
Hey
hey
@@darrens_toyhouse hey
Fr lmao
completely forgot about vevo 🤣
Same lmao. 😂
Whats vevo
@Tryitfood A music channel.
Me too dude, had to watch the vid just for the nostalgia
Same.
They are still using them in thumbnails which is weird because the label runs artist channels anyway
Are you the guy who makes music with darius
I’m a fan
I think it’s because the VEVO ad system still exists, just on UA-cam only
@@--LAm--draape makes songs with darius..?
Vevo channels still exist, they're just merged w/ official artist channels and automatically generated "topic" channels
I remember searching songs with "vevo music video" in the end. thats crazy how they just disappeared
i always thought vevo meant the videos were legit, which is why i also searched for them. if it said vevo then you knew you were getting the real music video
I remember searching youtube videos with "watch online for free without registration". It was like 12 years ago. Good times🥲
@@philosophicalblueberry8986 I thought exactly the same thing LOL
Mmm VEVO is literally still around.
@@msawmusic yeah "around" the channel has 20 million subscribers and theyre pulling in 14 thousand views on their newest video...
actually, thought VEVO is a company that actually produced and made music videos for artists.
yeah when i was a kid i thought they were the ones recording the music videos
Oh yeah SAME
Me roo
me too
you have an unnecessary/misplaced comma in your post.
They were so big that new artists put VEVO in their thumbnails for more views
Dude literally said that in like the first 10 seconds of the video
they wasn’t big, they was bold to put logo on the screen, no one does that in the internet, that’s stupid and make video less watchable, that’s why 99% know about them. without that logo you would never knew who runs behind it
I did too 😂.
I love the fact that you’re not editing out the mistakes, it makes your channel feel so much more human
Haha I make a lot of em, Preciate ya bro!
@@mattyballz appreciate has become preciate 😂
i remember you couldn’t go anywhere on the internet without seeing that “ vevo “ on the corner that’s how you knew it was official 😂
That’s how your knew ppl made it
I remember using VEVO back in the day when my high school had blocked UA-cam access. Crazy how they seemingly disappeared cos they honestly were such an integral part of my teen years.
Nah when vevo was poppin everything was still good. Now look at us. We’re deprived and clueless💀
You guys really hyper romanticise the 2010s, it was truly an arduous draining time
yeah no it wasn't mate I don't know where you lived but in the u.s it was peak for everything entertainment wise
@@adonaiyah2196 for you maybe but not for the rest of us.
@@ThanLam-kg6sc I’d like to say otherwise bud. The world was great in the early 00’s and 2010’s. Now everyone is against each other, and at that for no mf reason. The world has been deprived for so long that people actually forget when the good times were. So again, I’d like to say otherwise bud.
Just the opposite. We're more clued in than ever before, which makes us aware of just how deprived and clueless we actually are (and were). We're less brainwashed by media, which allows us the ability to see how fucked everything is. Use that to do something good.
Well VEVO did its job, it’s main reason for existing was to help make sure music videos were still profitable in a time when there was no way to monetise them. I think that’s the real reason for their downfall, cause now we have music streaming services and UA-cam etcetera so VEVO doesn’t really need to exist.
This
I had to check. The vevo logo still appears on new videos. That’s crazy, theses sleazy execs just wont let it go
I thought only unofficial channels kept the vevo name alive
Kanye west new song has vevo I t he corner 😜🐷👋👍🙏😭❤️👍😁😭😅🔥😙
🐷🐷🐷🐷🐷
One of the music-artists I listens to isn't a part of the Vevo-comunity of music-artists. He is truly independent. One day hes own musicvideo got monetized and taken down, due to strong non-childfriendly language. He then reuploaded the original version and a Vevo childfriendly version of hes song.
Wait you're right i just saw lady gaga and bruno mars video
I’m old enough to remember that VEVO was the downfall of UA-cam. Before VEVO, you could upload WHATEVER. I used to watch homemade lyric videos of my favored songs. When VEVO came out was the UA-cam started copyright striking songs. VEVO wanted to make sure it was THE only place to watch music, and it SUCKED, because VEVO also brought with it the ads. (Crazy to think there was a time when UA-cam didn’t have ads. And you’d have to let the whole video buffer before watching it LMAO! Those were the days!)
I feel the same way, I also remember a lot of the music vids with millions of views that were uploaded by regular people got tooken down and reuploded by vevo. I especially remember the say it right music video by Nelly Furtado which was posted by a User named “jetonr” and the video had 37 million views by 2008 but ended up getting tooken down and replaced with the vevo version
I believe they also censored the "bad" words
the buffering feature was such an amazing aspect, I don't know why they got rid of it but I wish they didnt
Also Vevo video quality succed most of the time (some Vevo videos were uploaded in 240p) and was heavily censored. Watching Cypress Hill and Eminem videos with all the beeps was hilarious.
@ lmaooooo forgot about that 💀
You should do a video on Fueled By Ramen, they’re a label behind a lot of 2010s hits, I remember seeing their name on a lot of popular videos, similar to how vevo did too
i mostly remember fueled by ramen from p!atd
Leighton Meester from gossip girls songs 😂😂😂😂
Yes!
@@AP-xj3iz And Paramore!
Fun.
I forgot all about vevo, but now I remember that years ago, I always felt like a music video wasn’t official unless it had “vevo” on it. Good video summarizing everything.
FINALLY!!! IVE BEEN WANTING A "WHAT HAPPENED TO VEVO" VIDEO!! Keep doing what your doing, your doing great Mattyballz
....really lol?
@ yes really
I remember fake channels putting the vevo logo 😂
They still exist
The worst part is when I read the title, I thought, "what's Vevo?!?" before remembering 10 seconds later 🤣🤣😭😭😭
😅
I swear i forgot for a minute 😂
Yea I was like I don’t remember vevo I clicked on the video then I remembered
0:23 Wonder Girls right next to DMX is diabolical
Lmao
For a second thought you were dissing DMX 😮 my fingers were ready to unleash 😂
@@spawn-t7o someone needs to do a Wonder Girls x DMX mashup.
I never liked Call Me Maybe by Carley Rae Jepson but I LOVE the X gon give it to ya maybe mashup
Wonder girls x akon was fire tho but the group fell off with the shift in kpop styles
Rip X
This reminds me of almost every rock band and alternative artist releasing their videos through Fueled By Ramen.
Matty, I applaud you for looking into new and unique topics on the channel. It seemed like a lot of hip-hop commentary channels. Just kind of kept recycling the same topic so kudos to you for branching out!
I remember when every music video had VEVO on the thumbnail and every band and artist’s name on UA-cam ended with VEVO. VEVO was the whole reason music videos were made available on UA-cam, after UA-cam got more approval in terms of copyright and licensing VEVO become useless.
As an artist Vevo pays way better than regular youtube monetization or spotify/apple music streaming. Regular youtube monetization also excludes most developing countries for example most of the caribbean can't monetize in 2024. Anyone who does the research and has the funds can get a vevo channel.
@Liminal-Galaxy-System6819
This reminded me something, nearly every single music video from vevo features a section of empty scripts and speech at the middle of the music just for the sake of adding it, and it kills the experience while you're locked into the music itself
I always dreamed of getting an official Vevo channel on UA-cam.
Now it pisses me off every time I see the name because that means some videos from that artist are now hidden, and I have to go looking for them.
When vevo used to dominate the recommendation feed .
"This content is not available in your region" or similar wording, is how I remember VEVO on UA-cam. I guess it was related to their ad contracts only covering the US or whatever.
Great video, thanks!
Who remembers Machinima?
As someone who recently mourned the loss of Funhaus, and am kinda still grieving, I do. I really remember Machinima.
once Warner bros bought them, it screwed over so many creators when they deleted their archive. Now the former creators that are still around can’t access their old content anymore unless someone saved them
@@Ramonatho who?
@@MikeMatsumoto-v4x Ricky and Elliot have an archive channel on here and the new channel
Heard if it never knew what it was
0:53 thats my spirit
Miss my iTunes playlists
Me too
@@romeoromero808 yeh
i've never seen any of your videos before, but this video alone was really interesting and hooked me immediately. good shit man
1:32 lol Vevo vidos audio is the WORST... Highest quality my ...
😂
Watch any Vevo music video and some upload from someone like you and me of the same song. The random person one is going to sound A LOT BETTER!
I always though it was on purpose so if you like the song youll have to buy it for better quality. Is not like they are monetizing already on UA-cam.... jjjjnnnn!
@@goldjoeisn't it an artifact of the time?
I noticed some lyrics videos sounding better than the original videos.
@@CenReaper. lol EVERYTHING!
The only thing i remember about vevo is hating it because all the music was censored
Thanks for explaining! I always wondered what was up with it being so prevalent back in the day
I'm enjoying videos that take a dive on these things we often notice but never seem to think depe about
(Sorry my English is jumpy)
В окоп быстро, а не видосы на запрещенном ютубе смотреть!
I remember those days when in watching a VEVO music video, the back ground of the video would be an ad to another artist song and it would look so cool. Good days
VEVO was everywhere back in the day
Wasn't expecting to see you here 😂
Mattyballs has video titles that make me say “Wait, why did I never wonder that? I need to know now”
VEVO made any music video immediately valid 😭
I remember Vevo screwed up views on older music videos from like Guns N Roses and Michael Jackson. People would say “why doesn’t this have more views?” Well they DID, until Vevo came in and uploaded the videos themselves.
Vevo's headquarters was above the dispensary worked at in Chicago's River North neighborhood... Their office space was tiny, not even the entire floor 🤷🏾♂️
Basically they wanted to have a music video monopoly but (luckily) they couldn’t anymore as opposed as music distribution, which is a big issue now for new artist.
VEVO was just a bunch of labels putting all of their artists' music videos in one place, and then adding them to UA-cam. How is that a monopoly?
@ The intention was clearly to have a platform where only “the best” videos were published basically omitting all the smaller creators, it already went far since people faked the vevo sign. If they could go further it was for sure that any new video would be published there. Just like music distribution, could be just uploading a wav file but you need a distributor and a label which for new artist makes it impossible to publish on the various streaming platforms (which anyway the payment is ridiculous). I’m sure the goal was to have labels and distributors for music videos and guess who wanted to be the main one. As you mentioned “a bunch of labels”...
Who still remembers when UA-cam had small ad banners and you only had to click on X to close it
2:48 leaving that gaff in really made me chuckle
And a lot of the players in those "few music companies" are hiding out in foreign countries without extradition until Sean Combs trial blows over.
4:05 Making me feel old as dirt out here I was 16
I remember ads that would always play on vevo videos which was unique at the time
"Unique", more like impending danger of corporate takeover.
@@C-Lyfe85 that too, and it was a sign of un-skippable ads on non music videos too haha
@@thrift272
I don't know how young you are, but that's what we had to choose from back in the television days.
Non skippable commercials.
50 years of television, it's nothing new Or unique.
@@C-Lyfe85 It unique for youtube, I never mentioned tv. in fact, Cable tv declined partially because of said non-skippable commercials even though you've been able to skip them with a DVR for nearly 30 years now
@@C-Lyfe85do you remember the pre vevo days on UA-cam when random users could upload music vids they like to UA-cam and get millions of views?
The last lines: *It also exists as a reminder that the ENTIRE Music Industry is run by only a few people in expensive suits.*
damn😥
This that real journalism
Literally just looked up this exact question some days ago. Thanks for the breakdown about this.
bro this is an amazing topic , i honestly forgot about this ! good work on the videos man !
Damn. This whole time I thought it was pronounced Vayvo
Same but i'm italian and we pronounce it like that
I hated VEVO videos. Always some censored bullshit videos
For real then half of them would buffer non stop and take forever to load.
they censored chief keef’s don’t like & waka flocka’s hard in da paint so hard it was basically just instrumentals 😭
Facts. I hated how saturated YT was with their videos at that time
However, eventually, VEVO would cave, see “Laid to Rest” by Lamb of God, according to the comments on the music video it was censored, but they also joke about it
“We have to censor the f-word because people won’t be able to handle Lamb of God” that’s just one comment clowning on VEVO
“Them sissy liberal music videos aren’t no good for nothin”👴🏻
crazy how it faded without us noticing 😅
8:35 the modern artist account is a combination of 3 things
The artists regular youtube channel
The artists topic page (includes auto generated uploads of their music)
And their vevo page
Could also include other alternative (most often inactive) accounts of the artist as well.
2:44 I feel you my man
fr we all felt that 😭😂
We’ve all been there
meh I got premium (not tryna brag) but I laughed when he thought I got an ad
Earlier today i found a video on kendrick lamars channel that was a video from vevo of kendrick getting a haircut
Hearing "back in the day, music videos used to be aired on television" makes me feel so fucking old.. shoutout Fuse, MTV 2, and BET
Wait.... That's why I noticed Taylor Swift - Fortnite doesn't have VEVO sign on it as well as ICDIWABH MV which supposed to have Vevo sign too!
She last used Vevo for 1989 (Taylor's Version) Lyric Videos but I noticed TTPD doesn't have anything to do with VEVO anymore, even it's lyric videos.
Also, Owl City has VEVO sign back on his MV but his latest MV "Vitamin Sea" on 2023 doesn't have VEVO sign.
I remember these times..
the worst things about Vevo were deleting the original videos (you could often read the view count in the description of the new upload), but replacing it with a censored versions (with bleeps or silence in bad parts), and many times making the dirty/explicit vids unavailable because of that. It almost always didnt have all of the artists videos.
at least they tried to do HD uploads..
Love how on their official app, even on the videos saying they were 4k, they were still absolute garbage video quality, but once on UA-cam, that’s where the video quality actually became good
Tbh I never even noticed it was gone
I just checked and it’s not gone most people still use it
I guess starting from 5:25 it only happens in like the US? Because coming from non US country, I didn't even know VEVO has their own website, app, and we didn't even experience anything getting bigger than Facebook. If I want to watch MV, I just open youtube and there was no explanation like "go to vevo website!" etc so I didn't even know VEVO is a company
Wow your channel was at like 40k last time we connected now 350k+ I’m SO happy for you keep going !
As a person who grew up listening music in 2010s , i always wondered why they add the thing "Vevo"
Kudos to a the to-the-point, no bs video that actually just stuck to the point and answered the question
Greart video. Vevo is nostaglic. Used to see their logo so much back in the day.
bro memory unlocked asf,, i genuinely was js thinking abt vevo and had to check to see if it was rlly still there lmao,, defo subbing
Ain't no party like a Matty Ballz party
I remember vevo being a watermark that essentially just meant "This is the original" in a time when copyright claims were more relaxed. Looking back on it, it just seems like a way for huge companies to profit even more, but it is definitely nostalgic.
Always wanted to what Vevo was... Thanks Matty.
Ill be honest I just thought vevo was what was put on a music video to show it was official, didn't even realize it was a company
Sameee
2:39 *laughs in adblocker*
F the ad blocker, there ain't no ads without the ad blocker either
Premium 💀
I remember back in the day (like 8 years ago), every musician had a separate vevo channel that was different from their personal channels
5:20 In 2016 Genius started to produce music news and interview videos, so Vivo's branching out idea was also snatched up (and done much better tbh).
i was literally just THINKING “what happened to vevo” the other day, then this popped up on my feed. the internet scares me…
Bro answered the question of my childhood 💀
Your vids are so well done and so addicting. They're so consumable. Keep making this great content my guy!
Vevo has a crazy run
I remember those times, i even remember the old vevo logo.
they also have vevo live performance and artists to watch that ice spice, camila, chappell, gracie abrams, and FLO have done
heyyyu flo lifer
heyyyy
This came on my fyp when it had 1 view. I didn’t watch it cos I’m sheep minded apparently cos now it’s over a mill and I’m curious asf on what happened to vevo. Also congrats on the mil.
You know you getting old when you find vevo nostalgic, TUFF
Lol I was on UA-cam since 07 before vevo came to UA-cam and btw everyone hated vevo when it came to UA-cam cus they took down the OG music videos and replaced them with the vevo versions so only they can get views but you’re probably too young to understand
Thank you for finally explaining vevo.
Thank you for the video, Mr Balls
I remember one day just suddenly seeing music videos with that label on them. Then, for the next few years, it felt like that's all I was seeing.
The fact this title made me remember VEVO is CRAAAAZY!!! Also love the flub on pronouncing programmatically it’s a hard work 😋🫶🏽
Very informative video, thanks for sharing! I remember seeing Vevo everywhere too-it’s fascinating to learn what happened behind the scenes!
0:41 you are a legit spice girls fan (since you featured holler lol)
Thats so weird, as soon as I finished this video I started noticing the vevo logo again on music videos and its EVERYWHERE we’ve gotten so used to it that we don’t even notice it anymore
I forgot vevo even existed. Do artists even still use it or is kept alive by unofficial accounts
Holy crap youve blown up a lot since i last watched one of your videos. Congratulations, the last vid i watched was about osquinn. Was also wondering about vevo so glad you did a piece on that
2:45 When you ask chat gpt to write a script but didn’t read it before😂
This video was so good it deserves a vevo tag!