People underestimate the power in working with *micro influencers*. People are less likely to question the insight of someone who isn’t getting a big check to push a product.
I get way more responses from micro influencers. They are much more likely to respond to emails and more likely to accept the gift as their "payment" rather than cash.
@@AudraT Hi Audra, How you write your message format for influencer about sending 'your product (gift)' as payment for them? I have been trying to figure out this, please help.😊
I definitely believe in at least having a budget and asking about rates when in comes to influencers. But when you have no budget, just sending it can also create a relationship if your product is top notch. Many people think the merchandise IS payment, this video should help them out.
As a small business that's just starting up, it's sometimes hard to figure out where to start when reaching out to influencers. Will definitely be using this advice when making pitches and finding influencers to promote our shop! This video has been so helpful, Thank you!!!!
1.Have intention (Do your research before reaching out and try to dig) micro influencers, macro influencers 2. Follow different hashtags 3. Build a relationship with this influencers now before launching 4.Be personable (Some personality some touches to it .. talk how they agreed with you with their actions for example.. share how long following them .. add something personal into the message what you like or what’s linked between you both what’s the link ..) follow them and understand their content and try to get how they engage with their audience so you can craft your pitch around them 5.Make your ask Be clear with what you want from them Advice collaboration ... Start it off with Hey Aron, and start with something linked and which collaboration you want ... show that you understand and watch their content .. my name is ... Relatability at the very beginning is gonna really help to garner the attention of influencers .. Relatability then Your name then start addressing the prob that you are hoping yo help them solve (..) 6. Note Your website needs to be solid Your social media should be clear and pretty solid And I want to see that you’re active always not a silent place Cz it’s not cool Make sure everything is really raw and their Audience can understand you 7.Send them your products find the address and send it Text them DM if they didn’t answer check out their email, twitter or any other account that can be reached 8.Tell them about your budget or ask them about their pricing Or you can gift it to them Ease it into their world 9.Follow up Keep following up be persistent 10.Keep building that relationship You never know they might answer 11.Try to reach multiple people
Super dope video influencer marketing is one of the most profitable ways to grow your business in 2020 targeting micro influencers 1k-10k is most businesses bread and butter when they are first starting out thank you Erin for your insight much love ✊🏽
Extra tip: Its great if an influencer can promote you. But but can become an influencer too. So don’t think it’s the only way to get ahead with your business. Thanks for all the info Erin👑🙏🏾🌟
Yo! This is SO necessary! They should relate and talk about the ask. They need to pitch, not just ask for rates! They’ve gotta talk about how the relationship will benefit both parties, not just them. And legit, in 2020, ain’t nobody tryna be an ambassador with a discount code and free product. Talk proper compensation and the mutual benefit😉
Yes! Golden info. I'm a writer and I'm used to pitching magazines; and then I was an editor at a magazine who was pitched by business owners hoping to get their products mentioned in the magazine. So many times people simply didn't do any research. And it was really obvious they sent the same template to every single magazine. And if they spelled my name incorrectly, their email went into the, "Bye!" pile. That's such a simple thing, really. It says a lot if you didn't even bother to get that right.
Really well put, I've also found that as an influencer myself, I take note of well written emails too... i.e. the grammar is correct and they don't seem spammy. I've had some with different fonts and sized text, plus slogans that seem autogenerated. As you said, being personal is key, and that's what I most appreciate. Great content as always xx
Great info and definitely the smaller influencers can be very powerful as I've found they are more likely to respond to your communication and they are more likely to accept! The challenges I've faced with smaller influencers though is you won't make as many sales because of their smaller audience and it can be quite time consuming to watch hours of content and subscribe to every influencer you reach out to. First, not every influencer is going to say "yes." Second, if you figure 1 sale for every 5,000 - 10,000 views, and most posts/videos get their views within the first 24-48 hours, that means you have to reach out to A LOT of influencers every week!
I've actually used a lot of these tips when I cold email local businesses in my area for my visual storytelling company. Value and pointing out specific details on what they're doing great and what they can improve upon have really been the game changer for my business. Once I started putting myself in the shoes of other business owners' and their desire to connect better with their audience, my conversion rate practically doubled.
I was actually looking at doing this to promote my new book! This video came at the most perfect time! Im a HUGE fan of using micro-influencers with high engagement rates rather than those with large followings. Getting guest spots on podcasts is also extremely helpful in addition to traditional blogs. My favorite is co-hosting lives. That really is key to propelling anyone's following
Erin's tips on connecting with influencers are gold! Been using them and just added a twist by upgrading my social media content with boost app social. It's been helping me make my profile stand out. Great for that polished online presence Erin mentioned!
I am a film maker, and I reached out to someone 'semi' famous with an idea and they were like "wow ive never thought of that what a great idea" then, two days later was like oh my manager is doing something for me like that now and I don't need you. I will never reach out again. Hustle by myself and organic growth it is.. jc I still reach out to some people!
Trying to reach out to a lot of influencers to help people who are suffering due to COVID-19 in my country (Spain) with a win-win strategy that would also help them economically I've realized that most influencers are very egocentric & have too much pride. But the sad thing is if we took away the numbers on their instagram their fake confidence will completely eradicate. After trying to reach out to a ton of them, I've only got to convince one girl that is willing to help and she says she doesn't even want the economic benefits for herself and that we should give them away aswell to the people in need. It's a sad reality we live in
I'm so excited (and nervous) to try out this method. Thank you so much! It is great to hear from an influencer herself what influencers like to see and that we should be persistent!
Hey Erin, thanks so much for these great pointers! I’ve sent my products to a couple of influencers who, after receiving them, they basically just stopped communicating with me. I understand that there are risk to sending products to influencers, but when influencers agreed to doing a review, in exchange for receiving the products, this makes them seem dishonest when they take your stuff and stop responding to your emails. As a new business with limited inventory and funds...it can be very distressing to loose your products like this. Thanks again for this awesome information! God bless you!! 🙏🏽🙂
yes this happen to me and the girl don't even use all the products and I paid her $150 for just a reel I sent her a lot of product to I told her even if she wanted to be Ambassador I do have my own contract for that to and she sent me a email of how much it would lol be girl 3600.00. I told her I could not pay her that she was like by and good luck
@@sirnathanstorernbsn yeah it’s pretty messed up I can’t stop thinking about it that just happens to me last week she’s on a TV show and when she did send me the little videos I barely got any likes on them so it did me no justice it’s always good to use yourself to promote your own product sometime since you were the face of your own brand anyway.
I generally have been trying to email influencer's as I felt it was more professional. After watching this video you have gave me the perspective to use different platforms to reach out as well! Thank you for the inspiration and knowledge! Im going to keep pushing through 🙂
Thank you Erin for your great content and real delivery. I am new to the products game, we haven't launched yet and I doing some research. Soooo happy to see women on here that have great advice. Thanks for being so sweet to watch and down to earth and honest.
I hardly consider myself an influencer and yet get annoyed when people call me the wrong name in emails! Haha. In the book "HOW TO WIN FIRENDS AND INFLUENCE PEOPLE", Dale Carnegie states that a person's name is the sweetest sound to their ears. If you are going to reach out to people - small or large influencer - please at least get their name right. Just a bit of research gets you there. Thanks for this video Erin.
I'm an influencer and I get DMs, emails etc from businesses and I will say that these tips are IT!! Erin just revealed all the secrets to be interested in your brand and getting us to respond to your email.
Think about how you can add value for them. Influencers are so used to people spamming them that you need to help them first to stand out from the pack.
It is Great advice, Erin, I'm working for HEAL+WEAR New York, medical scrubs. My boss asked me to search social media marketing expert to promote our scrubs and I'm realizing it is actually I am the one who create our social media platform. I will watch more your videos. Thank you so much agin for being helpful and genuine. I love your presentation and my name is SUNA
I hope people really learn from this! I knew some of these already from working in a lot of professional settings but the key thing is being personable! You watch their videos for a reason, share your stories with them it really inspires them too more than we know!
Thank you all the professional, valuable and FREE advice! 😁 You can tell you have a passion for this because you are so willing to share. You are so appreciated!
Ok so the Universe is at play. I decided TODAY to start contacting influences for my product and I did EVERYTHING you said not to do in my letter 🥴. Thank you, thank you, thank you!
Girl I was just thinking about this the other day! Great video and tips! *Can you run through reaching out to brands for sponsors?* Thanks again, love! 🥰
I had a question, what would you put in the subject line of an email when reaching out? I feel like my emails are great, but I always get stumped on what to title the subject line in the email. Lastly, should we have a certain amount of followers before reaching out?
I’m almost always in sync with the topics of your uploads. Influencer marketing is something I haven’t gotten my head around quite yet and this gave me great tidbits & insight on what I need to do prior to reaching out and after. Thank you♥️
Erin!!! Girl!!!! You are ahead of the game. I follow a TON of people and I never hear them give any of the advice you give. I mean your gems are invaluable! Thank you for your innovative spirit!!!!! 🤩
Great message Erin! Thanks for reminding us all of the importance of building, how to build successfully and the patience it takes to do that. Work is work, it takes time and effort to do things as they should be done. So surely one would rather work for themself, doing things that inspire them. What is your passion? In the end, it is healthier for mind, body and spirit. Keeping at it is what makes life worth living. Thank you for your generosity in sharing with the community.
Loved your video! I am a small business in handmade jewelry I never would of thought about contacting influencers at all until your video thank you so much for the confidence boost in taking the next steps :)
I sent a leather bag to someone and she didn’t do anything :( it broke my heart the value of the product was over $100 dollars genuine leather and handmade purse all my hours of work to make it and I got 0 in return... I need to learn more about finding the good influencers thanks for sharing
So many gems here. Not necessarily looking for influencers for me, but I’ve made some great music industry connections by doing these things you outlined. Stay safe, Erin!
Great video, I am now doing some research about influencers, because I have access to digital products to promote, because I have been looking at ways on how I can get traffic to my business websites and products, Thanks for the advice cause I plan on getting a product that all businesses and marketers will need but I have not got it yet but soon, I now saw your video, I will definitely do more research on influencers, great content I enjoyed what you had to say about influencers thanks, I subscribe to your channel, I am actually an affiliate marketer, looking to get my products sold ect, Thanks again for your advice, I am watching you all the way from the Island of Barbados, I am looking to have success in the digital marketing industry.
Thank you so much for this video! I was just getting ready to start messaging influencer asking if they would promote my skin Care line but After watching your video I saw that it was not the correct way. It’s really good to hear from an influencer point of you thank you.
See... my trouble with being on the influencer side is that I sometimes cannot tell if a brand is legit or not, so in some cases - I will not reply to a brand's inquiry. And sometimes it's not even the brand itself that I wonder if it is legit, it's more so questioning the person writing the email. It's difficult to tell if the person reaching out in the email is legit/who they say they are in connection to the brand. Tuning in now and taking notes!❤️
So glad that I found your video. We are just getting ready to begin approaching influencers and we, as a small business, are all starting from scratch. Your video answered a lot of questions and is so appreciated! Thank you!
DMs are good, but reaching out to them via email is divine! Based on experience, response rate from influencers is higher on email compared to DMs. That is why it's so important to know their contact details. In case there emails are not shown on their bios or somewhere, you can use some tools to unlock their other info such as email, phone number, and mailing address.
Erin always coming through with truth and tips.Seriously so grateful to you for all the education you pour into us all through UA-cam .Thanks for helping me start my channel ,can’t wait to book my strategy call with you .
I have influence in my community with only 320 followers today! Social media is for being social, go engage with your community and spread love! It comes back quick! Also can we just take a second to appreciate Erin’s facial structure? Literally sculpted by god
I also deleted my channel on impulse because I was going through some things but im back now and i have learned and building it up. My business is really growing thanks to you boo.
I had reached out to these twin influencers and they would say yes but when I would try to see exactly what they like they wouldn’t respond but they did send the P.O. Box so I’m just going to send it because when I reached out to their booking number they remembered me and they thought I was playing games lol this just my first time sending anything to a influencer so I wanted to make sure that I wasn’t sending it for nothing. But I’m in the process of making their pieces to send out. Wish me luck !!
Great advice! Finally lunch my business after many years of unsuccessful attempts. I’m really excited because I finally have the passion to do the ground work. Your videos have helped a lot. You have shown so much passion and drive for what you love and that was what i was missing !!! Xoxox
This information is still relevant!!! On my top 3 is reaching out for promotions ☺️ before this video my page was blank and now I have my template. Thanks for the advice!!! 💐
Thank you, I am starting a new product with my daughter and it’s out of my comfort zone and I’m learning new branding and marketing everyday. I appreciate your videos, easy & simple to understand and follow through. Thank you Erin ✨
I know this is late, and I love the content, this is my first stop on my quest to learn how to reach out to influencers. I learned so much from your video BTW, thank you. While watching I was thinking about why people ask if they can send you something as opposed to just sending it. I kind of look at it like messenger phone calls. Just because someone has access to do something I think social media etiquette says you should ask permission first. This digital age has come on us so fast the rules and guidelines aren't as defined as things like phone etiquette, or stopping by someone's house. I grew up in a house if you stopped by unannounced the door was not getting answered. PERIOD. lol. Anyways back to my point. In my opinion, sending something to someone's mailbox, PO box, or whatever without first asking permission feels like I'm violating their personal space. So maybe that's why they ask ( I know with you it's kind of different, as you said; if they had done their research and watched the content)then they would know you have already given generalized permission to mail you things, whereas other influencers may not. Anywho that's just what I thought as I was absorbing all of your little nuggets of info. thanks for the content, keep being amazing, Shalom.
thank you so much for this video. I recently started my own business to help my family in Venezuela, and have been thinking about reaching out to my favorite youtubers but didn’t know how since I’m such a small business. Thank you ☺️
Hi Erin, I have to admit one area i shy away from is 'influencers'. Watching your video has just given me valuable points to go away with. You have given me more confidence in engaging with influencers. Thank you for sharing with us these valuable tips. Also as a new UA-camr, you have inspired me for sure. I am a new fan and hope to see more of your videos. Jijjy (small handmade UK business owner) :D xxx
Thank you 😊 I'm so unsure of youtube etiquette, but as im growing i want to collaborate more with other similar channels. Your vid really helped. Thanks again, Much love 🙌🏼❤️
SUPER helpful video! Thank you so much for the clear steps. I'm looking to do some strategic influencer collaboration to promote my business and your video gave me a great deal of clarity.
First of all, HAIR! Gorgeous!! It seems your tips are very similar to the purpose and steps of submitting a cover letter to employers, which is a really helpful way for me to adjust from being 9-5 full time to taking on my on business. Thanks so much, super helpful as usual!
Thank you so much for this video! I have an online store and I want to reach out to a few influencers to gain more visibility! This video couldn’t have come at a better time!
Everything you said! I mean everything you said is facts! Also hair!!!! You better glow!!! Girl I was busy starting at your magic but proceed, I'm focused. I promise. I think...
You've been part of my UA-cam journey from the beginning till now. It has been quite a journey and you made it a little easier. Thank God I found you when I did. Surprisingly today is exactly 1month since I posted my first video and I'm just excited about the whole journey and the wealth of information I've been able to consume from you and few other amazing people. You are kind of like my YT fairy God mother🤗🤗
One time I posted a pic of you on my Instagram and tagged you saying how you influenced me but I was so nervous I deleted it in less than an hour 😂😂😂😂 it was a pic of you in your “black and goald” hoodie.
Hi Erin. I did a search on how to approach an influencer and this video was the first on the list. One thing is not clear to me... how many followers a micro-influencer has?
Thanks so much for the help I will do my homework and I will send my some of my products... I will be launching my brand in the next upcoming months and man this was soooo helpful to understand what and how you feel and are going through on your end. 🙏🏾🙏🏾🙏🏾
I loved your advice! It truly was so helpful! ❤ I’m just starting an affiliate program for my candle business & was scared to go at it a bit blindly but this truly is gonna help me have more straightforward conversations when I reach out! 🎉
Anyone starting in 2020 don’t give up. It’s a long road but u will make it. Don’t focus on results too much and enjoy the ride ❤️
That's where i'm at with it
i am trying so harder,.
Thank You.
@@KassandraG do you provide channel shoutout! i need views madam, can you please help me out.
if so please let me know
🙏
People underestimate the power in working with *micro influencers*. People are less likely to question the insight of someone who isn’t getting a big check to push a product.
Super great point! Seriously
I get way more responses from micro influencers. They are much more likely to respond to emails and more likely to accept the gift as their "payment" rather than cash.
Truth!
@@AudraT Hi Audra, How you write your message format for influencer about sending 'your product (gift)' as payment for them? I have been trying to figure out this, please help.😊
@@momosnainggolan4468 same question
I tried this strategy & got over 15 responses!!! I'm so glad your giving us this content for free!
Kendall Poland helppp raemasked on ig
Is it like in a week?
did you try it on your personal account or brand account?
Really, :D feeling even more motivated now ....x
But who do u find even to Promote your products?
I definitely believe in at least having a budget and asking about rates when in comes to influencers. But when you have no budget, just sending it can also create a relationship if your product is top notch. Many people think the merchandise IS payment, this video should help them out.
As a small business that's just starting up, it's sometimes hard to figure out where to start when reaching out to influencers. Will definitely be using this advice when making pitches and finding influencers to promote our shop! This video has been so helpful, Thank you!!!!
What is your shop?
Im also just starting up and will be trying to do this also! Best of luck to both of us :)
How is your biz going?
I want to be on that influencer that business wants to reach out😆!
Hello, how much followers do you have?
That’s great I’m interested in looking for an influencer. I have a hair bonnet business. My email is sensationalstyles@outlook.com
Can I work with you?
@yaybl.official they search for influncer
1.Have intention (Do your research before reaching out and try to dig) micro influencers, macro influencers
2. Follow different hashtags
3. Build a relationship with this influencers now before launching
4.Be personable
(Some personality some touches to it .. talk how they agreed with you with their actions for example.. share how long following them .. add something personal into the message what you like or what’s linked between you both what’s the link ..) follow them and understand their content and try to get how they engage with their audience so you can craft your pitch around them
5.Make your ask
Be clear with what you want from them
Advice collaboration ...
Start it off with
Hey Aron, and start with something linked and which collaboration you want ... show that you understand and watch their content .. my name is ...
Relatability at the very beginning is gonna really help to garner the attention of influencers ..
Relatability then Your name then start addressing the prob that you are hoping yo help them solve (..)
6. Note
Your website needs to be solid
Your social media should be clear and pretty solid
And I want to see that you’re active always not a silent place Cz it’s not cool
Make sure everything is really raw and their Audience can understand you
7.Send them your products find the address and send it
Text them DM if they didn’t answer check out their email, twitter or any other account that can be reached
8.Tell them about your budget or ask them about their pricing
Or you can gift it to them
Ease it into their world
9.Follow up
Keep following up be persistent
10.Keep building that relationship
You never know they might answer
11.Try to reach multiple people
Thanks for this info
Super dope video influencer marketing is one of the most profitable ways to grow your business in 2020 targeting micro influencers 1k-10k is most businesses bread and butter when they are first starting out thank you Erin for your insight much love ✊🏽
Yes.. ❤️
Extra tip: Its great if an influencer can promote you. But but can become an influencer too. So don’t think it’s the only way to get ahead with your business. Thanks for all the info Erin👑🙏🏾🌟
Yo! This is SO necessary! They should relate and talk about the ask. They need to pitch, not just ask for rates! They’ve gotta talk about how the relationship will benefit both parties, not just them. And legit, in 2020, ain’t nobody tryna be an ambassador with a discount code and free product. Talk proper compensation and the mutual benefit😉
those passion twists look BOOMB !! My goodness, just when I thought you couldn't look more stunning, there YOU ARE ! 😍😍😍
Is this what they are called?! never heard of this twist before! She looks so damn good!
Girl yes, said the same thing too immediately. She looks great right! Wow
Right!! I love them on Erin! 😍
they are cute lol that's what caught my eye kaykaysroom.com instagram.com/kaykaysroom
@Bren Grace the type of hairstyle she has
Yes! Golden info. I'm a writer and I'm used to pitching magazines; and then I was an editor at a magazine who was pitched by business owners hoping to get their products mentioned in the magazine. So many times people simply didn't do any research. And it was really obvious they sent the same template to every single magazine. And if they spelled my name incorrectly, their email went into the, "Bye!" pile. That's such a simple thing, really. It says a lot if you didn't even bother to get that right.
Really well put, I've also found that as an influencer myself, I take note of well written emails too... i.e. the grammar is correct and they don't seem spammy. I've had some with different fonts and sized text, plus slogans that seem autogenerated. As you said, being personal is key, and that's what I most appreciate.
Great content as always xx
are you an influencer for gaming channels
Great info and definitely the smaller influencers can be very powerful as I've found they are more likely to respond to your communication and they are more likely to accept! The challenges I've faced with smaller influencers though is you won't make as many sales because of their smaller audience and it can be quite time consuming to watch hours of content and subscribe to every influencer you reach out to. First, not every influencer is going to say "yes." Second, if you figure 1 sale for every 5,000 - 10,000 views, and most posts/videos get their views within the first 24-48 hours, that means you have to reach out to A LOT of influencers every week!
I've actually used a lot of these tips when I cold email local businesses in my area for my visual storytelling company. Value and pointing out specific details on what they're doing great and what they can improve upon have really been the game changer for my business. Once I started putting myself in the shoes of other business owners' and their desire to connect better with their audience, my conversion rate practically doubled.
I was actually looking at doing this to promote my new book! This video came at the most perfect time! Im a HUGE fan of using micro-influencers with high engagement rates rather than those with large followings. Getting guest spots on podcasts is also extremely helpful in addition to traditional blogs. My favorite is co-hosting lives. That really is key to propelling anyone's following
She looks so pretty loving the hair😍❤️
Erin's tips on connecting with influencers are gold! Been using them and just added a twist by upgrading my social media content with boost app social. It's been helping me make my profile stand out. Great for that polished online presence Erin mentioned!
OMG! I've been using boost app too! Their AI writing tools are a lifesaver for captions. Makes reaching out to influencers even smoother.
I am a film maker, and I reached out to someone 'semi' famous with an idea and they were like "wow ive never thought of that what a great idea" then, two days later was like oh my manager is doing something for me like that now and I don't need you. I will never reach out again. Hustle by myself and organic growth it is..
jc I still reach out to some people!
Trying to reach out to a lot of influencers to help people who are suffering due to COVID-19 in my country (Spain) with a win-win strategy that would also help them economically I've realized that most influencers are very egocentric & have too much pride. But the sad thing is if we took away the numbers on their instagram their fake confidence will completely eradicate. After trying to reach out to a ton of them, I've only got to convince one girl that is willing to help and she says she doesn't even want the economic benefits for herself and that we should give them away aswell to the people in need. It's a sad reality we live in
I'm so excited (and nervous) to try out this method. Thank you so much! It is great to hear from an influencer herself what influencers like to see and that we should be persistent!
1. Make up on point
2. Hair on point
3. Thanks for answering my questions been pondering about 👍🏽 absolute legend mate
Hey Erin, thanks so much for these great pointers! I’ve sent my products to a couple of influencers who, after receiving them, they basically just stopped communicating with me.
I understand that there are risk to sending products to influencers, but when influencers agreed to doing a review, in exchange for receiving the products, this makes them seem dishonest when they take your stuff and stop responding to your emails. As a new business with limited inventory and funds...it can be very distressing to loose your products like this.
Thanks again for this awesome information! God bless you!! 🙏🏽🙂
That’s pure wickedness. It’s key to being honest. If don’t like the product and choosing not to do review, say so. It’s better than going ghost.
@@auroraautumn8764 exactly! 🙁
yes this happen to me and the girl don't even use all the products and I paid her $150 for just a reel I sent her a lot of product to I told her even if she wanted to be Ambassador I do have my own contract for that to and she sent me a email of how much it would lol be girl 3600.00. I told her I could not pay her that she was like by and good luck
@@uniquecosmeticsllc8383 wow! It’s not easy out here for small businesses 😩😩
@@sirnathanstorernbsn yeah it’s pretty messed up I can’t stop thinking about it that just happens to me last week she’s on a TV show and when she did send me the little videos I barely got any likes on them so it did me no justice it’s always good to use yourself to promote your own product sometime since you were the face of your own brand anyway.
Almost 2 years later and it’s still just as informative!!
I generally have been trying to email influencer's as I felt it was more professional. After watching this video you have gave me the perspective to use different platforms to reach out as well! Thank you for the inspiration and knowledge! Im going to keep pushing through 🙂
Thank you Erin for your great content and real delivery. I am new to the products game, we haven't launched yet and I doing some research. Soooo happy to see women on here that have great advice. Thanks for being so sweet to watch and down to earth and honest.
I hardly consider myself an influencer and yet get annoyed when people call me the wrong name in emails! Haha. In the book "HOW TO WIN FIRENDS AND INFLUENCE PEOPLE", Dale Carnegie states that a person's name is the sweetest sound to their ears. If you are going to reach out to people - small or large influencer - please at least get their name right. Just a bit of research gets you there. Thanks for this video Erin.
I'm an influencer and I get DMs, emails etc from businesses and I will say that these tips are IT!! Erin just revealed all the secrets to be interested in your brand and getting us to respond to your email.
Think about how you can add value for them. Influencers are so used to people spamming them that you need to help them first to stand out from the pack.
Your passion twist are to die for!!! Thank you for breaking down the proper and respectable way to contact an influencer. It is very much needed.
It is Great advice, Erin, I'm working for HEAL+WEAR New York, medical scrubs. My boss asked me to search social media marketing expert to promote our scrubs and I'm realizing it is actually I am the one who create our social media platform. I will watch more your videos. Thank you so much agin for being helpful and genuine. I love your presentation and my name is SUNA
Thank you Erin for shinning a light for this 62 year old dinosaur of a business owner on how to think and work today.
I was looking for information on influencers and you nail it. thank you
I hope people really learn from this! I knew some of these already from working in a lot of professional settings but the key thing is being personable! You watch their videos for a reason, share your stories with them it really inspires them too more than we know!
Thank you all the professional, valuable and FREE advice! 😁 You can tell you have a passion for this because you are so willing to share. You are so appreciated!
Ok so the Universe is at play. I decided TODAY to start contacting influences for my product and I did EVERYTHING you said not to do in my letter 🥴. Thank you, thank you, thank you!
Girl I was just thinking about this the other day! Great video and tips! *Can you run through reaching out to brands for sponsors?* Thanks again, love! 🥰
YESSS to this!! I have been wanting a video like this!
I had a question, what would you put in the subject line of an email when reaching out? I feel like my emails are great, but I always get stumped on what to title the subject line in the email.
Lastly, should we have a certain amount of followers before reaching out?
I’m almost always in sync with the topics of your uploads. Influencer marketing is something I haven’t gotten my head around quite yet and this gave me great tidbits & insight on what I need to do prior to reaching out and after. Thank you♥️
Erin!!! Girl!!!! You are ahead of the game. I follow a TON of people and I never hear them give any of the advice you give. I mean your gems are invaluable! Thank you for your innovative spirit!!!!! 🤩
after googling and researching the best way to do this, this video is exactly what I need. THANK YOU so much!!
Great message Erin! Thanks for reminding us all of the importance of building, how to build successfully and the patience it takes to do that. Work is work, it takes time and effort to do things as they should be done. So surely one would rather work for themself, doing things that inspire them. What is your passion? In the end, it is healthier for mind, body and spirit. Keeping at it is what makes life worth living. Thank you for your generosity in sharing with the community.
Amazing. Do you think we should develop relationship with the brand name or with a personal name and later on introduce the brand?
Erin can we please get a makeup routine!! You always look so natural and put together! 💕
Loved your video! I am a small business in handmade jewelry I never would of thought about contacting influencers at all until your video thank you so much for the confidence boost in taking the next steps :)
I sent a leather bag to someone and she didn’t do anything :( it broke my heart the value of the product was over $100 dollars genuine leather and handmade purse all my hours of work to make it and I got 0 in return... I need to learn more about finding the good influencers thanks for sharing
Yessss I love this hair on you 😍 thank you for the info will be trying this with my business !
So many gems here. Not necessarily looking for influencers for me, but I’ve made some great music industry connections by doing these things you outlined. Stay safe, Erin!
Great video, I am now doing some research about influencers, because I have access to digital products to promote, because I have been looking at ways on how I can get traffic to my business websites and products, Thanks for the advice cause I plan on getting a product that all businesses and marketers will need but I have not got it yet but soon, I now saw your video, I will definitely do more research on influencers, great content I enjoyed what you had to say about influencers thanks, I subscribe to your channel, I am actually an affiliate marketer, looking to get my products sold ect, Thanks again for your advice, I am watching you all the way from the Island of Barbados, I am looking to have success in the digital marketing industry.
Thanks so much for this. I'm very guilty of consuming content but not commenting. I was reminded that I need to build a relationship first.
Just discovered your channel!! Wow thank you!!! Thank you!! This is very helpfull..🤗
Thank you so much for this video! I was just getting ready to start messaging influencer asking if they would promote my skin Care line but After watching your video I saw that it was not the correct way. It’s really good to hear from an influencer point of you thank you.
See... my trouble with being on the influencer side is that I sometimes cannot tell if a brand is legit or not, so in some cases - I will not reply to a brand's inquiry.
And sometimes it's not even the brand itself that I wonder if it is legit, it's more so questioning the person writing the email. It's difficult to tell if the person reaching out in the email is legit/who they say they are in connection to the brand.
Tuning in now and taking notes!❤️
So glad that I found your video. We are just getting ready to begin approaching influencers and we, as a small business, are all starting from scratch. Your video answered a lot of questions and is so appreciated! Thank you!
DMs are good, but reaching out to them via email is divine! Based on experience, response rate from influencers is higher on email compared to DMs. That is why it's so important to know their contact details. In case there emails are not shown on their bios or somewhere, you can use some tools to unlock their other info such as email, phone number, and mailing address.
I love how genuine you are! Yes we are all influencers in our own unique way! Thanks for the advice
Erin always coming through with truth and tips.Seriously so grateful to you for all the education you pour into us all through UA-cam .Thanks for helping me start my channel ,can’t wait to book my strategy call with you .
Love this message: “everybody has influence”. Thanks for the tips 💝
Facts
not true
I have influence in my community with only 320 followers today! Social media is for being social, go engage with your community and spread love! It comes back quick! Also can we just take a second to appreciate Erin’s facial structure? Literally sculpted by god
I also deleted my channel on impulse because I was going through some things but im back now and i have learned and building it up. My business is really growing thanks to you boo.
Have you been using these techniques?
I had reached out to these twin influencers and they would say yes but when I would try to see exactly what they like they wouldn’t respond but they did send the P.O. Box so I’m just going to send it because when I reached out to their booking number they remembered me and they thought I was playing games lol this just my first time sending anything to a influencer so I wanted to make sure that I wasn’t sending it for nothing. But I’m in the process of making their pieces to send out. Wish me luck !!
Great advice! Finally lunch my business after many years of unsuccessful attempts. I’m really excited because I finally have the passion to do the ground work. Your videos have helped a lot. You have shown so much passion and drive for what you love and that was what i was missing !!! Xoxox
This information is still relevant!!! On my top 3 is reaching out for promotions ☺️ before this video my page was blank and now I have my template. Thanks for the advice!!! 💐
Thank you, I am starting a new product with my daughter and it’s out of my comfort zone and I’m learning new branding and marketing everyday. I appreciate your videos, easy & simple to understand and follow through. Thank you Erin ✨
I know this is late, and I love the content, this is my first stop on my quest to learn how to reach out to influencers. I learned so much from your video BTW, thank you. While watching I was thinking about why people ask if they can send you something as opposed to just sending it. I kind of look at it like messenger phone calls. Just because someone has access to do something I think social media etiquette says you should ask permission first. This digital age has come on us so fast the rules and guidelines aren't as defined as things like phone etiquette, or stopping by someone's house. I grew up in a house if you stopped by unannounced the door was not getting answered. PERIOD. lol. Anyways back to my point. In my opinion, sending something to someone's mailbox, PO box, or whatever without first asking permission feels like I'm violating their personal space. So maybe that's why they ask ( I know with you it's kind of different, as you said; if they had done their research and watched the content)then they would know you have already given generalized permission to mail you things, whereas other influencers may not. Anywho that's just what I thought as I was absorbing all of your little nuggets of info. thanks for the content, keep being amazing, Shalom.
thank you so much for this video. I recently started my own business to help my family in Venezuela, and have been thinking about reaching out to my favorite youtubers but didn’t know how since I’m such a small business. Thank you ☺️
what is your business about? and at the end you do not want to address your favourite UA-camrs but your customers favorite ones.
AskMeStartUp hi, I am just now seeing this! I sell hand-made crochet items, such as clothing and accessories. And thank you for the tip!
COME ON HAIR!!!!
This was needed, I took a break from my small business to restrategize, and for some reason you've been dropping gems, thank you so much Erin
Hey… great info! I’m looking for travel influencers @pleasuretripstravel COMING SOON
One year later and this video is still relevant! Wish I found this earlier...but it's never too late I suppose.
Hi Erin, I have to admit one area i shy away from is 'influencers'. Watching your video has just given me valuable points to go away with. You have given me more confidence in engaging with influencers. Thank you for sharing with us these valuable tips. Also as a new UA-camr, you have inspired me for sure. I am a new fan and hope to see more of your videos. Jijjy (small handmade UK business owner) :D xxx
Thank you 😊 I'm so unsure of youtube etiquette, but as im growing i want to collaborate more with other similar channels. Your vid really helped. Thanks again, Much love 🙌🏼❤️
You're stunning, Erin! Thanks for the tips. I used some of them on TikTok and got 3 influencers in 1 week.
Such a great video Erin... I have just started out my business and trying to pitch influencers but now you cleared my so many doubts
Erin done SLAYED our edges OWWF with her hair, and our minds with all this valued information!! Yasss!! 😭😭🙌🏾🙌🏾🔥🔥
Hello! Would you recommend a smaller business following the influencer(s) that they plan on contacting via email and/or sending products to?
This is good information thank you. We are looking for influencers. Small skincare business just launched last year
Your hair is giving me all types of life! Glowing!
You just changed our outreach strategy! Thank you so much for posting this!
SUPER helpful video! Thank you so much for the clear steps. I'm looking to do some strategic influencer collaboration to promote my business and your video gave me a great deal of clarity.
Thank you, Erin! I begin my journey today. ❤
First of all, HAIR! Gorgeous!! It seems your tips are very similar to the purpose and steps of submitting a cover letter to employers, which is a really helpful way for me to adjust from being 9-5 full time to taking on my on business. Thanks so much, super helpful as usual!
Your lessons are benificial...my question is how do we work fulltime and have an online business ( where we have to package everything)
Did you do your hair yourself ? I'm about to install my own crochet braids!
She did and it took soooo looooooong
Super stacked full of golden nuggets of wisdom. Thnx, Erin.
Thank you so much for this video! I have an online store and I want to reach out to a few influencers to gain more visibility! This video couldn’t have come at a better time!
Been following on and off for some time. Working on a tech product and really needed this advice!
I literally just came to appreciate the twists!😍
New to your channel ❤️ Thank you for this information…. This is just what I needed 🙏🏻
Everything you said! I mean everything you said is facts! Also hair!!!! You better glow!!! Girl I was busy starting at your magic but proceed, I'm focused. I promise. I think...
This is great advice, my brand is really on the risky side of boutiques it's making a so hard for a sister to advertise on social media
You've been part of my UA-cam journey from the beginning till now. It has been quite a journey and you made it a little easier. Thank God I found you when I did. Surprisingly today is exactly 1month since I posted my first video and I'm just excited about the whole journey and the wealth of information I've been able to consume from you and few other amazing people. You are kind of like my YT fairy God mother🤗🤗
One time I posted a pic of you on my Instagram and tagged you saying how you influenced me but I was so nervous I deleted it in less than an hour 😂😂😂😂 it was a pic of you in your “black and goald” hoodie.
I’ve been searching all over for great templates, how to word things when all along you were here. Thank you for this vital information.
Hi Erin. I did a search on how to approach an influencer and this video was the first on the list. One thing is not clear to me... how many followers a micro-influencer has?
Thanks for the video. This makes so much sense, which I never considered before watching this. Make sense. Thanks again.
fellow detroiter here. this was so helpfullllll
This has opened my mind and views on how to view thing’s
I love this content that no matter how small you are on UA-cam that you are an influencer.
Thanks so much for the help I will do my homework and I will send my some of my products... I will be launching my brand in the next upcoming months and man this was soooo helpful to understand what and how you feel and are going through on your end. 🙏🏾🙏🏾🙏🏾
I loved your advice! It truly was so helpful! ❤ I’m just starting an affiliate program for my candle business & was scared to go at it a bit blindly but this truly is gonna help me have more straightforward conversations when I reach out! 🎉
thanks for your video I just started a modest online apparel store so I’m trying to learn all that I can 🤗