How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)
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- Опубліковано 11 лип 2024
- Learn how to use influencer marketing to grow your business. From strategy to outreach to execution, this video will show you each step from start to finish!
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Influencer marketing has massive potential to increase your traffic and grow your sales. It allows you to tap into a highly engaged audience in your niche to build brand awareness in an authentic way. The reason it’s so valuable is that like-minded people are more inclined to take product recommendations from an influencer they trust. This is why it's so cost-effective!
Let’s face it, outreach to influencers can be intimidating, so we’ll teach you how to reach out in a way that will increase the likelihood of getting a positive response. We’ll also share some tips to find the best influencers in your niche to make sure they create the content and results that you’re looking for.
To create a powerful influencer marketing strategy you need to set your goal and budget, research influencers in your niche, reach out, negotiate terms, put your plan into action and finally analyze the results to see how your campaign can improve. This video will teach you all of that and more.
Strap in for some serious knowledge, here's what we’ll cover in this video:
00:00 Intro
01:18 How to build a powerful influencer marketing strategy
01:40 How to set your campaign goal
02:29 How to define your budget
03:31 How to find the right influencers
06:06 How to validate your influencers
06:40 How to reach out to influencers
09:33 How to create content with an influencer
13:45 How to stay organized and track results
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► The Beginner's Guide to Influencer Marketing on Instagram: bit.ly/3sM2V19
► How to Create UTM Codes to Track Your URLs: bit.ly/3bgOts5
► FREE Influencer Outreach Template: bit.ly/30gqzql
► Influencer Outreach Audio Message Example: bit.ly/38N1KHa
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this is seriously helpful. love how detailed the information was. really good.
Just incredibly useful video. influencers marketing clearly explained in 15 minutes, so anyone can get general guidance about how to work with influencers as a marketing manager in SMEs.
Incredibly incredibly incredibly helpful. Can't thank you enough for this video!!
Two ideas for you
1) Make an influencer marketing 2.0 version and discuss more details like
- based on follower size, what type of partnership (free product, flat rate, etc) are appropriate
- when using a discount code, do you give the influencer a % of sales they drive
- how to maintain a relationship with an influencer long term
2) very different, but business insurance. Any tips or tricks from the shopify team?
I enjoyed and learned a lot from this video Michelle. Thank you so much
that was actually really informative. thank you for sharing this!
Great value on this channel!
This is exactly what I needed ! Thank youuuu so very much
Great Stuff! Love your work Michelle...
Glad you enjoyed it Tonaysia!
Super Informative and it's the need of the hour for my tourism startup. Grateful for the share!
This is such a great video!! Super helpful.
Just wow. Thank you so much!
You have explained it so well. Thank you.
Amazing content so much I got to learn from this channel itself
Thanks so much for this. Love you 🥺🥺
Very very informative !! Thank you
Thank you so much for posting this for free. You are simply great. Beside teaching you motivated also
They are a good example of how free content can benefit your business by gaining trust and familiarity
Thank you, that's very helpful
I learned a lot from you. Thank you!
two thumbs up for you. great content.
I needed thisssssssssssss
I love that idea of mentioning something specific from their videos so it's not written off as spam. I've used this before, my issue is I can an invention that doesn't really fit a category.
Love it.
very helpful!
this video is wonderful, I can get it about influencer! Thanhk you so much
This rlly helped
Great Video
Thanks for sharing this useful tips
Informative ❤️
Great presentation and style. You're easy to watch and you kept my attention. Thank you for the info.
Thank you for watching our video!
Very helpful great
thank u so much mesil
how do you make such informative videos?
thank you a lot!
influencer marketing is now engine of every business
This is a really good video
it wass so help full thnks much
Great content !
Glad you like it! Thanks for watching!
I am Most Definitely now a subscriber and using the tools you are providing to Step to the Next Level.
Great! that is what we love to hear, please feel free to reach out should you have any questions. We are always happy to help out.
Very useful, actionable video with gr8 resources. Thanks!
Thanks for the great feedback. So glad you enjoyed it!
Hey Gorgeous 😍
Content was very useful ❤
this was a great video with alot of great information. thank you for the links as well!
You are so welcome!
Thanxx
thanks!
Hello, I am watching you for the first time and really liked you very badly. You are wonderful and I will follow you،you really really wonderful 🤩
Hi, I was wondering if you could do a video regarding how to handle returns and return policy? What to do when customers doesn't follow the policy.
For example,
How to handle if customer return way pass the 14 days return policy? Let say 2 & half months later. How to say return are not accepted at that point? What to do if there is a chargeback because of it?
For international returns, how to deal with the wrong import custom charges and fees? For my understanding there shouldn't be fees on someone return your goods but I always get problem with wrong charges. Especially from express courier. Regular postal service is sometime.
This content is super helpful. Thank you so much!!! Hope there is content about how to negotiate with influencers.
Hi there, Swin! Thank you for watching, I'm so glad you found this informative. I will pass along your idea to our content development team. Cheers!
This was really helpful. Thank you a lot!
We're so glad you enjoyed the video! Thanks for watching, Jesse.
great info
Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!
So good!❤️
Glad you liked it!
The most useful influencer marketing video I've seen. Thank you!
Really glad you found it helpful! Thanks for watching!
I’ve been watching your videos for the last hour. I’m in love. 😍. Thanks for helping all of us newbies out. I’d love to get your notes on my website and product.
Thank you for the kind feedback, DIamond!
@@learnwithshopify smart parts washable reusable cabin air filters.
تحيا thank you very much
You're very welcome!
For commission based influencers, what is the “contract” between the company and an influencer, so that they actually post for us and not keep the free samples and ghost
Great video would love to see you do a vid reversing the script and playing the other role, your a raw talent miss
great video super ideas thanks much :)
Glad you liked the video, Dave! We hope influencer marketing helps you grow your business!
A good one
Thank you! Thank You! Thank You! These tips were so helpful. Now I know what I've been doing wrong!
I'm so glad you enjoyed our video, Thank you for watching!
Hi! I generally do not comment much, but you deserve it. Your content is so beautiful as like you.
Great video thank you so much for good knowledge
No worries at all, Piyush! We're glad you enjoyed this video!
Thank you very much Michelle
You're welcome. Thanks for watching!
Hi Nelly.
Thank you for the nice feedback, we appreciate that! As for sending an item to an influencer, you would need to figure out the best method for shipping it out to them. However, what you might want to look into is an app like this one: bit.ly/30hxbIc.
It offers a free tool within the app that enables you to find influencers who are engaging with your brand as customers, subscribers, or fans! Invite influencers to collaborate, send them samples to create content, and see all the posts your brand is tagged in. It may be worth checking out! -Marty
I was really helpful thanks for your help ❤❤🇵🇰
Love
Great video Thanks for sharing good content 👍
Thanks for sharing your feedback. Glad you enjoyed the video, Durga!
Thank you Vanessa Hudgens ❤
I cannot thank you enough for such an explanation. Really great work.
Thanks for watching, we are glad you enjoyed it!
@@learnwithshopify It's second time I'm watching it thoroughly.
@@learnwithshopify I don't understand about "Specific Request" section - time 10:23
You're awesome
Thank you. I learned so much and I actually used your email template. It worked!
Please, we need a video on Tiktok marketing. I'm in the food industry.
👋 hello please i need help
She’s awesome
As a Influencer I think this is very valuable information too! It gives a good Idea of what Brands are expecting out of me. I now see that focusing my content on mostly Fashion and Dance, I'd have more chances with brands selling products of this category!
Are you an influencer?
How to find you? I want to pay and influencer and you happen to be here. Best to you
I just watched your video which was quite helpful, thanks for that.
I also just tried to enter the Dovetale website but der was no chance to sign up for it. There is onla a log in field... Is it normal or did they change something?
Hi thanks for a great video! How to create a marketing influencers agency?
Thank you for explaining in so much detail. I was wondering how that all worked. :)
So happy you enjoyed it, Angelica!
Perfect, thanks! p:))
You're very welcome!
You look like a cross between Vanessa Hudgens and Paige Spara ❤ your video has a lot of good info and I like your energy
Jeez!!! She's gorgeous
Yeah! She looks like Adelaide Kane!
I know, if someone were to ask who is that perfect woman you are looking for, I can just hit the share button here.
Never simp bro..!!
@@AlphaascentT8 I guess we are not supposed to compliment women as men lately
What's wrong with you guys!!!
Get some redpil content. Andrew tate may help
thanks
Our pleasure. We're glad you have found value in our video. Thank you for your appreciation.
glad to found this gem channel
You are so good....I hop this is going to help me to get the influencer for my free gift jewelry's and chocolate product.
Your voice is made for asmr for sure
Hi, Thanks for your really helpful video. Can you suggest me another platform to find the influencers instead of dovetale? Thank you.
from where can we to track the sales, can you suggest any tools
I fell in love
I'm an infuencer but I want to take my brand to the next level. I'm looking for a mentor.
Good English communication skills. I had just one question mam, are you from India
Hey, does this dovetail tool works for Indian influencers too?
I think another goal that's often overlooked, is generating a rich media library through collaborating with influencers-which is a cost-effective alternative to hiring photographers and videographers to produce product content. Send influencers products and get them to do a product shoot, or video review... The bonus: user-generated (or influencer-generated) content builds credibility for the online store.
Great point. All about the UGC (user-generated content). Many brands and agencies are now looking at UGC as benefit #1 of influencer marketing, with sales also nice but almost a bonus rather than a requirement.
Agree
Thanks for this valuable feedback, that is a great option, especially if product photography is not readily available at first. Thank you for reaching out- Marty
It also lends to a poor branding from a visual standpoint. Finding a photographer or an intimate small team of likeminded folks doing photo/video work for your brands is always returning a unique and bold stance for brands.
@@AppalachiaDreamin It's a different approach. It doesn't negate the need for professional video/photo services for the brand presentation, but UGC is all about candid, organic content that resonates a lot better with people than polished one.
Thanks for sharing, it's very useful for a new person who just got the job.
Important to know how to market on social media in a way that keeps you
and your family safe. Or just be very effective at avoiding social media
altogether the way it was done in the old days. Which worked just fine. One photograph of even just a head shot can mean your life. I've now had two REALLY scary men either physically come into my
business in a very terrifying/inappropriate way or text me very creepy
texts that just sent white hot fear through me. I'm furiously resentful
of being forced into letting the world know we all exist in order for your business to be taken seriously. As far as influencers, I don't see a way around showing your face so be very aware and careful.
OMG I couldn't agree with you more! And this just reaffirms my decision not to show my face. There are plenty of popular instagrammers and youtubers that don't show their face. Softly Studio is one of them. So it IS possible!!
Wow the email said the deadline is December 24th 2021, and guess what day I am watching this on!
I have one Q on this topic ,
Q- if you have a campaign of 1k creators , how will you fulfill it in 30 days ??
Hi, wondering is an influencer agreement recommneded when it comes to gifting partnership? or the influencers might not agree to sign an agreement because it's unpaid?
An agreement of some sort is always good to have. If not on paper, then a clear and conclusive email exchange before you go ahead. Even on DMs is fine, as long as it's not just verbal.
This is top-notch in every aspect. I read a book with similar content, and it was top-notch. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Thank you Girl , well done
Hi
Can you do influence youtube marketing for my educational courses website ... kindly reply..
Dear Michelle, I am not getting the price setting strategy. Why people will buy costlier products if same product is available for cheaper price on different store like Amazon.
Expecting your response.
With Thanks,
Dr. B. Sharan
India
00:00 Learn how to set up an influencer marketing campaign from start to finish.
02:11 Steps for a successful influencer marketing campaign
04:26 Finding the right influencer for your business
06:34 Learn how to reach out to influencers for your e-commerce business
08:33 Tips for working with influencers
10:39 Discuss creative control, content type, timeline, mentions, and compensation with the influencer
12:39 Use influencer content as ad spend
14:36 Use UTM codes or discount codes to track influencer marketing campaigns
Hey,
Any tips on creating actual small websites for influencer that are easily adjusted ( name and photos)
I do amazon and want to funnel traffic that way
great video... looking forward to exploring the channel more
Hey! I'd like to gather more context as to what you're wanting to achieve. Are you wanting to build an online store that is specific for influencers? Were you wanting to sell a product or service?
Amazing video, I learned a lot throughout it all, but I do have a question. How exactly do I send an item to and influencer through shopify ?
Hey Nelly! Perhaps you could send the influencer an exclusive discount code for them to order on your Shopify store?
Hello Nelly, you can purchase the product then put the influencers address in the shipment address section.
I’m a 62yr oh 63yr old this year ! Ok I own a 35yr old business and have great products and a new online website. I need info on how to promote my special products that are sold in my store continuously to new and familiar customers?
I hope that makes cents 😅
Hey, Andy! Our guide on selling in Shopify is a terrific general resource for sales and marketing advise. I recommend checking it out here: bit.ly/3wlMaxF - Dirk