Zero Sales from Facebook Ads?! Here's the Problem...
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- Опубліковано 3 бер 2021
- Not generating any sales from your Facebook ads?
That's something most Facebook advertisers experience at some point.
The first thing you need to do is identify the problem.
That's what this video is all about.
In it, I explain what the problem most likely is and why you are generating zero sales from your Facebook ad campaigns.
I also explain how to fix that Facebook advertising problem...
And adjust your Facebook ad campaigns to start seeing results.
#facebookads #facebookadsproblems #facebookadresults
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Thanks Ben! You always seem to post videos that contain the solutions to my problems. So great to actually find someone who knows what he's talking about. It's great that you stay so updated with the ever changing algorithms of Facebook. Thanks a million 😀
Glad to help
Thanks for watching guys! Let me know what you think in the comments :)
We need more videos like this! Keep up helping us!
Great job Ben! :D
Thanks a lot - will do!
I’ve had such a hard time last month with FB sales and thought for sure it was the new changes or how my ad was set up...but it’s reassuring knowing that it could be my offer or creative or both! I’ll try again 😊
Glad to help :)
I run ads only for local brick & mortar businesses. Honestly - it's hard to screw up ad distribution in such cases. I agree, that without great marketing, offers and compelling message ads won't work.
BUT - settings are also important. For example, I drive traffic to a landing page with an offer and a Messenger button (don't ask why ;) ).
Depending upon which settings I choose (conversions - button clicked, or landing page views) I get very different results. Usually, in my cases, conversions work best. Even with a clean ad account, no prior conversions, no data in the pixel.
So - both aspects are important, yet settings alone don't make sales. It's all in the marketing.
Thanks for sharing your thoughts. A lot of people should see this vid.
Thanks Ben, this makes so much sense to think about.
Yes! Thanks for confirming this Ben. So true that a great offer would make up for a bad campaign!
You bet!
Hey Ben! Thanks so much for this video! I am not one to comment on videos, but I watched the video, changed my pricing to be more competitive with Amazon, and got a sale MINUTES later from my Facebook ads. Your videos have been super helpful all around getting my store set up.
Awesome! Glad to have helped :)
Hey Ben, appreciate the video! Quick question: Does a bad offer reduce conversion rates on your landing page? I'm having high CPCs, but the people that do click don't actually convert. Assuming that my landing page is working well, can the offer even turn off people that have already clicked on the ad?
Yes absolutely - a bad offer will hurt your results at every stage.
Hi, Ben I never comment on videos. This one is a wake-up call for me. Spent thousands on Facebook ads with very little return! This video seems like a good case to run a DEEP discount campaign to test for sure if the current offer is not good!
Awesome vide, love the authenticity, hard to come across nowadays.
Love your content, Ben. Real value provided here! 👆🏽👌🏽
I appreciate that!
Thank you so much for this video. I have been having this problem
You're welcome!
Thanks for this! My ads seem like they can potentially highly perform (3%+ CTR) which is crazy and getting me a lot of traffic, but my conversion rate is not quite when I would like it to be. I will play around with my offer and pricing and see how that goes.
Love the honesty! Great video.
Always :)
Hi Ben, I started a dropshipping general store. Spent a while making the website look good and added roughly 10 products. I chose one I wanted to test first, on the first day I received 1 sale and that’s it, then on the second and third day I seen nothing so I turned off the ads and refined my product page/sales funnel. Then I turned the ads on again, same thing, I got one sale right off the bat and then nothing! What do you suggest I do? Kill the product, or reduce price or maybe find a complimentary product to add for free?
Hi Ben! how long do you recommend running a campaign for before deciding to end it?
Very helpful! I had campaigns running for about 3 months and made some decent sales - not exciting but OK. Recently I did not get the number of sales I had and there are days with 0 sales. It seems that there are some other advertisers who are advertising the same product (I am doing dropshipping for this product and try to verify it. Once the product might be verified I would private label it). Seems that I need to change the offer and give the campaigns another try.
Hi Ben. Thanks for sharing another great video.
Working with a 2K budget p/m I use specifically for one client use Facebook as top funnel as part of a wider multi channel. I tested £200 for dynamic shopping objective. I generated 1 conversion. The products 4 years old. I switched it off. Should I spend more testing or try the catalog objective again with interest audience?
You probably know a lot more today or exited the market but 200 is a lot if the product is 40 and is very profitable if your product is 1000. So if you runned for 1 week you should stop the campaign and test again
How long would you run a campaign before deciding to change the product after no sales?
Thanks Ben. Whats your thoughts on adverts that were bringing in 2-3 sales daily on a small budget ($10)and then all of a sudden the sales dried up completely
I'd try giving your campaign more time firstly. Temporary drop offs are very common.
Thanks a lot dude. love from pakistan
Product-market fit & proof of concept. Super.
-A
Thanks Alejandro :)
I have been running campaigns for last 3 years and learning alot from your videos.
But, Recently having a hard time in my campaign having call objective and my facebook campaign shows more than 10 estimated calls daily, while I receive only 2 to 3 calls max.
Why fb campaign result is not accurate?
Am I doing something wrong?
Great video!
Glad you enjoyed it
I have been running sales ads for my programming course for 1 day now and the CPC is extremely low (0.011$), got around 900 clicks but I have got 0 conversions. The price of the course is one of the cheapest. But still, I got zero sales from my self-hosted platform. But on the other hand, with no ads my Udemy course so getting a few dozen sales every day, So I know there is a demand but I still cannot figure out why is it not selling on my own platform. What can I do to make it better?
Thanks man 👊🏾🇯🇲
No problem 👍
Thanks Ben
@Ben Heath Do you have any videos which answers these questions below please? Not too many people are talking about these important subjects and i was wondering if you already have some videos with answers to these questions below especially the last one. Thank you
-How to organise your business manager and ads accounts for your clients?
-Do you need to use your own personal business manager account to make ads for your clients or is there a way to use dummy accounts to do that instead?
-How to keep making ads with dummy accounts if your whole business manager account is already been banned and there is no way to get it back?
-Are you already in the black list and you cannot make ads anymore is some of your business manager accounts or ads account are already banned even if one of your accounts is still available but just because you are in the black list you cannot use it because it will also get banned anyway? what is the solution?
Hey Ben, my product after two days is not getting any sales, but my CTR is above 5%. Should I give the Product more time. It is an online e-book, i have three ad sets each with different audiences.
Hey Ben, firstly I have to say that I love you almost as I love my dog :D But I have one question, what resolution should facebook video ad be? I want to optimize it for video views and then retarget people that have watched over 75%, what do you think about all that and do you have any different ideas or suggestions. Hope for your answer!
Haha - as good as you can make it. HD works fine :)
I'm starting to think facebook ads are a scam. 1000+ link clicks over a month and not a single sale. And they won't let me put up a store until I have enough of a following -- which means more ads. It should not be this difficult to so much as get off the ground.
Hi Andy, I can understand that but it certainly isn't. It's not as easy to get great results as some people make out, but there are 3 billion (almost) people to advertise to on the platform - there's always going to be a lot of value there for people that have the skills to make it work.
I would recommend trying to promote your page - that way you build a following
But Im also stumped right now as well because Im paying a lot and getting no results
Hey Ben, Thankyou for the informative videos which are very helpful. Kindly make a video on ios14 aggregated events in ads manager. what are these should we setup these events, and will they record data from ios users or they will work on every device. thankyou
Thanks Ben!
You are very welcome :)
Thanks bro, you opened my eyes 😁
Glad to hear it
Hey Ben, firstly thank you once again for sharing such an informative video.
However, I have 2 questions:-
1) As you mentioned you prefer working with clients who have a solid offer for their Products/Services... but are struggling with the campaign part on Facebook and that is where you guys come in & deliver the best results. (That's 1st Case)
But...let's say you encounter clients who are the exact opposite of the above. So what is your approach in that case?
Do you personally work with the client on improving their offer or you just tell them to figure it out on their own? (What would you recommend for advertisers just starting out?)
2) You mentioned a couple of times in your videos the importance of having the right offer.(Be it for our own business or for clients') So do you also teach about creating the right offers in your premium course?
If not can you please suggest some resources to learn more about it?
Thank you 🙂
Hello ben i have a jewellery e shop i am selling jewels for adv price 15€ if I start with 5€ per day will be ok?
Hi! I’ve been watching your videos for a while and I was wondering what do you think about advertising in the art niche? Like fine art prints and artwork, do you think facebook ads can generate sells for an artist online store?
It sure can :) We've got a number of clients in that space. It's not easy to do but can be done.
Wondering the same thing! In stores I can get a ROAS of 4:1. So I'm wondering if fb would be competitive or not
Literally there is a solution for all my doubt on fb ads🙏🙏
Always :)
@@BenHeath do you have a video on full fb ads strategy ..like testing and scaling
Great info. The hard part is convincing clients to try another offer. I am finding owners are resistant and of course frustrated that the first run did not provide the results they expected. Any suggestions for encouraging them to try some more aggressive offers?
Yes this is an issue we run into all the time. I think you have to just tell them how it is and tell them what's required. There's no advantages to anyone over the long run if you aren't brutally honest.
Maybe try an offer that they want but dress it up better. Preframing and presentation are important.
Hi Ben, does your $3000 month;y budget requirement include your agency's fee or is it all for ad spend? Thank you for your always great content!
For our starting price it would be included :)
Thanks for watching
Thank you, this helps a lot. I’ve got clients I’ve spent months on, trialed so many different targeting options and creative but had little success. I’ve tried using a 15% discount, a giveaway with purchase etc. but nothing has worked. It’s a new handbag brand - prices range between $150-500. The client wants to keep ads going. Should I just turn conversion ads off and use reach and traffic campaigns to warm people up.
Thanks so much.
they are unfamiliar with the brand
when they google the brand no results show? bad brand.
Do you think notes for medicine could be a a good product? I see there’s a demand but my audience for right now is only 18-25 years old. Would there still be good sales with that audience?
Preach!!!:-)
Hello Ben Heath , I’m always getting 1 , 2 or zero purchase
Thanks Ben, appreciate the honesty. Would you say this advise applies even now?
Sure :)
Great topic Ben, I am maintaining two different websites with same products one for India and the other for global customers. I get regular sales in India but while targeting global customers (USA) I don't get any sales. Price and currency varies in both website. Any suggestions would help me out... Thank you
Same here. Cant get global customers and the cost of clicks shoot up.
I had a very consistent 2-4 sales a day (some 0 sale days) for 2 weeks straight for $20 a day. But when I duplicated and turned it into a CBO campaign but still kept the original campaign on, I spent $40 and got 0 sales. Any idea why?
Hi Simon, there's quite a lot you changed there all at once. I would kept the budget consistent while changing those other elements. Try to revert back to your previous campaign and see how it goes.
would you say dropshipping websites just dont work with facebook ads?
Thanks a lot, Ben, it's my 2nd day I have daily around 200 people on my website but no sales am so stressed wondering if I should try a new product or just wait!
Don't stress - it's your second day. No one is good at anything after just 2 days. Keep going and you'll get there.
Hi Ben, I’m currently binge watching your videos thank you for sharing all this information. Quick question for you. Some of these videos looks a little different because of all the updates.I want to start running ads on Facebook for my Boutique. I already ran a likes campaign. Is it possible for me to run conversion ads next? What is the next step I am afraid of Facebook shutting down my business manager. Please help! Thanks
Awesome :) Yeah Facebook changes the UI all the time.
Go for it. You can run conversion campaigns :) Just don't break the rules and you'll be all good.
@@BenHeath Thank you so much you are awesome!!!
Hey Ben! Quick question: if I have, say, a 50k audience and I target them with a video views/traffic/whatever campaign, how is it that my frequency starts to go up way before the reach gets close to that 50k? Why is FB showing my ad twice to some people within my audience and not even once to some other? Can I "counter" that behavior via a reach campaign? Should I?
Hi Rick, you can counter that by using a frequency cap in a reach campaign but I wouldn't worry about it. It is often better to show some people your ads multiple times as opposed to everyone once. 1 impression is very easy to miss/ignore.
@@BenHeath Thank you so much Ben!
I'm not selling anything, I don't direct to any website and offer free online educational classes via zoom. I use lead generating ads and not getting any leads. What can you suggest please?
The first day I have ran the campaign for my e-commerce store generated some revenue on first day so I continued for second day but no sale, zero revenue, no results at all..
Those sorts of fluctuations are quite normal. I would give it more time before drawing conclusions.
Same here people come in the store no sales this has never happened to us ! So stressful
I am facing the exact same issue , I been running adds for the last 7 or months , I lost a lot of money and still no sales .
Last add I got zero sales.
Hi Ben, thanks for this. Please what is a good offer for e-commerce brand.
Heavy discount, buy one get one free, free shipping, free installation, buy one of these - get one of these free.
Hi, can i copy other’s product description and use in my won store? Also shipping policies?
You can But Google knows and your site wont rank for shit
thanks!
No problem!
wow makes alot of sense
Ben Heath, congratulations on the content, you gained another subscriber! I would like to please ask you for some LIGHT...I started a campaign on Facebook ads recently, and for the last two days, analyzing the platform's spreadsheet reports, I have been experiencing "Loss of traffic", people click but it doesn't seem to stay on the website ...(Link Click Metric - Landing Page View / Link Clicks) I analyzed page loading, images...both on wifi and 4g...and everything is OK, you (or some good soul who read this comment) do you know what could cause this?
Hello , my ads manager shows purchases that dont exist and a lot more
add to carts than real, i know that they are more ATC than real because
they dont show on shopify
Hi Ben, do you know how to share a pixel with a media buyer ? while in the meantime, the advertising expenses will be spent from the agency account. I was trying to contact Facebook ads support. But it's been two weeks, no one can help to solve this problem :( I've been searching all your videos and couldn't find an answer too.
What do you think would be best for conversation. Run your ad for engagement and social proof in a low cost country then run it to your intended audience with the social proof attached or go straight to your intended audience
I'd nearly always go for option 2 :)
i do option 1, but im not a pro
😀
Hi Ben, i am new to facebook ads, i am currently running an ads for a client who doesn't have much followers, and his business is really a small business. How much do you think he can spend on facebook ad in a week?
Our Problem is, that were doing dropshipping and there you cant offer super low prices, so ofc our prices are a little higher than usual for a similar product.....we did ads for over a week now but due to impatient of my partner were changing a lot from budget to setting tuning off ads after 1 or 2 days and trying new audiences so far we generated 4 sales made like 120 Euro out of it but spend like 350 to 400 Euro in ads....were at a point were we dont know what to do
I think My case is diferent. I was doing ok. growing every month ans sudenly sales stop. no sales. what is wrong here
Hi... Ben, am having a serious problems with my ads, both facebook and instagram i have run 4 different ads not but its not spending money nor reaching any audience, there no engagement... please how can you assist me.
Ben, how is retargeting going with you? how are you combatting it?
We haven't seen too much of an impact to be honest.
Hi Ben, great advice here. The offer is what I'm struggling at the moment. I sale organic wine. I've been adversting weekly for the past three months. I have the feeling that I aleady sold my products to the people that know what is organic wine already. It's really hard to get new sales and if I make an incredible offer as "free shipping" I'm basically selling my product for 0€...there's no almost profit...does it make sense? any tips welcome. thanks!
Hi Michele, if at all possible, I would encourage you to make that offer strong enough to not make profit on that first transaction. The number of really successful companies that started that way is so high - it's not coincidence. If you can do and acquire a large customer base, that will do wonderful things for your business over the next few years.
I swear you're in my brain.EVERY time I have a question, you pop up with a relevant video. My sales were doing fine until about 2 weeks ago. I'm not new to ads and have done well with them previously but can't figure out wth is happening. Doesn't help that FB is now rejecting my top performing ads.
I've setup ads for my friend on Monday, I know it's soon ...but nothing. She's never ran ads before but her pixel has about 8 months of data & she's having 5 figure months organically so the demand is definitely there. Her ads are in the learning phase (which is new to me because none of my ads ever showed as learning limited). Can you suggest anything?
Haha - I haven't quite worked that one out!
I think you need to give that one some more time. But campaigns can always be improved.
Hi Ben,
Would Facebook ads still be alright to advertise on even with everything going on like ios14 etc? Is it still a good platform or should we consider moving?
I still think that for the vast majority of small and medium sized businesses - Facebook ads will be the best performing platform.
spent the money before you make it 👏👏👏 mindset is the key, still patiently waiting for becoming a millionaire 😂
Glad to hear it :)
Once you get on the right track and compound positive action, it happens faster than you think.
What if I am showing website purchases, but no sales are showing up on my clickbank account? Please help, I am very lost on this.
hello! can you please help with my ad setting. i am also getting zero sales. and also might be due to wrong advertising
how can i contact you?
My ad was delivering well, I increased the daily budget a little and now I’m getting no conversions 😭 idk why
How about online personal training at $65 USD per hour? Too high of a cost for the average client?
If your audience perceive you as much higher quality than the competition then no. But if they don't you might struggle.
The problem is that the advertiser thinks showing an ad to someone will mean they will respond and positively.
People know what information they are looking for at the time of your ad being shown and your paid advert is irrelevant.
In fact it is a hinderance to the benefit that person is pursuing.
That fact will impact on their attitude to what you are trying to persuade them to be interested in.🤔
Acta non verba :)
What if I get sales and engagements but the CPMs are absurd? (Between $30 and $90)
Will the CPM get better if I keep spending and testing audiences?
If you're getting sales I wouldn't worry about it. Those CPMs aren't actually that crazy for certain industries.
nice i just run ads and i got over 1k plus impression but zero sale i really want some one to help me on how to fix this
I need to set playback speed to -0.50, so that i can understand what Ben is talking 😂
Best way not to get frustrated by facebook advertising is not to advertise on facebook. Especially if you have a premium product, not the place to be, however, if what your hawking is cheap "me too" crap or services have at it. But as stated in the video, It's basically a run to the bottom.
My situation this year
I made a webshop for furniture and spend the last year about 1.5k in facebookadds. I have people comming to my shop from the adds but not buying directly from my webshop. i guess my webshop looks to sketchy even tho i have good revieuws on google etc
After how many click without any sale should we change our products.
That depends on a lot of factors like audience size, etc.
Im selling a rechargeable lighter its has a bunch of different functions. im getting over 400 site visitors a day with great cpc and cpr but still 0 sales. I believe because amazon is selling a similar product for cheaper (i cant make my product that cheap it costs almost that much in shipping and cost of goods) people arent buying. anyone have this issue? Ive been running ads for a couple days 250 dollars spent but my product is only 12.99 is it time to find a new product?
Hi Justin, you certainly aren't the only one with that problem but you will have to do something about it. I would recommend finding another product.
@@BenHeath thank you for the advice.
I have been running the same ad for 7 years, but as soon as Meta took over my sales have completed gone down. I am using the same settings, target audience, etc. I just don't undertstand how it is actively running but nothing - no reach, not likes, no impressions, etc. And a really good budget! This video did not help me today, because my ads (traffic typically) have always generated impressions before Meta!
yes same here. No idea what to do. I have stopped running ads but I can't help wondering what the problem is
I honestly believe that Facebook lies about the amount of people that uses their platform on a monthly basis. I do not know a single persons that uses Facebook everyday unless that run a business but i do know people who use UA-cam and Google everyday
Haha was just about to ask if this applies after 3 days
Please I can’t get messages on my ads
Ok question: how much money and for how long do you wait?
Hi Jamie, that depends on your target cost per purchase. Some businesses can pay $5k for a new customer others can only pay $10
@@BenHeath Thanks for the infos.
example i have a target of 30$ max Cost Per Conversion... but my ads for first 1 weeks generated 4-6 sales in total and spent over 60$ Cost per Conversion on a cold audience as having a 50$/spend per day, which means i'm twice above my CPC budget, so based on your experience you advice to keep i keep it in the loss for more weeks so it will then get improved ?
My number 1 issue
Hope this helps :)
Hi Ben. How do I contact the fb. I have fb ads, I'm in my 3rd fb account but got restricted again what shoud I do? I want to chat with them. Please help. TIA Ben.
Hi Maria, not everyone is able to get in touch with Facebook. If you follow these steps, you should fine out: ua-cam.com/video/SUgFgVaDYHo/v-deo.html
how do you get clients to register they are attending your course
I've got a bunch of content on my channel about that :)
I killed my campaign in 4days which have 10conversions and started another one. Now it's not delivering
I think that was too quick - especially with the reporting delays we're seeing.
Hey Ben i need your help to improve my sales ad results
Try to scale your ad
Hi ben how much do you charge if i wanted some help to boost my account
Hi Chris, you can find out more info via our website: leadguru.co.uk
Hey man just wanted to ask is £200 enough for fb ads?
It's enough to get started. But even a 10x return on ad spend (which is very good) would generate £2,000 in revenue so you'll want to invest more going forward most likely.
@@BenHeath thanks a lot , also since I have £200 only and am going to test how many ad sets should I a test with what daily budget ?
Hi Ben, i launched my campaigns and the first day I did 4 sales, but from the second they all the adsets went into Learning Phase and did zero conversions. What could be the problem? Could I exit the Limited Learning Phase by changing the campaign optimization to View Content or ATC? Thanks!
Hi Andrea - that is nothing out of the ordinary. You need to give your campaign more time. During those first few days, Facebook does a ton of testing and results are often highly varied.
Lol I gave up the next day. I got messages but no sales.
Most of us have been there at some point!
I'm the 2 day ad killer lol 🥲
I destroyed a good campaing with 6 conversions in 4 days with a $40 Budget because i didn't think my copy was good enough. I changed it 7 times and the campaign just stopped delivering. and my product costs 55 dollars.
We've all been there!
@@orielmor-liveformor5809 geesh