Inside Barbie Design Center, Barbie's Closet & Iconic Photo Studio | InStyle
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- Опубліковано 15 вер 2024
- Step into the Barbie Design Center, where timeless style meets cutting-edge creativity in the heart of Barbie’s ever-evolving world. This exclusive tour reveals the magic behind crafting the iconic doll, meticulously designing fashion sets, and styling the latest trends in Barbie’s Closet. Discover how a 65-year-old icon stays relevant through constant creative evolution, blending fashion-forward thinking with incredible attention to detail. Meet the talented designers who scale down denim, create custom high-end looks, and capture Barbie with the same care as a human model. From reimagining Barbie’s legacy to ensuring her looks remain forever stylish, this creative hub is where the ultimate ‘it girl’ stays at the forefront of both fashion and play.
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Inside Barbie Design Center, Barbie's Closet & Iconic Photo Studio | InStyle
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These are the type of fashion, articulations, makeup, hair etc that needs to be on shelves!!!!! This is giving! Unfortunately it isn’t giving to buyers! 😭
Literally, I miss the old fashion fever dolls at least they wear something that the actual human would wear, unlike the current fashionistas a literal trash
I'm watching the video and thinking: what's the point? None of these dolls end up being sold; the ones in toy stores are of basic quality, so I don't understand the hypocrisy of selling a world that exists only for photography and museums
@@pilarsoriano938 basic quality is being far too kind! 🙌🏻
@@aiden9736 the fashion fever line was the goat!
So true
Barbie style IG is so beautiful. It's just a shame the quality of Barbies that are sold in stores has dropped so low.😢
now why dont they make these for collectors to buy? We need better quality Barbie clothes, because the fashion packs are horrendous
Agreed 🙌🏾🙌🏾🙌🏾
This is why we have Etsy, Temu, and Amazon.😉
This is why I'm alittle confused by it's existence. I love seeing everything, don't get me wrong, but I'm like what's the point of all that if people can't even own it??
I agree with you 🥲
And they need to copy fashion of rainbow high and integrity toys! No more pixels face!
I love rainbow high clothes ❤
AMEEEEEN
It’s honestly comical that they’re flaunting these beautiful pieces and yet the clothes on the actual dolls that they actually sell aren’t remotely as nice. It’s sort of a bait-and-switch. Ultimately, Mattel is answerable to shareholders not to customers.
"Ultimately, Mattel is answerable to shareholders not to customers"
NAILED IT.
Once again, corporations greed is ruining people´s lives.
Shareholders often ruin things. They don’t understand the importance of the original designs and direction of the company. It’s disappointing, frustrating and mildly infuriating. If Barbie wasn’t so big, it would have tanked (and it may still happen, especially if another Bratz type doll comes along with the more conservative style.
Clothing design and brand loyalty were the main components keeping Barbie afloat when Bratz peaked; the design influence vs. target age demographic wasn’t aligned well for most parents and they’d grown up with Barbie. This isn’t always going to happen, especially when Barbie keeps taking hits on ethics.
She needs ethics classes and a clothing and accessories design overhaul, especially with regard to quality (but also her clothing isn’t what it used to be and it doesn’t fit the current fashion aesthetic).
A brand for the ages should have distinct fashion at every generation so those looks become iconic representation of the era as they age, instead of just looking dated. They should also hold up and the quality is horrible. It’s fast fashion for a designer brand at designer prices. Might as well just let the Kardashians drop ship some knockoffs, as they do.Barbie is giving Kardashian/Jenner scam.
@@-Reagan Beautifully said! Barbie should be iconic and built to last for each new generation!
It’s true. Look at monster high collector dolls. They’re cheap and all have mermaid dresses. Mattel thinks Saran and full articulation with the monster high name attached to it justifies it enough to be 50+ dollars.
We all love the vintage stuff.. such a shame the clothes aren't produced like that anymore... insane that even the designers/stylists feel that way.
If they were they’d be considered too expensive for children. It’s 65 years later and basic Barbie dolls are still within ten dollars of the original price.
@@momokoblue8032 I disagree due to the fact that collector dolls, who are quite expensive, still don't have that care put into them, it's obvious the decrease in quality that started in the 2010's was due to Mattel losing the Disney money, its true that we are seeing a slow increase in clothes quality from Mattel, but I doubt it will ever reach the vintage quality.
Can only really get quality in silkstones and even they went downhill
@@momokoblue8032if you think about it, a Barbie doll used to sell for $3 in '59, that’s about $33 in today’s money. Meanwhile, the most expensive fashion sets sold for $5, that’s about $54 today. It was never really cheap to begin with.
⁸8p999😢🎉😂❤😅😢😮😊😅😊🎉🎉🎉🎉🎉🎉😢🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉😢❤@@rewghob
I have a love/hate relationship with BarbieStyle. What I love: EVERYTHING! The attention to detail and realism is incredible. What I hate: That Mattel doesn't offer these things to collectors. :(
Seriously, though, I love BarbieStyle!
I'd buy that dreamhouse in a heartbeat. I'd throw away my TV so I could have it in my livingroom. I'm that committed.
Wish this kind of energy, love and care was put into the brands main products instead of just an instagram page that does not reflect how the dolls look in the doll aisle
Love getting to see behind the scenes, I wish my Doll crafting space was this beautifully decorated 😅… totally taking notes 🩷
Hello! I love your videos!❤
Barbie/Mattel need to go back to the exact same level of quality, creativity and dedication they had in the '90s and early 2000s. No excuses.
its so awesome to see these talented people be passionate about barbie. i just wish that this level of quality and detail was reflected in playline dolls
I wish Mattel gives this much effect to every Barbie line. The common Barbie looks cheaply made. Sad because this video shows how good the designers truely are, it's obviously Mattel is just cutting corners.
No matter how much the barbie team tries to market her as a fashion doll, what we see on shelves is what truly matters. The BarbieStyle page is more of an delusional daydream than anything close to reality. This is not the quality and care they put into the real products and it’s frustrating to watch.
I can't agree with you more ♥
👏🏻 yes and thank you 🙏🏻
They released a few barbie style dolls and fashion packs. And those were pretty nice, and the price reflected it too. 100 for a doll and 25 for a fashion pack. Which is reasonable if you consider the quality.
"Can we have a pocket is that allowed" I felt that. This is absolute art and i love the dedication the designers and everyone behind has for Barbie. And then you see what gets to the buying costumers (whether theyre playline or collector) and its disappointing. . . STILL, I loved to see this process
I stopped following Barbie Style IG because it mad me angry. We will never get any of these fashions or dolls or have anything close to it at an affordable price. Mattel has to be so cheap that consumers can’t have access to these talented designers’ clothing, dolls, and furniture. It sucks because growing up most of the dolls & accessories shown in ad/ print was available to purchase. Barbie needs to go back and capitalize on fashion packs with current designs. And tlc their hair and makeup. It took Mattel about a decade to finally listen to collectors to bring back Barbiecore and it will take another decade for them to bring back Barbie fashions.
I totally agree. I stopped following that page as well because the dolls and clothes were never sold in stores or online.
With all those custom BarbieStyle pieces we need fashion packs for DAYS! And that Brooklyn with the box braids is my FAVORITE!
@@3veraj isn't the expression on the Brooklyn doll amazing a suttle natural warm genuine smile
@@robertgibson1036 EXACTLY! I mean I do prefer the open mouth Brooklyn sculpt but the face up on that closed mouth Brooklyn is EVERYTHING! I need her in my collection like yesterday!
ehh, something ain’t adding up. the quality of clothing most barbie dolls I see these days is trash. printed on details, thin, and sometimes even painted onto the actual doll.
Even the Barbie Style dolls aren't shipping with clothes this nice.
Printed on pockets, printed on denim, printed on glitter, printed on EVERYTHING.
Would love to have high quality Barbie’s back! I’d buy as a collector
these dolls have a nicer wardrobe than I could ever hope to
Maybe she's a doll, but she's also an influencer with a few million followers, and has her own stylists and photographers!
6:10 Oh sure, but when I tell people about MY cabinet full of heads, they always get so judgemental
😂😂😂😂
"every morning i want my hair put on like this" 🤣
😅😅😅
I laughed out loud. 😂 Just think of the headache that would follow!
It’s sad that details like zippers and pockets are now relegated to custom pieces for BarbieStyle. The clothes from the 60s had functioning zippers, pockets and buttons/buttonholes. Even up to the 90s and 00s when we had lines like Fashion Avenue, those Style Barbie dolls in tubes, it all went downwards when the Millie face took over imo.
My inner child thanks you for this video
growing up it has always been a dream to watch something like this. I'm so grateful barbie is at the place it is now!!!
This is so much fun! I want more!
"To leave the brand better than we found it", that´s sound great, but pixelated eyes and lower quality in plastic, hair and fabrics than decades before speaks volumes, oh, but we got "diversity"....great! Now, Can we have diversity and quality together? By the way, the prototypes looks with a superb quality.... but just the prototypes
They are not ready for this who is running Mattel needs to be fired and hire talented designers
Exactly
you couldn't have said it better. it makes me so sad how dolls these days look vs how they did in 1990-2009. peak barbie era tbh. and they weren't even as pricey as the dolls are now.
@@FUMEXE with bad hair , no real fabrics that are either molded or printed and the worst hair quality
@MyFroggyStuff is gonna love this!
It's a shame these are not made for collectors in limited runs.
Because I know they will be expensive but some collectors will not mind that at all.
One of them sums it up a few minutes in, they can't do it in production but in Barbie Style they can do whatever they like. We are not meant to get this type of detail in person. It's a fantasy to get people excited about the brand. If Barbie can't be trendy and high quality IRL at least she can fake it on Instagram. I can appreciate the artistry that goes into the scenery and doll designs, but it's a team of professionals, it's SUPPOSED to look great. I personally can't get past the corporation-ness of it all despite the pretty pictures so I don't follow the IG, however it was refreshing to see some faces behind all the work.
I think that's sort of why I can't fully get into Barbie Style. It's very lovely but you quickly become aware of how it's all just a marketing front mostly for big brand fashion names to push their products, but just through Barbie. The everyday Barbie fan/collector doesn't even benefit at all. It's basically just a Fashion Magazine using dolls.
It reflects the current state of our society, where many people project a false image of perfection on social media, masking a reality that is often vastly different. Like heavily filtered or photoshopped Instagram models, who present an idealized version of themselves that bears little resemblance to how they appear in real life.
It’s disgusting we’re supposed to pretend this is normal when these higher ups don’t actually care about “inspiring the next generation” they care about hitting profit margins with as little effort as possible
Hi, guys. I have been a big fan of Barbie since I was 10 years old, but I was only able to hold the doll when I was 15 years old, this was what I did when my cousin who was still a toddler had her fourth birthday. My fingers felt like they were shaking. Because, I finally held my dream doll.
I loved Barbie as a kid but I come to realize I really loved the clothes more🥰🤣
Real fabrics and snaps. A girl can dream.
What a great video! I loved seeing everyone's passion for their job and how they love Barbie!
When I was young and Barbie was also, the clothes were outstanding. That's why they sell for huge prices today. What Mattel turns out now isn't even real material. It's made of recycled plastic. For my grandchildren, I make their Barbie clothes. There will be no clothes to get excited about when they get my age. I'm glad you guys have fun doing all this Barbie stuff like I did when I was young. Too bad children today will never experience this. Mattel should be ashamed with the quality they now use.
watching them do the hair is so soothing.....
How come we can't get these kind of quality clothes in some of the Barbie lines. I know some of it has to do a budget but this kind of stuff was done in the 1960s when Barbie first started
The thing is, we'd pay the extra amount for real clothes.
@@BebeDaul we're already paying extra, the least they an do is show some better quality, especially in all the signature lines.
Rainbow High has 10x better quality clothes and for playline prices. Thats all I have to say...
Had*
I am so thrilled watching artists adore the work they do with Barbie. I think Barbie style would b amazing having a long term collaboration with an animation/puppeteer team. I think ppl would adore seeing these dolls & fashions in a skit. My favourite clips on social media r ppl having their dolls act out a dramatic scene.
I loved seeing the behind the scenes and all of the creativity that goes into Barbie Style. It's sad we don't see this care on the shelves, especially as Mattel unfortunately begins to lean into AI :(
Mattel flaunting these designs as revolutionary when mga gives this detail and quality for playline dolls at the same or smaller price point I just have to roll my eyes
I wish Mattel would actually sell fashion packs. Like wasn’t that the main idea of the doll for them to make money. When ever I look online I’m lucky if I can find at least 2 packs available to buy. Please give us more clothes!
You guys are really leaving the brand muuuuch better than it was since @BarbieStyle is the best that have happened to Barbie in the last 10 years along with the body diversity and the MTM articulation
Dream job. They should make these a line like basics and looks were.
i could watch a 2 hour of these types of videos i love barbie and her dioramas im getting tik tok just to see the barbies
This seems like such a fun job 😭💕
amazing.....now produce these designs for non-collector prices
I never aspired labor, but if I can use the term "dream job" would be to refer to this!
The creativity!!! 😍
Thank you for having all the different departments included in this piece - they are just as important❤
Those doll faces are beautiful more of the natural expressions the Brooklyn is my favourite , when came across a box of early vintage Barbie clothes from a house clearance the clothes were beautifully tailored even the dolls of the vintage era had a special charm about them
I love Barbies and Kens but i am not fandom Barbie style but photos are brilliant and quality fashions they don't sell fashion packs ☹️ or dolls ☹️....
Please bring back fantasy dolls 😘🥰😍😏
Barbie Style actually sell fashion packs and dolls that released few years back. They released a fashion packs last year
This is INCREDIBLE and I want to live with the designers, bringing them coffee and surrounded by Barbie
Love to watch and hear more about the creative process and behind the scenes with the designers and the entire Barbie team 🩷🤩🩷.
Kudos to every single person in the Mattel crew 🫶🏻🙌🏼🫶🏻.
WE NEED THE CLOSED MOUTHED BROOKLYN!!!!!
Barbie has the potential to be fantastic again.
What mattel would need to do is take away from making sooo many playline dolls. The diversity and inclusion is great but we really don’t need it in every round of dolls. Barbie has always been diverse, ppl just need to stop crying about inclusivity, its costing the brand waay too much money only for those dolls to fill up the clearance.
Next, Barbie has to go back to her basics. “ the gilette theory “
You buy the beautifully crafted detailed doll and her friends and then release all these wonderful fashion packs.
When it comes to playline in the Jill Barad era of best selling barbie, you had 2 play-line releases and 1 budget doll. Again, because there weren’t so many dolls or lines out, even the play line and budget dolls were beautifully crafted.
Barbie needs to make some noise again for all of us that love her. Her movie paved the way but still didn’t give us the quality we hoped for at its full potential.
Barbie wasn't always diverse, but some playlines could definitely go. Like the cutie reveal or the need to include a doll with every accessory or item pack. Instead, they should focus on creating more fashion packs and improving the fashionista playline.
@@lunayen I agree. Barbie has been diverse since the 60s, she had african american friends, friends from the UK, later bringing in hispanic and asian and even a disabled friend in the mid 90s. So there was definitely racial diversity there. Publics beef was body type. But to be honest I don’t think its children who ask body type questions as much as adults do. And i think all that inclusivity has almost backfired with mattels consumer interest
Taking care of the archive would be my dream job 😍
Barbie's Style should just have their own YT series about the behind the scenes going on, I loved this video.
The clothes in this video are top notch, but why are this not available to purchase in the stores , the designer from the 2000 need to return, the clothes in the stores are cheap & nothing to write home about ..🤷🏽♀️🤔💕
* why aren't these offered
I have a few older items of clothing that are very detailed and was happy to pay more for a doll with such clothes.
Them Lowkey admitting vintage Barbie clothes are more detailed and better than modern ones
I would loke to see Barbie Style recreate some the Avedon fashion shoots of the 1950s and 1960s.
Love seeing all this while I sewing Barbie clothes for a friend. Awesome looks
Hahaha 😂 so funny when they are talking about the working zipper,wow that’s a miracle in 2024 👏🏼 let’s remember the fashions that they were produced back 1959 ,that was the real Barbie made in Japan with hand stitched outfits and real working buttons and zippers.
Love it❤ glad mydolls are part of the philippines barbie mall exhibits
I wish the play line was like this
I wish we could get a portion of those outfits, just like they used to have in the 70s - 00s. Nowadays all you get are weird t-shirt dresses and outfits that may or may not fit a curvy.
Aren’t those for sale ? And if not, why ?
Lately I’ve been playing around with some fashion avenue and fashion fever pieces from my childhood that were kind of basic for us back then to have as kids. The level of quality and detail on those little clothes that also reflect the trends of their time seems to be unmatched today.
Mattel needs to step it up and offer that to everyone again! Kids also enjoy high quality and realistic fashion in their toys!
Growing up in the 2000s what they show in this video is what I would have expected to be the evolution of Barbie for every consumer! Also every product of Barbie had real photos from real photoshoots back then, why do they present it like it’s revolutionary?
I watched this entire video and loved it.💕
Love the Barbie Dolls
Working there would be a dream coming true 🙌🏻 thank you for showing us what's behind the scenes of this account 💕
I don't think its fair that production can't do the things you all do. I think everyone deserves to get dolls of the highest quality like barbie style does. Playline dolls are good for kids and I get that's the main audience but at least for the adults who follow barbie style, purchasing these pieces even in limited quantities would be AMAZING!
Dream job ❤
This was truly awesome getting to know the designers and people that make the sets and the photographers I really enjoyed it and wanted to see more.👏
Loved watching this BTS video! What a dream job! Most of the consumers buying toys/dolls are adults vs children. The market is flooded with way too many playline pixelated Millie face Barbie dolls. Mattel is pumping out doll fashions that are cheaply made - printed on details/Velcro/low quality plastic accessories. Current Collector level dolls are playline quality with Collector prices. Playline from 15-20+ years ago are better quality than current Collector level releases.
sad to think back in the 90's and early 00's Barbie would get outfits and pieces with similar quality to these and now all we get are printed potato sacks
Would love to buy those fashions 💗
Lov’n the new face!❤❤
I love details in the pictures. I think that they should manage the dolls productions!
In the store we have low quality dolls!
This my dream job and I want those coats 😍
PS
I actually got all the barbiestyle fashion pack on mattel creations. And i love them❤
I want this job!
Amazing. Just not sure why the dolls we buy don’t have this quality (and they used to)
are we getting a new barbiestyle book ? ive met 90% of the people In this video and they are sooooooo sweet! a dream Job to this day!
Barbie style must b rlly amazing 4 the workers bc they get 2 do art as marketing. I’m sure the ppl running it would love 2 c this fashion on actual dolls. Barbie style is probably better 4 3rd-party sellers than actual Barbie.
So cool! they even have a maestre for the instagram account, no wonder it's so flawless
The only thing @barbiestyle has given us is 5 fashion packs...if they released more, I know collectors would eat them up. We miss the days of Fashion Avenue, and it's time that Barbie gives us FASHION...not just in the digital space.
I rather do their job..than what I'm doing...sign me up ❤
Barbie ❤❤❤
Saying that you can't do these things in production is simply not true. It's not that Mattel CAN'T, it's that they WON'T. Increasing quality and making pieces like they used to be made (fashion fever days for example) would hurt your shareholders and bonuses. It really is quite sad.
I like Barbie Style's work and all those clothes and heads showed in the video. But saying that it's not possible to produce that clothes for selling it's far from true. Barbie has had a good quality in 80's and 90's, I'd even say 2000. What they produce now it's trash, and not just the clothes. The pixelated faces and the bad quality hair is unexcusable.
Also, other doll brands like Momoko have been creating realistic clothes, following real fashion trends, clothes that you would love to find in a shop, so Barbie is a bit late to the innovation.
The reason why they can’t is because their not an indépendant company. They’re a corporation. They have shareholders to answr to. Their goal is to produce cheap stuff for cheap prices. Also their market isn’t for the older audience. They won’t change anything bcuz people still buy those fashion packs. It makes millions
@@livelaughlove5421 I know, and I don't blame the designers at all. My complaints are for the corporation and this system we live in where everything has to be the cheapest for earning the most as possible U_U.
Also, kids deserve good quality an pretty toys too.
I can’t even finish watching this video I’m so disgusted hearing these people say “it’s impossible to make puffer jackets on this scale “ and “this is exclusive there’s only one that’s been ever made” ugh ew go away shut up . Rainbow high has been doing it for yeeaaarrrssssss
still not as good as the 80s and 90s barbies, they were iconic
This is actually kinda sad, because this is the quality and attention to detail colletors want, but they are not available to us...
This is my dream job
MGA does it better and actually put this level of quality on the shelves 😋
it's sad that none of the dolls are avaliable to buy for the general public since they're only used for barbiestyle's instagram
Hello I love it Bye Bye Marielle From The Netherlands
Love it!
look at what we can do, but don’t 😂
I was thoroughly impressed by your video. I would like to formally request your permission to translate it into another language. The collector community in Mexico would greatly benefit from learning about these creative processes
Could you sell the fashion?
sad that designers are SHOCKED they could do pockets/realism to their piece's 😂 mattel truly went downhill
It looks cool, but it's not in the actual product. The heads are covered in pixel makeup, the prints on the dresses are terrible and cheap, Barbie is no longer a person, but just a bunch of 11.5 inch dolls. A sad sight, a beautiful, almost glossy video that has nothing to do with reality.
Barbie is a doll. Obviously people don’t care about the b!tch behind it. It’s a dam doll
I wish!+
We need more cowboy hats in fashion packs!!!!!