The Cringiest Watches I’ve Ever Seen
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- Опубліковано 2 гру 2023
- WTF is Audemars Piguet doing?! Today I unpick AP's latest controversial collaboration piece, the $201,000 limited edition Perpetual Calendar Openworked with Travis Scott's Cactus Jack.
Featured watches:
Audemars Piguet Royal Oak Perpetual Calendar Openworked Cactus Jack Travis Scott
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We've seen the pros, we've seen the cons, but what do YOU think? Like the replies "For" or Against" to vote!
For!
Against!
Against. What a load of ***t
So if it was Dave Matthews yall would rock with it?
I think this is the best of both AP and Travis, actually
Makes you dread what's next?
So sad to see AP totally lost in a Royal Oak maze of their own creation.
Idk I think this one is kinda cool. It's way cooler looking than the Spider Man or the Black Panther with a dong hour hand.
I don't know anything about Travis Scott, never heard a song of his. But the watch looks cool. That freehand script is sick and the whole look is very cohesive. I don't see why this is so horrible but the Royal Oak is so good...
This watch is actually looking good, I prefer it much more then the concept for example regardless I do think this type of colab cheapening the brand
I've never been as proud as I am right now to have never bought an AP! And never will.
This is the dumbest comment I’ve read in a long time.
Stop it. I wonder if you can even afford one.
You can’t afford one. Stop it.
@@peterparker2651it doesn't matter anyway. He's right. AP should stop begging blancpain for their chrono movement. they have no class apart from 1 model. Too many quality control issues. AP is Meh !
I have never been so proud to be poor
AP has become ridiculous. Had 3 AP watches….already got rid of 2 of them. Sticking with PP and VC….Just cant sell my last one since it was my grandfathers….
If Audermars Piguet's goal was to degrade the prestige of the brand then teaming up with Travis Scott was a smart strategy.
say what you really wanna say what about a respected artist collaborating with audemars is degrading….just come out and say you are pissy a black man is making history don’t tuck tail say it loud and say it proud😂😂😂
@@devinmanning-yi7zd Travis Scott is a narcissist whose ego literally killed more than a few of his fans.
@@devinmanning-yi7zd Travis Scott is big enough to inspire a riot which is not a flex. That's the measure of a man who thinks only of himself.
A better man lives his life in terms of how he can use his influence to improve everyone's lives and not just his own.
Travis Scott is a self serving twat who doesn't give a fuck about anyone but Travis Scott.
@@devinmanning-yi7zd bro I was finna say the same thing of a white man collaborating they wouldn't say nothing negative
@@devinmanning-yi7zdYes, because everything has to be about race. You know not everyone lives in the U.S and thinks about peoples skin color. Did you really even watched the video, or you have some difficulties with your cognitive abilities?
They need a Swatch collab.
Sad that such a brand that has always been seen in high regard has to associate itself with such an immature persona to stay afloat and relevant in today's day and age.
this was my comment: ITS MY JOB AS A GEN X 54 YEAR OLD to f-king hate it with a passion - but thats kinda the point isnt it...???
I no longer collect watches, I buy gold coins with my money now. I'm sure others buy stocks, or houses, or pay into their pension. For the vast majority expensive watches are a thing you buy in your 20's, 30's, maybe 40's but by the time you get to 50... Maybe not so much.
----
WE are not the future of the brand, Gen Z are the future.
Weird how Gen Z is supposed to luv a watch designed long time ago that only power riches can afford... Like hasn't this decade boosted great designmaking like never? Even the last year with AI and, currently, visual things like Leonardo AI? Things are speeding up, yet why AP still? Isn't it like old cars? It's looking great, but still, aren't there better designs, truly? So, AP has chosen an original color, and the dial with all its complications here looks the best. So, maybe it's actually the best Oak, why not?
@@GEMSofGOD_comGen z will like anything their idols encourage.
@@artbanks27 No
Definitely not Star Wheel or smth, but better than any other new possible Oak, no?
AP: “How do you do, fellow kids?”
Your comment is absolutely spot on.
Never been keen on AP styling at all. The move into rap culture just sealed my interest in them falling further. This has now completely sealed the deal for me
It's sad to see when a brand stops trusting itself and needs to resort to crutches to feel in line with the times. AP seems to have exhausted all creativity and now can only present variations of the Royal Oak.
An association is a very serious decision (or it should be), and seeing a brand that was once synonymous with prestige, associate itself with a rotten non-culture symbol, is simply regrettable.
*ITS BEYOND REVOLTING* I'm sure it will sell like hot cakes to the crypto bro's and Twitch streamers...
I don't know if I'll ever be in a position to buy an AP. But if I was, I'd probably spend that money elsewhere partly because of the association with this guy
What's so bad about him?
@@fark69 the same answer on whats bad on haveing the Speedmaster logo on a swatch
@@fark69ive only just learned of his existence by watching this video, sounds like a negative impact on easily influenced youth.
@@fark69Because his image cheapens the brand, and makes it look like a mall brand watch.
Whelp, that’s a hard no from me.
Not just you
I like the way this is going. I used to want an AP, but with the development of the last few years there is one watch brand less to waste my money on… 😊
Nothing says 'timeless luxury' like a rap collab. Next up: Rolex and TikTok influencers? Guess every luxury brand needs a hypebeast makeover these days! 😂
The AP RO and RO offshore have always struck me as watches suitable for young execs in the pharmaceutical industry. A perfect fit!!
VC and PP do not to dilute their brand with this kind of BS
They have already by focussing on Nautilus and Aquanaut. Well they wouldn't have survived without it either. So it's the necessary evil.
@@jimutjayadev No, those are Legacy models and I have yet to see an Aquanaut or Nautilus with an erect spiderman on the Dail.. AP is a joke 🤣🤣
Yes they do. Both still get a lot of life out of selling their "hits" which are basically their Royal Oak competitors
@@fark69 Show me the wakanda Nautilus or the Travis Scott overseas🤣🤣😊 AP is slowly becoming Hublot.
@@user-eq2lp4hh6s And PP has stopped innovation. I guess Genta saved them but killed watch designing.
The idea of standing at a concert is just too much😂😂😂...so true!! Stay in your lane AP
This video gets added to my playlist of white British dudes trying to explain hip hop
The brand manager at AP has a midlife crisis.
Nothing makes me want to buy something more than attaching a product to the hip hop world. It’s the definition of class.
Was that an autocorrect fail, swapping the r into an l ... 😉
I guess, what we all think of the watch itself is kinda irrelevant.. some like it more than others ofc. However, I believe AP surfing on the hype wave entails the risk to become irrelevant at some point. It seems more like unsustainable fast fashion to me
They all risk being irrelevant. Patek's brand is "ostentatious wealth" to most people (their royal oak competitor is far more expensive and hard to get, for example). But that brand is becoming less and less important to the new generation of wealthy elites. Tech billionaires who pay thousands of dollars for Brunello Cucinelli clothes are not into flaunting their wealth on watches like that
Rolex right now is risking losing a whole younger generation because these people finally "make it", go to a watch store to buy a Rolex and then realize people wait like little simps for months to get one and walk out thinking "Who wears a watch anyways"
An old brand doing a "howdy fellow kids" to stay relevant is pathetic but any brand that says "who cares if some children have died it will make us money" is just plain immoral.
I think the watch industry is more artificially hyped than the music industry and that's actually, really tough to do.
AP is trying to hit the 16-25 demographic with this collab. 😂
It's just another step in AP's journey from storied watch maker to "luxury brand". I hate it. But I'm sure AP's shareholders don't.
AP is collaborating next with Rick & Morty, that would be a crazy one for sure 😂
A watch brand I will never be able to afford is collaborating with someone I have never heard of results in my opinion being "I Don't Care".
François on his position managed to do two things: he greatly increased profitability and ruined heritage of the company. I did like Royal Oak and owned Dual Time model from older time 25730. I watched how Audemars Piguet as company was changing and didn’t like the changes. After “Black Panther” I sold my Royal Oak. I owned that watch for ten years. It was great watch, but Audemars Piguet became more expensive, but less special. I never regret to let my Royal Oak go…
The top comments are spot on. "Can't afford an AP, and if I could, I wouldn't buy one." "AP is devaluing their brand." But like Richard Mille, the brand and its shareholders will come out of this OK, as the hype-train seems to be alive and well at the $200k+ price point. I'll never participate in a "billionaire's handshake," and I guess I'm OK with that.
I actually don't mind the design of this watch. Thought it would be way worse. Love the moon feature & let's face it, the Spiderman AP was WAY worse than this.
Agreed. This is way better than the earlier two Marvel watches
As the first 25+ year old to offer some perspective in the comments, I personally think it was a genius move by both parties. The people criticizing AP for working with Travis either don’t understand the level of influence he’s had on modern popular culture or just hate the man for the sake of hating. This collab, in all likelihood, will be AP’s Tiffany Nautilus; a piece that’s instantly recognizable yet so distinctly unique at the same time. It will garner attention from all over the world and will go down as one of the smartest collaborations of the century.
Modern popular culture? Or thug/gang/American gun culture?
@@SampleTracks2224 That’s hilarious man! Shows me you really did your research and that you aren’t just another sheep!!
I actually agree with you. Watch brands need to engage with younger audience. This is obviously for marketing as common folk will not be buying this.
@@luismartin4942why would I do that? You're a hypebeast. I'm telling you that your self-aggrandising "popular culture" is anything but. It's one tiny corner of it, where thug-life predominates.
There will be very few of this childish,l sh!t-coloured watch so it'll be easy to say "it'll sell out". But everyone else will ignore it for the association with the reprehensible behaviour of the corporate sponsor.
Old collectors are not as important as they think anymore. There are more twenty year old millionaires than ever in history. It’s a nice watch.
IMO, AP, is a one watch crap brand and doesn’t deserve a place among the greats like PP, VC, JLC and ALS.
I have zero desire to ever own one.
Oh, and Emperor’s New Clothes moment here-they’re ugly.
Could someone please purchase this, and have Mick Foley do an elbow drop right on the dial while it's underneath some thumbtacks?
Much simpler to just wrap a 2x4 in barbed wire and whack it around a bit...
Interesting take, I am a 40+ year-old Jordan-wearing watch collector with my daily VC. I agree that AP has been doing too many meaningless collaborations. This collaboration pers say did sell out in record time. The fact is the world of watch collecting is large and very diverse. The key in my opinion is to balance the reach to the "cool factor" while also striving for innovation and creativity within the traditional high horology space. The two can exist together. Just remember the views and disdain I see in these comments are similar to the views Gerald Genta received when he created the Royal Oak and the Nautilus
As always, incredible review, Andrew. No one writes watch content like you. Also, a little vom in my mouth over that watch.
Okay, thank you for explaining. I was trying to figure out what a professional wrestler had to do with it.
I think I get it. AP has been playing to the hip hop world for some time, wanting to get on famous wrists and name dropped in songs. This fits
This is AP's way of admitting that rappers are its main clientele now.
So what? Rolex literally made special watches for Saddam Hussein. Rappers are a far better clientele to cater to.
AP wants to compete with RM who is the best Invicta for the rich.
Longines is going to be the only watch brand for adults by the end of the decade.
idk anything about Scott but I sure am glad. AP is crazy, devaluing their brand. I was going to sell my house and buy an AP but not after this...
lmao
I really like this watch and it has nothing to do with Travis Scott!!!! I realy like the brown ceramic and I really like the hand drawn numbers and the open work and the overall aesthetic of the watch. Liking the watch has nothing to do with Travis Scott. I will never be able to afford this watch, I have a budget of a timex and not the budget for a Audemars piguet but I just love ceramic watches and I think the brown is a very good color. It looks like a chocolate bar and I like that. I also really like the strap the watch is on.
Same. I wish I didn't learn all the bad stuff he did at the end because this watch actually looks really cool! I love the idea of free hand numerals on a watch. It's so refreshing and cool!
I like the new font on the watch. That's about the best thing I can say about it.
What do I think 🤔
1. Im glad I dont know or care who Cactus Jack is.
2. AP continues to show it has zero class or taste. Even If I had the money I wouldnt cast as much as a glance in their direction.
Didn't know it's a collaboration. Just look at the color and design. Sure, its perfect for rich people in countires where you find cacti.
Don't understand the love for AP. They look like they've been built by bits out of a meccano set. Perhaps Cpt Jack thought it was time to upgrade from his Lego set 😂
I only familiar with Cactus Jake from Garfield
What on earth are they thinking of? He's an influencer for God's sake. They are throwing the marque under a bus. It's like they are trying to destroy the brand.
Most ranting commentators will never ever even be able to consider buying an AP CJ. Including myself 😂.
That said: me thinks the brown ceramic us really cool.
Yes and last year they ran a competition through Wristcheck: “design your own AP Royal Oak. Not sure where all those ideas ended up. Some of them would have been more interesting than all these “funky” ones.
This is actually the nicest AP I've seen, the others are tasteless blink... this one actually has style. And I have no interest in Travis what so ever
Tasteless, ultimately resulting in devaluation, hard no.
The guy sounds like someone who should be behind bars, not making watch deals.
The second man I saw wearing a Royal Oak IRL was also wearing a Ferrari baseball cap.
They are going all in on the collabs, hype and fashion flex culture.
I won't pretend to know if that's clever but it certainly seems that there is a lack of diversification in the directions they are taking which is typically associated with high risk.
Considering nobody is doing anything "new," I welcome this. My watch collection is full of unique pieces from traditional brands. I'm tired of seeing the most innovative thing being "Here's the exact same thing we've been making for decades in a slightly different color." You want to attract a younger crowd? Stop making your grandpa's watch!
From a design perspective, the Royal Oak is one of my all time favorite watches. I’ve probably watched the Hodinkee Reference Points video for the watch a couple dozen times. The industrial look of a steel example has an understated element that I really appreciate. But, AP’s marketing strategy over the last decade along with hype pieces, like the Travis Scott collaboration and the Marvel watches, have turned AP into a brand for people who are desperate for the attention of others. I really question whether I would ever buy a Royal Oak because it has turned into a symbol of flash, rather than elegance
I really like the week counter tbh. I would actually use that.
Are there any other watches that have this function?
I'm curious, what on earth is the point of a week counter? 🤔
@@alexolife
to know what calendar week it is 😃.
In my field of work we usually communicate in weeks for project planning.
@@tomp3790 Okay, fair enough. So the only real problem is that you'd have to either wear this watch every day, or go to the trouble of manually resetting the week counter every time you wanted to wear it.
I thought that was an Invicta Collab at first glance. I will wait for the special price on QVC
The typeface / font "Comic Sans" is a totally reliable indicator that the person using it is a complete tool and anything written using it can be safely ignored without a second glance. I cannot tell the difference between "Comic Sans" and the "hand-written" numerals on this watch...
There's an area of luxury that has become cartoonish. While some can afford it and will drive it, creating hype, propagated by sheep following sheep on social media - that's all it is, there's limited, intrinsic value. Even if this particular watch has horological value by movement design, it's like a crayon version of the Mona Lisa.
I‘m glad I sold an AP ROO in 2021 at their peak and would never buy another AP again.
What a shameful collaboration…
So... Audemars Piguet has "collaborated" with... a rapper's... record label? 🤔
Against the association, it may well bite AP in the bum, I can appreciate the incredible movement design and finishing of the top brands but I have not seen a JC Biver design that I like, not that I could afford one! As far as I am concerned “The King is in the altogether”. Excellent content, thanks
When I go to bed a give my Tudor a bit of ultraviolet light so it tells time all night. Why on earth would I keep my shoes on as well 😅
You didn’t even mention the fact that it’s brown… brown is a great colour.. for skin, seared steak etc… not a freaking watch
Don't get me wrong, I hate the idea of this collab too, but I disagree with brown not being good on a watch lol. Like with all accessories, they can be great in any color. It's all about picking a color that matches your personal style. Besides, the brown color and the custom font is the only thing this watch has going for it.
Are you suggesting they should have just made it in steel/white gold/yellow gold like all the other shit they make? It's already bad enough that AP has only been making Royal Oaks lately at least they kinda tried to be creative with this collab in terms of design. Just a shame it's all related to a scumbag
I like this wayy more than the Spiderman! This is just a themed Collab. Spiderman/ black panther are way too literal for me.
Audemars Piguet went from doing amazing collabs such as AP x Michael Schumacher etc... To this...
Great video. Nailed it in every aspect! I hope they see this.
I’m a rapper and i approve🤎👌🏻i love AP X Travis Scott🔥This made the brand even cooler, I’m not into Rolex or other watches and AP is trying to attract a younger audience there smarter than you think😉
Ryan Gosling will look at the comic sans font and think "Not again!"
Against - soon as you mentioned that 9yr old being killed at one of his concerts and how this guy seems to act. I think it’s a bad choice of collaboration. No doubt all 200 pieces will sell but I think resale in 10years time won’t be so kind!
AP is no Patek or Rolex and it’s an insult to those brands for AP to be grouped in the holy trinity with them. I own Patek’s Rolex, Cartier, breitling and Hublot. AP will never be in my collection. The AP boutiques are staffed with 20 something’s telling you you need to kiss there ass and maybe then they’ll sell you a watch. They are a 1 trick pony with a watch they pimp out and didn’t even create themselves. As for selling above retail. Give it time. AP has taken a tremendous hit in the secondary market way more than Rolex or Patek.
AP trying to go to the Hublot/Richard Mille route it seems. Will it fall off as part of the "holy trinity", and if that's the case, which brand would that be?
I'd be willing to wager H. Moser or Breguet.
AP is the originator is celebrity endorsements. What are yall even talking about?
@@Musa-ut6ce Rolex, TAG Heuer and Hublot were.
I don't like it, but I get it. The watch itself doesn't exist for the multitudes of Travis Scott fans to buy and wear, it exists for them to covet and to make AP the ultimate aspirational flex watch for a generation. That's why there are only 200 of them and why they cost more than a G Wagen. It makes Rolex look stiff and old-fashioned (which, I guess is their brand anyway) and AP look relevant and connected to culture. There are easily 200 fellow celebs, princes, and trust-fund nepobabies who want to project obscene wealth while simultaneously signaling their connection to hip-hop culture, so I get that this makes sense on all fronts. After all, the typical AP customer will be, frankly, dead in 20 years and so will the brand if they only cater to really old men on yachts. Like the Marvel watches, it puts something unobtainable yet cool (if only to a teenager) in front of a young, culturally relevant audience and says, "you can't have this...yet." All of that said, none of it excuses the CEO's clownish behavior and cringy attempts to look hip with the kids. Those clips are embarrassing to all involved.
Who is Travis Scott… oh wait, that is not an ambassador I care about?… kids
Just a guess - The more you associate your brand with New Money, the more Not-New Money will say "Hard Pass". EDIT - And upon a quick google, Travis Scott is quite a not admirable character to be associating your brand with.
Its smart for them to do it... if you want younger people getting into watches (if they can even afford an AP) this is the way to do it... we all know rich white kids try to emulate rappers all the time... and theyre called influencers for a reason.
Will it hurt the brand? Doubt it... Richard Mille basically got famous off rich famous peoole wearing his watches.
Most expensive artist/band merch ever😂
When I heard the name "Travis Scott" I thought it was some country singer. That's what the name sounds like.
Imagine my consternation.
🤣🤣🤣🤣🤔
😵💫😢
Your review is spot on. This is an ill-conceived collaboration.
Why??
@@Steve-zc5jo Did you watch the video? He's an immoral and violent thug. That's why.
Honestly, I'd have thought more highly of it if the "Cactus Jack" reference WAS to Mick Foley...
AP’s collabs have made me appreciate how much better RM do them.
"the royal oak company" 😂😂
If it was the real mick foley cactus jack, it may actually be interesting
*ITS MY JOB AS A GEN X 54 YEAR OLD* to f-king hate it with a passion - but thats kinda the point isnt it...???
I no longer collect watches, I buy gold coins with my money now. I'm sure others buy stocks, or houses, or pay into their pension. For the vast majority expensive watches are a thing you buy in your 20's, 30's, maybe 40's but by the time you get to 50... Maybe not so much.
I like the font. But why is it kaka brown?
I am sure that the watch will look fantastic at his next booking photo at the clink. Just a lovely role model for our urban youth to raise themselves up from the thug life. Just another reason why I hate AP.
Give it up to AP for keeping it classy 👏
I bet Travis has never spent a rainy Sunday wandering around a branch of Millets trying on fleeces by Peter Storm, maybe if he had he wouldn't be in such turmoil.
All for it. If I were a valued AP customer, I’d be chuffed. It must be annoying to wear an expensive piece and not have people even have heard of the brand. Plus I’d be one of the few offered one, which I’d sell.
A tacky watch for tacky people. Btw, I've never heard of the guy.
The last comments about Travis Scott’s record for encouraging his audience to do dumb things kind of says it all. Let’s call this AP’s ‘loose’ period because once this guys goes it’s definitely time to tighten the focus.
Nice put!
They should calm down with the collaborations but I don't mind the design on this one, it is way way better than the AP x ALYX 9SM collab that produced a minimalist Royal Oak that looks like a MVMT 💩 with its unmarked subdials.
Would be great to take such a watch apart in terms of real costs - aside of R&D - as it's nothing new from a watchmaking point of view - against LP of 200k - THAT would put things into perspective - I am generous and say 20k......
Can we knock off AP of the trinity and put JLC on it already?
I get the impression that AP looked at Invicta and thought, "Y'know, they sell a lot more watches than we do..."
I understand the strategy, however, it should be executed more subtlety. Use the font from Cactus Jack and some of his art eg the smiley face moon with the Xs for eyes. Don't put his name on the front of the watch. Maybe I could deal with his name on the case back? I think that if I am paying $45k plus for a timepiece I don't want it to be a glorified concert t-shirt.
I don't like any Royal Oaks, I think it's a terrible design that AP treats like a dead horse. This watch is trash. Why would you need a week counter? When has anyone ever said, "I need to know what week of the year it is."? This is the watch equivalent of the Yeezys, but the problem is it's $200K, and people who bought Yeezys generally aren't spending $200K on a watch.