Why I Think Jaguar Got It A Bit Wrong. And A Bit Right.
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- Опубліковано 10 лют 2025
- Could Jaguar have dropped a marketing masterstroke with this campaign?
I don't think they've got it quite right - but one thing's for sure. Everyone's talking. That's got to be good, right?
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The Moss slip in at the beginning is perfect. "Copy nothing"? Yeah right.
Big fan of that series 😆
Thanks. Interesting view, but personally (being in my 50s) I’m old school so this move isn’t going to encourage me to chop in my Taycan for a new Jag. I did own the 3.2 V8 XJ Sport ten years ago, and I remember it with a smile. I’d be more inclined to buy that back. Good luck to Jag, but I’d gone in a different direction…. But what do I know?
I would say you know quite a bit! Great taste in Jags - I've been toying with getting an XJ or XJS for far too long.
And a huge thanks for supporting the channel as always!
When you insult the audience, let alone customers, they NEVER return. It is NOT an interesting ad. It is cliched and yes predictable. It’s gone.
If U r personally insulted by the Jag add, does this also include the filthy sex tapes starring Paris Hilton and Kym Kardashian?
They did make millions$$$$$
@@Atlas-y8u
Well, people are making money producing all sorts of stuff.
It's about the target demographic.
Nothing to do with Jaguar or me personally.
I haven't watched Paris Hilton or Kardashian or "50 Shades of Grey"...
I'm not even interested in Furies & the majority of post-modern Art.
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Btw, I like that black girl in red, it was nice & visually pleasing.
The dude with the brush is probably a reference to Andy Warhol or something.
The rest are just badly done copy from 70th-80th
And the new logo is just an abomination.
Nobody can recognize it or even read it.
While the old logo is iconic & recognizable by 60-80% of the world population.
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I can go to India or China or Russia or .... & show them the old logo, 80-90% would recognize the brand within a millisecond.
Jaguar is lost..... 🤷🏼♂️
What a silly clip they made....
I appreciate this measured look at what's happening at Jaguar. If you can get past the culture war hysteria centred on the androgenous individuals in the commercial, the real questions become a) is this pivot away from 'Britishness' likely to be profitable for Jaguar, and b) is there a market for higher end luxury EVs given the lacklustre performance of other luxury EVs (I'm thinking EQS, Taycan, Rolls Royce Spectre etc)?
Appreciate the measured comment too, I think you're right about the shift from 'Britishness' being a risk. That is part of the brand, but if a product is good enough people are unlikely to mind. I cite Apple as a potential example. Not sure people are drawn to the fact they're American.
The question is....did they insult the world and the brand one purpose? Time will tell. What if the new Jag EV is autonomous only?
I don't think talking about dogsh*t "all across the world, all across Internet" will make their future EVs attractive to the buyers.
Btw there is a big decline of EV sales.
How the hell Jaguar are so great in taking wrong decisions?!
They would have done better with Dieter from Sprockets 😂 Jag needs to get back to sports cars, they’ve been the Cadillac of the UK for too long. Look what Caddy has been producing lately…😊
People taking $hit about your company and its upcoming new EV is not great marketing, no matter how you try to spin it. The Jaguar Legacy has been destroyed by an LGBTQ video in 30 seconds. Insulting comments about people who criticize that new ad by the Jaguar management just adds insult to injury and further destroys brand value.
The e-type was cool. It appealed to the stars of the swinging sixties. The Jaguar ev only brand could do the same. I completely reject the theory that Jaguar couldn’t do the same again. Instead it’s been infected by the woke mind virus from the trans video to trans flag coloured cars. This is a brand for no one. With cars due at the end of 2026 two things come to mind…what took Jaguar so long and will Jaguar ever actually build another car?
This is about jaGuar rebranding as the first queer automaker. They know they cannot make money on ev’s at gas car prices. Changing the growler to 2 limp sausages inside a circle, capitalizing only the G, the CEO and the ex bud light, now jaguar brand manager marching in pride parades. Jaguar hosting pride events. It’s very obvious who the new target audience is. This is the wealthiest liberal group of people. Upper management types, people in leadership positions at tech and fashion companies. Movie producers… these people have many large houses each with Bentley or Rolls in the driveway. They don’t want masculinity in a car brand. They are building it for them. It’s going to be very cool, very niche, limited numbers at astonishing prices. I’m sure this will be successful. Also they are watching all the mean comments and probably going to play victim and get new anti bullying and censorship laws passed.
Subaru's are gay signaling autos in the USA, without having to go down the pink brick road of Jaguar. And Subaru didn't have to alienate its existing customer base to do so. By the way, Subaru is also a profitable company whose cars are rather reliable, especially compared to anything ever made by Jaguar.
Jugular 🩸 breaking a brand