NEW ACNE STUDIOS BRAND LOGO AND TYPEFACE SS20 | Georgeous

In January 2020, #AcneStudios presented their Men's #SS2020 collection. Around the same time, it was noticed that the Swedish brand began to introduce a new visual identity, logo and typeface across various media and online social platforms. Little is known currently about this re-branding but watch here to see it unveiled, discussed and reviewed for the first time! Let me know your thoughts in the comments below on this new contemporary and high contrast typeface.
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M E N T I O N E D L I N K S
Burberry New Logo 2018 video: • NEW BURBERRY LOGO 2018...
Acne Studios Men's SS20: • Acne Studios Men's Spr...
Letters From Sweden: lettersfromswe...
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E Q U I P M E N T
Camera: iPhone XS Max

[@aliciacsya]

Hi, George! I like your video! You analysis it so well. I am working on an assignment about the branding strategies of Acne Studios that's why I stop-by, it gave me a lot of insight. Thank you for doing this! Support you for more videos!

[@Georgeous]

Hi Alicia! Thanks so much for your comment and so glad you found it helpful. Good luck for your assignment 😊

[@krisharora8481]

i'm a fashion design student and this video really helped me with my project

[@mia.goodoy]

i absolutely love this, thank you so much and keep up with that great content!

[@kamonluksawangsri8381]

Your content is helped me a lot to understand the perspective of brand development!

[@jesseo8212]

I similarly like the old logo better. The stem stopping short on many of the characters (especially the "d" in Studio) makes it look strangely unbalanced. Plus the previous paler pink with white lettering was more aesthetically pleasing, at least for me.

[@luissmith576]

I worked for the company that did the new logo and the packaging design for acne. It's a small studio in stockholm called ateljé altmann

[@Georgeous]

Oh nice! Did you get to work on this project?

[@luissmith576]

@@Georgeous no unfortunatly not, but I was able to work on a project for Moncler

[@Georgeous]

very cool!

[@JC-de6do]

Love this video content! The new logo keeps growing on me

[@CherisseHayes]

This is the type of content I like!

[@Lommy9999]

A very thorough video. Thanks

[@timmy.thompson.official]

Great Video and great Information!!! Please more like this...

[@ray-ray-0068]

Hi George my half brother who has kept his old UA-cam channel a secret from me !!!!