The examples you provided, such as Dropbox, Dollar Shave Club, and Airbnb, showcase how growth marketing and digital marketing can work hand in hand. It's fascinating to see how the digital marketing toolkit plays a crucial role in executing growth marketing strategies.
Essentially, it really isn't more complicated than this and this video explains it in less than 5 minutes very well! Digital marketing is a toolbox of (operational) marketing technology that is growing by the day, while growth marketing has inherently strategic focus and is part of a business growth strategy. Data experiments will determine the choice and the change of the tools (digital marketing) in order to reach the defined growth goals.
Alain is one of the most articulate educators online. Zero BS and that's it
Interesting fact, that Airbnb email has a typo. "beign"
Worked in any case. Great content Alain! Very clear!
The examples you provided, such as Dropbox, Dollar Shave Club, and Airbnb, showcase how growth marketing and digital marketing can work hand in hand. It's fascinating to see how the digital marketing toolkit plays a crucial role in executing growth marketing strategies.
Good to showcase the differents and how these can be used together.
I'm new to this digital marketing space , thanks for sharing the info here.
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Great video. I loved it. Thank you.
Thank you! 🙌
Thanks! video is spot on ;)
Great video
thank you for the examples, now I can go to my manager and shut him down
Digital is a channel, growth is everything we do in marketing. Too many terms to describe the same thing.
No Digital marketing, No growth marketing
all of the info very little. you just touched the surface not even that.
Essentially, it really isn't more complicated than this and this video explains it in less than 5 minutes very well! Digital marketing is a toolbox of (operational) marketing technology that is growing by the day, while growth marketing has inherently strategic focus and is part of a business growth strategy. Data experiments will determine the choice and the change of the tools (digital marketing) in order to reach the defined growth goals.