How To Validate PMF EffectivelyㅣSean Ellis, Hacking Growth
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- Опубліковано 20 бер 2024
- Meet Sean Ellis, the visionary author of "Hacking Growth" and a pioneer in the growth hacking movement, who has significantly impacted the way startups approach scalability and market penetration. With a groundbreaking philosophy that emphasizes rapid experimentation and innovative marketing techniques, Sean's strategic insights have transformed the landscape of digital marketing and startup growth. His dedication to understanding and leveraging user behavior and data analytics has led to the development of methodologies that accelerate user acquisition and product development. Unlike traditional marketers, Sean, through his work and writing, has advocated for a more agile and responsive approach to growth, encouraging companies to adopt strategies that are both data-driven and creatively bold. His experience, including pivotal roles at Dropbox, Eventbrite, and LogMeIn, has not only solidified his reputation as a leading growth strategist but also inspired a generation of marketers and entrepreneurs to think differently about how they grow their businesses. Sean's contributions have established him as a central figure in the evolution of marketing strategies in the tech industry, making "Hacking Growth" an essential read for anyone looking to scale their venture effectively.
#HackingGrowth #SeanEllis #Growth
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Subtitles for this video were created using [XL8.ai](xl8.ai/) machine translation.
Basically, work with businesses that have product market fit. Same as me saying, work with businesses that have sales already because you know people want it. Then just optimise.
The issue most businesses face is finding product market fit. That’s why they asking for awareness.
Not many businesses can take the criticism when areas need improvement because they are stagnant or want to maintain existing trajectories.
Definitely an interesting field and role tho
Awareness doesn't necessarily make product market fit happen. It can quickly help stamp it as a Yes or No.
Throw in awareness for a product that has achieved PMF and see it blow up , do it for a product that hasn't achieved PmF and see why it's waste of time fast
Yes, by far, my most important piece of advice is to work with businesses that have product-market fit. But there are a lot of businesses with product-market fit that fall well short of their potential. Reaching a product's full growth potential often comes down to focusing on the right parts of the business in the right order. And ultimately building an organization aligned around maximizing the value delivered to customers. I wish it were as simple as it sounds :)
@@boraxediagnostics Awareness is at the top of the conversion funnel. It simply means your target audience knows about your product. If they have no idea about your product, how do you expect them to use it?
Awareness doesn't mean blowing up money on product Ads. It can be as simple as reaching out to a person and sharing them about the product.
Great insights on Sean Ellis's impact on growth hacking. For entrepreneurs looking to apply these principles, remember that the key is to prioritize high-impact growth levers. Instead of spreading resources thin, focus on one or two channels that can really move the needle for your business based on your audience's behavior.
Absolutely!
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Great video!!
Creative Thinking to Solve Problems by Hypothesising and Testing. To see if it has impact on an existing user base. Problem is you need an existing user base.
Yes, for most of the unicorns that I helped bring to market, we started at customer zero. So you do need to be creative about getting some users in the door. As you improve their ability to quickly experience value, it becomes increasingly easier to acquire additional customers cost effectively,
it costs a lot of money but you have to do it? But be committed to high velocity of tests?
So good.
Wow that was brilliant! Talk about a condensed masterclass!
Credit to EO for editing out a lot of the less useful stuff I said :)
Testing costs a lot of money (knowing that the right products generally requires a lot of failed tests and itterations)
Not testing costs a lot of money
@@spol It's up to you to calculate what costs less
Do things that don't scale and cost less until you get the fit
You have to think like a VC , For every 10 tests you make, 1 will succeed and pay for all of the losses and much more.
@@spol I love this point!
Conrinuing testing is the key for PMF
Yes - both to get to PMF and to drive growth after reaching PMF.
How to prioritise ideas?
Google ice framework and you’ll get some good prioritization tips.
ICE in his book
second
Would have been a much fruitful interview with an example.
It was a few hours of interview with highlights condensed into 18 min. Some examples were left out on the chopping block.