How To Set Up Google Ads Shopping Campaigns .... CORRECTLY 🤑
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- Опубліковано 5 чер 2024
- If you are selling any products online you need to set up Google Ads Shopping Campaigns correctly, otherwise you are just throwing money away!
👉 Know what you have to Optimise in your Google Shopping campaign every week & month with my FREE Google Shopping Optimisation Checklist: www.definedigitalacademy.com/...
The biggest mistake that I see with Google Shopping campaigns is that people DO NOT add in any product segmentation, meaning that they just have all of their products in one big shopping Ad Group.
Your shopping campaign should follow the same structure as your search campaigns in that you should have multiple ad groups which each ad group only targeting related products.
By using this structure to set-up your Google Ads Shopping campaign you can:
- Quickly see which products are performing well and which products are under performing and need extra focus for your optimisations
- Add individual optimisations to each ad group such as negative KWs, audiences, demographics & device targeting
#googleads #googleshopping #googleads2022
Timestamps:
00:00 Introduction to Google Shopping
03:25 Account Structure for Google Shopping
05:33 Setting Up Googe Ads Shopping Campaigns
09:47 Adding Product Groups to Google Shopping
13:15 Conclusion & Google Shopping Optimizations
******** Links for Shopify & Woo Commerce *******
Woocommerce: woocommerce.com/document/goog...
Shopify: help.shopify.com/en/manual/pr...
![ПОЛНАЯ ИСТОРИЯ ЭКЗОРЦИЗМА [Топ Сикрет]](http://i.ytimg.com/vi/qBySr6Bt0B8/mqdefault.jpg)
👉 Know what you have to Optimise in your Google Shopping campaign every week & month with my FREE Google Shopping Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
Oh so glad I found your channel stellar explanation on how to segment ad groups….thanks!!👍
This is brilliant! Thanks very much for your help!😀
Great video! This made me realize the set-up for Google Shopping Ad needs to be more thorough than any campaign. There must be plenty of ad groups and each ad group must have a list of its own negative keywords.
Thanks man, all clear and super straight forward. You have one more subscriber today!
Welcome Andrea 😄
thank you so much for this video!
Information is helpful! Thanks
thanks it helped me alot
Dude this was freakin slick! Top notch instruction
Your videos are really great. This has been super helpful for structuring Google Shopping manual campaigns for our business.
My pleasure Joshua
I followed this video and successfully set up my campaign. Easy to follow - Thank you! Now I just need to figure out how to optimize my ads and website.
My pleasure- all the best with the optimisations
totally amzng! like your content
Loving your videos Aaron!! I set-up a shopping campaign a few months back with the "all products" ad group. I'm going through adding new ad groups for different product types, as you suggested. I just wondered what I do with the original "all products" ad group? Do I just leave it running, pause it, or remove products that I have in the new, more focussed ad groups?
You're the GOAT of Google! Super useful content, thanks a lot , you're a real university on feet
🙌
Thank you!
My pleasure
This is the video I am looking for. Thanks!
My pleasure
You have saved my career. Thank you Aaron!
Glad I could help
Hello Aaron. Thank you for this great content. I have a question. What is the diffrence between Sales--> Shopping Campaign With Create a Campaign without goals guidance-->Shopping Campaign?
Intense and awesome! Thanks Aaron
Thanks Sig 👍🏻
Hi Aaron , thank you for your explanation, wonderful content, hope it goes betterfor you in the future , cheer up , waiting for more video from you
Thanks Zakaria
Thanks Aaron, really, best class on Google Ads Shopping out there
Thanks mate!
Hi Aaron, I'm not sure if you're a married man, but I want to say I bloody love you. I've wasted thousands of dollars on agencies before deciding to take on Google Ads myself, and I find your videos SO incredibly helpful. From one Aussie to another, you're an absolute champion. THANK YOU.
Hi Lucille I’ve been a happily married man for almost 20 years 😀 But welcome to my channel & happy to hear that you are finding great value in my videos and that you are no longer wasting money on agencies!
Hi Aaron, Excellent explanation on the topic in a clear and precise way. Subscribing your channel for more videos :)
Loved your Video, Very Useful and to the point. Love from India.
Thank you 🙏🏻
Perfect video, Aaron! Thank you. It's exactly what I needed. Subbed!!
Question about the Ad Groups. If we have multiple variants for some of the items in the ad groups (In continuing with the Kid's Ad Group example, if we're selling Kid's jackets that come in Pink, Red, Blue, etc and size Small, Medium, Large, etc), would you recommend including all of those variants in the ad sets we create? Or just the top level item (i.e, a Red Jacket, and then listing out the variants in some way)?
Welcome to the channel Kelly.
I would structure by the top level items.
All the best & hope that helps
Great content man, would love to see a vid about your background and becoming a Google ad master
Thanks Caleb, will do 👍🏻
I’ve decided you’re the best in the biz 💪
Awww thanks!
thank you so much sir🙏
Most welcome
Brilliant! Subd within first 5 mins
Thanks Ray. Welcome 👍🏻
Hey Aaron,
quick question. One of the important points you mentioned is price of the product. If I have 4 size variants of a product. Larger the size, higher is the price. So what if I just excluded higher price options and only kept the one which is the lowest price among those variants. Will google ads still work, is it a good trick? Since buyer choosing size comes at a later stage. Before clicking, buyer is mostly interested in the looks and price of the product. Will I be able to get more click using this strategy?
Hi Aaron, love the straightforward approach of your videos, makes them really easy to follow.
One question about this type of campaign structure, does it apply even for low spend ad accounts ( around £500 per month ), as I heard that too much segmentation can cause problems.
Also, I have tried multiple ad groups in a single campaign before but the performance seemed worse than just a single campaign/single ad group for some reason, maybe I just didn't give it enough time?
Thanks.
Thanks Johnnie,
It’s more about finding the right solution for your products and product pages as Google will use your product titles & product page content to help with the targeting.
So the issue is not too much segmentation but more around how the products are performing together.
As one of the main goals for setting into different ad groups is so you can tailor the search terms - by adding negative KWs at an ad group level.
For segmentation at a campaign level the goal here to get the right budget settings. As if you have a couple of products taking all the spend it is better to break them into a seperate campaign so your other products also have some budget left over
Hope that helps (& makes sense 😂)
@@AaronYoungGoogleAds thanks for amazing video. Only one concern with this structure is, we can miss advertising new products when the website gets more products added
Thanks very much appreciate this value
Glad it was helpful!
Honestly the best videos in the topic! I just wonder for a home decor webshop as a design hevay topic would you run search ads next to shopping ads? If yes, would you run just general KV in the topic or you would make the whole product menu structure to search as well? (I also love to see videos in bidding strategies for search ads KV).
Thanks Peter! Yes I would also run search ads, if you wanted to give this an initial test you could just focus on 3-5 of your best selling product categories.
The advantage of search running alongside shopping is that with your search ads if you are getting Position #1 they will see your shopping & search ads together which can assist you in winning the click.
Also search ads allows you to add some extra benefits and call to actions in the ad copy.
All the best 👍🏻
@@AaronYoungGoogleAds Thanks for your feedback! One other practical question related to shopping products! When you already put together the ad groups with the selected items how do you manage if a new item appeared on the feed? (Most of the times you don't know in a large store when a new product appeared through API). It would be great to put automatically into the appropriate ad group. Thanks!
thakns man
Hi Aaron, my standard shopping campaign is not getting any views. I have a standard & performance max campaign and it seems that the standard campaign is being dominated by the performance max. It involves the same products and product groups. Do you see this more often? Thanks alot for the high value content!
Hi Aaron
I really like your content!! As you mentioned in the video, making the shopping’s adds granular on product category level or even on product level is crucial to be able to optimize the performance. You structured the breakdown of product category in one campaign and different Adds groups. As we do have only few products, I was even thinking to go a step further and create individual campaigns for one product category or even single products were we have high search volumes.
Can you recommend splitting the different products categories with individual campaigns or do consider it more beneficial to make the splitting on Adds Group level?
Thanks for your reply and I will just subscribe to your channel 😉
Thanks for the subscribe Miguel!
I would only spilt into seperate campaigns if:
- I wanted to control the budget for each product (as budgets are set at a campaign level)
- or if 1 or 2 products were taking all of the ad spend. In this case I would seperate them into another campaign so that the remaining products have a seperate budget.
All the best, Aaron
Hi Aaron, Where I am confused is how does the concept one conversion action per campaign work when ecommerce sites have multiple "conversions" each being a product purchase. Does that mean you are supposed to track a thank you page per campaign or am i seeing things a bit wrong. Thanks
Hey Aaron, I love how straight forward your videos are! I just wanted to get your view on my situation. I am trying to figure out whether shopping or standard expert ads would be better for me. If I was to set up shopping ads from face value my product would look more expensive however I am cheaper then competitors as I offer free shipping and they do not. Would you still lean for shopping or go to search ads?
Thanks, Isabella
Hi Isabella, thank & I am glad that you enjoy my videos! I would recommend that you run both a search & shopping campaign. As you are right that search gives you the extra ability to add in some additional selling points or points of difference between your products & your competitors products.
In regards to your shopping campaign I would also be mindful of any particular products that are being marketed by competitors at a lower price as you may need to pause these products while this price cutting is happening.
Also if you do have some good re-marketing audiences I have found that search & performance max campaigns (with your shopping feed) can also be a great combination and assist you with increasing your sales.
All the best Aaron 🤑
Thanks so much for getting back to me! I’ll try and use that feedback and we will see how it goes. Very keen to get it going :)
My friend do you know what the lowest daily budget we can start with for high ticket items on our store?
Aaron, Thank you for posting this video. This was perfect to nail down exactly what I was looking for. Just a quick question, I've made all the relevant ad groups based on my shop categories. Can I create an ad group that excludes all the other products like an 'everything else' ad group for any products not in the focused ad groups?
Thanks Chris. To achieve that result you would have to:
> Add the products or products groups to the new ad group
> and then Exclude them
This way you only have the remaining products.
The other option is to add the other products which have not been added yet.
I have done both options & it just depends on which is easier in that case dependant on the number of products.
I hope that helps (& makes sense 😄)
another great video
Thanks Mike 👊🏻
13:12 Wouldn't it make sense to set the audience settings to 'targeting' and not 'observation'? Great video, just wanted to get sure on this 🙂
Do you have any video discussing the performance Max shopping Google ads? I’m particularly interested on how to properly set them up and optimize these type of Google ads. Do you discuss this in your Boot Camp?
Hi , good video, thank you. I liked and subscribed. I was wondering about what budget seems correct and what is pointless to put. Does 10 dollars a day would bring us really any sale, tks
Yes I have had very profitable campaign run on $10 a day BUT it does depend on your target market and the CPC
I would double-like your video, but YT doesn't allow me to do it. Thanks a lot! What a great channel you have
Thanks 🙏🏻
Hi Aaron, how we will add keywords in product item or should i add keywords in description please help
some of the best videos ever. Thank you. Quick question. Is there an option of audience targeting in the standard shopping campaigns? Can I choose who google shows my ads to?
@ Arron Young Thank you so much for the amazing video as always,I was just wondering Is what should we set as a default bid when we are start running google ads in a new account ?
@Aaron Young | 15,000Hr Google Ads Master
Hi Muhammad, if you are unsure of the initial default bid you can start at $1-$2 and then you can increase in you are not getting any clicks or impressions. Remember that you only pay the minimum amount required to win the auction, so if you have your bids set at $1 and it only costs you $0.57 you only pay $0.57 for that particular click.
Got it & answered 👍
@@AaronYoungGoogleAds Thank you so much, Really appreciate your answer and love your content
@@muhammadumairali5460 my pleasure 👍🏻
gangster. thanks man
Is it possible to target Google Shopping Ads at the Postcode level? I have clients who want to use heavily discounted items as a way of building their email list, but only for prospects within a local geographic area.
Would these type of Ads be good for that strategy?
Awesome video! Just one question: how/where do you add those items? In the video they are already added to the account, so that part is missing.
Thanks Domonkos. For your products this is done by setting up a Google merchant centre profile and then linking it to your Google Ads.
The description in this videos has links taking you through how to do this for shopify & woocommerce
Hello, I am looking for assistance with Google Shopping Ads. I want to run remarketing ads on Google, for example, if a user interacted with my website and added a bag to a cart but did not purchase it, I want to show the same bag again, i.e. remarketing. Can you assist me with the steps?
Hi Aaron! In a new campaign how many times it takes to get the first impressions? I start with manual bidding and I would like to figure out when should I start raising the bids if I don get any impressions! And how often shoud I raise till I get any! Thanks!
Hi Pèter, you should increase your bids if you don’t get any impressions after the first 5-7 days.
Another option would be to use the ‘maximise clicks’ bidding strategy for a couple of days so you can then see what the required bid amount would be. All the best 👍🏻
@@AaronYoungGoogleAds awesome, thanks!
@@petyaboy84 👍🏻🙏🏻
Great video. I subscribed.
I have a brand new online store. Would shopping ads still work for me? How about display and search ads?
Thanks. I would start with shopping & search. And then add display after you have built up some audiences for remarketing
God level explanation 😍
Thank you 🙏🏻
Hi, do you have something more advanced, I've been doing the same as this for years and thought this was the standard practice. Any advanced level optimisations?
Hello Karan, that’s great you have been using that structure - as it it not a common as you think.
I am in the process of setting up a Google Ads community which will include some advanced level optimisations
I will also purchase the $49 one soon as well as i begin this journey
Thank you I look forward to seeing you in the course very soon!
Still need to know how to set up google ads call to action or google ads conversion for BOOKING or PURCHASES. Idk why this isnt a common thing.
what is the best hosting for ecommerce ?
Great video Aaron thanks - just one problem - I can't see my products in Google Ads - both accounts are linked in both Google Ads and Merchant Centre. The products are listed as active in Merchant Account - any ideas?
Hi Sally, do you mean you can't add any products? Or can't see them listed individually?
If you can't see them individually you have to go to 'Product Groups' and add in different sub divisions
Hi Aaron, for my structure I want to use the "target location" feature for each product category. Is it worth it to create 10 shopping campaigns, one for each product category, to be able to do this. Or should I stick with your recommended structure of one campaign with several ad groups? In this case I could use target location but it would not be product category specific. I’m kind stuck here, cheers man. P.S I am apart of your 10X community, look forward to the next call.
Hi Nick, start them in the 1 campaign and then break them into different campaigns if you find that 2-3 of the ad groups are taking all of the spend.
I look forward to seeing on the next call
This video raises a question for me. You talk about adding all your products, but is it not better to go with one or maybe two products on a low ($10) budget?
Is this a problem? By making groups per your video, I now have 20-30 sku variations for each product. I can't seem to select just the one product. What do you think?
Muito Bom!!!! from Brasil!!!!!
Thank you 🙏🏻 G’day from Australia 🇦🇺
Hi, Arron Young. I've got a question.
On my website, I have more than 1k products related to the furniture niche & with the USA as my target market. The process of creating different ad groups for a single product is too time-consuming.
I am interested in purchasing your course, too.
Hello Syed, I would look to create ad groups based off your product categories for example:
> Tables
> Chairs
> Lounges
If you wanted to control the budget better between the different categories you could even breakdown by:
Campaign = Lounges
Ad Groups = 3 person lounges, 2 person lounges etc
I hope that helps 👍🏻
So what way did you choose?
do you think if we havent any checkout yet on our website, conversions ads are actually suitable for us, tks
I would wait until you have a checkout option on your site.
In the meantime you could focus on some search campaigns
@@AaronYoungGoogleAds sorry , I meant if we had not had any sales yet, is it the best option to start using conversion campaigns right away I would not want to bother you again but the question is sort of important, ty
Hi Aaron , why not have a separate campaign per group of products? Rather than ad groups within 1 campaign?
Hi Steve, yes you could definitely also break the groups of products into different campaigns- and I also have shopping campaigns with this type of segmentation.
It really comes down to how you want to set your budgets as you can control your budgets at the campaign level.
The main thing is that you have product grouping & segmentation so that you can make these decisions on what is best for your client or business
Hello, how effective is such advertising?
Do you arrange individual classes?
Hi Nelson, I am the process of setting up a Google Ads community
Do you cover google shopping in your course?
The current course I have is designed for search, I am in the process of planning out a workshop and course for shopping ATM 😀
How do you add the keywords you want targeted?
Hi Nazac, for shopping campaigns you can’t add KWs to target as the keywords are taken from your Product Title, descriptions etc
However you can refine these by completing regular search term audits and adding extra negative KWs to stop your ads showing for unrelated search terms
Want love you
not so good
Hi Aaron, Excellent explanation on the topic in a clear and precise way. Subscribing your channel for more videos :)
Welcome Jahanzaib 👍🏻
Thank you!
My pleasure Carol 👍🏻
not so good