For ecommerce display remarketing would you set up different ad groups for different products so the ads and photos are relevant to the ad text? I could do with another video going into a bit more detail on ad structure for ecommerce Also, I know you said keyword targeting wasn't required but would it be useful to add keyword targeting for the kind of products you sell or would that only be relevant for search retargeting?
Great video, but I have a quick question. What would be the ad structure for the search ads? Should I create a new remarketing campaign with new search ads inside it and, from there, add the audiences. Or should I just add the audience to my existing cold traffic Search ads and set the Observation mode on?
I personally like to start by adding them to your existing cold traffic campaigns in "observation" mode. I will then watch the data for the next 2-4 weeks. If that data looks good then you can decide if you want to break it into its own campaign or make bids adjustments on the data. I find most of the time for search ads remarketing audiences don't get enough traffic to justify its own campaign, unless you are spending a lot/ big brand.
Everything is clear. Brief and clear. No water. Thank you)
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Thanks a bunch. Finally tackled this and it was a lot easier than I thought it was going to be.
Great Video with updated info. Sent this to my media team! Thanks
Thanks for the video! Loved it very much!
I’ve been wanting to try remarketing but wasn’t sure how to set it up. Thanks for breaking it down!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
you do a great job with your videos, the explanation is very clear
Thanks for the video! Loved it very much!
❤❤❤
wonderful!
VERY GOOD VIDEO
Thanks!!!!
Beyond competition.
For ecommerce display remarketing would you set up different ad groups for different products so the ads and photos are relevant to the ad text?
I could do with another video going into a bit more detail on ad structure for ecommerce
Also, I know you said keyword targeting wasn't required but would it be useful to add keyword targeting for the kind of products you sell or would that only be relevant for search retargeting?
Thank you Buddy
Great video, but I have a quick question. What would be the ad structure for the search ads? Should I create a new remarketing campaign with new search ads inside it and, from there, add the audiences. Or should I just add the audience to my existing cold traffic Search ads and set the Observation mode on?
I personally like to start by adding them to your existing cold traffic campaigns in "observation" mode. I will then watch the data for the next 2-4 weeks. If that data looks good then you can decide if you want to break it into its own campaign or make bids adjustments on the data. I find most of the time for search ads remarketing audiences don't get enough traffic to justify its own campaign, unless you are spending a lot/ big brand.
thank you
You're welcome
Does this kind of campaign serve app/game mobile? for App promotion campaign?
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.