How to wrap cookies and sell them from your home kitchen into retail outlets.
Вставка
- Опубліковано 1 гру 2021
- To sell cookies into retail, you need to overcome three challenges; Technical: baking a great cookie, Compliance: wrapping and labelling your cookies correctly and Sales: you have to get out there and sell.
I started making shortbread biscuits (cookies) in my home kitchen in 2017 part time. In 2020 I opened a micro factory to produce thousands of cookies and in 2021 I sold the factory and outsourced production to sell tens of thousands of cookies.
What was the hardest part? Undoubtedly packaging. Wrapping and boxing cookies is one of the hardest elements of food production. I've used every type of bagging machine in my search for a cost effective, and scaleable solution to wrapping and selling cookies.
I'm here to fast track your cookie selling success and avoid the torture that is the world of food packaging.
If you're a beginner to making cookies, dive into the Beginners Playlist. It's got all the equipment you need and explainer videos for the bagging options available to you.
If you're ready to scale up, jump over to the Intermediate Playlist for bigger production and bigger machines, including L-Sealers and Flow Wrappers.
For more free cookie wrapping know how, visit my free website, cookiewrap.com, sign up to the newsletter for packaging news updates and inspiration and subscribe to my UA-cam channel.
Im thinking of scaling up my mother's cookie hustle and you have all the video to answer my questions, thank you so much ❤
Sounds great, any questions just ask. I have a Facebook group too, “Home Bakery Shop Owners.”
😮💨😮💨😮💨😮💨😮💨😮💨😮💨😘😘😘😘👏👏
I was thinking of starting a business. With cooking you need too many permits. But sounds like you're doing pretty good. It's hard to catch some of what you say because you speak fast.
It’s true, I do try to slow down but I’ll keep working on it 😅
In the UK there’s only one permit, unless you want to export or supply bigger buyers who want certification, or want to make a higher risk product like meat and dairy processing.
Which country are you in?
In Australia there are too many requirements to have your own bussines. I can't sell cookies made in my own kitchen . I would need to have a separate one, separate fridge, sink, pantry, everything. I love making and decorate cookies, but I can't afford to have an other kitchen...😕
That’s a pretty hefty restriction on a low risk food. Have you spoken to an EHO? I watched a video on the Victoria code about the dual kitchen fittings and it says “may require separate” sink etc. Could be worth checking as cookies are one of the safest foods to make.
Also look at white labelling, sell someone else’s cookies with your own brand on it, until you can afford your own setup. I sell a mix of both, my homemade are my expensive range and my bought in are cheaper.
👍
What is the shelf life of cookies. How to make it last good time after packaging
Hi, I have a video on shelf life here: ua-cam.com/video/ijbAMiuZ07o/v-deo.htmlsi=F4AJsuSlIX2rpXvE which will hopefully help. Some cookies are 3 days, others months, it depends on the type of cookie and packaging.
I have a food handler certificate so I would only need to find out how to get them to sale
Sounds good. Markets and small retailers are a great way into the market, or sell online if it suits your product.
I still use markets to test products for immediate feedback, then small retailers, then the bigger ones.
@@BakeandBag thank you for responding thank you for the tips I loved the video
As a florist, I'm starting to think I got into the wrong creative game. It's just not scale-able.
Buyers will pay more for handmade, custom items. To scale you need pricing that covers more staff and/or add scaleable lines of product that complement what you do, like balloons, gift cards etc. anything that’s less manual but increases profit. Interflora aren’t an artisan company but they’re still handmade. It’s their deliverability that scales their sales.
@@BakeandBag Thanks so much for the feedback. I'm seriously considering adding homemade brownies with lavender or rose to our deliveries. The summer heat here in Australia is just too much to go out and harvest flowers (I grow my own), so working in an air conditioned kitchen sounds dreamy! lol.
PS, Interflora take over thirty percent of each floral order, getting local florists to do all the hard work. If you buy someone flowers, order directly through a florist near your loved one, and you'll get much better value! :-)
@@lilacDaisy111 sounds delicious but a similar scaleability problem? Can you buy good brownies wholesale and decorate them with edible flowers - to keep them connected to your brand - or package them nicely to increase sales without a pile of extra work? Just some options to consider 😃
@@BakeandBag I really love that idea! Thank you! I just heard a very popular baker, who mails out 1000s of cookies, say that they believe their fun, bold packaging has a lot to do with their popularity. With an actual baker making brownies for us, that we top-off, we could package them prettily and post heaps more than if we made them all ourselves. Brilliant! :D