I had Antoine's cookies at a friend's wedding back when he was still a business delivering by car, and I could not stop eating them that night. Super happy for his success.
Respect for people like Antoine's cookies shop who share sensitive information like "money". This video helps a lot people how to make a fair business and profit. 👏
I tried Antoine's cookies yesterday after Insomnia cookies stopped delivering to my location, and I can attest that they are great. Soft, fluffy, gooey, and delicious -- my new favorite cookies! Give them a shot!
Wow. This guy is so humble. Never tried it but selling his cookies 1/2 off, if they are a day old. Everyone LOVES a deal and that’s smart. Would love to try his cookies one day and many success to his talents and business
What a great guy and supper honest about his business ! and as for me a candle mfg for over 30 years we just try to make the best candles we can and are always looking to find ways to do that..
love this! I started a choc chip cottage (home) kitchen and went from baking 1 kind to 3 just starting out. It is more like a hobby but your numbers and advice are great to hear. Thank you!🍪
Originally from the. Bay Area. I believe Antoine's cookies is a copy of Anthony's cookies in San Francisco, but Antoine's cookies are larger. I prefer Anthony's and Antoine's cookies over Crumbl any day.
Town & Country Shopping Center just doesn't get the 'hungry' foot traffic downtown Palo Alto gets. I'm guessing the rent downtown was much higher than $6700.00 a month.
Yaaa..I can see it. 30 employees, which seems only a very small hand full, are full-time, it feels. $50,000 a month is extremely low for 30 employees. I used to run a small restaurant and only had 9 staff, and out of those, only 3 full-timers, and I was already running at roughly $20,000 wages a month at its peak.
@@jollibeescraps7777 Math totally adds up. $140k revenue a month. Under $10k in rent. $50 to $70k in payroll taxes and 1099. Still leaves another $60k for his salary and other expenses.
This video is so out of touch with society. Palo Alto, California average household income is ranked in the top 1% of the entire US. For that reason, thumbs down on the video.
I love how much he knows his business.
"Consistently average is better than inconsistently great." That's kind of a profound business lesson.
People seek comfort in what feels familiar. Much easier to get a repeat customer than a new customer
What a great owner. Kudos to him for his openness and information. Thanks for sharing and I wish him the best.
I had Antoine's cookies at a friend's wedding back when he was still a business delivering by car, and I could not stop eating them that night. Super happy for his success.
Ken Carson?
Go Antoine!! I was one of his first employees at the SM location and he was and still seems to be a great boss! You deserve all the success :)
This is inspiring. I love how honest he is about his journey. He seems like such a down to earth person. Thanks for sharing. The cookies look amazing.
Antoine’s cookies are amazing! He’s so humble. He puts so much love into each one. 👏🏻
He doesn't make them.
No way? You must have a GED. 🙄@@NoOneHere2Day
I love cookies
me too. what's your favorite?
@@hug no one cares
@@MJfromdaO damn
Respect for people like Antoine's cookies shop who share sensitive information like "money". This video helps a lot people how to make a fair business and profit. 👏
I tried Antoine's cookies yesterday after Insomnia cookies stopped delivering to my location, and I can attest that they are great. Soft, fluffy, gooey, and delicious -- my new favorite cookies! Give them a shot!
Excellent ! I just started my own this past year.
You are amazing! Your an inspiration! I am working on revamping my cookie business. Love this!
Absolutely amazing and inspiring video , I also love how honest it was.
Antoine's Cookies are so delicious! My favorite is Macadamia Chocolate Chip. I want a dozen now.
This was so great Humphrey !
Amazing video, learned a lot especially the power of data and making sense of it! Thank you for sharing this case study with us!
Thank you so much for this interview. The are so many gems and good for thought scattered throughout. I wish this was an hour long instead.😊
love this !! so realistic not a fake how to get rich scheme . Its all hardwork literally .
Wow. This guy is so humble. Never tried it but selling his cookies 1/2 off, if they are a day old. Everyone LOVES a deal and that’s smart. Would love to try his cookies one day and many success to his talents and business
How funny,---(the owner: "Every year my opinion matters less!")😆😆
What a great guy and supper honest about his business ! and as for me a candle mfg for over 30 years we just try to make the best candles we can and are always looking to find ways to do that..
some of the best cookies I have ever had. so good!!
Antoine used to bring these to work, and they were amazing.
love this! I started a choc chip cottage (home) kitchen and went from baking 1 kind to 3 just starting out. It is more like a hobby but your numbers and advice are great to hear. Thank you!🍪
Thank you. You're cookies look good.
Really good to see a local shop
Great video you did a fantastic job and he was a great interview
I can't remember the last time I bought a cookie but the prices are really good especially that 5 for $5
Originally from the. Bay Area. I believe Antoine's cookies is a copy of Anthony's cookies in San Francisco, but Antoine's cookies are larger. I prefer Anthony's and Antoine's cookies over Crumbl any day.
I’m in Sunnyvale. So cool to see a local business! Can’t wait for one to open in San Jose.
Town & Country Shopping Center just doesn't get the 'hungry' foot traffic downtown Palo Alto gets. I'm guessing the rent downtown was much higher than $6700.00 a month.
Awesome 🎉congrats 😊
What's the reason for keeping the palo alto location running? Is it mainly to attract corporate clients for catering orders?
What type of ovens do u use in your cookie business?
Go Antoine! Love seeing Bay Area small businesses succeed
So insightful!
A lot of work --- the owner seems really practical & like he really thought ahead....
Good for him
He sounds great, gonna share this with friends and also get cookies for myself!
Antoine is one smart cookie!
Did customers purchase directly from the Yelp page or did he set up a separate site for sales?
Those cookies are awesome!
We love Antoine’s over here at Bill!
I love this kind of videos!
Love their cookies!
I also love cookies
damn son
WOw great video! Going to get me some Antoine cookies today!
Love Antoine’s I frequent the San Mateo location!
I'm super curious what Antoine's take home amount is, with that much overhead cost and 30 employees. Does he make a livable wage? Especially for CA..
28000
EXCELLENT VIDEO... WOW
How much does your cookies weigh (dough)?
How much do you sell each cookie ?
Inspirational
Inspiring.
What kind of marketing is he running?
I'll have to check this out next time I'm in PA - maybe some tailgate cookies for Stanford games? I hope he does open a San Jose location too!
What computer programs did he use
Antoine, I've been looking for an amazing homemade chocolate chip cookie!!! I'm on my way!!!
Wonderful businessman
I'm gonna try these again
Coming here because Crumbl is just getting too ridiculous in SoCal. Cookies sells...alot!
"Consistently average is better than being inconsistently great."
This guy is very lucky the cookie business has broken many people down most small bakeries are a labor of love
Yaaa..I can see it. 30 employees, which seems only a very small hand full, are full-time, it feels. $50,000 a month is extremely low for 30 employees. I used to run a small restaurant and only had 9 staff, and out of those, only 3 full-timers, and I was already running at roughly $20,000 wages a month at its peak.
whats the platform he's using to track his orders/sales/etc?
Good cookies
28k In palo alto, you cannot even buy cookies with that
28.000$ a month , 24.000 of which goes to rent and other bills .
he better not be making my chicken katsu with a fever damn
Haha well with $28,000 in profit in Palo Alto he can afford a nice studio apartment near where he works!
This shop is 10 mins from and I have never heard of it. lol
now you have. So go out there and support
Antonine's cookie is a STAPLE
❤❤
California will find a new way to tax him.
For example? Oh right MAGATS never come with the facts! 🙄
Now that California officials know he is doing well, they will come up with a new tax to make sure “the rich does the fair share”. Mark my words
You’re so nice thank you man may Allah guide you
1:24
No any info of flavors, to whom exactly he sells
Antoine's>>>>Crumbl
He has gone software to tell him data insights
So he ripped his recipes off of other people? Did I get that right?
Brown sugar, white sugar, eggs, butter, flour, salt, baking soda, vanilla extract... 🤔
Not much of a recipe secret bud.
He said he makes 20% profit is that after staff or is the profit used to pay staff
Math don’t add up 20% profit I doubt it not for baking cookies. That’s not pure profit
Of course that is after he pays staff and himself.
@@jollibeescraps7777 Math totally adds up. $140k revenue a month. Under $10k in rent. $50 to $70k in payroll taxes and 1099. Still leaves another $60k for his salary and other expenses.
This video is so out of touch with society. Palo Alto, California average household income is ranked in the top 1% of the entire US. For that reason, thumbs down on the video.
28k a month out of 140k I doubt it that’s 20% no ways u get that in food service. That’s not pure net