Unmasking Marshmello: The Most Successful Industry Plant
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- Опубліковано 8 лют 2025
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In this video we will look at the real person behind Marshmello while doing a deep dive on his career. We will answer the questions: Does Marshmello make his own music or does he have a ghost producer? Is Marshmello Dotcom? How Marshmello took over Fortnite. Is Marshmello a Ninja Warrior? How did Marshmello get famous?
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Marshmello is literally the only industry plant that is seen in a positive light.
Probably he really doesn't fit that definition he was always on the scene just given the opportunity to get more famous.
Which he understandbly accepted and ran with.
Well I mean Chris GRINDED as DOTCOM. Hell he was scooped up by monstercat when they first started, and ain’t nobody that just happens to
billie eilish
Post Malone
and obvs having a super smart manager
Pat had no chill within the first 10 seconds 💀
😂😂
Only reason I was down to watch was the upfront honesty
I felt insulted because I didn't understand why he would talk shit about the guy, but it made sense as the video went on lol.
@@mrcojocaruhe fell off bro
Fr🔥
i didnt even know bro was an industry plant
Me neither
@LukeKickwalkerHe’s saying that Marshmello being an industry plant came as a surprise to him, because let’s face it, if you’re someone who just throws a Marshmello song on from time to time, you’d have no way of knowing this.
Many people, myself included, probably figured that this is a DJ who blew up solely due to his gimmick/mystique and a few catchy tunes.
@@TheNickJames Exactly, I always thought everyone thinks he made some interesting EDM songs. But I guess it was a facade.
What ever you say.
Most artists since 2012 have been industry plants. Childish Gambino paved the way.
Marshmello being a plant makes sense to me. Really explains how he came out of nowhere despite being so mediocre
Everything makes sense now. I always called Marshmello "fake music". It isn't house, it isn't techno, it isn't dance, it's corporate pop disguised as EDM.
Damn near every artist come out of nowhere despite being mediocre now.
he was famous before being marshmello
always been that way, always iwll be that way
everyone starts somewhere@@coltonwilkie241
Tbh, the only thing I like from Marshmello was the beat for Hate The Other Side by Juice WRLD.
Now I’m not saying what Deadmau5 did to Marshmallow was fair since I don’t think Joel really knew if Marshmallow was an industry plant or not, but it’s pretty funny looking back at all the times Joel basically spat on Marshmallow’s name after watching this video. Joel took shots at Marshmallow in the dark and hit the bullseye on an industry plant, and he HATES industry plants.
his mau5 senses tingled
Deadmau5 is the real deal. The GOAT if there ever was one.
@@joshtp313FACTS
He probably knows more than we do about new artists and the industry in general
Deadmau5 is legit talented but he started his career kind of as a joke so I can see why he sensed it early. If you listen to interviews he says him and Steve Duda got together to make Industrial style music but quickly Steve realized since he already did that for a job it wouldn't be fun. So Deadmau5 joked "well what if we made dance music"? And they made This Is The Hook, as a joke, and it blew up and the rest is history.
I worked those RPM parties and after his opening set, he sat by himself in the Green Room. I walked over and said "good show man" and he was super nice and humble. Really interesting to see the full picture
I worked those RPM parties and after his opening set, he sat by himself in the Green Room. I walked over and said "good show man" and he was super nice and humble. Really interesting to see the full picture
I worked those RPM parties and after his opening set, he sat by himself in the Green Room. I walked over and said "good show man" and he was super nice and humble. Really interesting to see the full picture
I worked those RPM parties and after his opening set, he sat by himself in the Green Room. I walked over and said "good show man" and he was super nice and humble. Really interesting to see the full picture
@@gxooo In case you don't know everyone here is a bot
@@rayanalsinan no they are just doing it for fun. they're not bots
I honestly think he did a smart life/career move. He seen it wasn’t working and found something that worked and ran with it. Hats off to him.
I hate that his trash is successful, but I hate the hordes of people who consume it more.
@@unknownamusWeird take. There’s nothing to consume without the trash. Blame the manipulators not the manipulated
@@DeathnoteBB If there wasn't a demand, there would be no supply. Hollywood kept making trash until people woke up and boycotted their movies along with the SAG strikes. Don't get me wrong, I understand a population vs a corperate machine stands little chance. Unless that population forms a unionized community.
My "take" is simply that personal responsiblity has to come into account after a certain point and you can't keep blaming people who see easy profit. It's on us to make what we consider "deep" and "quality" accessible, since it usually takes refinement and effort for people to be into that.
i feel you, but you know the bots are always gonna eat something up @@unknownamus
Hey I didn’t say it was the best music ever lmfao, I don’t even listen to him, I just think he’s a smart business man.
When Daft Punk disbanded there were a lot of people saying they should just hand the helmets to some younger artists who could continue for them. I feel like those are the kind of people who like Marshmello. No real love for the art, just fascination with a brand.
When Daft Punk disbanded there were a lot of people saying they should just hand the helmets to some younger artists who could continue for them. I feel like those are the kind of people who like Marshmello. No real love for the art, just fascination with a brand.
@Artificial.StudioNah he got popular for the music.
@@JamesRichards-zk2hl ya idk what that guy was smoking, been listening to marshmello for over 10 years. hes been around forever, fortnite just added to the popularity. He's also actually been inbetween genres too by doing the whole emo trap thing with his collab with lil peep back in the day too.
When Daft Punk disbanded there were a lot of people saying they should just hand the helmets to some younger artists who could continue for them. I feel like those are the kind of people who like Marshmello. No real love for the art, just fascination with a brand.@@Theunicorn2012
Agreed
You know what? Props to Marshmello. Many celebrities probably envy him. When he takes off his helmet, no one recognizes him, so he can live his life in peace. Yet he's still loaded, and reaps the benefits from his connections to celebs. Quiet luxury life.
That’s one thing I’ve always loved and would absolutely want to do as an artist! Best of both worlds 😊
Yup! Him and Dolly Parton played the fame game well.
At least you don’t hate him lol I’m not a fan when your a plant I lose all respect for you
@@LukeJaxsonevery artist is an industry plant to an extent
Just like Malaa!
Man it's hard being an independent artist with no idea how these big artists do this, I don't really hate industry plants but I wish they would give real artists the same energy
The whole point the video was making is that Skrillex *does* give real artists the same chances and energy. Did you even listen to the video?
Most of the time it's just luck mixed with at least decent production.
Its called “sacrificing your soul”
Yeah I understand deadmau5 frustrations
@@domi8585 That was *not* the "whole point" of the video lol
There's this thing called the Halloween costume theory, that you can tell an artist will be huge when you can dress up as them for Halloween.
Marshmello's probably the 2nd best example of that in the EDM scene.... behind Daft Punk
@@mikedraper6218fr lmao
There's this thing called the Halloween costume theory, that you can tell an artist will be huge when you dress up as them for Halloween. Marshmello's probably the 2nd best example of that in the EDM scene.… behind Daft Punk
@ellasoderstrom5407 why did you copy paste that comment
Halloween costumes are made based off of what is popular in culture (pop culture), the popularity comes BEFORE the costume is made and marketed
Yeah! Screw Joelmouse!
It was super easy to figure out who Marshmello was because of the Skrillex interview. Plus all the photos of Chris' tattoos matching all of Marshmellos tattoos. I remember googling who was Marshmello back in like 2018 and the result was just Chris Comstocks Wikipedia page
This!!!
Ive heard people say it was him since like 2016
Yeah, I'm with you. The whole Marshmello identity and him being an industry plant was a big (and already solved) topic 5 or more years ago.
I already thought that everyone knew it and enjoy his music for what it is. But I guess the public consciousness is feeble in the sense that old listeners find new artists and every new listener doesn't necessarily dwell deep into every artist that they find.
The whole topic of industry plants is fine by me, as long as the plants don't lie and don't try to heavily push back the fact that they are one. In the case of Marshmello brand, he hasn't confirmed nor denied the fact, which is fine by me.
hes not a plant though lmao
I think it's kinda funny that Skrillex aka the undercover Scientologist is out here outing ppl 🤫
"Marshmello could be DJing for the next 100 years" had me more scared than any video I've ever watched about The Singularity.
😂😂😂😂😂
Just coz he's DJing doesn't mean you still gotta listen to him
I never heard of Marshmellow until this video,
@@tubester4567 Oh, you sweet summer child.
Ok this comment wins
This one video has taught me more about the EDM scene and connections between artists than I ever even knew existed and I've been enjoying EDM my whole life
The only negative takeaway I felt in this extremely well researched and presented investigation of Marshrmello is the notion that EDM fans don't get attached deeply to individual artists.
People who get into the roots of the culture and discover the pioneers of composition, sound design, & continuous new fusions of all different roots of music get VERY attached to specific Producers and DJs. Sammy Virji, Chris Lake, Charles The First, Mall Grab are all artists whose music and art have touched my life and own creative pursuits in powerful and tangible ways. They are celebrated for their productions that pushed their respect sub genres forward with their own signature sounds. They all have tracks that evoke connection, emotion, and personality.
There is a reason why House and Techno, which are generally considered under the label of "EDM", were created from minorities who were being persecuted, muted, and hunted from their country and is a counter culture whose presence LITERALLY changed the entire world. Imagine Germany without techno, a massive genre which skyrocketed and simultaneously helped unify a youth witnessing their country shift after their parents/grandparents lived in the aftermath of Hitler as their leader. A genre created from Detroit is still felt in the roots of their modern culture. It has become a part of the country's musical identity.
Every genre and form of music has their vapid profit based shrills whose homogenization rips the soul and connection from its cultural structure...but to say any genre of music doesn't have have fans and listeners who get as attached to the artists as any other genre is criminally small minded. It really sticks out in a video that otherwise really resonates with a lot of respect to the overall label of "EDM".
Appreciate your channel and work. I watch every video and like and subscribe. Just felt this critique needed to be shared.
Dude went from “drink water” to “use my code to gable” crazy what greed can do.
as someone who has followed mello from day 1/WaVeZ, this is really accurate. Moe is the real brain behind Marshmello, he saw an opportunity with Chris and they built an empire together.
and can you really hate them for that? its inspiring to me.
I've worked with Moe Shalizi in 2015. He's an absolute genius in marketing and one of the hardest workers I've ever seen. Totally deserved
yeah I believe it! I met him in 2016 - super nice and professional guy. Chris is cool too- I met him in 2014 when he was touring with my friend. Very deserving people indeed@@eyoo369
Moe even said that he takes a very big percentage of the money in an interview from Sundae Conversation
“I always thought being a DJ was hard, but then one time at guitar center I started playing with the equipment, and realized literally anyone can do it.” -Nick Mullen
Low barrier of entry high skill ceiling that’s what makes djing fun and cool
@@OfficialDjTalksickI dunno man, a good set of decks costs like 6 months rent where I’m from
@@mrlloyd149 you don’t need a good set of decks, software and controllers have made it more accessible while allowing for more to be done. And a real decent set of decks like with 4 channel mixer and several effect knobs cost like 1600 usd and bellow just depends on preference, but you can easily make do with anything under 500 usd
Who said you need a good deck? “Entry” means getting started. You can DJ birthday parties with a $250 used Pioneer DDJ if you want.
@@Gandalf-the-Wight or just an iPad too lol 😂
honestly, must be kinda nice being that famous and rich and still be able to go about daily life without too many people knowing who you are. Fella played his cards right.
What I find most funny is Chris is pretty cute guy, so he had all the pretty privilege going on if he wanted to become a star. But his apparent lack of charisma and charm was so strong they found it was way better to just put a mask on him and turn him into a brand based exacly on the lack of personality.
☠💀
he didn't wanted to be associated with the generic cringe kid shit
Man this brought back some ptsd from that scene, good to see it’s being aired out now. Good video. 👌
the person who ran the American Ninja Warrior course was competitor Josh Salinas, who cleared the first stage that season. He confirms this in his American Ninja Warrior 11 Submission Video.
I used to listen to Dotcom heavy back in the 2013-2015 trap days. When the first few Marshmello songs came out, I immediately knew the drums, and how they were mixed, were the same as Dotcom’s. and Dotcom had a few tracks that had jersey club drops with a trap switchup that sounded like early Mello songs. and the 808s Mello used were almost identical to what Dotcom was using at the time. Im a huge fan of bass music and have been for a long time, but yeah i definitely noticed it early on. amazing video as always pat 🔥
Wow I knew who he was from just business ties but that is impressive! Well done!
Damn I thought I was the only one recognising his kicks / drums. His early marshmello stuff was basically a mix between Wave Racer / San Holo and his older project Dotcom
Honestly. They had an idea and it worked. Idk why people would hate on the guy for. He’s making people happy and making money off of it. He can stay in the dark if he wishes to do so
I guess its just kind of lame that this became a literal brand. Like this is a prime example of the corpratization of music and its a really disgusting trend that music can be churned out to consumers with no love whatsoever. Its just lame and dosent set a good precedent for the future of music
I think decent people just tend to feel revolved when presented with such levels of falsehood. Also it's just another proof of how disgustingly artificial and poor is this whole genre of "music" and people
@@ChadIsYourDadlolwho are you to say it’s produced with no love. Dotcom has been on the scene forever, he definitely has love for music. Obviously making it a brand is true but if it’s a guy who loves music and is making good music who am I to care what works for him
its not a guy its a company
Well lying is never to be commended.
I always had a feeling he was an industry plant but I still believed he just got lucky. As time went on you could just tell by his music that he wasn’t the one making the music. It’s all just a big brand of corporate industry workers. This all just goes to show that you do need to work hard for whatever you want in life unless you have massive team and budget with you to accomplish that. Aside from that I’m glad you made this video. It’s important to let people know it’s as easy to get his level of popularity by being an industry plant.
What is more important than working hard is working smart.
@@mism847Sure but at least have some authenticity in your brand. People still think he’s the one making the music when it’s really a bunch of people making it. Your not even an artist at that point which is what they want to sell to the listeners.
Its music, why are we talking about how good the corners are t9 cut, we cant cut all corners for muh bizness bro@mism847
@@phoenics0912I mean so what, a song is just a song. In this day, you’ve gotta learn to play the game.
@@Bobspineable you’re missing the point. Marshmello is basically the Drake of edm. Drake has ghostwriters and so does marshmello, the only difference is that drake is honest about it. It’s not cool to lie to your fans and act like you worked hard to get rich and famous by yourself. He’s a sellout and that’s the reality of his career.
It's strange to learn about things like this when I spent years not even caring about it. At the end of the day, I'll listen to it if I like it. I did like the story that was told in the music video for alone, and I still enjoy shockwave whenever I decide to give it another listen.
You should check out again. He shows his boss (chef) that he was creative and talented
Or party jumpin/ unity: a 2 part story where mello joins a soccer tournament and goes against a cocky team
It's been pretty obvious that Chris Comstock is Marshmello. This guy just makes it seem like its a big thing or some kind of expose. He's 7 years late into the news. Even when that news made it into the internet people didn't care much. They still enjoyed his music.
Narrator's just a grifter capitalizing on the clueless much like most youtubers these days. The likes of Pearl Davis and the manosphere content creators
it was out before his fortnite days... this guy is just hating @@MZRTMusic254
10:32 "Bucket-head Beef" is the greatest roast ive ever heard toward those two
You Are an amazing commentary channel my guy, genuinely your research is thorough, and intertaining. Keep it up.
Marsh actually has a residency where i work, so i see him often. At first i was like oh, so this is him behind the mask, just a regular dude, but every time ive had him, hes super cool, his entourage are all cool and respectful, and half the time theyre talking about CoD before the show lol. Good for him
bless you for doing this
I'm an EDM fanboy and Pat won me within first 10 seconds, legend.
I'm an EDM fanboy and Pat won me within first 10 seconds, legend.
Did he also win you with his sponsor gambling scam too?
same
@@chodiusmaximus4042literally lol
@ellasodestrom507 copy paste this comment so we can continue with life.
I miss Chris as DOTCOM but as long as he's happy doing what he does, that's all that matters.
No that isn't "all that matters"
@@salazam So what all matters?
Patrick is killing it with the quality and consistency
Patrick is killing it with the quality and consistency
And scamming his fans with his shady sponsors because he's a sell out
@@chodiusmaximus4042agree 1+
@@chodiusmaximus4042 that's how youtubers make money bozo
@@Theunicorn2012 bro the bots better not start just copying the comment
Deadmau5 was right people called him crazy back in 2016 for hating on marshmellow he knew what was really going on.
Marshmello is the modern crazy frog
That was a BRILLIANT video, Pat. Frickin well done, my guy 💪
This made laugh out loud. I love deadmau5 their spicy exchanges are so funny.
Lol 😂
I Love your use of “laugh out loud”
Lol 😆 also the “their”
Instead of just saying his spicy music
But anyways cheers haha 🤍🤍🤍
This made laugh out loud. I love deadmau5 their spicy exchanges are so funny.
He's the best
yessir its my birthday wish me one@@Theunicorn2012
deadmau5 don't give af
I’ve learned about so many different people from listening to Pat. Good stuff, please don’t stop making content.
He's not an "industry plant" Chris Comstock worked for years as an indie dubstep artist before transitioning into becoming Marshmello. I've met him, I've met Skrillex, I worked as a sound engineer and 👻 for a couple of LA based labels and the world is a lot smaller than people think. He probably met the right people, got an investor came up with a plan and executed it well. The music industry plants don’t really exist anymore, every single big artist before 2010 was what you guys call an "industry plant" because labels would spend years developing an artist before releasing them into the wider world, but labels just don’t do that anymore.
Marshmello isnt a industry plant , its just a strategic business , thats smart af
Anyone with ANY TINY bit of artistic talent doesn't respect it though. From a business standpoint? Sure, I guess.....I mean I can't say it's "bad for society", it's not hurting anyone so I can't hate on it either.
@@jimmypeeps8471he does get to reep the rewards without anyone recognizing him. I say that’s a big win.
When I used to teach middle school 5 years ago, students raved all the time about him.
When I used to teach middle school 5 years ago, students raved all the time about him.
@@Theunicorn2012when i was in middle school 5 years ago i knew of him. like him good vibes but not much else
that’s cuz he was in fortnite
@@Theunicorn2012why i replying to every comment with the same thing 😂
Marshmello was admittedly my favorite back when Alone came out all that time ago
😂 that’s some sad shit
@Gobbldeegoo1 I haven't listened to any of his new stuff in the past 3 or so years😭😭. At the time though I was in my EDM phase.
I remember when it had barely a million views about 8 years ago, and it was alright for the time but looking back at it now, it was pretty cringe
@@Gobbldeegoo1Why?
i love your vidoes and have for a while, but I fell off hip hop because I got so heavily invested in bass music and edm in general. seeing you cover this is so sick and hopefully you'll be able to tap into some of the other crazy shenanigans that have gone on in that side of music
i love your videos and have for a while, but I fell off hip hop because I got so heavily invested in bass music and edm in general. seeing you cover this is so sick and hopefully you'll be able to tap into some of the other crazy shenanigans that have gone on in that side of music
nah this guy has always been more of a hip hop rap fan
@@Theunicorn2012 why are you replying to everyone copy pasting their comment
i love your vidoes and have for a while, but I fell off hip hop because I got so heavily invested in bass music and edm in general. seeing you cover this is so sick and hopefully you'll be able to tap into some of the other crazy shenanigans that have gone on in that side of music
I kinda wanna make a video about trap music and dupstep and why i kinda disliked them when they were popular
And i will also talk about why i don't like Skrillex
He is my least favorite artist
the marshmello wikipedia article reads: _“Christopher Comstock (born May 19, 1992), known professionally as Marshmello, is an American electronic music producer and DJ.”_
My son was 9 years old but he told me that he absolutely loved marshmallow, and dressed up as him for Halloween, and yes he plays fortnight
Good for Chris. You can criticize him, but he spreads joy and has done extremely well for himself.
Well he’s stole lots of songs so no
While he may spread joy he does it unoriginally and without people knowing what he really is…
We praise brazen thieves
@tristen_grantnot at all
@tristen_grantwhich song i never knew that
I think more people connect with the music than you realize, even without words.
I think more people connect with the music than you realize, even without words.
sure, but different connections have different depths.
Can't stand EDM music
A lot of music with words are equally like a product than commercial edm. Just popular music in general isn't something you can connect to.
@@Chuwks1991 tbf i can already tell you do not know much about electronic music. It's a pretty broad genre
5 mins in, holy smokes you are so accurate with all these details. been in the scene since 2010, very impressed you explained what festival trap WAS ACCURRATLY AND ALSO HIT ON THE DUBSTEP SCENE BEING BIG AND DOTCOM PLATEUING. Impressed my dude
I feel like it's worth mentioning that Spor isn't a side project for Feed Me. Spor existed prior to Feed Me, and was John Gooch's original alias as he got his name out there making dnb, much like how 12th Planet and Kill the Noise did the same as Infiltrata and Ewun, respectively.
A more apt comparison might be to Bro Safari, which is a side project/alternate alias of a member of Evol Intent.
Prime Loops also isn't a stock music website but a site to purchase sample packs to use in music.
i also feel like its worth mentioning that knife party isnt a side project of pendulum but rather a side project of rob swire and gareth mcgrillen, the rest of the band has nothing to do with it.
That's a pretty concise way of summarising corporate music: not art; a product.
Well art is a product. A product you can consume. Unless it’s a hobby for yourself, the art you make is a product for financial gain.
Hell of a come up. Rebranding ain’t illegal or anything. It’s smart.
Patrick always makes Mondays better bru❤🙌🏾
Dotcom rebranding to a new style is not what an Industry Plant is lmao
The first time I saw a Marshmello music video (like...10 years ago?) I thought it was an SNL sketch. I'm old though.
I worked at Spirit Halloween two years ago and nearly the entire store sold out by November 2nd except for Marshmello helmets
I worked at Spirit Halloween two years ago and nearly the entire store sold out by November 2nd except for Marshmello helmets
America is turning into a Spirit Halloween store.
This is exactly why Gorillaz was formed. Damon Alburn as the former frontman for Blur, saw music heading this way, as did most in the 90s and why Gen X ended up burning down Woodstock. Alburn had 4 virtual characters created to be the band, and hid his identity for years. You only interacted with Gorillaz. He stopped after getting tired of hiding his identity. Gorillas is an entire universe now.
Damon is still the frontman for Blur. They released an album a few months ago.
I was actually born before 9/11. Everyone instantly knew who he was.
@@theironsheik6322 Yeah I feel like he has a super distinctive voice that was present right from Gorillaz' self titled. Admittedly, I'm young enough that I know Gorillaz much more than I know Blur and in fact discovered them in that order...
Gorillaz was widely reported as Damon Albarn's project from day 1, it was never a 'secret' as such
dude what? damon was always associated with gorillaz from day one.
Nice headcanon tho.
Me and Chris went to the same high school lol. He was a few years ahead of me. We had the same math tutor (shoutout Mrs.O). He's a super nice guy, super happy he's been as successful as he is now.
his music seemed to be overused everywhere back in the day and yet i don't remember any of them
the part about people who say that marshmello is their fav artist is so real, back when i first got into him, i was literally like 9 lmao but also, to this day, i dont think his music is that bad? maybe bc i grew up with it tho, idk
Marshmello is Dotcom.
BTW make more videos about Dubstep producers plzzz!!!!
Marshmello is Dotcom. BTW make more videos about Dubstep producers plzzzzz!!!!
VIRTUAL RIOT PLEASE
@@Theunicorn2012 bot
As someone who loves test kitchens, I think the idea of a bunch of music scientists working together to give the people what they want is as brilliant as the Mcdonald's team finding the bliss point for the big mac. I'm not mad at all
Considering the negative bodily effects of McDonald's, don't you think it's interesting that you're comparing this to food trash?
Its similarity to McDonald’s is precisely why he gets the hate💀
Not to mention. Curating songs that are proven to work for the masses is not a new phenomena !!
Spoken like a true consoomer.
@@salazam these people are the reason why we are head first into the dystopian nightmare while they lie to themselves and call it "Utopia". There can be no love for truth if they think truth is subjective, instead of objective and absolute.
The problem is that's not what they're doing. They're engineering satisfaction using psychological and subliminal manipulation, for maximum revenue growth. Those aren't "music scientists" those are Psych majors following the orders of MBA majors with "advice" from musicians who are cut a check and are happy to not be a "starving artist" anymore. They're more _telling_ you what and how to "feel the music" than figuring out what you actually like and catering to that. That's why MM and other industry plants are so generic and is heavily skewed to younger audiences. Because it's informed by _general_ psychology to appeal to the widest possible audience, which is maximally applicable to people at ages before they've fleshed out their own individuality (13/14 and younger).
People don’t hold a deep personal connection to an EDM artist? Avicii, hello? RIP KING.
The definition of industry plant is being blurred here... An industry plant is a someone who through corporate backup, became "succesful". It's a fabricated brand/artist.
Marshmello changed his identity after already being neck deep in the industry, his succes isn't corporate-backed, he just took off seemingly fast because his production quality was professional, because he already was professional.
Look at Fred Again.., you could call him an industry plant with your definiton, but he has been writing and producing for big names for years and recently decided to step into the spotlight himself. These artists get big quick, because their quality and connections are already established, that is not being an industry plant, that is just working with the tools you built.
While I agree, Marshmello is a brand and not an artist now, he did start this empire himself. The perfect comparison is the sample from FRIENDS. FUCKING EVERYONE USES SPLICE!! EVERYONE!
As a matter of fact, Miss The Rage by Trippie Redd is literally a Cymatics sample, reversed. That's even less effort because Cymatics doesn't have a gigantic library.
Calling this lazy production is just not knowing how producing works, calling Marshmello an industry plant is just not giving credit where credit is due.
Agree.
Skrillex also has a Supergroup with Boys Noize called DogBlood. And when Zhu was first coming up, people thought that was Skrillex too.
I still remember the day I found alone, a few days after it released browsing UA-cam with my cousin we stumbled upon a weird dude with a marshmellow shaped helmet. We clicked cause it looked goofy, but We listened and genuinely loved it. A lot of my highschool playlists included quite a few marshmello songs. Bro popped off cause he put a bucket on his head and looked goofy. 😂
lol alone was terrible. softer than puppy shit and generic as fuck.
More EDM deep dives please!! I was geeking this whole video! 😍 Well done!
Patrick, I'm a big fan of yours and a big fan of electronic music. I love when you do videos about EDM. I'd love to see more content like this!
Yes I wanna hear about bassnectar and space Jesus
@@BlazingUnicornbahhahahaha this bro😭😂
Patrick, I'm a big fan of yours and a big fan of electronic music. I love when you do videos about EDM. I'd love to see more content like this!
@@Theunicorn2012 you for real doing that to every comment?
@emiliomarbanjr it must be a bot, but I don't get what the benefit is of copy pasting comments like this?
Dotcom was the shit. I still have his autograph on a dollar bill.
Honestly, Mashmello is just a human being. He is still awesome and a human being under that mask just wanting to be appreciated for his music without us knowing his personal life. I respect him as a person and I would never force him to revel his identity. I would enjoy him rather he has his mask on or not.
That's First 10 Seconds Roast Is Wild 💀
love your videos and on THIS one because of all the heavy work i did in the dance scene, i coulda (on this one) given you alllll this info AND THEN SOME LOL. need anymore info on the edm scene. i got a ton of it lol. truly. this whole video i was made aware of alll of it in 2016/2017 haha. love the video still always love u work u kill it pat
It's crazy how people used to press Twitch streamers for gamble and now almost everybody are promoting Underdog and other betting company. I know that those companies are not as bad as whatever they were promoting. That's the start
This kept me entertained incredibly from the entire video, good job BRO! I was waiting MORE jajaja
The whole Marshmello identity and him being an industry plant was a big (and already solved) topic 5 or more years ago.
I already thought that everyone knew it and enjoy his music for what it is. But I guess the public consciousness is feeble in the sense that old listeners find new artists and every new listener doesn't necessarily dwell deep into every artist that they find.
The whole topic of industry plants is fine by me, as long as the plants don't lie and don't try to heavily push back the fact that they are one. In the case of Marshmello brand, he hasn't confirmed nor denied the fact, which is fine by me + the surface level mystique is the brand.
the last 30 seconds summed this video up pretty well. well said pat!
the last seconds summed this video up pretty well. well said pat!
@@Theunicorn2012oh you missed this one.
Glad you are covering some EDM stories, there are many to go after! Keep up the good work.
As an old American living outside of the US for 20 years this channel is gold for me knowing what the he ll people are talking about when I go home.
marshmello might be my favorite artist right now, and i can say that i am not 9 years old, and i do not play fortnite
Was suppose to see marshmallow live at beyond day 2 but it got canceled because of a shooting. Music bumps especially at festivals.
I still listen to flash funk when I'm training. Loved his sets in 2017/2018
Didn’t expect to see you here Mike
Get into some Deadmau5 Mike he has so many sounds. Also talk about the Kevin Byard trade
You forgot to mention the Coca-Cola exclusive Creations flavor they made for Marshmellow that confused everyone. It was in a tall white can, designed to look like a Marshmellow but tasted like Strawberry Kiwi. 😮
Being a fan of Electronic Music & heavily invested in the scene from back in the late 2000s I definitely miss the social media days/"EDM twitter" back in 2013-2016 going down Soundcloud rabbit holes discovering lots of these artists you mentioned. And for the folks that were following all this stuff back in those days with all the names & labels mentioned like OWSLA, NestHQ & a bunch of others, within a few weeks Marshmello bursting onto the scene people quickly narrowed down the list to either Jauz or DOTCOM being Marshmello so that trick Tiesto pulled at EDC only really had shock value to the mainstage kids who had no clue of what was going on.
I liked a few of his first few tracks that had heavy bass elements but I wasn't too keen on the forced beef/drama he tried starting with household names like Deadmau5 & once he fully transitioned into a Pop brand & all the "Fortnite" stuff I completely checked out. It was obviously wild seeing DOTCOM go from an average remix producer/run of the mill DJ to a global brand in real time & good on him for his success but for many purists of the wide genre of Electronic music this was a signal of the direction the whole scene was headed in with lots of promising names & even some seasoned veterans completely ditching their own sub genres/sound & switching to generic Big Room/Mainstage sound or just straight up pop music which they were just doing to try & stay relevant with the growing crowd of "mainstage" fans attending the big EDM festivals.
I liked watching this cause it brought back a lot of memories & things I haven't really thought about in years tbh & you broke down a lot of the little details pretty well so even fans of this guy who may not have known his backstory can learn a few things about the scene in general.
"What they are making is not art..... it's a product"
Nailed why I cant stand EDM
All of your content is so good. The way you talk is very calming and it's clear that you put a lot of effort and time to into researching your topic and also making it entertaining. Thank you. 🥰
The fact that people enjoy marshmello's music than trying to uncover his identity is probably one of the best things about the edm community, it doesn't matter what he does in his free time with or without the mask as long as his music is good enough to send positive vibes then its a win in my book
Been going to fests since 2017 and most ppl I've spoke to aren't fans of him LOL. Ppl who are very new to the scene like him. He used to be my fave too before I really got into the music. His music is very mid. That being said, in any community there's people who act too high and mighty. There's always ones who take that patronizing mindset. Live and let live. But I completely understand why people do not like him -- he represents everything that raving used to stand up against -- society's rules, capitalism and all that.
2:50 is where the sponsor starts
3:54 is where we go back to the video
Marshmello legally being considered an investment firm is one of my favorite music industry facts I've ever learned🤣
I remember that clip.
I stayed thinking,
_"Bit, you don't jus pick someone else's fone up like that!! Wtf‽"_
For me, it's not an industry plant. He used the connections he gather and he's producing/dj the music he dones, as Dotcom or Marsh. So, just have respect for it.
I agree. I view an industry plant as a product that was created in a board room rather than a bed room.
You can claim Marshmello is a product instead of an artist, but he only got that way because he was a successful DJ first, then found a gimmick that worked.
@@phabioruleshe is as generic as it gets.
Make him do a track that is not 4/4 or composed of 98% almost unmodified samples and you will see the talented marshmallow head melting on the floor
Crazzzzyy basement dwellers out trying to give music advice to those who haven't even made it successful 😂 stay in UA-cam comments. Where ya'll belong. You ain't making music.
@@kylegibson5933 It's crazy that someone thinks that if you saw someone paying to be on your ads 24/7 that makes this person a real musician. You have been tricked by this industry, it's all fake generic shit to make you be amazed at money and fame and be a puppet throwing money and attention at them and even spending time defending them on internet
This a sick one bru I would’ve never known any of this if not for u and to Just give undeniable proof of who he is like that😂
I really like this one! My only feedback is in the wrapup at the end, you posited EDM/dance music as a product. In my opinion this isn't true, because dance music/EDM is just like any other genre. It has its artists, its oddballs, its alternative producers, people who view their work as extremely unique and not a product.
EDM is just another genre of music, I think asserting that it is a product is reductive. Other than that I really liked the documentary!
I think he was saying that Marshmello doesn’t create art, but a product. EDM just made it easier due to its lack of vocals.
Yea but to say all of EDM doesn't have vocals is completely false. This dude clearly doesn't listen to enough EDM to know that. He lost me at the end. Hipster trashing EDM...no shocker there.
@@phabiorules
i think he just meant marshmellow himself makes it with the purpose of it being a product and making money. not edm itself of course.
Yeah I think he makes a weak point though. You can call any artist with a manager and a record label a “product” because it’s a capitalist economy and people have to make money, just like any other industry. That doesn’t mean the music isn’t still art, though it may make it less artistically enriched.
The “product not art” statement is a baseless claim that weakened the video if you ask me.
@@Gandalf-the-Wight you could say that, but the point that people make when they say that is the intention.
the company and usually the artist have the full intention of making a product, a line of products. they never intended to make art and will never make the sacrifices or risks that art entails. (im talking about pop mainly not indie/etc).
business inherently lacks some of the qualities of art.
you dont have to make money with music either.
Even that joke wasn't original. They stole it from Top Gear's "The Stig" character.
They had him take off his helmet and Jokingly turn out to be Michael Schumacher 15 years ago.
Very nice guy. He hung out at our house till like 5am in STL after a show around 2016. He was super chill and genuinely likable and nice.
I’m big in the edm music fandom… have never heard a single person so he’s their favorite dj. Though at festivals, a lot of us enjoy his sets.
Was with you until the end. EDM is art. There is tons of commercial, appeal-to-all, generic tracks out there yes. But there’s so much more music underground that’s just good music
He's not saying EDM isn't art. He's saying marshmallows music isn't.
@@notsheeple-ih6hl he clearly says EDM isn’t art towards the end of the video. Bet marshmallo is just commercial beats
It's so out of depth how this video talks right out the gate with saying that nobody listens to marshmello, wonders why he has 50 million listeners on spotify, then says that EDM and Marshmello are not art because there is no way to develop a deeper connection to rhythm-based music. "It can't be that he has actual fans! It must be because he's a good product!" Yeah, uh... oh.
Sia does the same thing, only has weird hair. Personally, I love Marshmallow, I love working out to his music and it does carry a really cool positive vibe. I think Marshmallow has done a bang-up job at leveraging more than one industry. To top it off if he goes into public he's not barraged with crazy fans, paparazzi etc...
My hats off to the guy! Nothing but respect.
Great video patty. Keep up the good work man.
I remember youtube music labeling his music as dotcom once
I've loved marshmello for so long and I feel like i got dissed in the beginning
I thought I was gonna learn something I didn’t know ages ago,
But Great video for all the newbies who haven’t known.
I was semi excited I thought maybe new news but nope
Same “info/tea” it was almost a decade ago 😂
Good production & editing and alll tho
I really enjoy your channel & vids
I’m sure lots of new ppl will be entertained and excited for this.
But for me, and most of all the cmts I’ve seen so far..
Same info it’s always been
Anyways no hate, much love to your channel 🤍
Wishing you all the bestest in everything & success!