Google Leak Exposes Hidden Ranking Secrets!
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- Опубліковано 10 чер 2024
- Some of Google's Search API Documentation was accidentally leaked! And it shows that Google lied!
What else is new?
It turns out they use all sorts of data that they've told us explicitly they don't use and that they're relying heavily on user behavior and brand recognition as ranking signals while deprioritizing lots of traditional SEO signals.
It's past time that we need to focus more on building brands and less on catering to the algorithm.
Rand Fishkin's Ariticle: sparktoro.com/blog/an-anonymo...
Mike King's Article: ipullrank.com/google-algo-leak
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#blogging #contentmarketing #contentcreator
Timestamps:
0:00 -
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and UA-cam channels in 24 months.
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months and the 24 hours of time allotted to us to each day, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
I've found that pivoting to UA-cam is the single best thing that you can do at the moment, and supplementing your blog articles with your videos helps immensely.
I totally agree! Many bloggers aren’t interested in making videos. It’s the best thing I’ve done for brand building!
1000% agree
One more thing I've noticed is that, with this new path of google only ranking "bigger websites", even if you write a helpful piece on a very niche search term that is totally underserved and yours is the only one that is directly on point, Google still would rank bigger names on top even if it's not exactly relevant to the search, and the articles from smaller sites that are on point rank somewhere around the mid to bottom of the first page at most.
“I feel like I’ve heard this before” yup, thanks again for being ahead of the curve. Keep up the good work
"Just build a brand!" What an advice for small businesses with low budgets. Even corporations with millions of $ budgets struggle with that. Less than .1% of searches include brands, and these are giant brands like Mercedes, Nike, Chanel etc. No one ever looks for "Franklin Miller-Smith Plumbing" or "Margaret Klunikowski piano lessons".
Amazing, but people do search for Income School… 🤷🏻♂️
The easiest thing you can do is say “that’s too hard” and stop trying. But regular people are building recognized brands every day.
As he suggested, LinkedIn, Social Media pages (I think if you fill your Facebook page with address, phone number and opening hours, Google MyBusiness would capture it and let the pubic rank your services)
7:55
every guru is saying that these days.
@@dinorossi6611 As a guru I recommend buying TV, radio, newspaper and internet commercials worldwide, at least for 20 million Dollars a day. That should help building a brand for small business founders with low budgets.
I searched for Income School and landed on this video. I heard the name from other platforms. If brand names didn't work, well known podcasters wouldn't create brands, like The Diary of a CEO or Modern Wisdom. I bet you of the book The Little Prince, but have no clue who wrote it.
The background noise when the writing comes up and down sounds exactly like the first note of the original Thomas the Tank engine theme. Now I'm thinking about trains! 😂😂
🤣 I totally didn’t catch that. I should have. My son watched that show SOOOO much!
I came straight here for this. Income School will always be the goat 🐐👊
Good run down of the leak and useful. Will you be doing videos about organic content on social media? Obviously, videos etc need to be interesting, but it seems to me these platforms really squash your reach unless you pay, and it varies between different ones. Something about that would be helpful in future.
Absolutely!
My site: In-depth first-hand reviews and ranking 58 Google´s loved sites: Crappy 500 word reviews with 10 aff links and no value but ranking 1st page. So what is the point? Thanks for your video
Content quality is important, but unless you are recognized by your readers and they choose and trust your content specifically, then it can be to notch and never rank. It wasn’t that way before, but it is right now. That’s why we’re building brands.
I have 2 websites and 2 UA-cam channels in different niches. One is doing better on the website side and the other on UA-cam 🤷♀️
Just recently I decided to make a Podcast for one of them with a Twitter account attached for it. Which by the way turned out great. The 21st episode comes out next week and it’s been quite an accomplishment. I have noticed Google increasing my exposure since.
Dabbing into Pinterest and instagram also, but I think building a whole brand like this is key to be given a leg up nowadays.
I used to say I build websites, now you should say I build brands.
Nice video too!
Awesome job! That’s how it’s done
I've been waiting for this video
Thanks for watching! I hope it helps!
Thank you a lot for this video. This is very interesting and informative. Keep posting like those amazing videos, this is awesome.
Google is garbage now. Social media advertising is the way.
good coverage showing how i applies to people like us.
I have also been noticing that Google is not indexing many pages on my site for no apparent reason. This never happened before, but now I guess with the sheer number of AI generated content being thrown at google, they're having a hard time indexing all of it. I had to manually request indexing for like 45 of my articles and even after that 7-8 of them just won't get indexed. The content is neither thin nor duplicate.
Thanks for this. Are you still teaching mainly 'authority' (affiliate marketing) sites? Or online business more broadly?
Online business, marketing, and brand building. A big part of our instruction is still content, but that includes video and social media content in addition to written content for the web.
If you don’t mind being on camera pivot to UA-cam!
Also don’t forget about Pinterest 👍🏻
5:28 you need to add a secices page and include consultancy services and have contact details. Then, create a location for your website on Google pages and have people be able to find it ON Google maps, verify the business. Then blog about content the business would and you have solved this issue.
*services
Right! If you actually offer a service you’re good! So add your services to your site with contact info. Good call!
I’ve done exactly that for a couple of sites and have no problem getting a Google business listing.
As AI takes over more and more of google, things are going to become even more of a cluster. And I would think that user behavior would lead to being rewarded with shorter articles. In the age of incredibly short attention spans, no one is going to sit and read a 1500-2000 word article. Getting someone to read more than a paragraph or two is a stretch these days.
I stop to do SEO and go back to my good old business Custom water loop computer, and just web design at this point
Another option is that they use the click data not directly in the search algorithms, but to train their search AI. Because Google doesn't just use search algorithms anymore. They use AI. Their AI learns how to identify behaviour based on click data, but then also tries to predict how content relates to click behaviour. So technically, they're not lying.
True but the leak was from the search API so it’s not just that they track these things. They’re defined for the search API.
It does sound like a decent way for Google to weed out the crap and charlatans out there. Google wants to see your brand before they give you their attention.
Jeez, when is it going to end? They say change is as good as a rest but all this change is a nightmare to keep on top of.
Thanks for the heads up.