They Sold Out! I was WRONG about Google
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- Опубліковано 16 жов 2024
- Well, SURPRISE! Google lied to us. Have I been optimistic about what Google would do? Yes, I have. Was I wrong? Probably. Am I still optimistic about the future? Very!
Here’s a link to the article from this video: www.wheresyour...
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#GoogleLIED #NicheSitesAreDead
#blogging #contentmarketing #contentcreator
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In 2024, it's past time to stop relying on Google and build a brand! What step can you take today to boost your brand reputation?
Here’s the link to that article: www.wheresyoured.at/the-men-who-killed-google/
Yeah, Ricky! I think you should imagine your business without Google. (Or, you should imagine without any one point of failure...)
Google is not aiming for quality results. The search team is in a horrible spot!
It always has been. Lisa Parmley (a well known SEO back in the day - was one of the first to use the term authority site)...said as much in the mid-noughties. That's around 2005 for those who weren't around then.
It was all about building a site to base your expertise/product/brand from.
There has always been a community of solopreneurs doing exactly that.
And another group trying to succeed with micro sites (back then) or 'authority' blogs these days (aka content written by non-experts to gain traffic and, therefore, affiliate commissions).
Build a tool, course, info product, service, software etc around your expertise. That's always been the (right) way. Remember the turtle: slow and steady wins the race.
Thanks for the awesome advice: 16:04 "so in the coming days weeks
months and probably years we're going to
be definitely focusing on a lot more
than just writing blog posts and
trusting in search engines primarily
Google to do the things they keep
promising us that they're doing we're
going to protect ourselves by
diversifying our traffic sources and
we're going to be teaching you to do the
same..." keep the good job!
If Google isn’t careful, they will end up like Yahoo. I remember when people left Yahoo because it was cluttered with ads. They moved to Google because it was so clean and efficient.
Prabhakar Raghavan who started this mess actually was from Yahoo. Crazy huh?
What alternatives to Google do you like more? Maybe this should be a community poll actually. But it would be interesting to see if people are already jumping the Google ship.
Google is more of a behemoth than Yahoo ever was because of the tie into the 1 account into all google service like Chrome, Android, Waymo, UA-cam, Gmail, Drive, Sheets, Search, AdSense, Cloud, etc. The switching cost even though most of the services are 'FREE' is very high when you use 1 account on so many products/services.
@@katiarobinowicz Duckduckgo seem to be doing better these days. But I tend to use ai rather than search these days. I think Google are already yahoo frankly.
@@rog3rs528 I think Google hired him because he was ad-driven. And they wanted to get more ads on Google to earn more to please their investors.
In Sweden we have a saying that goes something like The first generation creates it, the next manages it and the third destroys it. But in today's tech world, things go fast
Well, companies usually have growth, plateau, going down if they did not find a way to reinvent themselves.
And it not necessarily has anything to do with people who manage those companies. It has to do with available resources in the market.
Those companies find a way to expand their market position, they do so, but there is a ceiling.
So you grow, you manage what you got when growth stops, you seek for other ways to grow. You squeeze all resources you can from what you have, that is not sustainable so you crush.
That is true for all of them, all the FANG and others. Facebook tries to reinvent itself with AI and VR.
Apple, Google, Netflix are in that middle to late stage of nowhere to grow, optimise and manage and squeeze out all the value you can.
Not sure where Amazon is, probably somewhere close to that too.
That's frustrating to hear! I actually mentioned a while back (over 6 months ago) that I disagreed with your perspective and mentioned "follow the money."
I can definitely relate. I run a legitimate tour operator with a successful UA-cam channel (over 100,000 subscribers!). We have the best, most up-to-date information on our website, but still get buried by Google's algorithms. It's disheartening to see big corporations influencing the online landscape in a way that doesn't benefit the user and crush businesses.
Hi Frank! That's interesting. I am in the travel niche too and what I saw so far is, that usually business owners, tour operators, etc. with very 'niched down' sites didn't get hit from the recent Google HCUs. It seems I was wrong :( Grüße aus Deutschland
@@mikeh.4503 Well yes. from over 50,000 users a month we are down to 6,000 a month within the last 14 month although we tripled our content, renewed the website and removed all ads.
Maybe our site is too good now...
@@mikeh.4503 We've seen a significant decrease in website traffic over the past 14 months, dropping from over 50,000 monthly users to 6,000. This is despite tripling our content (now 3,000 blogs in 5 languages), a website refresh, and removing all ads to enhance user experience.
Maybe our website is now too good and therefore we fell out of scope for google
Dude what a coincidence!! I just started using bing last week for the first time after 15 years. I have a background in physics so I care about scientific relevance. I ran some tests last week and I COULDN'T BELIEVE HOW BAD GOOGLE Is! I might make a video about it, it's mind blowing!!! Love you bro!
bing is also ai reliant...so they arent good either...do research...google is evil we all know it
Until 2019, my blog was growing steadily in terms of traffic. After 2019, it went downhill and I couldn't stop that trend, no matter what. Now I can see why.
In other words, Niche Site SEO is dead unless you're Reddit, Forbes etc. Even if you were to craft the highest quality article known to mankind as a startup brand, you're never gonna rank well on Google anymore
So it's time to start finding out where your readers, audiences, customers congregated.
@@psycheq2536 They congregate on Google and you just lost them.
I agree with this, unless, Google gets so much flack for this that they revert some changes. Then again, probably won't be the niche website changes...
@@psycheq2536 Easier said than done when you have to compete with other big brands as a startup brand lol. Especially when one isn't a brick & mortar business or a celebrity lol
@@Kevinstats trust me they're gonna double down on this and leave no survivors behind
Lesson number 1: Google does not give a crap about YOU. Lesson number 2: Never forget lesson number 1. Diversify ones source of traffic, and never be reliant on Google traffic solely. Lesson learned back in 2012.
Indeed! What else do you suggest we use as alternative search engines?
@@All_Things_Biblical Pinterest, You tube, Tic Tok, IG, X, Reddit, and FB for starters. Yes, it requires a fundamental change from the business as usual of blogging...
@@All_Things_BiblicalBing with copilot, perplexity, duck duck go
Perplexity and Bing Copilot do it right. They at least clearly reference their AI summaries to the source. Duck Duck Go and Yahoo uses much of bing results intermixed as well as other minor (meta) search engines.
@@All_Things_Biblical by not means an expert here but, what I'm hearing around is that 'the information age' is ending. Now everyone is beggin for transformational experiences. Just look around and you'll find that many are wrapping their content as 'Challenge courses', Cohorts and experiential learning and things of the like. So in short make fabulous content but wrapped it up with experiencial learning that would bring a solution not only information to people. This, of course would be of more value it youself have lived that experience in the first place.
Google 2010: You HAVE to make our Adsense Ads STAND OUT or you will be banned. Visitors need to know they are ads and make it easy to know!
Google 2024: We sneaking in ads where we can and trying to steal your content lulz we don't care anymore. Also gl with your websites, we already scraped your content so if you fail we will just rehash it in our AI Gen hahaha
THAT is why we have to fight against monopolies
On point! I hope as many website owners realize that their content is stolen and reworded by "artifficial intelligence" - just a pompous name for algorithms specialized in stealing everything that mankind has written, spoken and even drawn and spinning it into something else to make money, bypassing copyright laws
Google: make sure to write your own experiences, write helpful content, share your original images, add value to the SERPS.... Then we are going to steal it all from you and create our own content from your content.
Thanks for acknowledging and addressing this! I was looking forward to a video like this.
When corporations get big enough, you can always count on them to do the wrong thing. Google's mantra of "Do No Harm" hasn't been true for a very long time, and it started when short-term cash grabs started becoming their top priority.
You're thinking of the hippopotamus oath. Google's motto (before they went public and became an amoral profit-generating machine) was "don't be evil". Similar tho - your point stands.
In 2015 they adopted a new motto, "Do the right thing", but they never specified for who's perspective. Google does a lot of things that are the right thing for Google and Google alone.
I’ve known this for 15 plus years. Everyone Google says “don’t do something” and you do it, you rank.
No baby chicks were harmed during the making of this video...because Google hasn't gotten around to that yet.
They are just trying to destroy small business and this is how they sort them out.
Not only Google but the Powers who rule the world. Agenda 2030.
I know Jim's not part of Income School anymore, but a one off vid with him would be AWESOME
That's sad I've been under a rock for quite a long time. Where is he now? I use to enjoy a lot when they both came together in their videos.
@@MexicoCountryLivingBacktoEdenMaybe they had a falling out? Jim is doing fine on his gun and ammo channel. 👍
@@MexicoCountryLivingBacktoEdenhe is doing his own thing with a gun site and channel that’s grown like crazy
The answer is to stop using Google. If enough people do it something else will prosper. Google has actually been losing relevance for a couple of years. I know a number of local businesses for instance who get by despite not having a website, they rely on Facebook and word of mouth.
google KNOWS most people will start to get their answers from AI so its becoming an ad platform on purpose before their search engine business gets killed off by AI. at least theyll make the most money possible before theyre killed off by AI
It will work as well as every other time people try to band together. Good luck
Duck Duck Go isn't showing any Reddit content, at least for this search term "how often do baby chicks die".
Not realistic.
This is the first time in awhile where I feel like Blogging is 100% dead. It might be fine if you already have a presence established in the search results, but for new folks who think that you will be able to rank in the search results, think again. Or if you do rank, the rank isn't going to stick very long. The blogging dream is pretty much over. It had a good run though. Time to jump on the AI train and find other ways to make money.
Good thoughts. But I think there are other ways to get traffic. It's definitely not dead. People will search for information all the time and it will increase with time.
Great stuff Ricky!
this is the video most of us at Income School were waiting for. Very brave of you to have done it.
Many of us believe that the only way to survive is to disregard google and get traffic from social media and email marketing. But can it be sustainable?
That's the question😂
The positive is that there will always be channels where people interested in a topic gather. The negative is that it's not going to be passive like writing a blog post and making money from ads. There will be a lot more involvement expected to keep people engaged.
@@krod16 exactly. Much more work is involved and not sure it can succeed.
Are you Krod who was very active on IS forums. I really miss your very helpful input!
Yes. This is what I meant in a previous video where I said lazy blogging won’t work in the future.
@@VICVideopIC Yes.
The only time I ever click on an ad in the SERPs is when I specifically searched for a company, i.e. "leather shoes amazon", and see an ad pop up for that company. I think to myself: "Really? You're running ads for that search query? I was already determined to find your company specifically... but if you're stupid enough to run that ad, then I'm going to make you pay for my traffic... *Clicks on ad*
It's remind me of old search engines pre Google. Lots of rubbish or low quality content and tons of ads.
Conclusion: Google doesn’t care about readers, Google care about how to make more money from ads. It’s time to diversify website traffic. Please, make videos on how to get traffic from social media platforms.
Good points. Liked and subbed. Started a Google Search boycott myself recently for similar reasons. Good luck with your business!
Most of my traffic comes from Pinterest. This video explained so much for me about why I keep finding reddit posts when I am searching for my own personal inquiries. Even though I started my website first and it was monitized first, my youtube channel is doing much better. The website for me became secondary. I believe you just answered why.
I've been noticing really rubbish Google search results lately, but couldn't figure out why! I'm an information professional; what hope do layman have? Thanks for this video.
Awesome piece Ricky. Thats whats been happening. Due to one search engine monopolizing search industry. Glad you raised your voice against this action.
Great video. Does this make you think twice about trusting in/relying on UA-cam at all since UA-cam is owned by Google? Not that we should write off UA-cam (obviously), but I’m just curious on your feelings about possible changes to UA-cam.
I have already noticed big changes in UA-cam algorithms in the year and a half.
Medium monetized channels receive fewer views in favor of small non-monetized ones, so YT doesn't-t have to share ad revenue
Haha. We all thinking the same thing. This is why I am setting up email and push on my site. So wherever the traffic comes from, I can get them to subscribe and return once I push out an article. We can't trust any traffic source we can't control. Simple!
@@digitalbizweb Most of the email used is Gmail. So that also is controlled by Google. Recently, in the news, they were blocking Outlook emails.
I was just about to say the exact SAME thing! The Ads before a video starts has gone from 5 seconds to 60 seconds in many cases, which is insane. It's all one of the same, but we have to navigate the best we can given that they're all free platforms that we do not own. It's rented territory, so diversification is the only solution.
@@Chasing_Fall truth!!
Well crap! I’m a new Project24 member. And have already invested a ton of time, energy, and money in this program. But whats the point of writing another 87 articles if they aren’t even gonna be seen? UA-cam is fine and Dandy for the personality types who are comfortable with that. CRAP!!!
There’s good discussion in the community. We’re already talking about this stuff in the podcast. More course updates will be here soon. But starting off with a foundation of solid content is still going to be really valuable.
Zero point, you won't win sorry
It depends on the niche. And other search engines will rank your blog accurately so as people move away from Google it will still be relevant. Try Dogpile if you live in the US.
So, basically: what people said in response to your last video on that topic is true now? Just asking.
What they said about Google, yeah pretty much.
@@IncomeSchool Good. You seem to be an honest person. Don't give up, Ricky. You succeeded in the old world, you will suceed in the new.
@@SchneiderMediaConsultingmeh, the new status quo is all about whoever can steal the most content and repackage it while on autopilot (chatgpt, midjourney etc). Honest people won't succeed at that unfortunately.
Now I see why the last videos get frustrating comments. Its hard to hear this from Ricky knowing its truly game over!! Not that I wasnt aware a long time but its more concrete when it comes from people who get actual results in the industry. My site died since September, 2023.
Ricky, I’ve followed Income School, you, and your team for years. I appreciate this video, however, it kinda feels like, “it’s true now that it’s happening to us.” Some of the more recent videos have felt a little tone deaf, in my opinion. So many great content creators have been affected, myself included, and now it kinda sounds like you’re saying the same thing that many in your audience have been saying for a while now. I hate it for all of us but we have to adapt.
@@MasterCoachUniversity I don’t get the impression that Ricky is that kind of person. I more look at it as a “roll of the dice” (and a bit of stubbornness) from a content creator perspective, if he was right - great for him, if not, a little egg on face, but nothing that can’t be cleaned up.
in fairness to Ricky .. he's been overly optimistic through the HCU and the March Core update .. and a lot of his sites have taken a hit in organic search ... At least finally now he admits that he was overly optimistic about Google which was obvious .. I've seen the stance change gradually since September.. back then it was "this is just another update, ive seen people freak out every couple of years .. " to today .. It's weird that it took an article like that when the SERPs you use every day is right in front of you with unhelpful contents .. Sidenote: that's my biggest gripe with Google if you're gonna serve unhelpful content with your update.. don't call it the "helpful content update" ..
You didn't know what the truth was either. You were simply speculating. Income School is by far more honest than most SEO UA-camrs out there. He didn't misrepresent anything.
Think everyone knew what the truth was. In one school ain’t that on the ball and he’s shown it
@@MasterCoachUniversitynot all websites were hit. I have websites that weren't hit. You come to this man for answers and then get mad at him when he's figuring it out, along with us all.
The day my website was approved to run ads was the day I lost 90% of traffic...Now I am unsure whether to continue or not.Spent so much money on hosting, not to mention the hardwork I put into it for two years...I'm done!!!
"Things are happening right now that are out of our control, it's part of a business, it's part of life", a very wise and motivating phrase...
Right? I have so much respect for how he's handling this situation and guiding us through the storm. A true leader
Yet another example of "don't put all your eggs in one basket."
It is a lot of work, but as entrepreneurs, business owners, or marketers, we have to be efficient in several channels at the same time and have some fluency in SEO, Paid Ads, Direct Marketing, Funnels, Social Media, Email Marketing, Webinars, SMS...
We must think very carefully about our strategy so as not to depend heavily on only 1 or 2 channels.
Similar thing happened with Amazon cutting affiliate commissions, Google Plus disappearing, Google Ads implementing the Consent Mode in Europe, Social Media Algorithms prioritizing promoted posts in feeds...etc
Creating meaningful and good content will always be the best long-term strategy. Even huge platforms like Google will decline at some point, and then your content will be still relevant for whatever the next platforms look for. For me, Pinterest has been a huge traffic source for years, now I get more from Google. It will shift eventually. The most important part is to spread content in multiple ways, and one will always perform. UA-cam has been a slow burn for me, but I get people who are much more interested in my stuff than on any other platform.
Great video. It needed to be said. Everything has changed, and I'm looking forward to talking to you about it tomorrow.
Me too. That’s Alex!
Traffic from google is actually very small part of your idea audiences for free. Keep that in mind and you will not care. I'm sure google can see something is happening that you and me can't. The old world has gone!
To Google: if you spam me an ads for 1000 times, that product will be in my blacklist.
Hmmm I just quit my blogs and sites. GOOGLE doesn't care abouts quality, just about generating revenue at our expense.
If Google's aim is to service their shareholders, they depend on ad revenue.
If they screw up the search experience for the actual Google customer, then the customers will go elsewhere to get their search queries answered.
Google are shooting themselves in both feet right now.
So frustrating!
I've watched your videos from the very beginning, Ricky, tuning in from time to time. This was one of the best ones yet. You're right about it-since 2019, they've thrown us (the good content creators) under the bus. Horrible! We could be in agony, and they wouldn't care. They told us to keep creating, yet they rewarded garbage websites.
I still think that we as creators need to band together and work to support each other in actual business.
Absolutely!
High rank of reddit is actually driven by consumer request. You can see many people on social media saying that they often have to add "reddit" to the end of search queries to get the information that they are actually looking for.
High rank of quora is bizarre to me. Quora mainly revolves around personal essays.
I remember a time when our politicians actually enforced the no monopoly policy meant to protect consumers, the electorate, smaller businesses and the economy.
Mistake #1: Thinking our Government is here to help us. Mistake #2: Thinking our Government is the answer to our problems.
@@theplayernkc 🤣🤣🤣🤣🤣🤣
Respect for admiting this. Google has failed us but I think they've succeeded in their goal. They have decimated the quality of search in the pursuit of profit. I came to this conclusion early this year and shut down my website.
I have to say though, owning something is one of the best paths to the freedom we all want.
@@digitalbizwebNot any more - at least not blogs on Google.
Reddit probably gets a massive boost based upon engagement. Blog posts probably have a way quicker bounce rate overall. Sometimes just reading the comments on reddit or quora is educational and straight comedic. Probably a similar metric for UA-cam videos as well. I always skim the comments for any value.
recently I dropped Chrome the amount of ads was unbearable and went to Edge and Opera
Also of note: tricking people into clicking on an ad by making it look like a search result also drops the conversion rate for the business, so it benefits no one. Its just theft.
I totally agree
I haven't touched my site for 6 months or more. Indeed I haven't even looked at the site but maybe once a month. I did notice a giant loss of traffic a month or two ago. I just thought it was because Google thought my site was inactive and once I went back to writing here in a few months it would go back up. But now that you mention all this, I'm not so sure. Guess I'll investigate here in a few months, when I go back to writing.
Good evening, I am an Italian social media manager, and I have purchased and watched your "Project 24" course. First of all, congratulations, you've helped me understand so much more. I have a question: "I follow an osteopath's profile. Initially, they weren't sure what to specialize in, so we posted quite diverse videos, some on orthopedics, some on pediatrics, and some on visceral topics. Given that there are videos going viral in all these areas, should we continue to post on all these broad topics or specialize in just the visceral aspect? Initially, I thought that in the long term, it wouldn't be advisable to post videos on all the broad areas because the audience we would attract might not be interested in all the areas, but only in one specific area (for example, the audience interested in an orthopedic disorder might not engage with pediatric content, so it would be counterproductive). So, I initially thought it would be better to specialize in just one area (visceral) and, perhaps, if we wanted to make videos on other topics, we should consider bringing a theme and a way of speaking that would engage the respective audiences (for example, a video that talks about how a stomach disorder can also lead to cervical problems), thinking that if we made a video only on cervical issues, it would attract people interested in orthopedic disorders and not those interested in visceral ones. Then I remembered how you switched the topic of your "Income School" channel to cater to an audience of content creators, who are not just interested in blogging, and so I ask you: "By bringing in videos that deal with UA-cam, for example, won't you attract an audience only interested in the UA-cam topic? Which then might hold back your videos on other topics, like blogging or SEO?"
I hope they're not consolidating traffic away from independent websites as some kind of master plan to pick and choose winners and losers. Thanks Ricky!
Do you think I should rewrite my blog post on quora and reddit?
I believe I got SIX sponsored results to a search yesterday on one sinke search. There's a reason why Google is beginning to be shunned now. They ain't what they used to be.
That’s ridiculous but I’ve seen it too! I think 4 is about the average I see, not the max.
Ricky, I've been working online since 1997. Most of the modern day 'seo' people I have seen ARE trying to game the system. They're not writing for users, they are writing for search engines. They just don't seem to get it. Now, with the advent of AI, there has been a massive increase in BS and spam sites. Its got to a point where user generated content on forums is more likely to give you a straight answer than having to read through an 1800 word article. No wonder they're putting a huge emphasis on user metric like engagement time. I'm not endorsing everything Google does, but the days of programmatic content and AI driven sites that we are in now is destroying user experience.
This is the part of what I said in recent videos that I whole heartedly stand by! Thank you, I agree.
Well, all the best because User generated content on forums is now spam thanks to this update. SEOs just moved to these forums like Reddit and 50% spammed the comments there with affiliate comments. That's not the solution. Instead, it's made search worse. Basically, Google are incompetent to figure out quality content and washed their hands to Reddit.
@@IncomeSchool Appreciated, Ricky. I think your channel is, frankly speaking, in the minority of channels producing genuinely helpful content. Even on UA-cam, most of the supposed SEO advice is frankly BS. The thing is not to give up, keep doing things properly and the rewards will come.
@Zenomarz I've yet to see a case where that is true.
unfortunately thousands upon thousands of really good websites got hit bad. Lost almost all their traffic, My local sites are fine but my hobby sites are not. And I have real first hand experience, original photos I take myself, etc. and still got smacked down the SERPS.
The reality is that most viewers skip the ads unfortunately. So even though there are more ads for viewers . Viewers watch fewer ads. It's a good idea to watch at least 1 to 2 ads all the way for every hour you're watching content, especially if you enjoy the content creator. It helps 😁
Thank you, that was excellent information, so great that I've subscribed. Looking forward to your upcoming content
To sum it up SEO for infomational content is basically dead, at this point you will only feed their ai.
Just the truth. I'm doing more how tos now. Even social media companies may start using AI assistants in chats. So more and more people won't even need to come to Google for info content anymore. All you do with info content now is feed AI
So sorry Ricky, I've been hearing this for awhile now and seeing it for myself, you are such a great mentor for blogging. Thanks for sharing this info.
It's ALWAYS about money 🤑. They actually put sponsored people FIRST! I remember the AD mark and noticed when it was changed too!
Love the sincerity. I've always counted on you to say the truth. I think this is the truth. Other top bloggers were quick to promote reddit and flipboard and whatever just to stay relevant, but you didn't. You're so mature man. You're not driven my money and fame and clicks. God bless you. It dawned on me yesterday after seeing a video with Google filling the place with ads. But the question was what do we do? I had mixed feelings about writing. But this video has just boosted me again. I can continue writing and exploring knowing I'm not alone in this. Good video man 🤝
I am trying to start two new blog websites and have seen these changes. Very frustrated as all I want to do is help but these changes are very high friction-if I had known this was on the roadmap, I would not considered. I did pivot to a newsletter. Thank you for your guidance. I will make further changes. Five star video - appreciate the transparency.
Good stuff. This channel has always been really good. Intelligent guys, keeping it real. Thanks brother!
It's because the last two years, there was a study that TikTok has overtaken Google as the go to search engine among GenZ. Which likely explains their use of placing Reddit and Quora for.search results. I assume.they think that GenZ uses those platforms as well and use it to try and outdo TikTok.
and joining Mark Zuckerburg in lobbying against TikTok...
And GenZ doesn't go to Google if they want to read Reddits.They go directly to Reddit. They have notifications set up from Reditt for their topics of interest.
1:10 that is more than likely because of the number of affiliate sponsored sites that aren't that truthful
This brings up a question/scenario that I'd love your take on. Worked for home services company (concrete patios, sidewalks etc) and they relied on homeadvisor and Angi list leads. Well the start of the season greatly reduced leads and worse quality. Begged them for me to start creating YT videos, original content etc. Does this change you describe with Google have any effect on that scenario. Thanks for your perspective.
Not at all. I would definitely still do this.
A way to counterattack this loss of quality, would be to have bots clicking automatically on ads (promotions) on Google results. As advertisers will pay more and more, their ROI for advertising with Google will go down. Ultimately, companies paying Google will ask it to go back in serving few, useful ads that look like ads. And when who pays ask, Google listens.
I’ve seen couple gurus close there courses for time being til they figure stuff out again it’s wild
I so think the same with your 'aside' comments around the 12 minute mark.
It saddens me, as I'm a stock market guy; but the way it works (at least at the larger end of town) drives me as crazy as you.
I wonder if Google's current business focus is related to falling Ad rates. We look to be either in recession, or heading there soon. As rates will be one of the first revenue sources to tank in a recession, so maybe Google is sacrificing search quality to plug losses. Hopefully, on the other side of the recession, search quality will again become a priority.
Great video, thanks for sharing. You've given me a ton of ideas for my own business
I have noticed the Reddit increase too!!! Thanks for calling Google out.
With the original founders, Google had no problem with ignoring investor demands. They famously said something like: Looking at monthly results is like a dieter stepping on the scale daily.
A long term vision is more important.
With Larry and Sergey gone, mediocre managers entered Google and they started managing Google in a mediocre way.
I hope Larry and Sergey decide to step in and fix this mess. It's the only way. You can't expect the current management to fix the mess they created themselves. Their philosophy is the problem. People don't change their basic principles. If you want to change the basic principles on which a company rides, you need to replace the people with people with different philosophies.
Yes! I completely agree
Guaranteed by Google is a perfect example of what you are saying. In my local area there are 7 bogus companies that are all fed back to a company in Italy which take up the top listings in Google for local services. I've presented all my evidence to Google on 4 occasions and the only response I had back was it doesn't break any advertising guidelines. Now given in the UK an electrical company must be registered with a trade association by law something has been broken and I have submitted an FOI request and I am going to write an article that hopefully I can get circulated around trade websites and magazines in my country.
I started a Subreddit for my blog before I knew this was happening. I'm now kinda intrigued to see if it does anything for the blog. Also, did someone say Pinterest? XD
Theres no link in the description
Before everyone goes all in on UA-cam do remember - UA-cam is also, a Google product
And all social media channels will update their algorithms to keep traffic from leaving. So blog traffic from FB, Pinterest, Instagram, Quora and others will likely decline once those platforms realize bloggers are linking out more often.
UA-cam also suspends UA-cam channels on a whim... many channels get shut down if they get hacked, with no notice from google to fix it, they get shut by mistake, and it takes months to get your channel back if you are in the right. Ask me how I know. AND the worst part is you are never allowed to have a channel again if your suspension is not lifted. Thankfully, I did not give up. It took me 6 months to get my channel back.
I can't wait until X has a video platform that can compete with UA-cam.
Interesting insights, thanks!
I believe niche site SEO has become obsolete after a long time.
Create local brands and relationships
Why are they showing reddit? Because people (often) use "reddit" in their searches. Isn't that well known? Also there used to be a separate "discussions" tab (like videos/images), dunno why they removed that.
I am not saying it will be easy, but the way I am approaching this is collaborations with other influecers and niches. It´s like the only thing you can control. I have been building my website with that in mind. I am heavily into UA-cam but I won´t even trust that.
I am thinking of making a forum website now. I'll complete with Reddit and Quora.
There will be a Forum Core Update then where only Reddit and paid-partnership forum sites would be prioritized.
🤣 that’s hilarious and depressing at the same time
😂😂😂😂
But why relies on UA-cam? As you already said In your video who own UA-cam? And why think they will not do the same thing with UA-cam in future? In my opinion the best way to drive traffic is to create forums, App, Software where people came by self not by through third part sources. Think about this will change the direction of your business.
We diversify. I’m not relying on UA-cam. I’m using UA-cam as part of my strategy. Why? Because it’s working really well at the moment. But I certainly don’t advocate for only building your audience on UA-cam.
Thanks so much for sharing your opinion on this. I've mostly just been watching what Google has been doing and knew it was all about the $$$ but it's disappointing even from a user standpoint.
I originally switched to Google, for personal research, because it offered the most indepth articles from "real people" who gave extra thought and care to the info they're giving. That's something that I usually find lacking in articles from big sites.
Lately, I've been making headway on Pinterest without really trying. Should I make that my first priority now or should I still be focusing in content? I have almost 90 articles on my blog. I mean, I would still be making new content but it would move to second place on my to-do list. What do you think?
Honestly, it’s because there are so many crappy blogs making you scroll so far for a simple answer and recommending you buy things with affiliate links.
Theres an ad network that bloggers use to make more money. Im going brain dead of the name. I checked several successful blogs who had a full-time income off the ad revenue. There was too many ads and a video ad that would play at the bottom as you scroll. It was so distracting trying to read the blog. The blog content was ok but too much fluff to add to word count. I'm pretty sure these type blogs got hit. As a reader bullet points and info graphics are very helpful to me.
I just ditched Google and Chrome. Using Edge and Bing now. Not that it is much better, but it's my way to protest.
I also removed all Google Ads.
I never click on Google Ads.
Punished? No. Google are rewarding me with more traffic.
Google want reddit because of ai training data - not information data, but response data - more reddit users, more responses, more data
I love this guy. Don't even know his name. Just passed him on UA-cam a heap of times. When I see his face, I just feel happy and want to listen. *because listening is always a good experience.
Are you still planning on teaching the organic content-driven business model (just less reliant on Google SERP), monetizing with ad revenue, affiliates, and info products, or are you thinking about venturing more into paid acquisition model, monetizing with physical products too?
I've noticed the quality of Reddit posts and the major subreddits go WAY down too in the past year.. kinda interesting to see this connection.
Because a ton of affiliate marketers who lost all their traffic started spamming Reddit.
My website is totally 0 traffic now i dont know when google core update ends
Great video Ricky! My blog was prosperous for years and now it's dead. I only get organic traffic from Bing now so I'm getting deeper into the UA-cam and social media game. Newspaper companies are suing Open Ai / Google for illegally feeding all their news content into AI models. And they will get big settlements. But my 1000+ researched blog articles became fodder for AI models for free since I don't have millions of dollars for legal action. The same goes for graphic artists and musicians. The text-based blogging model is dead dead in my opinion. Social is crazy crowded, and UA-cam belongs to Google so I'm wondering where will creators go? In a year, when Google realizes that AI video influencers are more profitable, they will gladly remove all humans that built the platform from the equation. Short term profit growth above all else, right? Let's find a solution here!
Thanks for finally addressing this. Trust regained by manny 👍
Great discussion! Great response!
When I started this journey, I wanted to share good content because I learned a lot from other content creators. I wanted to share some of my knowledge as well. For me, it was like keeping information on the web so people could use it too. But these days, I just feel that Google uses "us" bloggers to feed their artificial intelligence. It seems like they had that project in mind for so long, and we weren't aware of it until recently. They don't need us anymore because they have already collected all the information and just want to focus on promoting their businesses to keep people browsing. The era of people like us, who have an attention span and can listen to an entire video or read a post from beginning to end, is dying. What is left is to continue doing our best because that satisfaction no one can take away. However, focusing on outcomes that we cannot control must be something we let go of.
I remember seeing ads to create your own search engine for like $5.
How about making your own forum?
This is what you have to do for the future of branding. Discord, and other platforms for your own forum. Add the forum plugin to your website.
I started my ad few days ago, then I found so many in relevant clicks showing up so I been charged…this make me not really believe in to this Google ad… am I wrong?
I wonder if Google is also avoiding blog posts because they fear that more blog posts are written by AI. Defaulting to forum answers from Reddit might mitigate that if Google thinks Reddit does a good job of keeping their forums free from AI bots/answers.
I wonder why this video isn't getting Suppressed by UA-cam. Follow your analytics on this one. I'm seeing negative talk on Google videos dropping out of the ranks and showing much fewer views. 😖