What makes YOUR brand different?
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- Опубліковано 8 жов 2024
- What is brand awareness and what does it tell you about your business? It’s not just about whether consumers have ever heard of your brand before... Next video: "How to increase engagement and get more followers on Twitter?" • How to increase engage...
#ChiaExplains is brought to you by BRAND24 - helping companies and brands manage their brand reputation with powerful Internet monitoring.
Measure your brand awareness and keep an eye on your online reputation with BRAND24. Try it here ➡️ bit.ly/28-Brand24
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#Brand24 #Business
#ChiaExplains how to measure brand awareness:
00:00:26 What is brand awareness?
00:00:35 Example of brand recall
00:00:55 Example of brand recognition
00:01:31 What else can brand awareness show you about your brand?
00:02:10 How to measure brand awareness: 3 ways
00:02:19 (1) Measure brand awareness by observing direct web traffic
◼️ Learn more about direct traffic and all the possible sources inside this video: • What Google Analytics ...
◼️ Check your direct traffic inside Google Analytics: analytics.google.com (you need to sign up for an account; free)
00:03:01 (2) Measure brand awareness by observing your monthly search volume
◼️ Check your monthly search volume inside Google Trends: trends.google.com
00:03:37 (3) Measure brand awareness by monitoring your number of mentions with social listening
◼️ Check your number of mentions and do media monitoring with BRAND24 (you need to sign up for an account; free for 2 weeks). Start your free trial here ➡️ bit.ly/28-Brand....
00:04:35 TIP: you can also learn a lot about your BRAND SENTIMENT when you measure your brand awareness!
Creator & host: Chia-Luen Lee
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What’s the difference between all these bags of coffee? They pretty much look the same. It’s all about brand awareness, and whether or not your customers can tell the difference between your brand and others. Check out the video for some more tips on brand awareness!
Hey, it’s Chia from Brand24 and today I want to talk about brand awareness and how to measure it.
First of all, what exactly do we mean when we say ‘brand awareness’? Well, brand awareness is based on how well your customers or your clients are able to Recall and Recognize your brand.
So, for example, if you make a shopping list before you head to the store, and you write down a specific brand of shampoo (maybe you like Pantene, Herbal Essences or Aussie) you can say that THIS brand (the one that you wrote down) has really good Brand Recall, because you’re able to remember - or RECALL - this brand, right off the bat.
There’s a second aspect to this, though: let’s say you get to the store, but you forget your list and you can’t remember which brand you wrote down. However, when you get to the shampoo aisle, you can still pick out the same brand of shampoo that you wanted, just because of the color or shape of its bottle. This means that this brand has really good Brand Recognition - because even though you might not remember the name of it, you can still Recognize it and tell it apart from ALL the other bottles of shampoo on that shelf.
This is the basic idea behind Brand Awareness: how well your customers and clients are able to think of your brand on their own - and tell it apart from all the other brands out there.
But brand awareness also tells you more than whether people can recall or recognize your brand, especially when you consider how it’s measured. The more brand awareness that a company has, the more that it stands out among All the other companies producing similar goods or offering the same services. The question, then, is: what makes this brand stand out, and in what way?
A brand might be known for the sheer quality of its product, but it could also stick out for its unique packaging, amazing customer service, clever ads, sustainable practices, charitability, or even because of its pricing! This is kind of like a deeper layer of brand recognition, and by measuring your own brand awareness, you can start to see what exactly makes YOUR brand stand out. So, let’s look at a few different ways to measure brand awareness, such as through your web traffic, your “number of mentions” and your monthly search volume.
So, one way to measure brand awareness is by observing your website traffic over time, especially your Direct Traffic. You can see this inside Google Analytics. There are a few different sources of Direct Traffic, and you can learn more about this in this video up there - I’ll also link to that explainer in the Video Description section below, so you don’t have to pause anything right now...
More brand awareness TIPS inside the video! - Наука та технологія
Next video: "How to increase engagement and get more followers on Twitter?" ua-cam.com/video/biJ0cGRH0Xk/v-deo.html
could you please show us the website where we can check the direct traffic, the monthly search volume, and media monitoring? I am a lecturer, btw..and I use your videos for teaching English for business here in Indonesia. your videos are really helpful. thank you
Hi Pratika! Wow, I'm so glad these videos are helpful in your lectures - that's so cool!! 💪🏼 Here are the links you asked about:
◼️ Check direct traffic inside Google Analytics: analytics.google.com (you need to sign up for an account; free).
◼️ Check your monthly search volume inside Google Trends: trends.google.com
◼️ Check your number of mentions and do media monitoring inside Brand24: brand24.com (you need to sign up for an account; free for the first 2 weeks)
I'm also updating the Video Description section with this information - thanks for reminding me about this! 👍🏼
@@chia-luenlee4313 thank you so much❤
Brand recognition is SO important - this is exactly what I tell my members! Thanks for making this :)
Sure it does! Keep up with your great job Jess!
Wow, this is the best video I've seen so far about specific ways to track brand awareness. Great work! I've subscribed 😃
Thanks!! 🤗 I've just checked out "Struck", and that's a cool micro short, I wonder how long it took to make that (from conceptualizing to final edit)? In any case, hope you make more! I've subbed and will be watching :-)
@@chia-luenlee4313 Hey Chia, thank you so much and it was a very quick project actually. A lot of it was intuitive on set decisions. I wanted portray paranoia in an immersive way, heavily relying on sound design but mixed with disorientating and claustrophobic cinematography. It all just came together pretty naturally. Loved directing Julian, the actor too. It was fun to guide him and bring out the performance I was looking for. It was more about encouraging him to believe it was actually happening and that worked well I feel. Glad you've subscribed. There will definitely be more! and I'm planning on educational content around filmmaking and marketing combined that is entertaining and cinematic. So excited to experiment and produce something truly unique to me!
@@TourmalineFilms Love it when things just come together like that ~ you guys must have been really inspired! Julian did great, scared but not scary 😝 It is always fascinating to me, to think of all the components of a film or video (from the actor to the director, camera work, sound, story, editing, coloration, etc...), and how everything can be arranged to create a certain experience or feeling :-) there's so much involved! Can't wait to see your new projects 🙂
@@chia-luenlee4313 Yeah, it's amazing how much goes into making films that immerse a viewer. I'm excited for the new direction I'll be heading in. I'm doing some market research at the moment and going to get super simple and improve the brand clarity. It's all over the place at the moment lol My target audience is marketing managers by the way. If you could give me any insight about how to create value for this audience I'm all ears! 😃 Want to understand their struggles and priorities so I can provide solutions that build a top quality tribe.
@@TourmalineFilms Haha, where do I begin? 😜 'Time' is probably one of the biggest issues (but I'm sure this is true no matter what kind of job we're talking about), and struggles will likely vary a bit depending on the company the manager works for as well. Perhaps you can create value by showing MM's how to find and communicate the "voice" of their brand and why or how they can elicit emotion from their audience this way. Video is a fantastic medium for telling stories and seeing as you guys specialize in video marketing services, that may be a really good way to go. I hope this helps a bit! 💪
Another great eye-opener video !!!! Thanks !!!! Sharing !!!
Wow, thanks Jan!! Much, much, MUCH appreciated!! ❤️
A video so intriguing that I clicked on the ad... damn😂
Sorry, Not Sorry 😝
Awww thanks Bart!!! 😊
Great vibe. Thanks for this video!
Gah, thanks guys!!! ❤️❤️❤️
Thanks for this video
I am working on my thesis and your video is a big help on how I will present my Title.
Keep it up☺️
Good luck with your thesis Veronica!
Used this to help with my essay! Great content!
Awesome! Makes me so happy to hear that this was helpful!! Thank you 😊
Thanks, very informative❤❤❤
You are welcome, if there’s I can help: just let me know!
This is pure wow!
Thanks so much Jose! Wondering what you've found about your brand in the Internet :)
@@brand24 I found out that we are behind our competitors haha
Thanks
You are welcome!