How do we know what are the main keywords to use when monitoring a data? for example if I key-in money and I wish to promote an educational school that teaches financial literacy to kids. The first two searches about Money comes out about Money from Cardi B and from Rihanna - B**** better have my money. LOL. So how to I find the relevant keywords to search? Thanks and I love your videos. Keep it up!
Thanks Jin (and LOL at the Rihanna reference 🤣)!! That's a good question - actually, this is a really important topic, I'll try to make a video about this - thanks for reminding me! In the meantime: 1. I would start by monitoring specific financial literacy institutions (I think "MoneyTree" might be a school like that?) inside Brand24. Then, you can look at the mentions and see what kind of language people use when they talk about that school. Like, if most people refer to the school as a "financial literacy institution" or "financial education school"... or maybe they use a totally different phrase? You can also check out the [Context of the Discussion] (at the bottom of the *Analysis Tab*, inside Brand24) to see which phrases are used most often in mentions of MoneyTree. This will give you a lot of ideas about potential keywords to monitor when it comes to financial literacy schools! 2. Next, I would Google "financial literacy school" or "financial literacy institution" and see what kind of a) *suggested search terms* and b) *search results* pop up, and look at the terminology and phrases used. This is a practical SEO tip, but I find it also works well for finding keywords to monitor 🙂 3. It's also a good idea to consider monitoring some of your SEO keywords, and then apart from just trying to rank for those keywords, you can also engage in conversations about them 😉 4. To clean up the data (for more relevant results), filters can also be really helpful! For example, monitoring the keyword "money" or "financial literacy", you could set up filters inside Brand24 to exclude and/or include irrelevant mentions: ◾️ EXCLUDE: mentions that contain "Cardi B", "Rihanna", or their songs (LOL) ◾️ INCLUDE: mentions that contain the phrase "teach kids", "teach my kid", "teach my child", "teach my daughter", "teach my son", etc... Sorry for the long answer ~ hope this helps! And thanks again Jin!! 🐺😊
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How do we know what are the main keywords to use when monitoring a data? for example if I key-in money and I wish to promote an educational school that teaches financial literacy to kids. The first two searches about Money comes out about Money from Cardi B and from Rihanna - B**** better have my money. LOL. So how to I find the relevant keywords to search? Thanks and I love your videos. Keep it up!
Thanks Jin (and LOL at the Rihanna reference 🤣)!! That's a good question - actually, this is a really important topic, I'll try to make a video about this - thanks for reminding me! In the meantime:
1. I would start by monitoring specific financial literacy institutions (I think "MoneyTree" might be a school like that?) inside Brand24. Then, you can look at the mentions and see what kind of language people use when they talk about that school. Like, if most people refer to the school as a "financial literacy institution" or "financial education school"... or maybe they use a totally different phrase? You can also check out the [Context of the Discussion] (at the bottom of the *Analysis Tab*, inside Brand24) to see which phrases are used most often in mentions of MoneyTree. This will give you a lot of ideas about potential keywords to monitor when it comes to financial literacy schools!
2.
Next, I would Google "financial literacy school" or "financial literacy institution" and see what kind of a) *suggested search terms* and b) *search results* pop up, and look at the terminology and phrases used. This is a practical SEO tip, but I find it also works well for finding keywords to monitor 🙂
3. It's also a good idea to consider monitoring some of your SEO keywords, and then apart from just trying to rank for those keywords, you can also engage in conversations about them 😉
4. To clean up the data (for more relevant results), filters can also be really helpful! For example, monitoring the keyword "money" or "financial literacy", you could set up filters inside Brand24 to exclude and/or include irrelevant mentions:
◾️ EXCLUDE: mentions that contain "Cardi B", "Rihanna", or their songs (LOL)
◾️ INCLUDE: mentions that contain the phrase "teach kids", "teach my kid", "teach my child", "teach my daughter", "teach my son", etc...
Sorry for the long answer ~ hope this helps! And thanks again Jin!! 🐺😊
Greetings Chia !!!! Enjoying your latest #ChiaExplains !!!
😁 Ohhh, thank you Jan!! Much appreciated! 😊