Toyota has LOST its way
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- Опубліковано 11 тра 2024
- Has Toyota lost its way? We saw a turnover of key leadership positions last year to include the CEO... The new Toyota CEO (Koji Sato) replaced the grandson (Akio Toyoda) of Toyota's founder... and Koji is carrying a totally different approach. An approach that isn't in alignment with the core values we've seen from Toyota in the past. Buying a new Toyota has always revolved around 3 things: 1) Reliability, 2) Simplicity, and 3) Affordability. Those 3 traits lent itself nicely to great resale values. Not anymore. The new 2024 Toyota Tacoma and Tundra are total flops. Dealerships are having to SLASH prices and offer insane APR interest rates in order to actually move their inventory. They've stacked up on dealer lots this last 1-2 years. Only with HUGE discounts and great rates are they able to sell them. People don't love the new Tundra, nor do they love the new Tacoma. People are voting with their pocketbook right now. Which is why we see soooo many brand new 2024 Toyota Tacomas and Tundras just collecting dust on lots. The move to smaller turbo engines was a misstep by Toyota.
Toyota wasn't "forced" to downsize motors due to EPA/emission requirements. They're just incentivized more to do so by the government is all. They get less credits back from the government with naturally aspirated V6s and V8s. That's all. Nobody is "forcing" their hand. It's a money move is all. Dropping the engine size... moving production entirely to Mexico, and slapping $50K+ price tags on them... Yay. And $65K+ for the 2024 Toyota Tacoma TRD Pro and Trailhunter. That's disturbing. Get a Chevy Colorado ZR2 Bison or Ford Ranger Raptor instead... for a bit less.
I truly do love Toyota, and I know that gets lost in these videos. I want Toyota to stick to the core values that have made them great... not go with woke route. What are your thoughts? Do you agree? Am I being too harsh on Toyota?
Thank you for watching as always, I sincerely appreciate your support. If you haven't done so already, please consider Liking and Subscribing... More candid critique like this to come.
-Stay Untamed...
#toyota #tacoma #tundra
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The end of middle class in North America.
The great reset or is it build back better lol... the middle class is being replaced by cheap labour from other countries. I don't know who can afford to buy these overpriced burritos.
"The end of middle class in North America." Tundra, their worst new model is hardly "middle class" They've just lost their way. - Taco(2nd) owner
Agree 1000%. Middle class Americans will not be able to afford these new vehicle prices. All by design.
@@blackwatch7151apply for the jobs and Mexicans won’t be getting the jobs.
@@ramiroescamilla7263 Wrong. Deport all illegals and DON’T apply for jobs that have pathetic salaries. Do that and wages will go 📈. Americans will do the work if it pays.
4 banger over 38k is a joke
A 4.0L V6 with Made in Japan on the inside of the door jam is what you want
No trucks can be made in Japan without a 25% chicken tariff.
@@cmdrls212 where do you think the 4Runner is made?
Exactly! The 4.0 V6 is one of the best engines. Same as the 2.7ltr 4 cyl. Nothing at all wrong with those. The 2.7 was especially bulletproof.
@@Pb_Slinger I had a 1983 5 speed manual single cab with a 22R 4 cylinder…..still kicking myself for selling that truck
Agreed
Their current CEO is awful
So awful that Toyota is making more money than ever before. You do know that product planning takes years right? Every you see on this new Tacoma was put in place well before he took over.
@DeadAir21 yeah and the most debt of any company. Lmfao
You are as stupid as “UNTAMED” you really think that the new Tacoma, tundra and 4Runner were developed after the new CEO stepped in? This guy always talk about the same 💩 those V6 engines are ancient not only non efficient but no power, they need to improve and by improving they have to come out with new shit
@@DeadAir21 I thought it was implied and pretty obvious to me awful for the Toyota customer. But anyway, yeah that’s what I meant in case you have misunderstood me. Thanks.
@@DeadAir21 Exactly, lux truck buyers are buying more Tundras than they have before.
Untamed is out here speaking for the working man! Thank you for not being a shill and being one of the real ones out here speaking truth!
Nothing he said I do not disagree with.
At some point someone should ask 🤔💭 are vehicle manufacturers working in accordance to keep populations in 💸 debt. You mentioned numerous examples of the decline of the customers needs being heard. And the disappointment of the manufacturers price,outcome/results. 🤔What is loss: Is the products trust and the expense for the privilege. 😢 yeah, I have a compass 🧭 to share.
Ure totally correct!!
Yep
ua-cam.com/video/0eySXnbqgvc/v-deo.htmlsi=5AxE16oaMSRRd_FP
Everything is more expensive now. Groceries, gas, housing…everything - how would vehicles be exempt from inflation?
Toyota is dropping the ball big time.. WTF is wrong with these idiots?
Well I"m sure they probably thought (wrongly so) that the toyota fanbois would pay any toyota tax that is thrown at them. But I'm reading on the forums that many long term tacoma owners are not taking the bait. I hear they are buying ZR 2's for 48K, or frontier P4X's etc.. The segment is red hot with good options and Toyota has literally priced themselves right out of the mix. Price wise they aren't even close. You buy this brand on credit figure 200-300 more/month (I actually did the math on this). Somebody forgot the basics of business here. That is to do a feasibility analysis. Because at these MSRP's its not sustainable. Not even remotely so.
My 2001 Tundra V8 323,000 IT’s drives and starts like a dream still a platform great to driven highway and city .
Same disease as American Carmakers.
The truck just released they have had this happen in the past they have never had super great 1st year re-designs they fix them over time to near bullet proof towards the end of the life of the model. Same Toyota as always. Over reacting is what people are doing. Be smart never buy a 1st or 2nd year re-design with any brand!
Greedy owners.
I work for Toyota. I completely agree with you. Don’t like the direction we’re going.
What have you been seeing?
Toyota has really screwed everything up. Can’t understand what they are thinking. Disappointing
ABSOLUTELY THEY HAVE !
The government is forcing all automakers to go this route. If you can't see that you're blind.
Very disappointed with the quality that went down...
What now is what toyota should be thinking. I hear people saying celica but lets be honest its gonna gey ruined by the machine behemoth system meatgrinder.
Of course you can’t. You aren’t an engineer, a CEO, a manufacturer. You are a random, average 100IQ consumer.
I am no longer considering a Toyota product after waiting so long for the new Tacoma
I was waiting the new gen too, but after these prices I might get a frontier pro-4x. They have around a 5k discount at the moment
Same here. Pulled all deposits for allocations. TLC and Taco. 4Runner next bc I’m not spending 70k for one.
The 2024 toyota 4-runner ls the only decent one left.Id stay away from the 2025 4-runner. four-banger on a steroids.
Genuinely debating going with a gmc canyon myself. Yes, I know, it also has a turbo 4-banger but for a similarly spec’d Tacoma, I’ll be spending almost $10k less on a canyon.
same, just bought a colorado ZR2 for under MSRP
Thanks for not being a Toyota fanboy. Unlike David from Automotive press.
And **cough** ** cough*** TRD JON **cough**
Or RobMotive
Even Scotty is saying that new Toyota trucks are crap. Kilmer is #3 all time most popular YT poster. When your #1 fanboy flips like that, it's bad news for anybody working for Toyota.
Yeah but that’s the point, he is a fan of Toyota, the old Toyota
Or toyota Jeff lmao.
United we stand. We are stronger if we all stand together. Come on people.
"Come on man!" j.b.
LGB
Don't buy.
Honestly, I agree. We don't want this added complexity. I want to buy a Toyota that's going to last me 20 years like my FJ Cruiser. Turbo's and Hybrid Batteries just turn me off to the brand.
Those days are over. These new ones will last 5 to 6 years if you’re lucky.
Same. I’ve bought my last Toyota. I’ll just keep rebuilding the one I have.
Hilux in the UK have had turbos for ages now and they’re going strong as ever
@@harrisr1018 Were they built in Mexico?
@@harrisr1018 I don’t believe a turbo 4 is going to get 400k+ miles like my naturally aspirated 6. Maybe you guys have a different perspective on what “going strong” is.
Bring back Akio Toyoda, he had the right idea!
Why did he leave?
@@johnnybravo5044 The public reason is that Toyota's previous Chairman of Toyota left, so Akio stepped down to become the new Chairman. However, behind the scene there were murmurings that, although the company has been doing well with their hybrids, Akio disagreed with how the company was advancing too quickly in turning the rest of their lineup into hybrids/EVs. Slowing sales of those products have proven him right.
Akio approved this generation of the Tundra though, and the Tacoma was well into development when he "retired" and became Chairman.
Toyota needs to use some of that 80 trillion to invent a time machine
@@nunyabeezwacks1408 Isn't Toyota's hybrid sale on a massive climb now? How does that prove Akio right?
Toyota expecting smaller engines to be workhorses is crazy. Yes, they’ve been in the hybrid game for years now, but in their sedans, never in their trucks. That’s a whole different ball game.
Toyota never wanted to do this. Emissions standards have forced their hands. There is nothing they can do. They can try to make this more reliable, but turbos are inherently less reliable.
camry 2025 only hybrid. less options for customers
The hilux has been running turbos for ages.
@@jerdelauren9972 I think they have more than enough pull in the market to at least offer the N/A engines for a couple of yrs and then discontinue it, kinda like how Jeep did with the Wagoneer. but to just drop it altogether and don’t give your customers any options is disgusting
Well said 👍
Your title is not wrong. I am Japanese living in Canada. Before my family came to Canada, my father had a corporate career with Toyota for 17 years, and he has been disappointed with Toyota's current choices and direction, particularly with their 4x4s and North American market. He says their "global platform" might save on production costs, but it is a bad idea, long term. Alienating regular customers kills any business. If someone dislikes the turbo 4 cylinder in the Taco, it takes every other Toyota mid-sized 4x4 off their potential buy list. The English saying " Never put all of your eggs in one basket" is learning the hard way. Toyota limit R&D funding to develop 4x4 platforms, especially for North America. The 6th gen 4Runner was designed by Toyota America. Toyota is now just selling Too many different name badges on one platform. Too many! Every Land Cruiser, the 6th gen 4Runner, new Tacoma, GX, LX etc. They are ALL the same now. The mid-sized GX 550 is apparently heavier than the "full-sized" LC 300 Series.
Unfortunately Toyota has become like American manufacturers and just leveraging popularity of name badges, slapping popular names on anything, rather then respecting what these brands are supposed to be...
The 6th gen Toyota was an after thought... I understand my dad's disappointment
So true, there is a huge difference between a 4Runner made in Japan and a Tacoma made in Mx. If I had my choice I would buy a new 70 series but we can't have those here.
You can’t blame Toyota. You can blame our government and the silly, unrealistic mpg requirements.
@@thomas735 then why does Ford still offer the Coyote V8? And Nissan still offers their V6 in the Frontier. Blaming the government is lame.
@@Pb_Slinger they won’t be able to offer those much longer and still meet standards. Just basic math. Nissan has already planned to replace the 5.6 with a 3.5 twin turbo 6.
@@thomas735 Toyota switched to what they call their "global platform", which is the 1 platform being used for ALL of their body-on-frame vehicles, full-size and medium-sized. Whoever your government is has nothing to do with their choice. Toyota is cutting production costs by using 1 platform and 2 engines in North America and an added diesel option for the east.
If by "the government", you mean American government, the vast majority of Toyota's sales are in the eastern hemisphere (Africa, Asia, middle east). US efficiency regulations have nothing to do with their using this global platform to cut costs. Governments have efficiency requirements, not mpg requirements. Asia and Europe have always used smaller, more efficient engines. North American engines were always wastefully big, just to sell more fuel. I was not criticizing the more efficient engines. Just the lack of engine options, which Toyota will regret.
Never thought about buying Frontier or Ridgeline until now.
Same dude. Toyota really, really fumbled the ball here. It’ll be interesting to see the end of year mid size truck sales broken down by brand.
I’ve mostly good things about both… especially the frontier.
Thinking of getting another brand now I'm very disappointed in toyota now...
@@everydayfun9531 you’re definitely not alone on that brother. What else are you considering?
@UntamedMotors I'm thinking of honda, Nissan, Mazda or an infinti since lexus is the same as toyota but more expensive...
untamed is the voice of the people
Yes
Word .
I was in the market for a new midsize truck and have been saving for a couple of years. All the while scouring the internet and taking test drives. I kept coming back to two issues, price and engines. I finally pulled the trigger a month ago and I got a fully decked out Nissan Pro 4x out the door for $43,000. I considered a Toyota but the price was outrageous and it was a 4 cylinder instead of the 6 cylinder I ended up getting with Nissan. One month later I'm very happy with my purchase.
Nissan is the way to go with the last remaining 6 cylinder in a mid size
Watch out for the inner tie rods on them. We went out trail riding with three brand new frontiers. None made it back.
@@Canyon04 Yeah, ok , Toyota fanboi!
@@Canyon04I watched a few videos of the new tacomas not making it back either 😂
@@shanerogers787 brother I know it’s kind of hilarious watching all the Toyota fan boys throwing out every excuse in the book to justify there trucks are now the worse in the segments
If my choices are mediocre, mediocre and mediocre, I'll just go with the cheapest mediocre. Enjoy your inventory, Toyota. I'm out.
Same here
Love this comment, so true. There's not as many "complete crap" vehicles out there as the Internet makes it seem like, but there's also a lot fewer "bullet proof" gonna last 400K miles vehicles than there used to be.
Vast majority of vehicles out there right now 100% fall into the "mediocre" category you're talking about. So you just go with the best value. And right now, that's definitely not Toyota.
You failed to mention those 50k offroads and sports have cloth seats 🤣
Yes, they should have real leather seats for those prices. And Toyota SofTex leather isn't actually leather. SofTex is vinyl, naugahyde or call it plastic.
So, cloth is actually easier to live with, especially in hot weather.
do they have a back sliding window? I think they might not LOL.. my 2017 sport has one and automatic!
@@dirkdiggler2379 they are an option now HAHAHA. I bet the gas cap will be an option next year.
I'm seriously considering going for another brand like Honda or another reliable brand...
Cloth seats are what your worried about.lol
My 1984 Toyota 4x4 P/U was the best truck I ever owned. 22R motor and a straight axle front with locking hubs. We will never see this kind of quality again.
Agreed. I had one as well. I wish I still had it.
My daily driver is a 1985 Xtracab with the stock 22RE engine.
I had an 81' short box. Loved it!
@@martin4749 could not ask for a better daily driver. I wish I knew then what I know now, newer does not always mean better.
@@martin4749 best of the best👍🏻
The only way things will change is that if people stop buying their overpriced vehicles, they have become arrogant and that’s exactly what is happening with all of these cures and forgot about the loyal customers. I agree with you 100%
appearently they saw the US big 3 building cheap made junk while making record profits, & thought we can do that too.
Has nothing to do with that
That's exactly what happened.
The unfortunate truth… =\
Glad to see you provide positive feedback for Toyota. I’ve been a Toyota fanboy for over 30 years, but now I feel dead ended with their lineup. If feel your pain.
$33,000 Dollar Engine Replacment Cost is WORST than replacing a EV Battery ! WTF ).(
Sure, just like the billions of battery powered smart phones and tablets on Earth with the millions of failing batteries every day.
There is a much higher failure rate with ICE engines.
A large battery and simple electric motors are much more reliable and will last longer than ICE vehicles.
An electric motor can run for 1 million miles and batteries can last over 500,000 miles. ICE vehicles can't beat them.
And no ICE manufacturer gives an 8 year, 120,000 mile warranty on the drivetrain.
That is a great point man
That is the point. How else can you sell electric vehicles if you don’t make gas/diesel fuel vehicles worse than electric.
The hybrid in trucks only there for the torque and horsepower numbers
@@CMM-sv8xkcorrect.
Good on you man, who cares if u can’t attend future Toyota events? I’d rather hear the truth from a real enthusiast and not glazing over a brand…
@@xk302a But his options are valid and they turn out to be true later on, when people said the new tundra with twin turbos are gonna have issues, it happened, same thing gonna happen with the 2.4 turbo even with regular maintenance
I don’t want a crappy turbo in my vehicle. Turbos kill engines
@@xk302a. My neighbor’s F150 needs cam phasers at 160k miles for a mere $5k.
Both of my company's Ford Eco-Boost Edges blue up before 100K miles, 1 was at 63,000 miles! Needed a new engine! The entire block had to be replaced.
Too bad. I saw it on U Tube, where gentlemen had a 2024 Tundra. Paid over 70,000. Drove 7,000 miles and bang, a spun bearing. Dealer says 30,000 to repair. Wow 😢
Should be under warranty right
Yep ! Go with last generation instead
Not sure if I believe him. It should be under warranty.
Im hearing about the bad bearing due to being cast iron versus aluminum. If it was aluminum I guess it would do a better job of heat dissipation. The expansion and contraction is making the bearing crack much more sooner. I have 2023 LX600 so we shall see how far the engine goes. Similar complaints.
surely the warranty covered it lol
NO MIDSIZE TRUCK SHOULD COST OVER $50K..PERIOD. I already joined the Nissan Frontier camp. Lots of people are.
Keeping my hopes up for an SUV from them like the Xterra
How much are the new nissan frontiers going for in your area
Nissan just took a huge market share from Toyota for doing nothing special at all with the Frontier.
I'm getting rid of my 2nd new Tacoma...had a 22, now a 23. Guess what I'll be getting? A new Frontier.
I love the look and drivetrain of the new frontier
Wow. Destroyed their reputation with two trucks. Fire that CEO.
Toyota North America are mostly responsible for Tundra and Tacoma. Go figure...
Akio approved both and he's gone so...
Fire for what? Sales were up in 2023 on pace to do the same in 2024. Just because some dealerships are sitting on Tacomas doesn’t mean all of them are. Many have waitlist for Tacomas. No matter who was in charge this was always going to have a turbo 4. Everyone is moving to smaller engines.
You're not harsh at all it is what it is. I wanted a new tacoma soooo bad. No way im going to buy it because of the stuff you already said. My money will be going used or elsewhere.
It’s so easy to tell who the Toyota shills are; the people whose primary source of income is being FREE advertising for Toyota. Luckily for you this is a side gig and we appreciate that. Keep being real and critical.
Toyota's are good cars but not always the best. My father owned a 2003 Toyota Camry that my brother gifted to him and I owned a 2003 Buick Lesabre. I drove my fathers car one time and my conclusion was that my Lesabre had a lot smoother ride quality than the Camry.
@@josephkelleher8820
The GM 3800 series II engine was legendary. One of the best motors ever made.
Dang, you are on a rampage! Preach tho
The only reason I buy Toyota, the reliability reputation. If that goes then goodbye.
sadly with turbos it's gone but you will get a 1-2 MPG extra.
Better get a true last reliable toyota or else they'll be harder to find man ain't gonna lie I'm sick and tired of toyota's Bull**** with the turbo engines...
@@David9726100 Lucky for me I bought a 2024 4.0 6cyl 4Runner in December. At my age it may be the last vehicle I need.
So happy I got in under the wire with a 24 4 Runner TRD Pro. Your videos were instrumental in my decison making process. Thank you.
I’d love a Terra 4Runner Pro. I would probably have to trade in my 2023 Tacoma TRD OR Access Cab.
@@J.Young808 I was fortunate enough to get a Terra one at MSRP up here in Toronto with no add ons. The color is not for everyone but I think it looks great.
That’s awesome man! Great choice, you won’t regret it. =]
Also the Tacoma is assembled in Mexico...in Mexico....in Mexico..........
Look at all the vehicles assembled in Mexico no matter the manufacturer, Quantity is #2.
I lived in Mexico for two years. They don’t focus on details like American workers. Do I know for a fact on anything you hire them for from painting to do any kind of work they don’t focus on any details. they’re hard workers, but they’re not detailed workers.
Maybe some are 💩.? 😂 Personally haven't had a problem.
Totally agree. Unfortunately this trend is being seen across the board with all auto manufacturers.
My current fleet is a ‘23 4Runner TRD Pro, ‘21 Land Cruiser HE and a ‘23 GX460. I have no interest in the new products being launched by Toyota/Lexus.
Man I agree with you so much I have a 23 highlander hybrid and a RAV 4 with the naturally aspirated engine that's the last of toyota's true reliability...
You bought the last of the Greats! Good move. =] 💯
The old original Toyota founder must be turning over in his grave. Toyota completely forgot why people bought Toyotas. People wanted simplicity, reasonable price, and bomb proof reliability. Now they have none of the 3. How is a new Toyota any better than a Chevy? Heck, probably worse. I didn’t even consider the new Tundra. F-150, Ram 1500, or Silverado.
Toyota bring the price down
That's a smart young fella you got there Untamed.
As a prepper I look forward to an all-new Tundra 4X4, with a naturally aspirated V8 engine, the ultimate survivalist vehicle. Until then, I hope the civilization stays intact.
I think you are beating a dead horse in all these videos. Nearly every car manufacturer is moving to lower displacement engines to eke out better mpg’s, and Toyota is not going to bring back a naturally aspirated V6 because the market is slow. Every manufacturer is also seeing a big backlog of vehicles on the lot. Even the “simplicity” of the Nissan Frontier (naturally aspirated V6 in the $40+k range), has a pretty high market day supply. I see 122 of them within 50 miles of me here in Front Range Colorado…some ‘24’s that have been on the market for more than 200 days. This isn’t just a Toyota situation…it’s an entire car market reset.
Agreed smaller displacement motors make more power and are more efficient. People complain about reliability but you can make a turbo engine reliable.
53k for a Tacoma? Damn....
Yeah it’s insane… smh
I can’t thank you enough for speaking the true about Toyota. I’ve seen so many “shills” raving about the 4 cylinder turbo, Made In Mexico, and charging an outrageous MSRP to their loyal Toyota customers for decades. I will not buy any of the new trucks or SUV’s by Toyota. The new CEO of Toyota needs to either step down or drastically make a change That reflects the company’s long history of reliability and customer satisfaction. Thank you again for posting these honest videos.
If i take a second mortgage on my house and risk having my wife divorce me based on that stupid decision, I could own a 4th gen Tacoma like ALL the fanboys out there in Toyotaland!😳
Well put sir, Toyota fan boys can remain in their club for all I care, no longer supporting their dumb behavior
13 Tacomas, fanboy here and still not running out to buy this disaster gen, and I've been a beta tester for the last gen and my 22 is paid for. Not the same Toyota or Tacoma.
@@usafwx01 yea my 2022 Tacoma trd pro is paid for as well, so I refuse to be weak minded and being the first kid on the block to own a vehicle that is built cheaper and WILL be less reliable than the outdated 3rd gen Tacoma. I’ve owned Tacoma’s since 1998 so I can talk the talk and say the quality is going down the drain as years go on. Unfortunate, but that’s world we live in.
Nailed it!!!
Anyone that grabbed a '23 Tacoma at a discount is feeling fantastic right about now.
We are complaining about a 50k four banger Tacoma while people keep buying 100k diesel truck to go to the mall in general the whole us market is going to hell because of greedy American companies
Sweet almighty. We are going to have to pull our groceries on a cart here soon and theyll be taxing us for the calculated carbon emissions of yourself and the horse
Toyota gone woke. Watch them screw up the Prius. Constantly improving Prius for over 20 yrs. I'm betting that will end.
Actually the Prius in this generation might be the best ever. They took a pretty staid car and improved the performance of it massively.
@fredhenry426 - you're way off base with that "woke" reference, a term that has become ridiculously misused & overused & is absolutely not relevant here. Toyota's mindset is simply old-fashioned greed for money.
@@LoneTinaja Yeah, Toyota has tons of issues but I wouldn't even put "gone woke" anywhere on the list.
Pretty sure if they do even give us an option for a V6 they’re gonna wanna charge us a premium for how “rare” it is
Theyre running a wallet sucking scam job
Ridiculous prices, I love my 22 taco 6v
Possibly one of your best videos yet
Appreciate it brother 🙏
wtf are you smoking?
These engines are under-squared... They make more torque at low rpm, and generate much less heat. The turbos are there to add power when needed, they don't need to always be working. The design is far superior to the old V6 that has no power unless the rpms are screaming.
Nothing is superior when it won't last as long as the previous gen.
One question I have with this new 4-cylinder Turbo if it's direct injection it's going to have carbon built up in the cylinders no one has been addressing this are they all asleep that will reduce the lifespan of it 100 % there was no problem with the V6 because it had both direct injection and port injection that kept the valves clean is everyone asleep on this problem😅
@@David9726100 I would agree if they don't last more than 150k miles consistently.... But let's be honest, it's too early to say they aren't reliable. The reality is many Toyota engines don't make it that far because people do crappy maintenance. The new Toyota engines will last if people do good maintenance, let then warm up and cool down properly. Yahoos beating on them and not doing anything right will see the engine fail sooner just like any other engine
I upgraded for a 2018 taco to a 2024 and you can tell the difference. Gen 3s you had to really step on it to gain speed and it hesitated. The new 4th gen has no problem picking up speed at all. It really depends what you’re gonna use the truck for. But I’m happy it’s such an upgrade all around 🤷🏻♂️
Absolutely went to a dealer to buy a 24 Tacoma. Left there in shock. They think they have cornered the market on mid sized trucks. Bought a 3/4 ton Chevy crew cab short box $54,500 minus a $1,800 rebate and brought truck to $52,700.
Three trucks on the lot.
Who the hell - would buy a Tacoma at $55000 ???
No more Toyotas.
The value of the Toyota tax is non existent.
Akio was forced out and while I agree wholeheartedly with what you say untamed, Toyota will never revert back to their old ways. The government and shareholders won’t allow it, the golden age of Toyota is over, I personally will never buy a brand new Toyota truck again
That sucks bro
Aint buying the turbo crap..
What will you buy?
True. The last good trucks are gone. Good thing I just bought a low mileage 3rd gen tacoma.
I couldn’t possibly agree more with the title. These overworked and underpowered engines are never going to have the longevity we’re accustomed to. The climate change hoax alarmists need to be ignored. Let the markets decide.
I went into my dealership this weekend for scheduled maintenance on my 2022 Tacoma TRD Pro. While I was there, I drove a 2024 Tacoma Trd sport with the premium package. I honestly have to say it drove great and is a very nice truck. The glovebox thing is real for sure, but the really big issue with it is the price! MSRP for that Tacoma was more than what I bought my 2022 Tacoma Trd Pro for out the door! Absolutely not worth what they are asking.
Seems like everyone that has driven them has liked them, just the cost is high, but Toyota sells more than anyone anywhere, I’m sure they will survive
You still mad about the invite hih?
the price is ridiculous, now imagine the issues with modifying the new platform? 👀
From what I understand talking to dealerships is that the Japanese have allowed the US to kinda take control of trucks for the most part, and they were very very hesitant because they care A LOT about their brand, the whole reliability thing. Basically, our Toyota trucks just got the same treatment GMC and Ford trucks get.
Yeah I think there’s a lot of truth to that
the downsizing of engines is cringe no matter the vehicle also entirely made in mexico turned me 100% off
They are flying off the lot in Honolulu at a rather high rate. Here in Hawai’i it’s Toyota nation, I’ve seen several on the road and at MJ Motorsports getting upfit with rims, tires and accessories. People are getting them because of the better fuel mileage with our gas prices that are $4.15/gallon at Sam’s & Costco.
Cool, you guys will be the true testing bed of Mexico quality turbo 4's. Get back to us in a year or 2. My bet is it won't be good. If I'm wrong, no worries as we would get used truck at half the cost vs new. I highly doubt it though.
Greed knows no bounds and Toyota is the same hyper inflated prices and no willingness to reduce prices to levels we can afford
27 year Toyota customer here. I think you've hit the nail on the head. Historically, i swapped cars every 3 years. My current 4runner is a 2017 and I'm not really tired of it. I thought for sure the 2025 would draw my attention. I watched the Tacoma and Land Cruiser releases and knew the 4Runner was going to follow suit. I don't think the upcoming 4Runner has enough to offer for me to jump ship from a paid-off 2017 just to get a bit more horsepower and who-knows-what-kind of reliability from a Turby 4cyl. I think they have a couple more years to turn the ship around before I start shopping elsewhere.
They botched the new 4runner even worse.
They can keep them . Not worth taken out a second mortgage on your home to buy one . That on top of the high interest rate . Nope not for me .
Toyota is counting on the fanboys to keep buying. It was ok when they were slightly higher than Nissan, the domestic brands but between the new prices and the dealer mark ups, being in heavy debt in this economy is suicidal.
They have to flop so hard for them to learn not to do this… 60-80k for a Toyota is insane money
Good video keep it up. I was worried so grabbed a 5th gen 4runner last year anticipating negative changes.
Having just traded off my 23 tundra platinum for a Sierra, I was really worried I’d regret it but I was ear to ear smiles driving the Sierra home…just love the build quality, and mine came from the Fort Wayne plant (although I’ve heard their silao plant is also good). Anyways, happy now feel like I’m back in a truck. The tundra just feels very plasticy and artificial, but I will say the powertrain does drive nicely. I had disabled the artificial engine noise and really preferred it that way, not sure what they were thinking but previous gen Tundra fans feeling a little overlooked with the new one makes total sense. The true predecessor of the previous gen tundra is the 21+ titan’s, IMO.
GM is worse then Toyota
Well the new CEO is about to find out his entire mess.
Bring back the 5.7L as an OPTION in the Tundra. Do it Toyota, watch what happens
Agree 100% !
I WAS a Toyota fanboy, until recently, it’s sad. 😞
Turbo is a 4 cylinder killer.
Shill's, AKA Sellouts - Galore On UA-cam - Thank's For The Truth Sir
Man keep preaching 99% of us Toyota fan boys feel the same way. I had a brand new 22 tundra SR5 trd sport and had to have the engine replaced at 600 miles, then the waste gate went out of the turbo and then they found it had faulty roof welds. I got a lemon law attorney and Toyota ended up buying the truck back from me and reimbursing every cent I had paid into it. It was the biggest disappointment of my life.
Only thing I'd disagree with is that the Taco is in the image of Sato's vision for Toyota, because this Taco has been in development long before he took the reigns.
I agree 100% with you i will not buy another toyota product.
That person that you are talking about ...being a yes man is .......Trd John!!! He will fake it all day!!
Thanks for being honest and sharing. Professional auto reviews sold out.
Toyota is making money from vehicles to spend on full EVs
Thank you for your unbiased constructive criticism. A lot of these social media guys that hype up these newer trucks probably didn't even own a Toyota until the 3rd gen Tacoma came around(that was actually the beginning of the bean counters taking over). If Toyota built a brand new Pickup from the 90's and I had to choose between it and a new plastic one, I'd choose the classic every time for it's simplicity. 90's was peak Toyota ingenuity.
My last 4 trucks were Toyotas, my next will be a Ford. I’m not spending $50,000 for a 4 cylinder truck made in Mexico.
If you keep repeating those words, your wish will come true. You’ll just love “Ford Life” and the special care being doled out by its dealers’ sales and service departments 😂
I think the new Tacoma is great. The 4cyl is in GM , ford Ranger , as far as long term and durability , but all mfg are going that way. Our govt is putting such tight restrictions on auto makers. Sucks !! I have a 24 TRD off road (2,600) so far. When I was pricing a midsize truck that’s loaded premium stuff they are all in the same price ballpark!
You’re beating a dead horse.
They all have it and look how long they last.
Videos are improving, nice job 👍
Toyota is messing up big time. That 2.4L T sucks too. I’m seeing bad main bearings in the V6 TT. Who wants to spend $50k for a Rav4? $85k for a Tundra. Just ludicrous. And they there’s word that Toyota will charge customers to use the equipment that they bought with the vehicle, like MB does. Absurd
Honestly the new taco is a better effort then the 3rd gen. The 8 speed is a big improvement over that horrible 6 speed. And the turbo adds much needed low end torque. They finally got disc brakes in the back and the coil rear suspension is an improvement. What they got wrong was a very cheap interior full of hard plastics. A tacked on center display is not integrated well at all. The back seat is unusable. But they did improve the seat height up front which was sorely needed. So on average I'd say they did address some of the long term issues. The problem is the MSRP is 5-15K over the rest of the segment. Factoring in the cheap labor at the Mexican plants this is way over priced. In no way shape or form is it worth the asking. I mean you can buy ZR 2 for 48K with the multimatic suspension etc.. If they slashed the prices 8-10K across the board it would be competitive in the segment. Die hard fanbois will still pay the excessive prices and also try to rationalize those insane MSRP's. But from what I'm hearing most taco loyalist are NOT liking the new prices or the engine. They are shooting themselves in the foot. The brand is going to take a major hit in reputation. You can't be this far off price wise in the segment. Consumers know a bad value when they see it.
I totally 👍 agree with you bro , they are going to lose a lot of loyal customers.
There's actually three massive problems with the modern Tundra and Tacoma:
1. The trucks have got too big, look at a Tundra from 20 years ago compared to now.
2. The trucks have got too luxurious, and as a result they're being upsold to folks who would be just fine with cars like the Camry, ES, or Crown (RIP Avalon).
3. As a result of getting too big and too luxurious they're getting too expensive for folks who would normally use these vehicles for work. Said folks go to the used market instead.
Also Akio basically approved the current Tacoma and Tundra so it isn't like he isn't culpable. Kaji Soto hasn't even really had time to put much development in when he just got the job a year ago. The Tundra was done with Akio retired and Tacoma was mostly done.
These trends have been going on for a long time. My solution is for more people who don't need Tundras and Tacomas to NOT BUY THEM. Buy a Camry or Corolla instead. Don't let salespeople upsell you.
A final note: the hybrids are not the common reliability failure point on the Taco or the Tundra. The internal combustion parts of the engine are what is breaking down. Priuses reguarly get 400k-500k on the road without any issues to their hybrid systems because they aren't using turbochargers or other poorly engineered parts.
My Toyota dealership in the IE can’t keep them in stock 🧢
Shots fired at TRD Jon that dude is a total shill for Toyota.
Yeah, he complained openly about his Tundra on one video and said he was thinking of selling it because of all of the rattles. Toyota must have had a word with him because he's back drinking the Kool-Aid.
Td34 might be king fanboy tho
Not sure with the reliability risks regarding the hybrid turbo in the TRD Pro brings similar value as the Ford Ranger Raptor. The latter at least has a v6 turbo so it’s a bit less stressed in the engine department not to mention the better off road specs and 10-speed. Provided you can wait for dealership markups to fade away, the Ranger Raptor is a much better buy I think (value to price it seems).
Long time Toyota guy, but that’s what I’m going to get. I’ll wait it out for a bit and get the Ranger Raptor for msrp or less.
Jesus, ford is terrible
@@wonderboy4993 I can only go by family and friends that own Fords trucks and they are all happy with them. I have an old 93 Ranger outback and it’s still going strong.
LMAO Ford Raptor. Yeah good luck with that.
I agree 100%, I’ve owned many Toyotas, they are really taking a step backwards
Yeah they certainly have. Can’t help but feel they’re now pumping out “throw away vehicles” that you need to trade in every 3-5 years like most domestics. =\
I studied Kaizen for 2 years in business school. Toyota was the pinnacle of manufacturing, quality and engineering philosophy. Ironically, their workforce was a big part of their respective successes. Now what…trucks made in Mexico for outrageous prices and a philosophy that has moved to what’s hot and politically correct. Disposable cars competing with disposable cars. Not a harsh take at all…
I just bought a trd pro 4 runner thanks to your videos
I am a big fan of the new I-4 engine, but I hate the 3.4L V6 engine. For example, I will choose the new LC with the i4 engine anytime over the Lexus GX alternative that has "the more powerful" V6 engine.
My biggest issue with Toyota is the outrageously hiked pricing, not the turbo-charging or the hybridization, or even the spike of the recent reliability issues. $56k for a Tacoma TRD-Off Road with the Premium package, are they kidding me? I bought my 2021 Tundra Limited TRD Off-Road with the Premium package for $51k and do not start with that the reason for the higher prices is the inflation, which is bull shit.
To sum it up: I will never pay what they are asking for a Tacoma. I rather go and buy a Ranger/Colorado if I want a new truck or for a used truck, I will still go with the 2nd gen Tundra.
Also, I would not buy the 3rd gen Tacoma that comes with the super reliable 3.5 V6 engine. That V6 3.5L engine and automatic transmission is so lethargic and screamy that I would puke every time I got ride in the 3rd gen Tacoma.
The new Tacoma is a much better truck than the previous one, but that still does not justify the high $50 to high $60k price tags they want. They can dream as much as they want to earn my business again. Sorry Toyota, I will never buy a new vehicle from you again. You lost a loyal customer.
I hear you about the 3.5, had one in 16 and one in 22, they sucked at least for me, no mechanical problems, but just a bad combo in my opinion, I have a old FJ cruiser that I like to drive compared those 2
Yes I agree! They have lost sight of core values and the small pickup that made them famous!!!! I have owned 4 Tacoma trucks and I will not buy a new one!!!!!! They are driving customers away!!!!
It takes decades to earn a reputation of reliability and affordability. It would take only a few years to lose it.
you are correct untamed.
While the pricing on the new Tacoma could be on the new CEO, the design of the new Tacoma was almost entirely decided under Akio.
I work for one of the suppliers, and started this job during the Tacoma tooling install. Based on the timeline for a project that I was here for the start of, the Tacoma project on our end started at the end of 2021. This is when we got nearly finalized designs and began the process of building out the equipment to support the new components, to then be installed about a year later. It wasn't until my last trip to the local plant for the install of this equipment that Koji took the position of CEO, when Toyota already had a few of the new Tacomas built for testing
Appreciate your channel. Rev Nation and The Car Guy Online are being objective about this as well.
100 % spot on