How to Persuade & Influence Anyone | The 7 Psychological Tactics w/ Dr. Robert Cialdini (TIP616)

Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger’s favorite book - Influence: The Psychology of Persuasion.
Dr. Cialdini is a New York Times Best-Selling Author of Influence and Pre-Suasion. He is also the CEO and President of Influence at Work, which focuses on ethical training, corporate keynote programs, and the Cialdini Method Certified Trainer program. In recognition of his outstanding research achievements and contributions to behavioral science, he is frequently regarded as the “Godfather of Influence.”
IN THIS EPISODE YOU’LL LEARN:
00:00:00 - Intro
00:00:37 - How Dr. Cialdini met Charlie Munger
00:03:05 - How Warren Buffett and Charlie Munger utilize reciprocity
00:09:31 - What Cialdini learned from Charlie Munger
00:15:14 - The commitment and consistency bias
00:21:14 - Behaving ethically and honesty to win in life
00:25:10 - How trust is the foundation of the best relationships
00:28:16 - The scarcity principle
00:52:19 - The liking bias
00:59:54 - How to overcome the liking bias
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▶️ RELATED EPISODES:
- Influence New and Expanded: The Psychology of Persuasion w/ Dr. Robert Cialdini: • Influence New and Expa...
- Influence - By Robert Cialdini: • TIP22: Influence - By ...
- Unveiling the Genius: Unforgettable Life Lessons From Investing Legend Charlie Munger: • A Tribute to Charlie M...
- Celebrating Charlie Munger w/ Mohnish Pabrai, Tom Gayner, Joel Greenblatt, & Chris Davis: • Celebrating Charlie Mu...
🎧 Listen to our episodes here: link.chtbl.com/TIP-WSB
🖊️ Access the transcript and learn more about the guest here: www.theinvestorspodcast.com/e...
📖 BOOKS MENTIONED:
- Influence by Robert Cialdini: amzn.to/3Pr3efC
- Pre-Suasion by Robert Cialdini: amzn.to/3PqrazA
- Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin, & Robert Cialdini: amzn.to/43mmCAa
Disclosure: Some of the links above are affiliate links that we may earn commission from. This helps keep our show going! 😀
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[@WeStudyBillionaires]

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[@easterntechartists]

Skepticism, not optimism is actually the seed of success. Skepticism is the most optimistic viewpoint

[@KamilMauel]

BRK performance consistency is one of a kind. Being honest with shareholders is a foundation to +60 years +20% CAGR. Other gurus love being remembered as market-baters in the ancient times, saying nothing about the current mediocre results when going passive is easier than ever.

[@coindrop]

I like how right after you guys talked about scarcity there's a commercial break where you talk about "Babel" and theres a limited time deal :D

[@WeStudyBillionaires]

Thanks for watching! 😉

[@zzd7ry]

Learnt something new and reinforced one existing behavior! Thanks Clay and great examples by Dr. Cialdini!!

[@WeStudyBillionaires]

Glad it was helpful! 💡

[@kdcowboy9478]

Thanks Clay this was a great interview! I'm a huge Charlie Munger fan for many years and that story about Robert going to the mailbox was incredible. Thank you for this interview!!!

[@WeStudyBillionaires]

So happy to hear that! 🙌

[@henrybuonaparte]

Another amazing interview. 👍
Great work Clay!

[@WeStudyBillionaires]

Glad you enjoyed it! 💯

[@emsgaming6398]

28:00

[@LucyShoman]

Why arent you talking about investing in Eledator when even real experienced traders are doing it?