celebrities need to STOP creating beauty brands!
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- Опубліковано 4 чер 2024
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Edited by Israh S.
SOURCES
www.vox.com/the-goods/2019/10...
www.teenvogue.com/story/have-...
www.bmj.com/content/bmj/347/b...
www.stylist.co.uk/beauty/cele...
miccaeli.substack.com/p/a-cul...
www.cosmopolitan.com/uk/beaut...
stylecaster.com/how-much-are-...
www.marketplace.org/2022/01/1...
www.glamour.com/story/celebri...
www.nytimes.com/2021/12/16/st...
www.voguebusiness.com/beauty/...
www.businessoffashion.com/art...
www.vogue.co.uk/beauty/articl...
www.newsweek.com/rihanna-fent...
gizmodo.com/nasa-calls-bullsh...
www.theatlantic.com/health/ar...
www.nytimes.com/2018/07/25/ma...
www.bloomberg.com/news/articl...
www.intheknow.com/post/celebr...
www.voguebusiness.com/sustain...
www.plasticpollutioncoalition...
• Why Most Of Your Cosme...
0:00 - intro
5:10 - a brief history of the celebrity perfume
11:29 - the power of celebrity
15:54 - why is everyone jumping on the bandwagon
19:39 - the downfalls
29:05 - the environmental impact - Навчання та стиль
i think the funniest is when celebrities who are millionaires and have already great skin, decide to open a skincare brand like as if it’s their product that is the reason why their skin glows
lmao thats very true, like they be promoting their products in videos as is its a miracle product, I think it kylies exfoliator that she claimed in a vouge video was "amazing" but it contains walnuts, which are harmful to the skin
basically rhode
Right? I agree, plus not to mention they have the access to the best dermatologists
You are so right it’s not the treatments …..
right! and then they probably never even use their own products behind closed doors lmao
i feel like celebrities saw that the beauty brand worked so well for Rihanna and then they all decided to start opening their own make up brands
Agreed, I think the now defunct Kylie cosmetics played a role too
It was really Kylie Jenner who started it
It was due to Kylie jenner
You wish you were celebs. Le is so jelly
@@SSIMS your pretty bad bait man, try something like “U all care sooo much about skin care cause u jealous 😡😡😡😡😡😡 you are not as great as them loser 👿😡😝 this u
In the 2000s, it was perfume. In the 2010s, it was make-up. The 2020s will be about skincare post pandemic.
I wait for the dress lol
Some of the perfume was great though ngl.
i predict hair focus soon
JLO fragrances are really good
@@zeezoo9391 agree starting to see it already
Like someone said; "Skincare, holistic health and beauty is becoming like fast fashion."
True
What's that supposed to mean and is it a bad thing?
@@rosewishes2232 well fast fashion is produced in very unethical and non environmentally friendly ways. So no, it‘s not a good thing
Yeah I think it was Liah Yoo..
capitalism
I’m just thinking about how environmentally unsustainable this overproduction of beauty products is…
truly! I feel like we're getting swarmed with too many of the exact same things that will just end up either in the trash or inevitably hoarded by unaware consumers. That and the fact that none of it is necessary
EXACTLY
@@ItBeThatWaySometimes exactly :') most of these brands promote "sustainability" but if they actually cared about that, they wouldn't have created the brand in the first place. it's all about money.
You're using electricity right now smh Keep it consistent
@@SSIMS Bad comparison, but go off I guess.
They especially need to stop with skincare
How about you stop judging celebrities
@@SSIMS the truth🤷🏾♀️🤷🏾♀️
@@SSIMS how about they stop trying to scam people who just want to feel beautiful like them when we all know damn well they have personal dermatologists
My skin got better after I stopped touching it, and started washing it with water
Yes THIS. I trust dermatologists and transparent ingredients. Makeup is a little different bc it’s more creative, but I’m not trusting a celebrity who has the means to have the access to the best skin treatment, but then is selling me a $30 cleanser lol I literally use Good Molecules and The Ordinary and they’re sooo affordable and work well.
As someone from the 3rd world, I must say: most of the world's plastic waste (single-use plastics) is sent in sealed containers which are opened in Latin America countries or even insular Asian countries. That's how this trash "disappears".
If by any reason this traffic doesn't get to its "original destination", then trash is thrown in the middle of the ocean, on international waters.
It happens in African countries too
yup
That happens in my country Chile!!! And with the fashion industry too, they use our places as trash lands :(
I love my country (Australia), but I will never deny, the government is basically bullying the other smaller countries into accepting our shit. Even if it's not an intentional act of dominance, it's that what the Australian government is doing because they know these smaller countries don't offer any monetary gains and nor do they have the military to make threats. I knew that trash had to be exported to other countries when I was 14, the amount of trash we accumulate (as we can see in packaging of products in stores) and the number of trash management centres we have, gave it away and then several years layer, the news decide to report on it!
@@ayanfevese yo fellow nigerian
It’s very frustrating because there were so many black owned cosmetic brands that were trying to bring shades for darker skin women into stores, but they never got enough support or light shown on them. But the second that Rihanna launched her line people instantly started crediting her as if she was the first person to ever do it and that’s just so untrue.
Yes! I remember a brand called Fashion Fair which was sold in department store cosmetic counters in the 1970s and 1980s.
These makeup people really don't think black people exist or something 😭😭😭😭😭😭😭😭
As a mixed girl myself I see it as Rihanna’s brand set the wake up call that the beauty industry needed. She launched with 50 shades off the bat and didn’t just emphasize olive or black. She highlighted literally EVERYTHING in between. So yes, she was the first to hit that mark and do it well. And she made it accessible to purchase at mainstream stores. The second she launched then the mainstream cosmetic brands finally got the hint after years of limited selection. Nothing is frustrating about that. If she didn’t set the standard then who was? Because for years black owned brands selling and no of the corporations cared.
There’s room for multiple brands from black women. If Rihanna hadn’t started fenty I don’t think the beauty industry would be as inclusive (or at least not as accessible)
Right! Plus as far as Prestige beauty goes, MAC has had a ton of shades for YEARS now. Since the 90s! Rihanna didn’t invent diversity
i feel like fenty has sort of grown beyond rihanna. like it's now a legitimate makeup brand like mac or estee lauder and not just a celebrity owned makeup brand
It can be
Yes, I wasn't convinced because of the celebrity side. But their lipstick is amazing!
But savage x fenty is a money grab. I don't trust any brand that has a membership program.
@@johanna2690 Agree on this one!
@@johanna2690 membership programs only seem helpful if you are someone who would be ordering at least one product from that brand/company almost every month anyway…cuz if not it seems like theses schemes may just be set up to rely on making money by people forgetting to skip the month in time
the most disappointing thing about this trend is that most of the time there is no transparency regarding the production of these products
that’s cause they’re usually drop shipped from wholesale companies
Most of them are made in Asia, with China being one of the biggest markets. Fun thing is that people are quick to discriminate Asians and criticize countries like China but are the very first ones in buying their products to sell them way more expensive on this side of the world. I'm not Asian btw.
child slaves and unfair labor practices are very commonplace in mica mines :(
@@justanothernicole discriminating against china (and other asian countries along w/ most of the global south) and buying products made in those countries actually isn't contradictory at all. the products are made in sweat shops under incredibly inhumane conditions, and the workers only make pennies a day, hence why the products are so cheap. it is specifically BECAUSE of the discrimination against and disregard for these countries that the rest of the world buys products produced there. they don't care about those countries, so they can contribute to the suffering and exploitation in those countries without guilt.
And most of them contain Mica, which is obtained in cruel ways and involves child labor.
I think that rare Beauty and Fenty have grown beyond their celebrities and are actually quality make up brands because I literally used them on the daily and there’s amazing
ive heard good things about Victoria Beckhams brand as well from a luxury makeup standpoint
Fenty isn’t cheap but the higher I have from them is uh-mazing! Deffo will get more from them despite the price tag.
Gotta recommend them to my young-at-heart mom then! 😃👍🏻
It’s just these brands are quite expensive 😢😢
Yes, Rare Beauty brow products tho
Fenty Beauty and Rare Beauty are two of the best, and I feel like they're moving towards making the brands more than just the celebs behind the names. Also kudos to FB for doing the most for those from different backgrounds and ethnicities.
Exactly
I wanted to love the foundation for the color range but the formula isn't good. The best thing about Fenty is the highlighters.
@@tiffanyl4829 Yeah, the lipglosses are so sticky for me personally 😭
Honest beauty too
@@tiffanyl4829 I disagree, I'm in LOVE with the fenty foundation formula!!
I feel proud about the younger people not trusting celebrities anymore. It was a fresh breath of air inside all of this info. Thank You!
Lol i never understood how celebrity endorsements ever worked on anyone bc 1- u dont know jennifer anniston, 2- jennifer anniston does not care about you, and 3- it is obvious her rich ass aint buying drugstore bullshit. Points 1 and 2 the most. Why the hell would i "trust" some rando i saw in a tv? I dont fucking know her
Yeah, young people looking for mostly influence tiktok & ig
but they trust influencers which is just as bad, if not worse; it's basically the same thing as celebrities except influencers actually have more reason to lie because they need the sponsorship money more as its their main source of income as opposed to it being a secondary revenue stream.
Kids are influenced by social media celebs rather than actors, although they still adore musicians. I wore Lacoste shoes recently and a 13 year old told me he liked them, I looked at them and thanked him and he said, "no, the other side." I turned my foot around to reveal the logo and he made a sound of approval. These shoes were donated to me but clearly Lacoste have been doing some social media marketing lately. Whilst I think it's good that studies are showing that Gen Z doesn't trust celebs, children are still children and they're impressionable.
@@genericfirstname I think this is more referring to the young adult Gen Zs. Older Gen Zs are like 26 lol
i absolutely LOATHE when a celebrity gets plastic surgery and then tries to sell a product that claims to correct an area they corrected with surgery. like when celebrities get a shit ton of lip filler and then try to tell us how well their "lip plumping" gloss works, or get botox and try to tell us it was their skincare cream that made their skin smooth.
I honestly feel like that should be illegal, same with having a filter on when advertising skincare and or makeup
U can say Kylie bro
yeah so Kylie Jenner?
literally ellie thuuman
Greed and hypocrisy are the real products the celebs actually use. Nothing can nurture your skin like sweet sweet free money XD
I agree about Rihanna’s brand. It was definitely needed. As a dark skinned black woman, in the past so many brands overlooked people my skin tone and darker until Fenty. After Fenty, the companies that used to ignore us finally increased shade range. As if we just came into existence.
Thats because dark skin is beautiful the way it is... No need to cover it up.... Rihanna just found a way to profit from dark skin...
@@jennagivens8436 nope
Thats the first thought I had but then i realized it is an asian youtuber channel...
Yo wake up everyone melanin dropped (according to makeup producers)
@@jennagivens8436 taking her money? At least she is smart.
One moment of recognition, please, for the goddess *IMAN* who created her own brand in 1994 due to the lack of darker shades. 🧛🏻♀️🖤
OMG? Loveee her sm had no idea?
And now Fenty followed in her footsteps.
I wore imans line. Yep. I'm old
Thank you saying that. I’m 25 and love IMAN BB cream/foundation.
👏🏾👏🏾👏🏾👏🏾👏🏾
The other thing with Rihanna is that Fenty beauty was clearly a passion project for her; she sought out to make an inclusive beauty line to address the issues with bias against dark-skinned people. The other celebrity brands are obvious cash grabs that bring nothing innovative or exciting.
Just watching Rihanna talk about Fenty Beauty products gives her a lot of credibility in my eyes. She at least understands her products and makes me believe that she loves and uses them. Some of these other celebrities make it obvious that they haven't even read the back of the box from products they claim to be so passionate about.
Rihanna’s company isn’t good ethically either. She uses sweatshops and slave labor. She might be smart and have passion for business and makeup and skincare but it’s not good. I’m not saying she is the only person who does this but she needs to be called out
@@skyward7903 they do use slave labor. Workers talked about it
@@lanarose1075 right? I'm not Black or American but I have learned about slavery so it seems even weirder when Rihanna as a black person is using slave labor. Her fans don't even see a problem with it
There is no bias in the beauty industry towards dark skinned people, the "bias" as you call it is simply economics. Africa and India, 2 places with billions of dark skinned women just do not spend as much money as a single country like Japan, China or S Korea. So beauty brands will focus on light skinned foundation, they follow the money. Rihanna I believe has a passion for make up and wanted to serve the darker skinned women, but also for commercial reasons - she has corned the Western market for dark skinned women. Still not as profitable as selling to East Asia and Europe though. Rihanna is still doing it cos it makes money, like all the rest of them, ultimately its a cash grab, anyway you want to put it.
I think there is a niche for influencer brands being worthwhile. The best example that comes to mind is Christine's Holo Taco. She had been painting her nails forever, and she set out to make nail polish that eliminated all of the frustrations she had with other nail polish brands. Holo Taco is genuinely the best polish I've used, and it's also decently priced. I appreciate the occasional situation where an influencer creates a brand that THEY genuinely believe in. It helps me cut through an insanely oversaturated market and find the product that actually works well.
Yes!! I love Cristine and how genuine she is. She also donates a portion of her stream revenues to different charities each month. I think she's a really good example of an influencer with their own brand as you always see Cristine use her own products
This!! Holo Taco is the best and Cristine is so genuinely invested in her brand!!
I feel the same way about Trixie Mattel and Trixie Cosmetics!! She, as a drag queen, had been using and experimenting with makeup for years, and all of her products and seem to come out of an untapped market in the beauty industry. And large parts of her revenue goes to helping the honeybee conservancy and LGBT charities! I think her brand, Fenty, and Holo Taco are examples of how to do it right and feel much more genuine since they were formed to fill existing gaps in the market.
Her black nail polish is amazing and she evens donates a bunch of revenue to good charities and she even has a scholarship at my university to help less fortunate students attend university
Holo taco is an amazing product ❤️
fenty and rare beauty are great and im glad these specific celebrities came out with beauty lines. but after rare, literally any other beauty line I ignore lmao. Even JLO, like youre telling me that olive oil did that to your skin and youre gonna release a whole product line?? its so funny these celebs think we're dumb its just annoying and lowkey insulting lol
I was JUST talking to my friend about how fed up we are with celeb beauty brands. Every time I see a new one I'm like "please stop!" The only brands I actually like are Fenty and Rare beauty (also heard some good things about the honest company). When saw the Rare beauty bottle tops I almost cried. My sister had severe rheumatoid arthritis since she was in elementary and struggled with caps/tops, so seeing something like that was really touching.
Your comment sounds like double standards cause you don't let celebs create products but said you liked Fenty and Rare Beauty. If you got your wish, Fenty and RB wouldn't exist. Why can't celebs or people create products? Especially if they're passionate about something. Who gets to create? Are people not allowed to create anymore?
@@user-gu9yq5sj7c that’s because those brands have thought put behind them. Most celebrities are just looking to slap their name on something but don’t spend time really thinking about their products. When Fenty and Rare Beauty came out, it was very clear that Selena and Rihanna put a lot of time and effort into their brands via the quality of products, product packaging, the marketing, WHAT products they put out, inclusivity (RB easy grip caps and Fenty’s color range). I’m never bothered when a celebrity clearly has passion and care for the products they release. However I find it distasteful when a celebrity puts out something that even they wouldn’t use/buy themselves, simply because they wanted a makeup, skincare, fragrance, or clothing line.
Celebs need to stop creating beauty brands
Celebs need to stop creating beauty
Celebs need to stop creating
Celebs need to stop
celebs need to
celebs need
celebs
ㅤ
Especially silly gimmicks like the whole kim k "refillable" products which is just a whole plastic bottle you put in a plastic protective case and dont actually refill at all. Then they have the cheek to call it sustainable like we're stupid.
you literaly just spoke facts
@@arohiagain The last one is perfect for what celebs need to be just celebs they don’t have to do everything just because they are famous
Damn slam poet ova hea speaking facts!
As an aspiring graphic designer/artist, but also a person with limited mobility in my hands, celebrity packaging is what gets me. Remove the logos and you’d be hard pressed to tell them apart. It’s either sleek white or oddly shaped & difficult to hold. PLEASE, give me color or give me nothing.
yes! Rare Beauty is the only celebrity makeup brand I know of that has packaging for people with dexterity issues
Edit: bummer that this apparently isn't true, design wasn't made with this intention but has still helped people who have problems with dexterity. Just clarifying so consumers don't falsely think this was done with the intent of making their products easily accessible for all
Try Trixie cosmetics
I think it’s because they all follow Fenty Beauty. Fenty started that sleek packaging and they all copying her in every aspect lol
I like the boring packaging
@@hannahk.7261 that’s false. Rare Beauty has corrected this fallacy, but the apocryphal belief continues
The most hilarious thing about Harry Styles's stupid cosmetic line (besides the name) is that it's like 40 bucks for the most piss poor excuse of a yellow nailpolish you have ever seen.
Nothing about this is Pleasing, Harold
lmao so true love him but can’t say ive seen any review go beyond “it’s nail polish with cool packaging”
same I love him but I ain't buying that
LMFAOOO
love harry with everything i have but i gotta agree pleasing isn’t perfect, it’s trash
“Harold” 😭😭
As someone who works in a large online beauty retailers warehouse, the sheer amount of waste that is produced by a single brand in 1 pallet of stock is enough to have made me a full nihilist on these companies ever changing or helping the environment. I promise you, even the brands pretending to be ‘green’ or low waste are sending excessive amounts of cardboard and paper in their boxes. Not to mention all the tiny plastic gifts with purchase and sample sizes. The pallets are all wrapped with soft plastics, some of which can’t be recycled at all. L’Oreal will send single products in huge boxes, Korean companies often fill boxes full of plastic air bubbles, it goes on. We are doomed as it is with just what my workplace produces, never mind how many millions of other beauty warehouses turn over the same amount of waste in just a day.
Thank you for sharing this. I believe you. I worked in the film industry for 20 years and it's the exact.same.thing #somuchwaste
@@ctheo2020as a designer it upsets me greatly how much is used and thrown away or donated without a care if stuff is making it into the right hands and can get to people who need it. The largest prop house in LA just shut down too which is a huge issue because those places help reduce a lot of waste. I know a friend who bought this Victorian wash basin for a show and was just planning to throw it away after, despite it being this treasured family antique. Broke my heart, they just didn’t have the storage to keep it.
@@Pandemonioxo Whoa, I didn't know about the prop house, ty! I will look this up! And throwing away an antique wash basin? 🤦🏻♀ It's like, putting it out for free could also bring joy to someone's day...
I have to say, as someone with Lupus who gets arthritis in their hands, Rare beauty's bottles are FAR easier to open than other beauty brands products. Being able to put concealer on while I look and feel terrible is a godsend. So I am definitely grateful for the accessibility that Selena has built into her products! It's not something brands typically think about.
i don’t own any rare beauty mainly because i almost never wear makeup, but as a fellow spoonie i appreciate and will support her line in the future. i have psoriatic arthritis (among other things) while it’s different from you and selena, i have a hard time holding and opening certain sized and shaped things, esp depending on whether i’m flaring or not. 🖤 to you
They did not think about it. She said that it was 'a happy coincidence'.
That wasn’t on purpose. People give that function a bit too much credit. Im glad she was honest and said it was a happy accident.
It was an accident but is very helpful also Selena has a kidney transplant due to lupus so is probably happy about it
@@mikaylamcfadden7866 She probably only picked it because it felt the best to her, but while she may not have overanalysed why it was good it seems to have benefited others (or indeed her for reasons she didn’t realise)
Rhianna making Fenty Beauty back in 2017 was the peak of celeb makeup/beauty for me. The only other celeb brand I think is worth it is Rare Beauty by Selena Gomez but other that that every other celeb brand has fallen flat for me.
Now celeb perfumes? That’s where it’s at for me 😌
I love my Rare Beauty blush, it's awesome
Yes! I'm honestly here for the celebrity perfumes lol. Beyonce Heat is an underrated gem tbh.
Flower beauty is also great and affordable as well. It came out before Fenty i believe
I’m a huge Ariana Grande fan but when she came out with her makeup brand I was a little disappointed. If you take away the name, you could not tell that it was specially made from her cause it looks like any other palette or lipstick you find in Walgreens.
It also grinds my gears when people defend some of their minimalistic packaging. I see some at target that look nice and it’s design had a purpose but then there’s Kim K… It looks ugly and is just plain lazy!
@@bibimbap5917 Oh yes. I remember Flower Beauty coming out around 2013 and was available for everybody in Walmart.
In my opinion Rihanna and Selena had an actual mission statement for their brands. They wanted inclusivity and to bring out individual beauty of people with many different looks, and they bucked the beauty standard. Even honest I would say puts ingredients as a priority and tries to be more skincare focused, which is unique enough among celeb beauty lines. But if you are just launching for the sake of your own image, everyone is going to see through that. You don’t bring anything, you’re just selfish, even though it sounds harsh.
I'd add Lady Gaga to that list for the same reasons. I even see big MUAs (not influencers) use her products on their clients, including other celebreties. Inclusivity and quality were a top priority from what I've seen so far
did not buy any About Face product, but at least credits to Halsey for being one of the few to wear their own beauty products. she always has these expressive makeups for stage that she did herself and is also a painter, so the colorful face paints made sense, and truly matched her aesthetic. really loved to see all her makeup looks being credited with her brand on insta, or videos of her applying it before a tv appearance. the paradox of being mercantile, but still authentic.
I always think about how crazy it would be if one day all of us just unfollowed celebrities
I don't follow any hahaaa. I peek sometimes at their latest posts - a few people I find interesting (singers or actors)
@@raluci nothing crazy lol just unfollow them
I don’t see the point In following celebrities at all
It’s not even fun to follow them anymore. Most of them aren’t even in control of their accounts
U should try it. I just follow a few that really interest me
Rare & Fenty beauty are borderline interchangeable when it comes to foundation/concealers but they’re both high quality, with beautiful packaging that makes me feel luxurious. Every other celebrity brand I’ve seen come out seems chalky, cheap or derivative.
Plus rare beauty differs from fenty bc their cases and handles are catered towards disabled ppl (disabled ppl with hand motor skills and grip issues in particular) which is extremely necessary in the makeup industry
Rare beauty and fenty beauty are the only celebrity brands that have actual effort put into them, all the others are nothing more than cash grabs
They are both the definition of Perfection
@@livcaitbff I'd put Halsey's About Face in this list also. The brand is marketing towards makeup artists and skilled enthusiasts. Halsey herself is a painter so she kind of put this universe on her makeup, even the brushes. The marketing is also different from what you usually see from other celebrities.
@@tired690 hey, genuinely asking because ive never saw rare beauty products in real life - how are they different to accomodate for motor skills issues? I looked up pics but they all look pretty generic, so im wondering whats different!
I like Fenty, Flower, Rare and Honest. I feel like there was a vision with those brands.
That's why they're the best brands. Jessica Alba left acting to successfully create Honest.
Yep.
Fenty = inclusivity
Flower = good quality, affordable
Rare = more disability-friendly
Honest = natural, sensitive skin-friendly, afforable
Visionary
I absolutely love Flower Beauty. I use a lot of their products. Plus it's not that pricey.
And NGL Drew is one of my fave actresses of all time so I was so happy when she launched her brand. I was afraid at first what if the products turn out bad it'll be waste of money but surprisingly I'm in love with her products🤣♥️.
I appreciate rare beauty for having actual undertone range for their lightest shades. I’m a 120, the third lightest shade with cool undertones and it matches me like no other concealer has ever done before. Also the way the cap clicks when you finish screwing it back on us really nice.
The only celeb makeup brands I like and use are Fenty and Rare Beauty. These are the only two that are actually unique in their own ways and have a certain product that stands out. Fenty's variety of shades and her contour sticks are the best. Rare Beauty's blush is so freaking good and her products are actually worth the price. Both have a purpose and meaning behind the makeup brands. Rihanna with her inclusion of shades and Selena Gomez promotes natural beauty with her light coverage foundation and mental health with her rare impact fund. Both are good quality and have good ingredients too. These are the only ones worth it tbh...other celeb makeups are all the same and just cash grabs.
about face by halsey is also really unique too, something i never saw on the beauty industry before were those face paint thingies, bought almost every color lol i love them sm, and i'm not even the biggest halsey fan but she got that right
The packaging for Selena’s brand is also made to be easy to open, to make it easier for people with disabilities to apply makeup
Promoting natural beauty through selling makeup seems like a contradiction to me.
@@vaaserqueno3281 exactly. Rare beauty doesn't have my support.
@@vaaserqueno3281 Sounds like a contradiction but when you see the concept, the way they apply makeup, the coverage, the models they use for promoting the brand, the purposes...Then everything makes sense. In comparison with other makeup brands rare beauty promotes the use of makeup without changing your unique features, meanwhile, the way other brands use makeup completely changes your face, you know its common to say "its a completely different person without makeup"... With rare beauty is not the case... Take a look through their Instagram and maybe you can find sense in what you thought was a contradiction. I tried my best to share my point of view with you, English is not my first language.
I feel like i would only trust Fenty and Rare Beauty but only because they have good consumer reviews. I feel like the only celebrity brand that pushed something new into the forefront is About Face
was looking for any comment about About Face!! the only celeb makeup I’ve bought because seeing that Halsey does her own looks from her own makeup and it looks incredible is a good seller
Fenty products are awesome. I’ve bought the eyebrow pencil, liquid lipstick and foundation. For rare beauty I’ve only used the mascara because it was a sample but it’s a good mascara. They are also both vegan and cruelty free
Yeah I completely agree! I didn't even know that Fenty was made by rihanna! I just knew they had really good products really high quality products from seeing people review them online! Also curious by Britney Spears is the BEST smelling perfume! I really hate how high end brands always add musk or citrus to a lot of their scents! Katy Perry also had really cool perfume (it was in a jeweled cat bottle) I don't know if it's available anymore or if it just came out to promote her Dark horse music video. But that also smells really good I also like Paris Hilton's red and black perfume I think it's just called Paris Hilton. If anyone can recommend any similar perfumes to those scents please let me know!!
@@WhitneyDahlin have you smelled God is a woman by Ariana Grande? I think you will like it.
I didn’t know About Face is a celebrity brand!! Their marketing is truly about the quality and innovation of their products and not about the celebrity running it. Same with Fenty and Rare Beauty.
Jessica alba’s honest brand is the real deal. She put so much effort into her company and you can tell it’s fueled by her vision for sustainability and clean products. These other celebrities are not even close and they don’t have any passion! Just cash grabs
I think it’s important to remember that before Fenty, expansive shade ranges, especially on the darker end, *were not a thing* because beauty brands didn’t think it was profitable. Fenty changed that. The only reason why I can walk to into a drug store and find my Maybelline shade is because Fenty proved that black girls buy makeup.
this!
I just don't understand brands. How can they just ignore millions of people in a certain demographic? Why would Fenty have to show that for brands to start making more shades???
@@katgreer6113 is because a Lot of Americans are racist
I honestly think white supremacy is behind it. Sometimes people would rather harm others than help themselves (see swimming pools filled with concrete rather than allow black and white ppl to swim together)
@@katgreer6113racism😍🤸🏾♀️🤘🏾👩🏾🎤
Fenty, Rare, and Flower Beauty are actually really good and quite high quality. Especially with Flower Beauty being an affordable brand with good products.
Agreed. I think those are the only companies I’m aware of that truly took the time to research and commit to their brands.
Like even before Fenty, Rihanna was not in the spotlight with her music career as much. She really dedicated the time for her cosmetic brand and it shows.
I knew about Flower Beauty for years and I think Drew Barrymore is such an inspiration. She truly wants to provide quality makeup products at affordable prices.
I do have to say that when Selena Gomez was advertising about the launch of Rare Beauty, I was worried she was not going to provide a great line of cosmetics because I rarely ever seen her discuss about makeup. I changed my view on Rare Beauty when I purchased a product for my sister who loves Selena Gomez. My sister enjoyed the product but also, many people said it was good quality products. Even researching about the purpose of the cosmetic line and what Selena had to say about it, I think she knows what she is doing.
@@BB-lg4nn rihanna led the pop music industry in the 2010s wdym she wasn't out there? I personally felt weird hearing about fenty and rare because both celebs weren't really people that have sth to do with makeup. I'm happy they got established in the beauty industry tho I still feel like most of their products will be bought by their fans anyways so it definitely is a cash grab for ALL celebs
@@en2186 what I meant by Rihanna not being in the spotlight is that yeah she was making music, but I noticed she wasn’t making as much music and shows like she had before that time. She released an album in January 2016 and then I didn’t hear much about her until the launch of Fenty in 2017.
About Face is quite nice as well. I haven’t tried honest but I feel like it fits because it’s not heavily marketed as a celebrity makeup brand.
@@en2186 I will say I don't think it's a cash grab for Selena tho, she has a message behind her brand and I think a lot of the money goes to helping mental health
It's baffling that people look up to the Kardashians as a great example of beauty standards when every one of them has had plastic surgery multiple times
Okay but to be fair even before surgery Kim and Kourtney were beautiful ppl need to stop saying their looks are all from surgery cause even their high school photos they were stunning
@@Darceyab agree but the point is they Dont admit to their surgery then promote things as if its that whats got then their figure, lips etc. No ones denying they're beautiful. Its just gives un realistic beauty expectations to younger teens who don't understand fully, that's my issue with it they're trying to live up to an impossible standard without surgery.
@@Darceyab I don’t doubt that, but that’s not the issue here. They aren’t promoting their high school selves and that natural image. They’re promoting the image that thousands of dollars of surgeries, implants, and enhancements have given them. Then they try to profit off that look by implying that their products can make any normal person look like that. It’s dishonest and scummy
and then they ask people to feel sorry for them to having to adhere to beauty standards they "invented" (stole from black women)
I know Kim praises Botox but her response to Botox and crazy facial procedures was too little too late. If they know that their looks will influence others, they should be upfront asap so people know it’s all artificial.
The fact that Rihanna is worth around $1.7 billion is the reason that this trend won’t end anytime soon.
First of all, don’t put Rihanna in it like she’s trying to exploit off of this she change the game let’s be for real she did
@@mariama9037 you’re right but it’s not rihanna that the original commenter is speaking of; it’s her imitators. Celebs and companies will always follow the money.
@@mariama9037isn’t she making money off child labour from her lingerie?
when fenty beauty hit the scene the world literally blew tf up. it was groundbreaking. and then after that every celeb wanted fenty beauty success. that's what started the celeb makeup epidemic. it's getting tired now, especially since not one of them have had fenty beauty impact or quality.
People are saying Kylie or Rihanna did it first but IMAN was the one who expanded in the 90’s.
I see more relevancy to Rihanna and Selena Gomez’s brands bc they started with a goal of inclusivity. Rihanna saw a need for more skin tones represented in makeup and Selena made packaging that is easier for people with arthritis or other dexterity issues.
I didn't know that about Selena's brand! That is so amazing. I feel like the intention behind their brands really allowed them to be so successful. All the other ones are just making them for money or because other celebrities are making them. It feels insincere and lackluster.
I thought that arthritis thing was proven to be false
@@jaydthatsme I don't think selena ever said it was that but a lot of reviews or articles said the exact same line about the packaging so it was probably in the pr script
Actually, I think Selena's goal was coming more from an educational background for mental health. The easy-to-open packaging was a coincidence, I think, there was never an official aim by Rare Beauty to make the packaging arthritis-accessible, however I do think it is a very pleasent side effect for them (from a financial + reputational standpoint and practical, obviously). Also, she kind of put big emphasis on embracing your natural beauty (that's why her foundation & concealer are low coverage), instead of cacking yourself up in layers of foundation (not that this would be a problem). She also created a niche in makeup for people who maybe don't want or need extravagant and heavy makeup, which is kinda cool.
The point is to make money. There is nothing wrong with that you jealous person
I feel like no one ever brings up Rare Beauty's foundation line, specifically the shades aimed towards olive tones. Its literally the only line I've ever found my colour in
Yesss! I love that about her line. Peach and olive undertones are so hard to find in foundations.
Same!!
It’s so hard to find olive tone foundation 🥲 definitely need to check Rare Beauty now
Maybe the formula doesn't work well for them - as it didn't for me :( it sat on top of my skin and slided around
Exactly
Remember Millie Bobby Brown putting nothing in her face being like this product is so great. I guarantee you none of them actually use the products their peddling, and the reason their skin looks like that is because of lasers, micro needling, and filters.
I think flower beauty being drugstore is what makes it stand out rather than putting it on sephora
It started before the celeb beauty craze
I didn’t even know flower beauty was a celebrity brand. I just like the makeup
It’s amazing
fr they have cute stuff i didn’t even know 😭😭😭
Jessica Alba has a "natural" empire. Honest makeup is just one of the products. She has baby food, diapers, personal care, and cleaning products. She's been doing it since about 2011 or 2012? Goop is a cult of personality. They want to be blonde, accomplished, thin & tall.
Goop is ridiculous
I love Jessica alba’s hair care line it works so good for my curly hair
Wasn't there something a few years ago about how their kids sunscreen didn't actually work?
@@elysia5379 oh yea she was sunburning babies left and right
Yeah I definitely buy into the purpose behind the Honest line especially as a person with a lot of allergies. While Goop, no offense to the free spirit bohemian vibes community, is all bullshit products teetering into new age spirituality. Conflating health and a religious philosophy is a set up for disaster.
I didn't know Flower beauty was Drew Barrymore's brand until I saw this video. I guess she's doing something right, because I just saw her line as a Wamart brand and didn't see her face plastered over the packaging. The fact that she has her stuff in Walmart and Ulta but not Sephora is unique. It's disappointing when celebrities upcharge their products so much and always want their products to be non-drugstore. I know they're doing it for the money, and exclusivity is unfortunately a powerful marketing tactic, but if they price reasonably, there would be more people who would be be able to buy their line.
I love that she did something different and offered an affordable line. Her kitchen appliances at Walmart are great too.
I like her lipsticks.
I do not like Drew Barrymore (she's not bad, I just find her annoying) but I decided to try Flower Beauty because of all the hype, and let me just say that I think what shes doing is great. A lot of her stuff are dupes of higher end makeup, and she makes it affordable and accessible to any person. And they are ACTUALLY good products!!! So idk, the celebrity endorsement is not always the the thing. She just happens to make beautiful and affordable products that are good!
I'm not in America sooo maybe some day I'll go to your affordable places and try Flower Beauty because I keep seeing good reviews.
She has a perfume that's a 100% dupe of Chloé that's brilliant
I feel like Goop is really an oddity along the examples you listed, because i genuinely can't think of another brand that has had so many controversies regarding medical advice. Gwyneth Paltrow and Goop are insane rabbit holes when it comes to researching them, lemme tell ya lmao
“Celebrities own that star power but they definitely no longer hold that mystery.” Paraphrased. I agree
i love that you’re talking about this lmaooo 😭 after seeing the whole millieBB and hallie bieber drama over their skincare brands,first off i was like ???? they have skincare brands?? and then i was like, why does every celeb need a subpar skin care brand.
although i will say i’ve been super impressed and wanting to try halseys makeup brand, i’ve heard her liquid shadows are so good
It’s highly profitable. The ingredients are literally dirt cheap, and it doesn’t require a lot of talent or knowledge to start up- just an initial investment, and their own celebrity influence as marketing.
@@SSIMS taking advantage of fans by cultivating the illusion of fraternity with them, mainly so they buy their dirt cheap makeup isn’t a “job.” Unless you also consider non-celebrities pretending to be your friend, just so you join their MLM, also just having a “job.” They aren’t all bad eggs, but there’s a massive influx for a reason, and it’s not because they are just oh-so passionate about beauty and skincare.
What is hailey beiber product drma?
What drama about Hailey’s brand are you talking about? Literally every reviews about Rhode are great and it’s very obvious that Hailey uses her products
It’s bizarre to me how it took Fenty coming out with all these shades, especially on the darker end) for decade(s) old companies to finally realise that fair and lighter skinned people are not the only people that appreciate shades that match their skin and undertone.
they probably realized how much more money they could make if they included darker shades
@@avavavaa I wouldn’t stay it’s racism, but sometimes it's disappointing how easy it is for people to see how we limit our perception of the world
Like I'm kind of surprised how I never noticed it myself and yet it's so obvious, of course darker colored (Asian, Black etc.) would love to have an exact match for their shade!!
Whenever I see products with uninclusive shade ranges on videos or something I call it out and say white people are not the only ones who wear makeup. When are beauty brands gonna realize that?
Iman cosmetics was for women of color. I’m not sure why most people don’t know that 🤔
Because Rihanna has presence in the industry, a huge fan base and a lot of money so she could compete with the big companies.
I always thought celebrity’s perfumes were trashy, even when I was a tween/teen and they were the new thing on the market. Felt desperate and cheap.
@@veerbhardwaj8484 Ariana's are great too!
@@joelbedulla4i agree. I noticed it on my coworker and I asked her what her perfume is called she said it's Ariana's. I was shocked cause i never liked a celeb perfume before.
Harry Styles' products are also SO expensive but if you look at the ingredients it's all basic stuff you'd find in drugstore brands. They also had children modeling the makeup on Instagram? Celebrities are all weird I've been saying for years, glad more people are starting to wake up to it
yea I’ve never understood his fan base, he’s attractive and has some good songs but he has so much corporate vibes when he branches out. Nothing he does seems like it was his specific decision.
children modeling? really?
As a zillenial, I’ve definitely noticed a fatigue with influencers as a whole lately. Sure, we all have people we follow, but I think that the entire ‘relatability’ appeal is virtually gone now. Seeing these tiktok supernovas kinda makes me feel like this entire social media bubble is just about to burst.
I think it’s the over saturated marketing that is being pushed with these influencers that prevents any source of relatability to them if you go to the Instagram pages of these tik tokers at least 1 out of 4 posts is going to be a sponsored ad for a company that is not necessarily related to what they do or what they provide to their followers, it’s kind of like these companies see who is popular on the internet right now and push ridiculous amounts of money for them to sponsor products they don’t even use. It’s slowly wayy more noticeable even for teenagers like me.
a what ? y'all will come up with the weirdest sh!t lmaooo
literally what is a zillenial? just say gen z like the rest of us
@@sophiac3040 probs for ppl bronze between gen z and millennial
Totally feel the same. Collective consciousness.
i love fenty because it’s the only brand that doesn’t fail me, a dark south asian girl. very few brands have a range of products that work for darker skin and it feels good for once to be able to pick something up and be fairly sure that it would look nice on me. it feels good to have a brand that feels like it caters to us dark skinned people. people like me have always been an afterthought and it feels great to find a brand that seems to put us first (product-wise, i mean. i don’t know much about fenty’s business practices so i won’t speak on it).
(if anyone knows other brands that are great for girls with dark skin let me know because i’d like to check it out sometime)
edit: i also want to mention that while i’m dark, i’m more of a medium deep or on the darker side of medium in winters. crazy how i’m not even the darkest skin tone there is and even then it’s a struggle to find stuff that’s good on me 💀
edit 2: while most of the conversation is around skin makeup i also want to mention that i found it impossible to find other products, like a nude lip shade that didn’t make me look like a clown. i couldn’t even find pictures of products on models closer to my skin tone so i could tell if something would work on me or not
My skin isn't dark for a south asian girl, it's not pale but it's not dark either. but when I danced I got this really nice, creamy foundation from a brand called tarte, it's a tinted hydrator so it doesn't do much to your skin that isn't bad. I really recommend it because it blends into your skin and looks natural, also just feeling nice in general. You can try it if you want, there's a lot of colours!
There’s also a brand called mented owned by a black woman and it’s only for brown skin people
I'm a dark skinned south asian and I use this 'glow' foundation by Sephora and it is absolutely amazing, it's true to its name- it gives you this glowy natural look and I always get compliments about the way my skin looks whenever I wear it
Exactly what I was coming to say. Like its easy for her to say as a pale skinned person who has multiple options catering to her tone. Some of us couldn't find make up in our colour until Fenti made that happen
@@dude8791 ugh i don’t have sephora in the uk unfortunately 😭 guess i’ll have to check it out when i’m in europe
I remember listening to the podcast Full Coverage episode on Fenty and they were saying that one of the stipulations Rihanna had with stockists was that they must offer every shade in the foundation range. As most retailers will cherry pick the shades they know will sell x x x
I work at Ulta and we don't carry her full shade range. So idk if that's changed.
@@thedorkettereads6052 stores will
financially choose not to purchase what doesn’t sell. So it sounds good to have the darkest color on the shelf but if it’s upper class Beverly hill exclusive area, they are probably selling to a certain range majority of the time. I used a very specific example of course.
Dunno if that changes but sephoras in my country only have about 25% of the shades available
One celeb beauty brand that pulls so authentic is good dye young, which is a hair dye brand that was founded by Hayley Williams and her stylist, brian O’Connor. Coming from an actual stylist and Hayley, who has been dying her hair wild colors for her entire career, it is intensely on-brand.
Also, they worked on it for several years before launch, and this resulted in the products actually being cutting edge in the industry.
Yeah that’s cool! It really does not stick in my hair, I tried it and it washed right tf out, my hair is incredibly curly and dense so I guess it wasn’t a good match? But almost everyone else I’ve seen with it has had banger results.
@@athenapromachos3027 that’s odd, what color was it? Is it possible you’re using other products that coat your hair too much?
@@islandrebelmakeup4653 dark green, and I just use color safe shampoo and conditioner so it should have been fine
My hair does have a bad track record in general with taking color though lol
"What's deeply ironic about how journalists and the press get all, like, up in arms, like, raising their hands applauding for these guys- for these "fellas-" ...is that almost two thirds of executive committee seats in the beauty industry are held by men. So, no, I don't think it's really groundbreaking that male celebrities now want in on the beauty brand business because men have already been here!"
I love this. And yeah, I'm tired of market saturation in general. This is a plague in all industries.
So bigoted. So men can’t have make up because of some made up bs you put in your head. Mina is making y’all very hateful. It’s a shame.
Although it is a good point, I think it's slightly missing the mark. What everyone is applauding for, what's so groundbreaking, it's that men are wearing and advertising for it. That's different from men working in the background.
@@nath7557 Women are still the core demographic for brands like Harry's 🤷🏽♀️
Glad you made this video, recently saw both Hailey Bieber and Kim K on Jimmy Fallon, (I think within a week of each other) each promoting their respective new Skincare lines, and thought to myself, "HOW MANY MORE SKINCARE LINES DO WE NEEDDDD!??"
it's funny cause these people have had good skin for years. It's not like they went oh I made this product to help with my skin lmao. They are all cash grabs.
Right! Especially when It's coming from a celebrity whose literally known for photoshopping themselves, whose had good skin for years (which is usually mainly due to genetics) and is also an avid Botox user!
PS: Nothing against people using Botox at all, but most celebrities and influencers treat their acnes...through BOTOX, and NOT skincare lol.
Skincare and makeup is literally the dumbest market ever. It‘s just a money mine. Nobody needs a lot of it, just a few is enough but these days I see SO many ppl who excessively buy skincare and makeup that literally no one could finish in the next 10 years.
rhode is most definitely not a cash grab. all products are max USD 29. however, she also included expensive ingredients like peptides in the products. in addition to that, she had been working on this brand for years, even before the pandemic, got into contact with dermatologists, did her own research and educated herself on all things skincare, and even was able to help husband bieber to get his skin back on a good route. granted, bieber has access to the best dermatologists in the world, but had been struggling anyway even due to prescriptions of doctors.
rhode by hailey bieber actually sounds genuine lol i've seen hailey's skincare routines and she's actually very knowledgeable about ingredients and all products are apparently under $30 so i'd actually buy them if i could
one interesting thing about celebrity fragrances is how most of them are dupes of otherwise inaccessible higher-end perfumes. ariana grande's cloud (which retails around 30-60 bucks), for example, is known as an almost perfect dupe for baccarat rouge 540 (which costs around 400 dollars). while i don't know for sure if ariana herself uses her fragrance, it's a nice way for people without as much acquisitive power (be it her fans or just fragrance aficionados) to smell something so unique without having to spend so much money.
The part about gen z not trusting celebrities as much is really true. Me(18F), my grandmother(76) and another 50 year old lady had a conversation and they both were impressed by how young people are critical to information and know so much about not trusting everything we see. But as we are brought up in this time with all this information being thrown at us ALL THE TIME from disingenuous sources, we HAVE to think critically and have a responsibility to educate ourselves on the actual truth.
Regarding celebrity endorsements way back when, it took me YEARS to realize that celebrities do NOT use box hair dye, even if that’s what they claim in the commercials 🙈
Honest question: what do they use, then? Are there dyes that don't come in a box?
@Yuuri exactly lmao
@@yuuri9064 they go to actual slobs and pay thousands of dollars for professional dyes
@@yuuri9064 They use professional hairdyes at the hairdresser. We don’t know what is in the boxdyes we use, while the hairdressers can mix a particular formula, a particular shade for a specific client’s needs. Also, it is easier to bleach/dye over or remove professional hairdye. While box dyes are usually permanent and leaves a stain on your hair. It is removable, just takes a lot more work! Boxdyes are also usually more damaging, usually containing a higher level peroxide to deposit color on any individual’s hair, so not customized to our particular texture, pre-existing color, and we usually don’t know EXACTLY what shade of the color we chose that we will get.
I appreciate Honest Beauty for one reason: they're the only brand I can find with a body moisturizer approved by the National Eczema Association that puts flowers on their bottle. Why do the flowers matter, you ask? It means my 4yo daughter with eczema will actually willingly let me put it on her. If the bottle isn't "pretty," we fight to the death. So...I find myself extremely grateful to Jessica Alba despite not being able to name a single movie (show? She's an actress, right?) she's been in.😆
Edit: Y'all, please read the whole thread before replying. Four people giving the same unsolicited suggestion in a thread with only 22 comments is probably overkill.
Those diapers that Honest has are the truth too!
Of course appearance matters! Who wants to use stuff that looks medicinal?
awwwwww 🥺🥺
It's okay to not know Jessica Alba's acting stuff. She started her company not exactly for money grab but because her kids had sensitive skins and she couldn't find mainstream products they could use.
Why don't you fill eczema cream into pretty bottles?
I love rare beauty so much, it's the only line that has ever had a good foundation match for me but I definitely agree the market is oversaturated
I love Fenty so much. Absolutely has grown past being just “Rihanna’s makeup line.” I see it more as just a makeup brand!
@Trinity M You’re absolutely right! I didn’t mean it in a manner where I’m trying to erase the significance of her line to the culture, I meant it in a manner where I don’t see it as something like “ariana grandes makeup line,” Rihanna has successfully created a real and genuine makeup brand. Totally agree with you though.
@Trinity M ?? they were literally complimenting rihanna
@@trinitym5552People don’t talk about Iman the supermodel even though she expanded shades in the 90’s
To be fair Flower Beauty came out in 2013 so I don't think Drew Barrymore was trying to cash in. I remember buying it in highschool at Walmart and not even knowing it was her brand and her goal was to create affordable makeup. (haven't finished the vid so sorry if you already mentioned)
I don't think it was part of the marketing, but I read an article where she talked about her products being easy to apply. - No brushes needed.
I also don't think she was trying to "cash in", her products are super affordable and very good! Making good beauty products accessible to anyone is commendable to me, celeb brand or not.
@@junejunejuniejune great to hear good product with affordable price from actress. Hope to try flower beauty somedat
Your videos are like articles. You do so much research, I can’t imagine how much work you put in, well done!
Fenty really did something and I enjoy Rare Beauty and Flower Beauty (a celebrity drugstore option is practically unheard of!)
But everything else is so much
Like I love Ariana grandes voice but her makeup line has me indifferent because the market is over saturated
Honest beauty has been around for a while. Jessica made that before a lot of other celebrities started doing it. Mainly because she wanted more natural products. She also makes other natural products.
As someone who used to work as a full-time Operations Consultant at Sephora I'm not surprised they refused to comment. I was in charge of all of our DIF product (returned product we can't resell, designated to be "Destroyed In Field") and I was probably shipping out 50+ lbs of product at a week at our second largest Seattle location. I also worked at an Ulta in rural Washington for a few weeks and they were also throwing out at like 20/30 lbs of returned makeup a week. I understand that if people don't like something, they should be able to return it, but I don't think people truly understand what happens to their partially used products. After working at Sephora I put so much research into anything that I buy, I try to use something over and over again to see if I can get it to work and if all else fails, try to see if a friend would like it. All these celebrity brands started launching en masse right around the time I quit, and all I could think of was how much DIF must have increased in these stores around the world
Wow. That's a lot of stuff.
i don't always like the products I buy, but I try to use them to the best of my ability. I am happy to say I never returned a product I purchased from Sephora or Ulta.
It would help so much if companies would stop coloring the packages instead of letting you see the actual product color. Sealed lipsticks I understand, but not opaque caps. I have come to refuse to buy anything I can't actually see in the package. So much skincare packaging is wasteful, too. I want jars, not squeeze tubes or pumps. Let me scoop out that last lil bit. And MAKE IT RECYCLABLE!
I've never in my life returned make up, like.. isn't common sense that if used, it can't be by someone else if given back?
It's stated everywhere that you have to buy the thing if you open it, so why would you be able to give it back and it somehow be reused?
So much waste in all industries
There are some cool projects to get rid of partially used product now, like company start-ups where you can mail in your makeup to be turned into paint products, but they’re not nearly wide enough to combat the amount of makeup produced and consumed yet that gets thrown out. Making and buying less makeup is more where it’s at.
I never have personally used the fenty foundation but I really appreciate it existing bc it proved to other companies that there is a large market for ppl who's skin color isn't white. Foundation is not a part of my beauty routine but I feel like it has improved blushes and lipstick colors which don't work on all skin colors.
I really like Fenty Beauty. It's a well-curated brand. My only gripe is that I have to mix colors to find my shade.
Fenty is nice and all but I would love if they came out with OLIVE shades. 🫒 It's still completely ignored by mainstream beauty, not only in foundation, but flattering things on the contour or blush stages as well.
Honestly, her foundation formula was so drying. I found that I never reached for it and eventually threw out the almost full bottle 2 years later
@@catalina3959 I think it's because Rihanna has oily skin, I've only seen primarily people with oily skin like it
I think they made other versions for different skin types
Absolutely, finding foundation for olive skin is a nightmare! I feel like Fenty Beauty is an exception to the celebrity beauty issue because it legitimately provided a solution to a gap in the industry.
Environmental impact is such a huge topic, I always remember whenever I see someone releasing general merchandise as well. And companies and websites are making it very simple and easy, practically any UA-camr can have multiple shirts and sweaters or whatever to choose from, but do we seriously need that much more clothes?
fun fact: i loved rare beauty AND selena gomez but i did NOT know it was her brand 😂❤
🍷🍸🍹🍺 And celebrities drinks: 🍻🥂🥃
Vanessa Hudgens´s "Cali Water" + Kendal Jenner´s "818" tequila + Ian Somerhalder and Paul Wesley´s "Brothers Bond" bourbond... (George Clooney, Drake, Robert De Niro, Jay-Z, Snoop Dogg, Nick Jonas, Vera Wang, Blake Shelton, Pitbull, Elon Musk... and so many more).
DAN AYKROYD’S CRYSTAL SKULL VODKA
Betty buzz is amazing tbh. Unique and affordable
Aaron Paul and Bryan Cranston too
Bella Hadid as well! (Though KIN isn't alcoholic)
THIS. but paul and ian are actually like full time invested in their company and seem to have an actual passion for it tho so i’m here for theirs
THANK YOU SO MUCH MINA FOR DISCUSSING THE ENVIRONMENTAL IMPACT. That was the most prevalent thought in my mind while you were discussing all of these beauty brands. They create so much waste with single use makeup products that are packaged in plastic. As well as the overall excessive amount of these products that already exist and continue to be manufactured. There are so many brands out there for these products, we don't need anymore!!! It's time for the beauty industry to start putting quality ingredients in products that are safe for the environment and our bodies! We are putting things are our faces after all! As well as packaging them differently in a way that is sustainable long term and isn't hurting the Earth.
@@hasini9948 glass, metal, bamboo?
Maybe a bit more expensive than plastic but we can't continue using plastic forever
OMG someone said it. There is just TOO MUCH makeup out there. I recently left a similar comment on a beauty lady's UA-cam video when she said that "having too much makeup is not a thing if it makes you happy". I'm like yeap sure (I love the artistic side of makeup) but what about the environment? And the expiration date? Like you get a whole pallette and you use it 3 times before it expires. It did make you happy. BUT you wasted materials and energy. And then it is past expiration date and you created trash. Imagine 100 pallettes? Like why have 5 different blue pallettes? It's the same with clothes and everything else... And endless circle of production and disposition. 🤦🤦🤦 It's not even about the money....
Hasn’t Flower Beauty been around for while now ? I remember it was meant to be affordable and I think only at Walmart at first. I think that was cool to make a brand affordable .
I wonder where Flower Beauty is now. I don’t see it at my local Walmart
I love About face, they constantly lower prices and everything feels like art supplies. The markers STAY ON without staining and genuinely my new favorite way of putting on eyeshadow
there's so much potential in making a signature perfume like you said. like the opportunity is RIGHT there and they want to move into the direction of skincare when it's not something to take lightly by constantly churning out products. these are things that we're putting on our faces!!
Britneys perfumes are legit soooo good.
ua-cam.com/video/pFbinISGGjU/v-deo.html vlog ;)
I became devastatingly aware of the USA’s reliance on plastic when I found out that while we have plastic bread tags, other countries have paper ones!! We are so dependent on plastic in this nation it’s just disgusting, and most of us can’t even really have a choice in how much plastic we’re forced to use on an every day basis
At this point, it's better to have reusable bags (or at least, paper) than to leave landfills with plastic. It's atrocious what's happening, but at least with reusables and sustainable products we can do better. And even then, there's a whole other issue with big corporations legit disregarding humanity so that more responsibility falls on us as individuals in the end.
yall have plastic bread bags??? 😮😮😮😮
I live in a third world country , and the only places you find things with plastic is just your small local seller :| ??
@@agirloncrack4413 fr and even some of them (though a small percentage) have paper bags too
So is Asia, everything in Asia is wrapped in plastic
Yeah, Fenty is big due to: 1)Rhianna's huge & loyal fan base, and 2) because Fenty offered something that was really needed(foundation colors for darker skinned women) that was not really available.
If anyone with a company does number 2), they will be extremely successful too.
Iman, the supermodel, launched "Iman Cosmetics" in 1994, with foundations for POC. Juvia's Place also launched in 2016, 1 year before Fenty Beauty. And there's this brand: "Black Up", a French make up brand that exists since 1999.
I do praise Rihanna for her brand, it's definitely high quality and I use it, but she wasn't the 1st person who came up with foundation shades for dark skin tones. She was smart by making it more accessible though.
And yes, she was the 1st one to come up with 40-50 shades of foundation, because it's very costly to produce so many, and not everyone had the means to do it.
❤️ Fenty Beauty for this.
As someone who was part of Millie's 'fandom' back when Florence launched, I can say it was marketed as a brand that had accessible and fun products for teenagers to use (nothing too full coverage, fun masks, etc...), and Millie seemed to be really at the head of the brand. It reflected her personality, what she stood for, etc... So it made sense.
i can see that
I’ve got to say, About Face really stands out to me. Halsey already did her own makeup for events and shows (and still does), has huge creative control, and recently dropped her prices permanently (by 20% I think) when she saw how many people said they were able to afford to buy them for the first time after she had a big sale. Not to mention a lot of her products are innovative, especially her eye paints. Also her packaging and marketing doesn’t look like everything else out there either.
i completely agree! About Face is awesome I love their products so much. Each campaign is really unique, almost shot like an album cover, and i love how the brand focuses on creativity and artistry cause of halsey’s background in painting and drawing. she really does love the art behind makeup and i think it’s highly reflective in the brand. the eye paints are great and have made me much more creative while doing my makeup!
Same!!!! About face is the only thing that’s made me excited in a long time in makeup because of how great the products are
I agree! About Face is the only celeb brand I bought and are still buying besides Fenty beauty, it's really original and fun!
Totally agree, her products are creative and original, you can tell she is a make up artist AND a visual artist/paintor as well. I am in love with the eyeshadow paints, I had been looking for good liquid eyeshadow for a while but most were bad quality, came in boring colours and/or were super expensive. A-f paints are just amazing.
@@cupofkeyshae I agree, its likely to appeal more to prof make up artists or skilled enthusiasts, however I love them and I am awful with make up lol. In particular the liquid eyeshadows, they have tons of creative potential but they are also super useful for lazy, unskilled people like me... for a monochrome basic eyeshadow look I need no primer and no brushes, just one quick stroke with the applicator, tap a bit with a finger and I am good to go lol
I used to be a packaging designer for skincare and home goods and worked with sustainable brands. Most of the brands cared much less about actual sustainability and instead cared about the appearance of sustainability for marketing. Real sustainability is incomvenient for profit and therefore deprioratized. I lost hope and switched to politics. Urgh
Are you less frustrated with politics? Because I’m a designer that is thinking about switching to politics too 🫠
@@isarosa6887 At least now i feel like my work is towards something good. But being so close to politics is also depressing because you see how f*ed up everything is and its harder to take a break from it. I am much happier now in politics though! Anothing thing about politics is that if you work for campaigns your work life balance gets thrown out the window. There are other options like working for nonprofits or agencies that offer better work life balance, and also probably better pay. Just fyi!
wait, what's sustainability?
@@victoriaa8842 sustainability is an ethical part of product design that ensures that the product that is designed will not cause much environmental damage in its useful life.
@Poe Thank you for sharing your experience!! It’s definitely useful for me!
Fenty, Rare, Honest and about face are my favs, especially About face for how fun the make up is!
As someone who wears little to no makeup (and probably wears it waaaaaaay beyond its expiration date) I couldn't care less about who is selling it or endorsing it but I care A LOT about the environmental impact of the beauty industry...
I will say-- out of the plethora of celebrity skincare brands that are appearing, I really appreciate Honest. I really struggle with severe eczema, and I started using Honest's baby products (they have an eczema line for babies and I have no shame in using these as an adult woman) and it's been a godsend for me. I had no idea Honest was created by a celebrity until very recently, but the difference between celebrity "skincare" and creating a quality brand to help people really showed for me in this instance. Thank you so much for another lovely video Mina
I don't really like Honest beauty. I try to buy cruelty free and despite their messaging they aren't cruelty free. They try to be vague in their website even. I appreciate and respect brands that just are actually honest about not being cruelty free like MAC. When laws change and everything is I will buy from MAC not Honest.
I am glad the products work for you though!
@@veanell I totally understand and share your concern with using cruelty free products- especially when companies can be vague like you’ve suggested. But for people that are really struggling from a debilitating skin disease that affects every aspect of their lives, unfortunately there aren’t too many options for us for companies that have a completely clean slate in the realm of production. Finding a bottle with the National Eczema Association label on it that works for us is sometimes already difficult as it is. When we are trying to care for ourselves in an effort to feel like a human being, unfortunately finding a cruelty free brand and having the privilege of the time and effort to research these things when we are desperately trying to find options for ourselves is something that we cannot escape.
I’ve never tried it, but I feel she did it before the landslide of “I’m creating my beauty brand”. It’s just whatever at this point.
i’m an adult with eczema (and psoriasis) as well! same for me with everything you said.
@@jackiegrace2625 i agree, not all of us can find cruelty free product when to find the product that makes our condition better is harder. Happy to hear that product works for your condition.
I actually really like flower beauty haha. I thought Drew’s formulas were really good and at a great price point. I was also super impressed with Selena’s rare beauty. You could tell she was super involved with all the little details she added into her products. Her packing is definitely innovative and the formulas are high quality. I honestly didn’t expect to be that impressed
Agreed ! I love rare beauty
Flower Beauty is in a category of its own! Drew and team hit the right mark with the price point, making it accessible for all. The products are decent to boot.
It’s gross to me that celebs put out absurdly expensive products. What differentiates one $40 cleanser from another? Never going to succumb to that marketing.
I think Flower Beauty is amazing, it's good quality stuff with a drugstore price, and a lot of their stuff are high-end dupes. I think going about it 'that' way is really commendable, vs. people selling their name for just ok products with a high-end price tag.
i have a highlighting pallete from flower and its the best one ive literally ever used
the formula is so good, its not glittery but has a sheen instead, doest draw attention to skin texture and has such a beautiful glow
flower beauty is the shit. i’ve been using the blonde brow pencil from her for ages, it’s the only one i’ve found that isn’t orange and/or chalky as hell. i hope she never stops making it.
I LOVE that you went into other options for celebrities who want to get involved in the beauty industry!! I feel like the kinds of things you mentioned would be way way more impactful too, thank you so much
Another fire video, especially that last bit about transparency and sustainability, I hadn't really thought about the massive amounts of waste the beauty industry must cause until you mentioned that!
What pisses me off is that these celebrities are out there pretending they use their own product and straight-up lying to young consumers. I love that when people praised Jhene Aiko on her flawless skin she went like "oh thanks but that's the facial I got". It's so simple, yet honest. I understand some influencers like MUA creating their brand because they - supposedly - understand what is good and not, but celebrities? Most of them don't even know the products they're using because they don't need to, they have a team for it. Also, most of their products are cheaply made, with bad ingredients, and in terrible work conditions, they don't want these types of things in their face.
plus: the taste in loving shinee
Most celebrities that come out with makeup brands have all their looks done by MUAs, so what do they know?
Wow. The environmental impact should be enough to have everyone absolutely outraged. I didn’t even know any of those statistics before watching this vid. Plastic production needs to become illegal. I just wish I knew how to make that happen.
Making all plastic production illegal is not the solution. There are simply some things that NEED to use plastic, or if theres a product that could have a sustainable alternative, it’s often too pricey for low income people.
hemp plastic is biodegradable and cheap to make, and growing lots of hemp isn't harmful to the environment either like some plants can be. I think the reason its not used instead of plastic has something to do with plastic companies kinda fighting against it (and the fact that hemp = weed to a lot of people)
@I once killed A man with my shoe exactly! like vaccines or any other product that the hospital uses, they should be exceptions in comparison to beauty products that can be sustainable. IMO industries in general should make durable products not just make and make more products so that they can win money that just increases pollution and it won’t benefit us in the near future
@@BlisaBLisa That’s interesting!! I’ve always thought that companies have the resources to make more sustainable packaging and use new materials, but simply have no incentive to do so.
I saw a person talking about the impact of the beauty community on the environment. And someone started arguing with them saying that the beauty community hardly makes even a *dent* on the environment🤡
imo Rare Beauty is in no way shape or form just a cash grab. it is very good quality and loved by the public; the bottles are easier to use for ppl with lupus like Selena, Selena is very involved in every aspect of the brand and uses it for herself too, the whole brand supports a good cause and mental health.... i haven't seen any negative reviews about it and as a user myself it definitely is not considered just a celebrity brand now. ppl use it bcz it's amazing
For the quality everything seems overpriced tbh nothing wowed me enough to keep buying because I can find better more affordable products. It’s not that her product is bad it’s just nothing special to me
The only celeb skincare brand I ever bought and genuinely felt was the real thing was Nuance by Salma Hayek, which sold at CVS I believe. She was involved in every step of the process, was in the lab working alongside specialists to craft all the formulas, and many of them came from her grandmother who was an aesthetician back in Mexico. Hayek was upfront about absolutely using her own Nuance products AND the higher-end rich person stuff, which only made me trust her more. Some of the creams and serums were the best I ever used. I was so sad when the line was discontinued.
She was ahead of her time. I wanted to try her stuff but the products were always trashed or out of stock at my local CVS 😢
@@insanelittlesilkiman was ahead of her time
Out of these brands I only really trust Fenty and Rare Beauty. I think it’s cuz there’s and obvious passion and quality behind the brands:)
From my reading in this comment section, flower beauty from dre barrrymore, honest beauty from jessica alba, and the brand from halsey got complimented a lot too. It just fenty and rare beauty is the most popular
I also respect Halsey's line for wanting to solve a niche problem. I've never used it myself but she wanted a stage makeup that would last through her shows and not destroy her skin.
Hey is your username a meme or something? I read yesterday on quora that if Twice hypothetically disbanded then they predicted Chaeyoung would chill and probs have a strawberry farm.
fenty beauty has been accused of using child labor in india to extract mica :/ there are several credible articles on this.
I literally came here to make this comment. Those two are good, Barrymore’s I appreciate for being affordable, Halsey’s had a purpose as well. couldn’t care less about the rest
i think rare beauty was really innovative, their products are genuinely very unique and good quality hence why it’s been so successful despite the fact that selena became quite unpopular on the internet circa 2018-2020
wait did i miss this? i have no memory of her becoming unpopular then, could you explain what happened?
she did have an immense hate train online back then and she was one of the few celebrities that got immediate backlash at the announcement of her brand (even before anyone saw the official products)but all that fizzled out in current day as ppl didn’t really have many valid points in the first place and all the attention from the outrage turned to be the best PR possible. she had all eyes on her & the products were solid, that combination practcally guaranteed her success
Hmmm? Was this when all sorts of bad friend drama stuff came out about her? Not saying I believe the rumors but I feel like there was a moment there when Demi relapsed and Demi stans riled up anti-Selena stuff and this rumor that Selena was no longer friends with the girl who donated a kidney to her. All unfair since personal relationships are complicated the parasocial fans need to get out of it.
I remember this VIVIDLY! When Selena first announced that she was coming with a beauty brand, you literally couldn't open Twitter or UA-cam without seeing negative comments about her. It was literally EVERYWHERE. To the point where, I wouldn't be surprised If that's one of the reasons why the Rare Beauty Fund was started in the first place. To speak about mental illness and what they can do to people.
The fact that Rare Beauty managed to persevere despite the massive hate train is amazing. I mean, look at them now! Despite only being 2 years old, they're now one of the biggest makeup brands right now, while also ONLY selling in the U.S too.
But rare beauty came out when it was popular with beauty brand so, it is also a Cash grab lets be honest!
This is why I love The Ordinary. They recently called out celebrities for coming out with skincare brands they they put little to no effort in, and rush the launch. Also The Ordinary (mostly) uses glass packaging instead of plastic.
I barely found your channel and it is great!!! Thank you for sharing this to the world. I agree that celebrities should stop. Fast fashion is getting out of hand.
as an 18 year old girl i have purchased products from a small handful of celebrity brands. though the only ones i continue buying from are rare beauty and sometimes fenty. if selena gomez decided to walk away from being the face of rare beauty today, i would still love the brand just as much. buy stuff that genuinely makes you happy. just like lorde said, your favs don't need your money!
fr they don't need it but they still do cash grabs cuz they are greddy and WANT it.
I personally don't like Selena's products. When Rihanna start this stuff then every celebrity start this like selena. It's just a business to take ur money. Also there's a lot of similarities between Selena and Rihanna's products so I find it annoying when everything look the same.
it's weird to me that anybody can start a makeup/clothing/whatever line if you're rich and famous enough. it's so obvious that it's a cash grab, and it's such a competitive industry to do well in
And people are quick to catch up to these motives and start losing trust in anything these celebrities produce.
@@gianna9415 exactly
And people will bend over backwards to defend them. Ofc there may be others reasons for starting a brand, but at the end of the day it’s mainly to get richer. They’re making millions while you allocate a portion of your hard earned salary on their products
@@SO-vw8nx logically it will always has monetary reason to open a business
The funny thing with authenticity is if you go into your closet or perfume box most likely you will find almost everything says Made In China, Made in Japan, Made in Taiwan, Made in Mexico, or the rarer "Product Made in Paris". So, why is everyone overpaying for brands that have no relation to the celebrity other than they are getting paid royalties? Why not simply go directly to the main source and buy an item that will last at least six to ten years. Most perfumes will last up to two years if you know how to wear them. As we all know make-up does expire and you need to use it within that year. Then you end up paying once again to buy the whole palette and again it expires and you didn't use the whole box palette.
I only purchase three main items from vegan brands that I know are ethically made, sourced, family-owned, and high quality. When you put things on your face, you will want know what are the main ingredients. And that the source materials are legally attained, you can do your own research on the Eco-Friendly logo that country uses, then look for brands that have the stamp. You don't want cheap and toxic and expired things on your face. And in order to stay clean, healthy and young. Remember a good night sleep, drink water, exercise [depending on your lifestyle], and always remember to remove all make up from your face before going out or going to sleep. The face pores do scar and absorb everything from the outside air. That's how delicate skin become darker or get scarred over time. Excellent video Mina!
Thank you so much for having subtitles available!