eBay Sell-Through Rate Explained - Many Have It All Wrong

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  • Опубліковано 18 жов 2024
  • STR (Sell Through Rate) is a term commonly thrown around but as resellers do we really know what it means and how it is actually calculated? From what I have seen and heard from many UA-camrs on this topic, they have it all wrong. In this video I am going to tell you why and show you the only real accurate tool to deliver accurate sell through rate data and you may be surprised by what you see.
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КОМЕНТАРІ • 95

  • @FlippinAintEasy
    @FlippinAintEasy  3 місяці тому +8

    I stand corrected that you do NOT need a store subscription to use the Product Research tool. This used to be the case but it is no longer necessary.

    • @Elsa-qy9hr
      @Elsa-qy9hr 25 днів тому

      Another addition to the misconception of Sell through rate is, I've had multiple canceled items (I've personally canceled) and it came up in SOLD listings 😮

  • @robsomething4435
    @robsomething4435 3 місяці тому +8

    Thank you. This has been a pet peeve of mine for years.
    STR is basically the ratio of total items available (active + sold) in a given time frame divided by the qty sold.
    It's mathematically impossible to sell more than 100% of what was actually available. A 100% STR would be a situation with any number sold and zero active.

  • @jessie213818
    @jessie213818 2 місяці тому +2

    Great video! The only issue I see with the product research tool on the phone is that on the App it won't show you Active listings it only shows Sold in what ever time span you select. An example on how its an issue is that let say you look up a pair of jeans in the summer you might think "these sell terribly" but if you go do the product research on a desktop or laptop and look at the numbers for the whole year then you see oh these jeans actually sell really well in a 6 month or 12 month span.

  • @biffboffo
    @biffboffo 3 місяці тому +8

    Whether people like it or not, “sell through rate” has become the colloquial term for the ratio of listed to sold as they appear on the app. It’s not the best or most accurate description for this metric, but it’s the term that people use, and it has gained wide acceptance in the community. It’s beyond everyone’s control.
    It’s far too late to argue this point or to attempt to correct people. It’s about as worthwhile as trying to organize a reseller union or a PL strike. Language takes on a life of its own.
    “Sell through rate” is still probably the best and fastest way to make a snap decision on a buy. The research doesn’t have to be 100% accurate to give a somebody a good idea about the product’s recent demand. I don’t need a digital thermometer to tell me if it’s hot outside.

    • @primokimo
      @primokimo 3 місяці тому +4

      I agree, however, it is imperative for good communication to understand that both exist and to understand both. I invented new math when I was young and the kids are still doing it today. I intend to lower my fist and stop directing people off my lawn BUT still 100% is the most you can sell of anything.

    • @johnwilliamson8367
      @johnwilliamson8367 Місяць тому

      Language does take a life of its own, agreed. However that is no reason to abandon all reasoning and communicate such reasoning.
      I'm leaning towards Flipping Ain't Easy's reasoning that the most you will get is a bird's eye view using the previous reasoning to assess a product's worthiness and a fairly inaccurate picture. To his point some items simply do not have enough data points to accurately assess them without using the product research. tool. Like for example opp DVDs brand new or even better point opp WWE Royal Rumble The Complete Anthology Box Set New which shows only two sold in the last 90 days two is currently listed and 3 in the last 6 months. Data shows prices from $300 something, $170, and $479. So it's a bit of a gamble is my take and likely a long tail item. So I'm going to just sit on it and wait. $170 was my purchase .

  • @la6136
    @la6136 3 місяці тому +3

    I'm glad you are explaining this. I have seen a lot of people calculate their sell through rate as number of items they sold / number of items they listed that month which is also inaccurate. These people will claim they have a 50% or 70% sell through rate but they don't take into account the TOTAL number of items they have, not just the items they listed this week or this month.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому +1

      And to add to the confusion, lets say you have 2 sellers both of whom have 200 active listings and 200 sold listings. Seller 1, exactly 90 days ago listed 400 drafts and has since listed nothing more. Seller 2 has listed a total of 400 items over that same 90 day period and as recently as yesterday. Which seller was most efficient? I would say seller 2 because their items have not has as much exposure or chance to sell than seller 1, yet if you look at both accounts, you would think the seller's performance is the same.

    • @AmySnively
      @AmySnively 3 місяці тому

      @@FlippinAintEasy Yes!

  • @mikemetco1966
    @mikemetco1966 3 місяці тому +3

    Hi, Jon
    What a proliferation of videos lately. Good stuff. Wondering if you have any time left for reselling. lol (I know you do, as you have been killing it recently}. I was quite impressed that after your early live with Jride on Friday (an excellent interview BTW, I encourage any of you who missed it to catch the replay) that you felt a little bad that you didn't do your community based live, so you did a SECOND LIVE LATER THAT DAY. I applaud your dedication to the channel, and us, your viewers. This, along with your worthwhile content, puts you, in my opinion, way ahead of many of the other content providers in the space,
    Speaking of great content, I would like to address this video. I have been unclear for quite a while on the dynamics of sell-thru-rate, an important yet misunderstood parameter. Your explanation of the subject really cleared it up for me. and I'm sure I will be able to apply this information, moving forward, to make myself a better reseller. If i haven't mentioned it (yeah, I know, I have said it a million times), I appreciate you, sir.
    Mike from NY

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому +1

      Thank you my friend. I have been burning the candles at both ends and even had time yesterday to win $700 on the ponies althewhile listing between races. Thank you for the kind words and we truly appreciate you!

    • @mikemetco1966
      @mikemetco1966 3 місяці тому

      Glad you are taking time for some valuable and much needed recreation, lest we burn out. Presently, I am watching an episode of "House of Cards" between listing sessions. I don't consider it goofing off. One hour of TV sandwiched between about 8 hours of listing is a sensible schedule. Mike

  • @vynilrob9719
    @vynilrob9719 3 місяці тому +3

    I've long since stopped looking at STRs...I don't think it hardly applies to my niche, which is comics. Unless it's a really hot book, they're gonna sell when they're gonna sell. Great vid, sir!

  • @V.J-cs2xh
    @V.J-cs2xh 3 місяці тому +3

    Very good explanation of STR. This understanding highlights the difference between a seasoned reseller like yourself and a neophyte (and you know who I'm referring to).

  • @jonm4501
    @jonm4501 3 місяці тому +3

    I have been doing this on my own for years by comparing total listings to sold listings. It helps reveal desirable china patterns vs the duds for example. Where I get concerned is when there's zero listings and zero sold. Do I have a total dud or a really rare item? AND if you come to the conclusion thats its really rare, then you have to figure out if its desired, AND if it is, is eBay the right place to sell it.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому +2

      My other concern is that a VERO item like P90X...

  • @HeartThrobFAE
    @HeartThrobFAE Місяць тому +1

    The only way you can have a higher than 100% sell through rate is if the item is on backorder. (Manufacturing Logistics experience)

  • @jovialjuggler1645
    @jovialjuggler1645 3 місяці тому +2

    This Right Here!
    I So Wish I Would Have Known What STR Was When I First Started Reselling.
    I Wouldn't Have Bought/Listed/ Wasted Time On The " I Think This Might Sell Items ".
    Would Have Saved Me A Lot Of Time, Aggravation And Money.
    One Off's Are A Totally Different Animal. They Are Listed Knowing They May Take A While To Sell.

  • @TheDogWalksTheDog
    @TheDogWalksTheDog 3 місяці тому +5

    Great video
    I was given this formula from someone in the reseller Nirvana group
    For calculating your own sell through rate Hope this helps
    Example
    You have 1877 active items and
    602 sold.
    1877 + 602 = 2479
    So then we do:
    602 / 2479 = .24
    .24 × 100 = 24%

  • @Kens-bin
    @Kens-bin 3 місяці тому +1

    Listen to him for sure . Since I took his advice, I am constantly packing . This weekend was crazy in sales.

  • @Blondebangles
    @Blondebangles 3 місяці тому +2

    Whew. I was scared I was the only one out there that understood math is math lol. 100% = all listings sold and there are 0 currently active..great video!

  • @TheDogWalksTheDog
    @TheDogWalksTheDog 2 місяці тому

    Good video
    One thing I noticed is product research doesn’t have a used option.

  • @jovialjuggler1645
    @jovialjuggler1645 3 місяці тому +2

    Easiest To Comprehend Explanation Thus Far!!! (Quoted From Jon On A Previous Comment)
    "As I mentioned in the video, if you see 50 solds on an item and only 25 active, at the very best 50 out of 75 sold over that timeframe, not 50 out of 25. This is where people get confused".

    • @DMEphemera
      @DMEphemera 3 місяці тому

      I knew it was fuzzy math from the 1st time I heard it. I took very high level math at Penn State in early 1980s. Had a 4.0 gpa in all math classes. This form of str had me scratching my head fom beginning. Glad someone finally brought it to light. Kudos to you for doing it!!!!!!!!

  • @AmySnively
    @AmySnively 3 місяці тому +1

    Hey Jon! I appreciate this video and the quick timing of it. I commented on the Jride interview vid that 100% is a perfect sell through rate and there’s no such thing as 400%, etc. I’m so happy to see you agree.
    What happened to that video, BTW? I wanted to go back to see if anyone replied to me…

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      Hello Amy. That video is still there, but you may need to check under live and not video.

  • @TravisInDallas
    @TravisInDallas 3 місяці тому +1

    I actually noticed a long time ago that the Product Research sell through rate is about half of what you get with the sold/listed on the app. I have only seen 100% STR on unique items. 1 listed and it sold.

  • @primokimo
    @primokimo 3 місяці тому +3

    Thanks Jon!

  • @nicpicker158
    @nicpicker158 3 місяці тому +1

    Agree 100%, it is not possible to have over a 100% sell thru, the calculation that people are doing is a good quick way to get an idea of how well an item sells, we just need to label what it is correctly, it is NOT sell through rate, more like a sales ratio. Calling it sell thru rate can cause confusion when trying to use the Product Research information, make us sound silly when talking to other businesspeople, and construe information on how well an item can actually sell.
    A lot of the time when and item has more solds then listed, the listed ones that have not sold are usually priced too high. People making new listings then copy that higher price and those do not sell either, this now begins to lower the "sales ratio" but when in all actuality if that item was listed at market value, it might sell immediately.

  • @TheFlippingSportsGuy
    @TheFlippingSportsGuy 3 місяці тому +1

    it drives me insane whenever i hear STR on youtube from resellers, its never explained the right way. I call it the EBay STR, not real world STR

  • @Lifeisshort5
    @Lifeisshort5 3 місяці тому +1

    Well, the best sell thru rate is knowing from personal experience. You know what sucks and what doesn't when you list a bunch of stuff. It also changes throughout the year often.

  • @bniesen01
    @bniesen01 3 місяці тому +1

    I don’t have an eBay store and I can access product research on the app.

  • @mayakoyama9130
    @mayakoyama9130 3 місяці тому +1

    I was happy to find out terapeak would be available on mobile and I don't know if I'm just dumb or what my problem is, but I still can't get terapeak to work properly. No matter what I do, I still find lots of listings in the website search that aren't on terapeak, and vice versa. The numbers never correspond at all. So i still feel don't feel like I'm getting accurate results using terapeak. Wish I was a better ebay reseller but I guess I never will be since I still can't properly figure out how to get a sellthrough for my items in ebay search.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      I hope the message does not come across that somehow you are a bad seller because you are using a certain method to figure out if an item is worth buying because that was not the intent of this video. It is to say that many resellers, including myself have been calculating sell through rate wrong for quite some time. You cannot sell more than the number of items that are offered for sale no matter how good the item is.

    • @mayakoyama9130
      @mayakoyama9130 3 місяці тому +1

      @@FlippinAintEasy Oh no, I'm just complaining about myself that I still can't seem to figure out terapeak when other people think it's great.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому +1

      @@mayakoyama9130 it’s different and I’m sure not for everyone

    • @johnwilliamson8367
      @johnwilliamson8367 Місяць тому

      ​@@mayakoyama9130 honestly just understanding the product and the market it appeals to and why will help you in lots of ways. Some types of items are affected by trends. Such as clothing. Certain things are in fashion and some not so much. Rarity factors in in some cases such as Nirvana Heart Shaped Box Tee.
      It's hard to not feel like a failure as a reseller when you see massive success staring you in the face. Then comes the temptation to pick up a bad item available at a reasonable price because if you find nothing you feel worse.
      It's strange but I'm of the opinion that certain locations cater to more items of a niche found than others. That where you are at could play a role. Where you are sourcing thrift vs flea markets. Nasty thing about statistics is it's easy to paint a rosy picture by exclusion of other possible factors or vice versa.
      Give yourself a break.

    • @johnwilliamson8367
      @johnwilliamson8367 Місяць тому

      ​​​@@mayakoyama9130I'll actually give you a good example before COVID I wouldn't have even blinked at an Xbox 360 console or Wii. COVID hits and the video game market blows up suddenly Wii and Xbox 360 doesn't seem so bad. Now mind you there are special editions of Xbox 360 consoles that when paired with its specific controller do quite well and come COVID those prices shot up. After COVID, now actually, prices are starting to level off but Xbox 360 prices are soaring on games due to variety of factors but one is the online store has shut down. As of now the video game market trend is geared towards PS3 and Xbox 360s due to the kids that grew up with it are now grown up and have nostalgia for it.

  • @brandondeakins564
    @brandondeakins564 3 місяці тому +1

    This is mostly just semantics, you are saying the method people use isnt actually STR (correct, it's not) but that's just semantics, it's become common practice to refer to active vs solds as STR even though it's not the actual definition of STR. It's just a technicality that doesn't change any decision making. 2 active bs 10 sold being 500% "STR" or an 80% STR doesn't change anything, the supply and demand and volume and velocity of sales is still exactly the same regardless of the terminology.
    As for your iphone example, by using the upc you left out all active and sold transactions where people didn't fill in the UPC.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      @@brandondeakins564 it’s not semantics. When you assign a value of 500% sales through rate (I don’t care how you came up with that number) it’s just wrong. In the video I did state that if you are comparing the two (solds vs active) to determine if the item has sell-through, there’s nothing wrong with that as it is a quick way to determine that.
      As for the UPC code being used vs the title it was the most consistent way to get the exact item vs using the title and having unrelated accessories popping up in the search results. I am willing to bet the sale through rates are similar if using the UPC code vs using the actual title. Talking about semantics SMH. 🤦‍♂️

    • @brandondeakins564
      @brandondeakins564 3 місяці тому

      @@FlippinAintEasy it is LITERALLY just semantics.
      Semantics: Noun, the branch of linguistics and logic concerned with meaning.
      Your entire point is that the quick way isn't actual STR, and I concurred with that. We don't disagree here. BUT the sales volume and velocity does not change whatsoever no matter what you call it. We can stop calling it STR and start calling "florkenspiel" and claim it has a 500% florkenspiel and it would still have the exact same MEANING (ie volume and velocity of sales)
      You are correct, 500% STR is impossible using the actual STR definition, but the meaning behind the "fake UA-cam definition" providing 500% vs the actual business definition providing 80% MAKES NO DIFFERENCE, their MEANINGS are the same.
      Literally semantics my guy.
      Lastly, the phones may or may not be similar using the upc.(this will vary wildly basic on each item)
      Test the upc 013388560738 you will get 2% STR, then type out "resident evil 7 ps4" and you will get 20% STR.
      So ya, using UPC isn't accurate
      So maybe next time, check criticism to test it's validity before replying back with snarky, passive aggressiveness.

  • @jovialjuggler1645
    @jovialjuggler1645 3 місяці тому +2

    Keep In Mind For Those Who Scan Bar Codes For Search/ Sold Results....The Results You See Are Only A Portion Of The Listings As Not Everyone Lists With Bar Codes Alone.

  • @hustle-n-grow
    @hustle-n-grow 3 місяці тому +2

    Jon you love stirring the pot🤣

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому +2

      No, not at all. I really don't. I think there is mass confusion on this topic and I kind of dove into it. Maybe its my presentation but not the intention.

    • @hustle-n-grow
      @hustle-n-grow 3 місяці тому +1

      @@FlippinAintEasy yeah, it's been a confusing topic. I think Ebay's info is more reliable but I also think that the usual way people calculate is good if you sell on your own site but hard to Guage on a site like eBay. I think it's possible to be over 100% because there's multiple sellers of the same item, but it's not possible for a single seller to be over 100%

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      @@hustle-n-grow let’s say you have a total of 100 items being sold by 20 different sellers and that is all that is listed in 90 days (100 items). It is impossible to have 101 sales for that same item. It’s just not possible.
      As I mentioned in the video, if you see 50 solds on an item and only 25 active, at the very best 50 out of 75 sold over that timeframe, not 50 out of 25. This is where people get confused.

    • @hustle-n-grow
      @hustle-n-grow 3 місяці тому +1

      @@FlippinAintEasy I've seen other answers on math sites but I see what you're saying. I will say that I've never seen over 100% from eBay, so that would be what to go by I'd think

  • @5797029
    @5797029 3 місяці тому +1

    I try not to think about sell through rates.

  • @certifiedrhodess356
    @certifiedrhodess356 3 місяці тому +1

    Would if there are 0 listed but 4 sold within the last 90 days?

    • @biffboffo
      @biffboffo 3 місяці тому +1

      Then you should buy if the price is right.

    • @certifiedrhodess356
      @certifiedrhodess356 3 місяці тому

      @@biffboffo I get that. I’m talking about the sale thru rate of that what would the percentage be then

    • @biffboffo
      @biffboffo 3 місяці тому

      @@certifiedrhodess356 Infinity, or undefined.

    • @DMEphemera
      @DMEphemera 3 місяці тому

      100%

  • @KCNewYork
    @KCNewYork 3 місяці тому +2

    Having an eBay store is not necessary to access the Product Research tool.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      This may have changed then because it was a requirement to use Terapeak.

  • @the_Texas_Bandit
    @the_Texas_Bandit 3 місяці тому +1

    I equate all the effort I put into it with deposits in my checking account. All the other "statistics" are argueing points. I am old. Kinda. I was in retail in various forms for 50 years. I have indeed, seen it all. Now, I mow hay, have 5 stores on Ebay, and have a tax bill you would not believe. My recent girlfriend kicked me out because I want to make money. She is 7 years younger and thought old guys should retire and hang out around the house. ...... right.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      The weekly/daily deposits are indeed the #1 statistic every seller should focus on. Everything else is secondary.

  • @jovialjuggler1645
    @jovialjuggler1645 3 місяці тому +2

    Math Is The Only Thing In Life That Won't Lie To You!

  • @robertandjodijackola4901
    @robertandjodijackola4901 3 місяці тому

    How many times have you scanned a bar code and not many or even no listings. Then type it in the search for that item in your phone, and find many listings. Just good to be informed before buying an item to sell. Informed buying is key, to my success

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      It happens all the time. I was only entering in the bar code so I didnt have to type all of it along with the specs (512gb vs 256gb) knowing that there would be a large number of items displayed. I would think with or without the UPC number, the ratio is about the same.

  • @dirtisbetterthandiamonds
    @dirtisbetterthandiamonds 3 місяці тому +1

    What's that saying? People talk, but numbers dont lie. You just have to put them together correctly.

  • @BoofYou
    @BoofYou 3 місяці тому +1

    Your example needs to be more realistic. You need to search for comps for condition, color, carrier, locked/cracked/etc. But someone also doesn't want to be too specific, so its more nuanced. But overall yes, its not possible to sell more than there is of something. The very best it could possibly be is 100%. Say 5 sold and no active -- 100% str. 5 sold and 5 active -- 50% str. But again, you need to scroll thru quickly and make sure those are accurate comps, because the results can throw other things in. In the end, use whatever method that gives you a way to quickly make decisions. We just need to have the right expectations on how fast it'll sell and how to optimize the str. I appreciate the research tool on the app now, tho, instead of having to use a browser.

  • @Rick-w2o
    @Rick-w2o 3 місяці тому +1

    Math is simple, and it doesn't lie. I have only seen you and one other reseller that calculates it correctly. The question you have to ask yourself is: If these resellers are calculating such a simple equation wrong, what else are they doing wrong in their business?

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      Many of these resellers are hyperfocused on the work of reselling but not the data. Many disregard the data when the data is telling a story about the business. If you disregard the data it will hurt you in the long run.

  • @amazonseller9995
    @amazonseller9995 3 місяці тому +1

    Sell thru rate will never be 100% on a high volume item because some sellers will overprice their items. Probably many sellers. I’m sure if they all listed their iPhone 15’s at $99 it would be 100% or very close.

    • @johnwilliamson8367
      @johnwilliamson8367 Місяць тому

      😂 good way to add to the point sell through is a bit misleading. Nobody in their right mind would list iPhone 15 @ $99 😂.

    • @johnwilliamson8367
      @johnwilliamson8367 Місяць тому

      I tend to like graphs better.

  • @colewilliams767
    @colewilliams767 3 місяці тому +1

    I agree with a lot of what you are saying but I don't think you fully understand this.

  • @brettcantrell8650
    @brettcantrell8650 3 місяці тому +1

    "Sell" through rate buddy, not "SALE" through rate. Good video though.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      This is what happens when you use voice dictation instead of typing it out. I fixed it. lol

  • @heavensentssmokingchannel9847
    @heavensentssmokingchannel9847 3 місяці тому +2

    I’m a math guy, And just because there are 2 different methods for calculating sell through it doesn’t make one inaccurate. They are just different interpretations. One is not more accurate than the other, they are just different.

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому +1

      Wouldnt you agree if you are leaving key components out of the equation you will get inaccurate data? Using solds and actives alone you are using very inaccurate data.

    • @SPAMbanshee
      @SPAMbanshee 3 місяці тому +3

      @@FlippinAintEasyi was the buyer for several retail stores and we calculated sell through rate the way you are explaining it.

    • @mayakoyama9130
      @mayakoyama9130 3 місяці тому +1

      So I am just wondering what search you all have been doing to calculate sellthrough- are you using best match or a different filter? I'm a clothing seller and the best match search usually gives twice or 3 time as many results as sorting by price. I think ebay jams a lot of unrelated items into best match, at least for clothing. But I've also had this happen when searching in terapeak itself. This just makes things more confusing and more inconsistent when trying to find sellthrough. Because I'll be like, are there 50 or 150 items on the market for this search? Makes a huge difference.

    • @primokimo
      @primokimo 3 місяці тому +1

      It's like secret math though. The rest of the business world uses one way and eBay resellers use another? That's why it's not "common sense" to me. oh snap! I'm TRIGGERED!

    • @FlippinAintEasy
      @FlippinAintEasy  3 місяці тому

      @@mayakoyama9130 I have always used best match on the fly using the app at yard sales only to give myself an idea

  • @LandsharkPicker88
    @LandsharkPicker88 3 місяці тому +1

    glad that someone finally did a video on this. STR = sold / (active+sold)

  • @m3Tesla
    @m3Tesla 3 місяці тому +1

    All the math makes my brain cell hurt 😞

  • @jeffjensen8707
    @jeffjensen8707 Місяць тому +1

    Boring. Quit watching at 2:37. Get to the meat!

    • @FlippinAintEasy
      @FlippinAintEasy  Місяць тому

      @@jeffjensen8707 yet you took time to comment instead of moving on. 👍