What is Sell Through Rate and How Does it Work? (With Examples)

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  • Опубліковано 2 лют 2025

КОМЕНТАРІ • 101

  • @ghadatams7698
    @ghadatams7698 3 місяці тому +2

    I usually don't leave any comments on you tube. Your the first one you receive it, because I love how you explanation

  • @AngieHopkins-l8j
    @AngieHopkins-l8j 4 місяці тому +4

    Thank you. This is the most common sense description of STR I’ve seen.

  • @riflegurlsmom
    @riflegurlsmom 4 місяці тому

    You are SUCH a great teacher, Cayley! I have been doing this for awhile now and some of your older videos have taught me STR, Ralph Lauren and shipping. I really appreciate it!

  • @kabrdy2057
    @kabrdy2057 4 місяці тому +2

    You are so knowledgeable unlike most. I'm learning a lot from you and I appreciate it. Thank you so much ❤

  • @Littlelotero
    @Littlelotero 4 місяці тому +3

    Your content is easy to understand and you are very specific and I love it. Thank you!

  • @KellyCoFro
    @KellyCoFro 4 місяці тому +3

    Super helpful breakdown of your strategy. Thank you!

  • @lauren_bbsd
    @lauren_bbsd 4 місяці тому +1

    Thank you Cayley! It would be cool to see how you calculate your own sell through rate, and what that looks like given your goal of 100% in 90 days-I’m curious! Right now I think I’m at around 50% but I’m not sure if I’m calculating this correctly on eBay. Thanks for sharing your knowledge!!❤

  • @laurenswartz2688
    @laurenswartz2688 4 місяці тому

    Good lord this was so helpful. Thank you Cayleigh!

  • @mepperly07
    @mepperly07 4 місяці тому +2

    Thank you for doing another video on this. I shared this on my FB Wholesale Group.

  • @trinnal
    @trinnal 4 місяці тому

    Fantastic video Cayley! Very thorough & so many helpful tips - thank you!

  • @helpfulcommenter
    @helpfulcommenter 4 місяці тому +9

    I thought STR stood for Super Terrific Reseller

  • @valeriewhittaker4152
    @valeriewhittaker4152 4 місяці тому

    Great explanation of STR and exactly how to compute it! Appreciate how you change/add keywords to see how it impacts the calculation.

  • @karenbutcher5921
    @karenbutcher5921 4 місяці тому

    I think I’m getting it now! 😊Thanks for the real examples! Great lesson.

  • @rachelbrown7721
    @rachelbrown7721 4 місяці тому

    Excellent explanation Cayley. Thank you.

  • @smileychandler
    @smileychandler 4 місяці тому

    Thank you for a very clear walk thru. This is my kind of language ❤

  • @jessietaylor7706
    @jessietaylor7706 Місяць тому

    this video helped me so much!!! thank you!!! new subscriber here ❤

  • @Mum51304
    @Mum51304 4 місяці тому

    Just a side note… your eyebrows are perfect! Love your videos

  • @debbiejordan3791
    @debbiejordan3791 4 місяці тому

    Great video Cayley. Thank you

  • @heatherann1022
    @heatherann1022 4 місяці тому

    Thank you. This is very helpful and you explain it very well. 😁

  • @frankhomen2632
    @frankhomen2632 2 місяці тому

    Cayley wow that made a big effect on me because that’s why my stuff does not move as fast in my eBay store I will have to go in there and play around with it and see if any thing changes I have a lot of item with no views or watcher?.

  • @jadajohnson5733
    @jadajohnson5733 4 місяці тому

    Saving us a lot of money, Cayley thank you!

  • @Happilyeverafter2
    @Happilyeverafter2 27 днів тому

    Thank you! Love your videos

  • @symsidenson1254
    @symsidenson1254 4 місяці тому

    Very well explained! Thank you so much!

  • @themomvlogger1856
    @themomvlogger1856 4 місяці тому

    Thank you so much for this. I been doing it wrong and not adding enough key words.

  • @user-xc9sv5hk2d
    @user-xc9sv5hk2d 4 місяці тому

    Thanks you for all the information!! ❤

  • @HLB512
    @HLB512 4 місяці тому

    Thank you Cayley!

  • @HEYU517
    @HEYU517 4 місяці тому

    There are also other factors that impact sales. Promoted listing and the fact that eBay sends more traffic your way being that you have more sales than say someone just starting out. I feel ebay AI knows what sellers sell more items and they are a above average seller and they in return acknowledge this and are more inclined to send byers to them.

  • @marlenejuarez4563
    @marlenejuarez4563 4 місяці тому

    Thank you for the great video! So helpful!

  • @tammyneely
    @tammyneely 4 місяці тому

    Do you do pick up the item at the thrift store first then do this STR at home or do you do it at the store? I can't imagine with your hauls that you do it at the store.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      I do it at the store. I want to know BEFORE I pick an item up if it's going to sell or not. Otherwise, I end up with a bunch of bad buys that I paid for. It really only takes a couple of seconds per item once you are used to it.

    • @tammyneely
      @tammyneely 4 місяці тому

      @cayleyelaine I'm still a newbie so an average visit to the thrift is already a couple hrs. I need to get faster at finding better quality products. Uggggg! Thank you!

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      @@tammyneely no problem! I used to spend 4 hours at each store. It does get better with practice!

  • @themommyjoy
    @themommyjoy 4 місяці тому +1

    All this time I’ve been calling them button down shirts and not button up shirts! The sell through rates are totally different! 😮

    • @savedbynoahsark
      @savedbynoahsark 4 місяці тому

      Me too! Is button up the better wording? 🤔

  • @ocoangel05
    @ocoangel05 4 місяці тому

    Great great video. I was hoping you would talk how to look oncoming season items. For example I started eBay on August and was looking for fall / winter items 90 days is not an acueste time frame. What would you do in that case to be accurate . I love your videos I’m an new reseller thank you 😊❤

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      Not sure if you've considered joining Reseller's Edge but we have a tonnn of videos about this.

  • @EdLaMastus
    @EdLaMastus 4 місяці тому

    Fantastic video K thank you!

  • @janicewelch4012
    @janicewelch4012 4 місяці тому

    This was very helpful! TY! How do you handle offers w/this pricing strategy? Some suggest pricing 30-40% higher and some suggest no offers enabled.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      I price buy it now with no offers. I do send out 15% offers to watchers though. That is an amount I'm okay with in order to move the product faster. I do not inflate my prices to account for offers.

  • @jocie2486
    @jocie2486 4 місяці тому

    For someone getting started, do you check 'str' as you're sourcing? Or is it something you get a sense for with time?

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +3

      I comp everything and check STR before I decide I purchase items.

  • @LgIdaho61
    @LgIdaho61 4 місяці тому

    Thank you Cayley

  • @SueBrading
    @SueBrading 4 місяці тому

    Thank you, that was awesome. But I have to ask, I see you come back from Thrifting 60 or 70 items do you actually look each one up before you buy them. That would be incredibly time consuming. I would imagine by now you have a feel but I’m just curious.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      Most of them! Once you get the hang of it, it really only takes a couple of seconds, so not that much time. Plus, you're going to have to look it up anyways to price it. I choose to do it before so I don't purchase bad items.

  • @VictoriaBrown-g9f
    @VictoriaBrown-g9f 4 місяці тому

    Thank you so much. This is the best explanation I've seen . I struggle with the time it takes me to search when I'm at the thrift store but think that it's worth the time. I have brought home duds because of not knowing str or not doing a better search. This was so helpful.

  • @repurposedpassions6270
    @repurposedpassions6270 4 місяці тому

    So helpful!! I finally feel like i grasp this concept. Thank you for being so generous with your knowledge! Also can we talk about the Talbots top listed for $99 and the crocs sold for $124?! 😂

  • @clarissaduque6998
    @clarissaduque6998 4 місяці тому

    Very helpful! Thanks so much!

  • @princessrosia2592
    @princessrosia2592 24 дні тому

    Do you search for the sell through rate for the item there and then when you see an item at the charity shop, or do you buy the item first then do the sell through rate when you get home? But then what if once you've bought it and done the sell through rate for that item at home and it's not a very good seller through rate, then what do you?

    • @cayleyelaine
      @cayleyelaine  24 дні тому +1

      I check str while I have the item in hand before I decide to purchase.

    • @princessrosia2592
      @princessrosia2592 24 дні тому

      @cayleyelaine thank you, also do you take a picture of the item when you are at the store or do you type the description of the item into the eBay search bar? I'm just really new to selling on eBay and want to get it right, I'm only asking as when I go into charity shops here I get nervous of what people think when they keep seeing me buy lots of clothes especially when they are big sizes, and when I keep taking my phone out the staff member always look at me, but I want to make reselling my full time job at some point

    • @cayleyelaine
      @cayleyelaine  24 дні тому +1

      @princessrosia2592 I check comps the exact same way I did it in this video. I type a description of the item into ebays search and then filter to solds. Over time, you'll feel more comfortable with what to include in that search.

  • @marylaurareid
    @marylaurareid 4 місяці тому

    Thank you for the info! Do you have a way to tell what year something sold for on PoshMark? I find when I click through it will only say Month and Day and no year.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      Kind of, but not really lol. There is a way but it's really time consuming! On the desktop, you can open up the sold listing, right click one of the images and open it in a new tab. Within the address bar you'll see the date the photo was listed. That's LISTED not sold. So if the item took years to sell, then it's not accurate. But it is a way to gauge a round about time.

  • @re-wear-itboutique173
    @re-wear-itboutique173 4 місяці тому

    Thank you for this! Also, how do you get those curls, really pretty.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      My curls are natural...so I'm not sure I can help lol I use a leave in and gel.

    • @re-wear-itboutique173
      @re-wear-itboutique173 4 місяці тому

      @@cayleyelaine your lucky 😍

  • @CreeksideCottage-rw6rh
    @CreeksideCottage-rw6rh 4 місяці тому

    This was an excellent video.

  • @Angizzle76
    @Angizzle76 4 місяці тому

    Is there a way to do this before you're at the store looking at it or does everyone spend an hour plus in the back researching?

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      You can definitely research before going to make things easier. I personally still research while I have the item in hand. It only takes a few seconds per item.

  • @jameshelms5510
    @jameshelms5510 4 місяці тому

    thank you

  • @ghadatams7698
    @ghadatams7698 3 місяці тому

    As good you are you got a tump up and a subscribe. You deserve it

  • @CarolanRoss
    @CarolanRoss 4 місяці тому +1

    When STR is OVER 100%, this means ... what exactly? How can more sell than the number available?

    • @helpfulcommenter
      @helpfulcommenter 4 місяці тому +1

      @@CarolanRoss because it’s a rolling number not a fixed number in time. The number of solds comes from a rolling 90 day window stretching backwards into the past. The number of actives are what is listed right now.
      The resulting percentage number (solds/actives) is a gauge or indicator of demand. 100% refers to a near guarantee the item will sell some time in the NEXT 90 days. Percentages OVER 100% increase the likelihood of the item selling even faster. Think of 200% STR as “twice as likely to sell in the next 90 day window” or “likely to sell in 45 days or less”. 300% means “likely to sell in the next 30 day window”. If you run the numbers and find something well OVER 100% STR, don’t be surprised if it sells the same day or within the week, because your calculations did tell you the item was in demand. You can do an experiment by correlating an items STR to the amount of views and watchers it collects in the first week of being listed. Do it for enough items and I promise you’ll discover a direct proportional relationship.
      No of course these aren’t guarantees or exactly calculable down to the day with 100% reliability. But as a rough indicator of demand and sales velocity it almost always tells the truth.

    • @helpfulcommenter
      @helpfulcommenter 4 місяці тому

      @@CarolanRoss P.S. there’s no better feeling than discovering a super high STR item that you’ve never heard or seen anyone else talk about. Especially if it’s high ASP. It’s a rush.

    • @caseyelizabethan
      @caseyelizabethan 4 місяці тому +1

      It means more of that item sold in the last 90 days than what is available for sale right now. There are fewer items listed now compared to the number that sold in the last 90 days. Therefore, it’s safer to bet that there may not be enough of the item listed for everybody who wants one to purchase one in the next 90 days. Then you have an STR over 100%.

    • @CarolanRoss
      @CarolanRoss 4 місяці тому

      @@caseyelizabethan thanks Cayley OK I get it now.

  • @suebraunschweig6649
    @suebraunschweig6649 4 місяці тому

    Great content. thank u!!!

  • @lecs9385
    @lecs9385 4 місяці тому

    Very Helpful thank you!

  • @jackiebest5613
    @jackiebest5613 4 місяці тому

    Do you use the feature (product research) on eBay that gives you this info automatically.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      No, I do not. I don't think it's as accurate.

    • @jackiebest5613
      @jackiebest5613 4 місяці тому

      @@cayleyelaine I agree

  • @carolyna7818
    @carolyna7818 4 місяці тому

    Thanks for the info!

  • @carlchurch7132
    @carlchurch7132 4 місяці тому

    Thank you so much!! Kathy

  • @stacigebhard5451
    @stacigebhard5451 4 місяці тому

    you are my favorite guru

  • @dawnsaul9768
    @dawnsaul9768 4 місяці тому

    Ok so when you do the formula mine goes to 1,56 so I’m confused is there a different decimal ?

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      1.56 when converted to % is 156%. So you move the decimal a couple places.

  • @amandacalta3907
    @amandacalta3907 4 місяці тому

    Great video. Any chance a video on vintage? When the brand doesn’t matter.

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      We have videos like these in the Reseller's Edge group. Are you a member yet?

    • @amandacalta3907
      @amandacalta3907 4 місяці тому

      @@cayleyelaine not yet.

  • @mst5533
    @mst5533 4 місяці тому

    Great job 👏

  • @FAISONFINANCIALGROUP
    @FAISONFINANCIALGROUP 7 днів тому

    Ty

  • @chandlersreloved8751
    @chandlersreloved8751 4 місяці тому

    Do you actually check the sell thru rates when you are out sourcing for items to sell. I would never get out of the store doing this!!

    • @helpfulcommenter
      @helpfulcommenter 4 місяці тому

      @@chandlersreloved8751 after you’ve been doing it for years you only have to check the stuff that’s new to you or you haven’t checked in a hot minute

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      Yes, I do. It only takes a few seconds per item!

    • @TheDustyOldHat
      @TheDustyOldHat 4 місяці тому

      @@cayleyelaine Really? Every single thing??? What about if you found a Hermes scarf? Or a 2X Eileen Fisher 100% linen blazer

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      @TheDustyOldHat if I've *recently* comped something, then no, I wouldn't comp it. But even designer pieces or the linen example you gave can vary in comps as time passes and people lose interest, or seasons change and factors become less desirable. But in general, yes, I'm comping *almost* everything.

  • @stephaniesantos6967
    @stephaniesantos6967 4 місяці тому

    Do you use the product research tool ever or just go into search and filter down?

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      I just go into search and filter down.

  • @absoluteaffluence221
    @absoluteaffluence221 4 місяці тому

    How do I reach out to you about trying out our reseller product then if you like it a sponsorship and maybe brand ambassador?

    • @cayleyelaine
      @cayleyelaine  4 місяці тому

      For all business inquiries, you can email me at welltraveledclothiers@gmail.com

    • @absoluteaffluence221
      @absoluteaffluence221 4 місяці тому

      @@cayleyelaine thank you we will

  • @PilaradelaFontaine
    @PilaradelaFontaine 4 місяці тому

    Hi Cayley, are you still doing the what sold videos?

    • @cayleyelaine
      @cayleyelaine  4 місяці тому +1

      Yes! I've been out of town and so that got me slightly behind on those videos but more coming out soon!

    • @PilaradelaFontaine
      @PilaradelaFontaine 4 місяці тому

      @@cayleyelaine yay! Love those! Thank you for responding 😊

  • @cf-ry1zo
    @cf-ry1zo 23 дні тому

    Thanks 😊