What is Sell Through Rate and How Does it Work? (With Examples)

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  • Опубліковано 5 лис 2024

КОМЕНТАРІ • 92

  • @ghadatams7698
    @ghadatams7698 День тому

    I usually don't leave any comments on you tube. Your the first one you receive it, because I love how you explanation

  • @AngieHopkins-l8j
    @AngieHopkins-l8j Місяць тому +4

    Thank you. This is the most common sense description of STR I’ve seen.

  • @kabrdy2057
    @kabrdy2057 Місяць тому +2

    You are so knowledgeable unlike most. I'm learning a lot from you and I appreciate it. Thank you so much ❤

  • @riflegurlsmom
    @riflegurlsmom Місяць тому

    You are SUCH a great teacher, Cayley! I have been doing this for awhile now and some of your older videos have taught me STR, Ralph Lauren and shipping. I really appreciate it!

  • @Littlelotero
    @Littlelotero Місяць тому +3

    Your content is easy to understand and you are very specific and I love it. Thank you!

  • @KellyCoFro
    @KellyCoFro Місяць тому +3

    Super helpful breakdown of your strategy. Thank you!

  • @VictoriaBrown-g9f
    @VictoriaBrown-g9f Місяць тому

    Thank you so much. This is the best explanation I've seen . I struggle with the time it takes me to search when I'm at the thrift store but think that it's worth the time. I have brought home duds because of not knowing str or not doing a better search. This was so helpful.

  • @mepperly07
    @mepperly07 Місяць тому +2

    Thank you for doing another video on this. I shared this on my FB Wholesale Group.

  • @lauren_bbsd
    @lauren_bbsd Місяць тому +1

    Thank you Cayley! It would be cool to see how you calculate your own sell through rate, and what that looks like given your goal of 100% in 90 days-I’m curious! Right now I think I’m at around 50% but I’m not sure if I’m calculating this correctly on eBay. Thanks for sharing your knowledge!!❤

  • @laurenswartz2688
    @laurenswartz2688 Місяць тому

    Good lord this was so helpful. Thank you Cayleigh!

  • @smileychandler
    @smileychandler Місяць тому

    Thank you for a very clear walk thru. This is my kind of language ❤

  • @karenbutcher5921
    @karenbutcher5921 Місяць тому

    I think I’m getting it now! 😊Thanks for the real examples! Great lesson.

  • @Mum51304
    @Mum51304 Місяць тому

    Just a side note… your eyebrows are perfect! Love your videos

  • @valeriewhittaker4152
    @valeriewhittaker4152 Місяць тому

    Great explanation of STR and exactly how to compute it! Appreciate how you change/add keywords to see how it impacts the calculation.

  • @trinnal
    @trinnal Місяць тому

    Fantastic video Cayley! Very thorough & so many helpful tips - thank you!

  • @rachelbrown7721
    @rachelbrown7721 Місяць тому

    Excellent explanation Cayley. Thank you.

  • @themomvlogger1856
    @themomvlogger1856 Місяць тому

    Thank you so much for this. I been doing it wrong and not adding enough key words.

  • @repurposedpassions6270
    @repurposedpassions6270 Місяць тому

    So helpful!! I finally feel like i grasp this concept. Thank you for being so generous with your knowledge! Also can we talk about the Talbots top listed for $99 and the crocs sold for $124?! 😂

  • @heatherann1022
    @heatherann1022 Місяць тому

    Thank you. This is very helpful and you explain it very well. 😁

  • @helpfulcommenter
    @helpfulcommenter Місяць тому +8

    I thought STR stood for Super Terrific Reseller

  • @jadajohnson5733
    @jadajohnson5733 Місяць тому

    Saving us a lot of money, Cayley thank you!

  • @HLB512
    @HLB512 Місяць тому

    Thank you Cayley!

  • @debbiejordan3791
    @debbiejordan3791 Місяць тому

    Great video Cayley. Thank you

  • @ghadatams7698
    @ghadatams7698 День тому

    As good you are you got a tump up and a subscribe. You deserve it

  • @EdLaMastus
    @EdLaMastus Місяць тому

    Fantastic video K thank you!

  • @marlenejuarez4563
    @marlenejuarez4563 Місяць тому

    Thank you for the great video! So helpful!

  • @user-xc9sv5hk2d
    @user-xc9sv5hk2d Місяць тому

    Thanks you for all the information!! ❤

  • @LgIdaho61
    @LgIdaho61 Місяць тому

    Thank you Cayley

  • @symsidenson1254
    @symsidenson1254 Місяць тому

    Very well explained! Thank you so much!

  • @CreeksideCottage-rw6rh
    @CreeksideCottage-rw6rh Місяць тому

    This was an excellent video.

  • @themommyjoy
    @themommyjoy Місяць тому +1

    All this time I’ve been calling them button down shirts and not button up shirts! The sell through rates are totally different! 😮

    • @savedbynoahsark
      @savedbynoahsark Місяць тому

      Me too! Is button up the better wording? 🤔

  • @HEYU517
    @HEYU517 Місяць тому

    There are also other factors that impact sales. Promoted listing and the fact that eBay sends more traffic your way being that you have more sales than say someone just starting out. I feel ebay AI knows what sellers sell more items and they are a above average seller and they in return acknowledge this and are more inclined to send byers to them.

  • @clarissaduque6998
    @clarissaduque6998 Місяць тому

    Very helpful! Thanks so much!

  • @suebraunschweig6649
    @suebraunschweig6649 Місяць тому

    Great content. thank u!!!

  • @ocoangel05
    @ocoangel05 Місяць тому

    Great great video. I was hoping you would talk how to look oncoming season items. For example I started eBay on August and was looking for fall / winter items 90 days is not an acueste time frame. What would you do in that case to be accurate . I love your videos I’m an new reseller thank you 😊❤

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      Not sure if you've considered joining Reseller's Edge but we have a tonnn of videos about this.

  • @SueBrading
    @SueBrading Місяць тому

    Thank you, that was awesome. But I have to ask, I see you come back from Thrifting 60 or 70 items do you actually look each one up before you buy them. That would be incredibly time consuming. I would imagine by now you have a feel but I’m just curious.

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      Most of them! Once you get the hang of it, it really only takes a couple of seconds, so not that much time. Plus, you're going to have to look it up anyways to price it. I choose to do it before so I don't purchase bad items.

  • @re-wear-itboutique173
    @re-wear-itboutique173 Місяць тому

    Thank you for this! Also, how do you get those curls, really pretty.

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      My curls are natural...so I'm not sure I can help lol I use a leave in and gel.

    • @re-wear-itboutique173
      @re-wear-itboutique173 Місяць тому

      @@cayleyelaine your lucky 😍

  • @carolyna7818
    @carolyna7818 Місяць тому

    Thanks for the info!

  • @lecs9385
    @lecs9385 Місяць тому

    Very Helpful thank you!

  • @amandacalta3907
    @amandacalta3907 Місяць тому

    Great video. Any chance a video on vintage? When the brand doesn’t matter.

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      We have videos like these in the Reseller's Edge group. Are you a member yet?

    • @amandacalta3907
      @amandacalta3907 Місяць тому

      @@cayleyelaine not yet.

  • @marylaurareid
    @marylaurareid Місяць тому

    Thank you for the info! Do you have a way to tell what year something sold for on PoshMark? I find when I click through it will only say Month and Day and no year.

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      Kind of, but not really lol. There is a way but it's really time consuming! On the desktop, you can open up the sold listing, right click one of the images and open it in a new tab. Within the address bar you'll see the date the photo was listed. That's LISTED not sold. So if the item took years to sell, then it's not accurate. But it is a way to gauge a round about time.

  • @stacigebhard5451
    @stacigebhard5451 Місяць тому

    you are my favorite guru

  • @janicewelch4012
    @janicewelch4012 Місяць тому

    This was very helpful! TY! How do you handle offers w/this pricing strategy? Some suggest pricing 30-40% higher and some suggest no offers enabled.

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      I price buy it now with no offers. I do send out 15% offers to watchers though. That is an amount I'm okay with in order to move the product faster. I do not inflate my prices to account for offers.

  • @mst5533
    @mst5533 Місяць тому

    Great job 👏

  • @tammyneely
    @tammyneely Місяць тому

    Do you do pick up the item at the thrift store first then do this STR at home or do you do it at the store? I can't imagine with your hauls that you do it at the store.

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      I do it at the store. I want to know BEFORE I pick an item up if it's going to sell or not. Otherwise, I end up with a bunch of bad buys that I paid for. It really only takes a couple of seconds per item once you are used to it.

    • @tammyneely
      @tammyneely Місяць тому

      @cayleyelaine I'm still a newbie so an average visit to the thrift is already a couple hrs. I need to get faster at finding better quality products. Uggggg! Thank you!

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      @@tammyneely no problem! I used to spend 4 hours at each store. It does get better with practice!

  • @carlchurch7132
    @carlchurch7132 Місяць тому

    Thank you so much!! Kathy

  • @CarolanRoss
    @CarolanRoss Місяць тому +1

    When STR is OVER 100%, this means ... what exactly? How can more sell than the number available?

    • @helpfulcommenter
      @helpfulcommenter Місяць тому +1

      @@CarolanRoss because it’s a rolling number not a fixed number in time. The number of solds comes from a rolling 90 day window stretching backwards into the past. The number of actives are what is listed right now.
      The resulting percentage number (solds/actives) is a gauge or indicator of demand. 100% refers to a near guarantee the item will sell some time in the NEXT 90 days. Percentages OVER 100% increase the likelihood of the item selling even faster. Think of 200% STR as “twice as likely to sell in the next 90 day window” or “likely to sell in 45 days or less”. 300% means “likely to sell in the next 30 day window”. If you run the numbers and find something well OVER 100% STR, don’t be surprised if it sells the same day or within the week, because your calculations did tell you the item was in demand. You can do an experiment by correlating an items STR to the amount of views and watchers it collects in the first week of being listed. Do it for enough items and I promise you’ll discover a direct proportional relationship.
      No of course these aren’t guarantees or exactly calculable down to the day with 100% reliability. But as a rough indicator of demand and sales velocity it almost always tells the truth.

    • @helpfulcommenter
      @helpfulcommenter Місяць тому

      @@CarolanRoss P.S. there’s no better feeling than discovering a super high STR item that you’ve never heard or seen anyone else talk about. Especially if it’s high ASP. It’s a rush.

    • @caseyelizabethan
      @caseyelizabethan Місяць тому +1

      It means more of that item sold in the last 90 days than what is available for sale right now. There are fewer items listed now compared to the number that sold in the last 90 days. Therefore, it’s safer to bet that there may not be enough of the item listed for everybody who wants one to purchase one in the next 90 days. Then you have an STR over 100%.

    • @CarolanRoss
      @CarolanRoss Місяць тому

      @@caseyelizabethan thanks Cayley OK I get it now.

  • @jocie2486
    @jocie2486 Місяць тому

    For someone getting started, do you check 'str' as you're sourcing? Or is it something you get a sense for with time?

    • @cayleyelaine
      @cayleyelaine  Місяць тому +2

      I comp everything and check STR before I decide I purchase items.

  • @Angizzle76
    @Angizzle76 Місяць тому

    Is there a way to do this before you're at the store looking at it or does everyone spend an hour plus in the back researching?

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      You can definitely research before going to make things easier. I personally still research while I have the item in hand. It only takes a few seconds per item.

  • @jameshelms5510
    @jameshelms5510 Місяць тому

    thank you

  • @jackiebest5613
    @jackiebest5613 Місяць тому

    Do you use the feature (product research) on eBay that gives you this info automatically.

  • @chandlersreloved8751
    @chandlersreloved8751 Місяць тому

    Do you actually check the sell thru rates when you are out sourcing for items to sell. I would never get out of the store doing this!!

    • @helpfulcommenter
      @helpfulcommenter Місяць тому

      @@chandlersreloved8751 after you’ve been doing it for years you only have to check the stuff that’s new to you or you haven’t checked in a hot minute

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      Yes, I do. It only takes a few seconds per item!

    • @TheDustyOldHat
      @TheDustyOldHat Місяць тому

      @@cayleyelaine Really? Every single thing??? What about if you found a Hermes scarf? Or a 2X Eileen Fisher 100% linen blazer

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      @TheDustyOldHat if I've *recently* comped something, then no, I wouldn't comp it. But even designer pieces or the linen example you gave can vary in comps as time passes and people lose interest, or seasons change and factors become less desirable. But in general, yes, I'm comping *almost* everything.

  • @stephaniesantos6967
    @stephaniesantos6967 Місяць тому

    Do you use the product research tool ever or just go into search and filter down?

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      I just go into search and filter down.

  • @PilaradelaFontaine
    @PilaradelaFontaine Місяць тому

    Hi Cayley, are you still doing the what sold videos?

    • @cayleyelaine
      @cayleyelaine  Місяць тому +1

      Yes! I've been out of town and so that got me slightly behind on those videos but more coming out soon!

    • @PilaradelaFontaine
      @PilaradelaFontaine Місяць тому

      @@cayleyelaine yay! Love those! Thank you for responding 😊

  • @dawnsaul9768
    @dawnsaul9768 Місяць тому

    Ok so when you do the formula mine goes to 1,56 so I’m confused is there a different decimal ?

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      1.56 when converted to % is 156%. So you move the decimal a couple places.

  • @absoluteaffluence221
    @absoluteaffluence221 Місяць тому

    How do I reach out to you about trying out our reseller product then if you like it a sponsorship and maybe brand ambassador?

    • @cayleyelaine
      @cayleyelaine  Місяць тому

      For all business inquiries, you can email me at welltraveledclothiers@gmail.com

    • @absoluteaffluence221
      @absoluteaffluence221 Місяць тому

      @@cayleyelaine thank you we will