How My Candle Business Made $330,000 in 2022 (Candles, Sales, Services, YouTube & more)
Вставка
- Опубліковано 7 січ 2023
- 2022 Might have been a crazy tough year but all in all, was it a successful one? Many of you were curious, so here we go. Thanks for watching and your support as always!
🔗 MENTIONED LINKS 🔗
Premier 700 Wicks: blacktiebarn.com/collections/...
Wick Holders and Clips: nordencandlesupply.com
Craftybase: craftybase.com/?rfsn=3998285....
RESOURCES
------------------------------------------------------
💡 Email Newsletter (candle making tips, resources, new content, etc.) 💡
blacktiebarnworkshop.ck.page/
Subscribe to Videos Here: ua-cam.com/users/blacktiebarnc...
Craftybase (recipes, orders, bookkeeping, inventory): craftybase.com/?rfsn=3998285....
CraftyBase Overview video: • MY INVENTORY SYSTEM fo...
Canva: partner.canva.com/5bmaR2
SUPPLIES & EQUIPMENT
--------------------------------------------------------
🕯️ Candle Making 🕯️
Wicks (Premier 700 series): blacktiebarn.com/collections/...
Maksey (luxury woodwicks, vessels, wax, oils): makesy.com/?rfsn=6032176.58ffde7
Candle Tins: USA - oliicraft.co, Canada - oliicraft.ca (Use Discount Code to Save on these tins: BTB20OFF)
Village Candle Supply (CA and USA): villagecraftandcandle.com/?re...
Wick Holders and Clips:nordencandlesupply.com?sca_ref=1972485.DlZFh8FQu5
Custom Labels, Stickers, and Tape: www.stickermule.com/unlock?re...
Mixing Jugs for FO/Color ½ gallon - amzn.to/3FwMWMm
Mixing Jugs for FO/Color 1 gallon -
Piston Funnel - amzn.to/3FFxqh4
Respirator Mask: amzn.to/3reMwCw
Color Wheel (for mixing dyes): amzn.to/3pdrUcj
Wooden Stirring Spoons: amzn.to/39mUumz
Plastic Stirring Spoons: amzn.to/2VcsYQk
Probe Thermometer - amzn.to/3PDZhDi
Infrared Thermometer: amzn.to/3q93rG4
Heat Gun (Variable temp settings): amzn.to/2JjvDoz
Economical Scale: amzn.to/33oLWYs
Economical Scale: amzn.to/36cDcGI
Economical Scale: amzn.to/33pxSxJ
Wax Melter with spout: amzn.to/3v5B7rv
Pouring Pitcher: amzn.to/3V8yf87
Wick trimmer - amzn.to/3G0UzMr
Wick Trimmer (w/base) - amzn.to/3G3zBNb
Wood Wick Trimmer: amzn.to/3kBVOr4
Paper Plates (9”) for color testing/pitcher trivet: amzn.to/2Je8lRe
Paper Plated (6”) for color testing: amzn.to/39osi2y
Glass Measuring Cup (my favorite): amzn.to/37hxL8C
Glass Measuring Cup Set: amzn.to/36ft8wM
Glass Measuring Cup: amzn.to/39lWf3b
Pipettes: amzn.to/2JfOn8S
Wick Setter: www.candlescience.com/equipme...
💰📦 BUSINESS, PACKING & SHIPPING SUPPLIES I USE 📦💰
Shipping Label Printer (Rollo): amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): amzn.to/2Ts33qF
Honeycomb paper - amzn.to/3v01Upu
Tape Gun: amzn.to/3dYUycW
Packing/Shipping Tape: amzn.to/3u7Mb5Z
Packing Peanuts (Environmental Friendly): amzn.to/2OJoUqB
White Shipping Box - Pack of 50, 6 x 4 x 3: amzn.to/3agrmxr
White Shipping Box - Pack of 25, 6 x 4 x 4: amzn.to/2MN7okV
Aviditi White Mailing Boxes - Pack of 50, 5.5 x 3 1/2 x 3 1/2: amzn.to/3d4Dbs0
📸 Photo & Video 📸
Camera Gear (Video and Products): amzn.to/3oNiaq2
Product Photo Light Box: amzn.to/3v0haT7
Mevo Multi Stream Camera(s): amzn.to/3S6g3e0
💲💲 SHOW/BOOTH CHECKOUT SYSTEM 💲💲:
Square Terminal (for laptop, no ipad needed): amzn.to/3UJm16t
Square Stand (for use with iPad): amzn.to/3tDgWk2
Receipt Printer: amzn.to/3Xc9Ssr
iPad: amzn.to/3AhEhM3
🤵 Follow Me 🤵
Subscribe to Videos: ua-cam.com/users/blacktiebarnc...
Instagram: / blacktiebarn
Facebook Group: / thecandlemakingworkshop
UA-cam: / blacktiebarncandleco
Website: www.blacktiebarn.com
NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support! - Навчання та стиль
Thanks so much for this video Wade, your numbers and strategies are very encouraging. Further breakdown of what sells would be great too. One reason your channel is doing well is something you can't experience....it's what WE experience on this side of the computer. Watching your videos is like having a "sit-down" with you. Your ability to "reach through" the computer to the viewer is exceptional--and VERY hard to do. You are a natural at this. I'm staying tuned!! Looking forward to more big news.
Thanks so much Sally. Means a lot. Appreciate it!
Wade, I think your channel gets higher engagement because you yourself are so open and forthright. It invokes trust in people. You also interact a lot more than similarly sized channels.
Thanks Kirsten! All the subs are awesome. That helps I'm sure. 😉
I personally appreciate a video like this. It gives those of us who haven’t even launched yet some hope that we can reach this level of success.
Awesome Thanks!
I get asked a lot if I teach and I ALWAYS give them your business name. You are highly respected and deserve every bit of what you receive. I value your experience and inspiration. THANK YOU FOR YOUR TIME AND EFFORT HERE ON UA-cam!!!
Thanks so much Rachel. I result appreciate that. 😀
Awesome job Wade!! I'm hoping to see these kind of numbers in the upcoming years! I really like how you broke everything down and I would love to see a video showing where your product sales came from (local sales, online, wholesale, etc!) I am wanting to do a video breaking down my candle sales as well and I find it so interesting hearing how others do!
Hoping for even more sales in 2023 for you!
Thanks Erica. Yah this was a super strange hectic year so not as organized with everything like I would like to be but will try to do a video like that when I can. I basically just pulled summarized numbers for this one. Good luck to you as well!
Yes, more about specific candles and revenue. Congratulations! On your 2022 success.
❤️❤️👍
I love your videos, thank you for everything you do for the candle-making community. Wishing you the best for 2023!
Thank you! You too!
my vote is yes for types of products that sold, best sellers, margin, revenue, etc. would love to watch this kind of video from you for learning and inspiration as well! always so informative!
Sounds good!
Thank you so much for posting this video, Wade! I don't like comparing myself to other business owners because we all run our businesses so differently but I love watching videos like this. These kind of videos are inspiring and helps to confirm for me that what I'm investing in and spending so much of my time working on is profitable :)
Exactly right. Every business is at different stages, different goals, different target market, different size
... every business is different.
You are truly an inspiration! Thank you for so candidly sharing the business side of your passion and congratulations on your success! I look forward to your newsletter!
Thank you Tammy!
I have learned sooo much from watching your videos. You keep it real, honest, and completely thorough. I'm always taking notes and referring back to your videos I saved if I have questions about anything. Thank you for all your help .
Thanks Cheryl!
Very thorough and needed for those of us who are looking to grow as well. Great breakdown and can't wait to hear about your new ideas and big "something" coming down the road. You seem very excited about it...cant wait until the reveal!
👍
The absolute BEST UA-cam channel on candle making on UA-cam. Thanks, Wade! You're a household member without the expense. LOL!!
🤣🤣 now that's a funny comment. Lol
Congratulations. Happy New Year Wade! Thanks again for all you do.
Happy new year!
Another great video! Thank you Wade. You are such an inspiration. You truly care about helping us and very knowledgeable. My one and only go too. Have a very blessed year. Oh yes I would love to see videos on projects ect. ❤️❤️❤️
Thanks so much. 😀
Yet another very honest and helpful video Wade, not to mention inspiring! Your UA-cam channel makes more than my candle business ... totally impressive! But yes, because your Content is better than the majority out there... trust worthy, educational and fun! Yes, would love more videos on several topics you covered...
-Wholesale
-Growing UA-cam channel
-Business organizations and keeping track. You said you use Craftybase and Quickbooks?
Thanks again Wade, for sharing your time, educational information via experience and honesty!!! You really are inspiring!!!
Thanks so much Cathy. All topics noted. 😉
Another great video Wade and a huge congratulations on your success in 2022. Absolutely want you to make more videos on product and the You Tube channel. I have totally enjoyed learning from you since I started in July 2021 and am looking forward to what 2023 brings. Keep Killin it 🤙🏼
Thanks man. I appreciate it as always. Thanks for following for so long!
Yea man, smashed it dude, hoping to be hot on your trail in a few years. Massive inspiration in the direction and journey I want to go on! Well done!
Definitely. Room for all of us. 😀
Hi Wade! First thank you for your positivity, honesty and transparency. If it wasn't for you, I wouldn't have became interested in starting my own business. I am registering my company name this month. Congratulations and I wish you nothing but great success in 2023 and beyond.
Awesome Melissa!
Absolutely amazing! The Candle Whisperer is on fire. Thank you for sharing and being transparent about the business. It’s inspirational to see this kind of growth and learn from you.🥰👏🏾
I love how certain comments tell me someone has watched certain videos. Love it. 🤣
People need to hear this info. If people want to start a business it's Ultimately about making more money. The wife owns a boutique and has started making her own candles and your videos are a huge help!!
Oh that's awesome. Thanks for sharing Chris!
Yes I am interested in the breakdown or any info. I’m new and appreciate so much the inspiration & encouragement to keep going. Thank you so much!
Thanks Tammy!
Hi Wade, thank you for taking the time to be transparent, and thank you for sharing your knowledge. Would love to see the UA-cam breakdown-the how of it, and so forth, thanks.🎉
👍❤️
Awesome!!! I only pray. But these steps are going to help me in 2023! Thank you Wade.
Wonderful!
Best all around candle channel you can find! Awesome as always, Wade.
Thanks Justin!
Thank you for your videos and sharing. May your sales 2023 be tripled for your selflessness 🙏🏻🙏🏻
Thanks so much
Thank you for sharing this info
Thank you for sharing this information Wade. As a new candle maker, it was helpful to learn about different revenue streams. Making a video about product types, margins and best sellers would be interesting and very informative. Thank you again for your transparency and inspiration. Wishing you continued success in 2023!
Absolutely. Thank you!
Thank you wade for your comment on this video. I am new to the channel. My wife and are starting a candle making business. We hope to make it a thriving business one day. Keep up the great work.
Best of luck!
Hi Wade, I just wanted to say thank you for posting this video. This has been super motivating and informative for me. I have been thinking about starting to make candles for a while now, and I think I want to just jump in and see where it takes me. Also, I would love to see video option #1 :)
Thanks Patrick!
Another Great video. Yes to both video options.
❤️👍
Thank you so much for this video. I love all your videos and all the information you provide.
You are so welcome!
Wow, that is awesome. Congratulations love to hear this ❤️ oh by the way We use Norden candle supply now because of You and We love their products. Thanks ❤️
Great!. Such good stuff!
This is a very encouraging video! Thank you so much! Great job!
❤️❤️
Congrats! I hope 2023 will be much MUCH better! 😊 The more detailed information would be interesting. And it's also interesting what's going on in the store and warehouse.
Sounds good. Thank you!
I signed up for skill share and absolutely love it! I’m so grateful for you sharing it.
❤️❤️👍
I love your transparency!
Thanks joseph
Awesome! Really sticking with it as any business owner is key. Too many people think you just open a business and immediately makes tons of money. I also agree have several revenue streams adds up as well as securing that you don’t have all your money coming from one source if that source has a downturn. My first year as a candle refail store is coming up and I have been very pleased with the first year. Better the expected results and should see continued steady growth for year 2. Wade gives good advice!
That's great Sally. Congrats and agree with your points for sure!
Hey good work some candles makers saying that u can start without money from home but on my side iwant to start abusiness but hve no any money what can ido
Awesome! Congratulations to you... what a blessing! I'd love to hear more about how you get wholesale and private label customers as well.
❤️👍
Another great video
Thank you!!! Bless you! Continued success to you for 2023! You've been a total inspiration to me in my new journey of candle making. You videos are so honest, transparent, and informative. Enjoying the hard work anticipating my launch in 2023! So much yet to do but thanking God for it all! 😊 Thank you again!! 😊 Regarding the end of this video, I'm interested in whatever you post! Because, I know it's gonna be gooooood!! 😁😁😁
Lol. Well thank you so much!
I just recently found your channel. It's so informative and well done! Thank you! Your revenue is very impressive.
Thanks!
Hi Wade and thanks for the video.
YES, YOU ARE INSPIRING!! :) It really feels like you are talking directly to me!
We've been trying to get our fledgling candle business in the UK off the ground, but struggle, as I am sure many others do, in managing production and earning a living. In particular, a video showing product types, favorites, margins, etc would really help! Although I can make a reasonable container candle now, I still struggle a bit with wicking, especially wood wicks. (test test test test)
However, the real pitfall for us is simply not knowing what to make and how far ahead of a season, do we need to be. Hence Option#1, please!!
Thanks again for the videos, they are really appreciated!! Dave
Absolutely. Thanks Dave and yeah.... woodwicks are aggravating
Love your videos! Watch almost all of them. Very happy for you! I'd love to have more info on anything business related you'd like to share. Thanks for being so candid and sharing such personal information. And since you did I will ask...is this your net profit? Blessings!!!
Thanks! This was properly about revenue. My gross margins are around 80%. This last year I did a ton of reinvesting back into channel and getting two new locations though.
Of course we are interested in the types of products sold, the variations, the revenue the margins! Hell yeah!
👍👍
Love this video, Wade! Would you consider doing a video on expenses? I'd love to hear a breakdown of your materials costs, operational costs, cost of labor, etc. Thanks, and happy 2023!
Yes absolutely plan to!
Congratulations on your success and for sharing insider details!
Thanks so much!
Awesome video, Wade! Very inspiring!
Thanks Bree!
I’m so glad you made this video. We all care by the way 🤣 Appreciate all the information ❤
🤣 thanks Rebecca! Lol
Thank yoiu, Wade. Yes, please make videos on all of those...
👍
Yes! I'd love to hear more about your UA-cam channel and what goes into it.
❤️👍
Id love more details of youtube ad tips. And love your warehouse updates!
Thanks Erin!
Thank you, Wade. You are a great inspiration to us all. I always learn a great deal from you. I am a small business owner making soap and bath products. Greetings from Pretoria, South Africa 🇿🇦
Thanks so much!
Thank you for posting! I'm starting a candle business in Europe, and though things work differently here with an added language barrier, I find these videos very encouraging.
Thank you! Glad you are able to still get some value of them!
Thanks for your generosity Please make more detailed vids on each product revenue as well. All the best with you business, wish you more wealth
Thanks Tina!
Super useful and interesting. Thanks, Wade! I'd definitely be interested in a breakdown of your product / wholesale / white label sales. I'd find it interesting to know what's the net profit in direct sales vs wholesale vs white label, versus how much you have to spend on COGS and other expenses. Good job! You're channel is the best of all candle-making ones! Greetings and all the best from Belgium!
Thanks so much. And hi back! I still planning Europe trip some day. 🤣
Loving the help and honesty. Def a breakdown on the wicks revenue please
Pretty much nothing I'm 2022
This is really helpful thank you for sharing!- if you do a related video it would be really interesting to know a break down of general sales as that is a high number with a website that is down. Appreciate all you share with us!!
Thanks!
Congratulations ! And thank you for sharing this. I would like to know more about the UA-cam ins and outs..and more candle making, of course. Thank you.
❤️
Wow Wade you make more than doctors or lawyers who spend years in university . That's mind blowing
Ha ha. I guess some maybe.
Congratulations 💞
❤️
I love your videos! I’ll watch anything you produce 😂 I would especially like an updated, drilled down video on the best way to use quickbooks and craftybase together. I have craftybase and like it but I’m not good at it and am lost at how to put quickbooks in the mix 😅TIA!
❤️👍
Wade, we keep coming back because you are trustworthy! Thanks for sharing.
Thanks Dawn!
I appreciate all of your videos! I have learned so much from you. After watching some of your videos I have had some major "AHA moments." 😂
You are so welcome!
Thanks for your videos Wade. Very informative would love more help/info for how UA-cam videos work and how to make one
Keep up the awesome content 👍🏻
thank you!
I really admire how thoughtful you are ❤
Im new in candles making, been making bathbomb and soaps, also just freshy in soap vendor as well till clients ask for candles. Gosh i thought urrr. Naaaa. Im not making candles. And here i am 😂. So far i enjoy watching your channel a ton!
Thanks so much. I appreciate that
Congratulations!!!!
❤️ ty
This is great thank-you
❤️
Hello Wade Thomas
Great video!!! I am interested in a video on your products. Also, I would love to see what your day looks like from start to finish on a daily basis!!! Thank you for sharing your knowledge!!!
Thanks Tamara!
Congratulations 🎉
👍 ty!
All very well said. Thanks for sharing such personal info. People who are considering this path are very interested. Including me. I would be very happy to be in the $50,000 sales range.
Great Video and congrats on a wonderful year of success. Interested in learning more about white label/private label and wholesale. More of how you obtain these accounts and the most effective way to get them. Such as pricing/what type of scents do you offer. Do you offer your private/white label scents that you already use in your line? shipping and basically walk through of all of those type of things.
Thanks Harvey and yes I do just have to contact me directly. Not on website as of yet
I would love more info on the youtube channel details. I'm working on getting mine off the ground and the insider knowledge would be super helpful! Having someone to model, but not to a T obviously, is really encouraging, as was this video about your numbers! Thanks for all you do!
👍
Wade, we would be interested in any information you are willing to share. Your videos are in depth, informative and have greatly helped my girlfriend and I in starting our candle business. We are now testing the premier wicks we got from you. And we are waiting on our norden order as well. Thank you for all you share
Awesome. Thank Thomas!!
I think another reason your RPM is so high is because you respond to pretty much every comment on every platform you have. Your long time viewers know you truly want to help and know they will get a response from you, building relationship and increasing engagement... not that engagement is the goal on your end. But it does make viewers more inclined to comment if they know you'll respond. Speaking from personal experiance, I never really comment on other UA-cam videos haha just yours lol
Thanks Alyssa I appreciate that. I haven't been as good about it lately for various reasons. Was a super tough year but definitely looking to improve a lot in 2023 (and get more help). 🤣
Great channel! I love the way you explain everything. Can you please share more about products , sale, more and less popular items?
Thanks! 😉
Wowwww your website was down and still profitable 😮
❤️
Hi Wade, thank you for your videos. Am just starting my own company am hoping to start earning soon.
❤️
Congratulations 👏 yes I am very interested in more information from you. I like to make soap and candles.
Thanks Susan!
I would like to hear more on product breakdown and I love seeing the updates on the warehouse/storefront.
❤️👍
Love it 🎉 grateful for your generosity , transparency and taking into account your viewers needs 🎉
Resounding YES to both your futures topics:)
FollowUp questions
What’s your profit , if possible to share?
Tips for tracking marketing digital and offline would be gold🎉
Thanks Lenny! I plan to do more on cogs, expenses, and profits later as this was mostly about revenue streams. But I answered a similar question here in the comments if you wanna check it out
Yes would love to see more of the breakdown of the margins etc
Thanks Scott!
Goals! I'm just shy of 30k in my second year. It is awesome to see the possibilities!
Oh that's great!!!
wait... you made 30k in your second year of candle making??????? THAT GIVES ME HOPEEE!
@@Jonmiify in sales. I didn't pay myself and have significant overhead from expanding quickly. 🥲
Do you happen to have a video that has an exact breakdown recommendation for supplies for someone making their very first candle? I would love to purchase the correct supplies without making mistakes on purchases. Thanks for all your videos!
I would enjoy seeing a video that goes more in-depth about your products and the profits from them.
👍
For sure want a video about the product breakdown!
❤️👍
Thanks for sharing. 🎉 Inspiring.
Yes it would be interesting to hear what products are top sellers both seasonally and year round?? Also curious what is the strangest request or product that surprised you the most in terms of demand?
Great idea. Thank you!
Great video! Yes! I would be very interested in learning about how you create your videos and the items you use / programs, etc. Thanks!....Oh! And how do you get your affiliates and sponsors.😊
You got it!
products and margins, yes!
Great video, can you please do a more in-depth video of your candle business. What are the best selling products and how much did you make from them? Is it worth selling accessories like wick trimmer etc? Are wooden wick candles more profitable or cotton or does it not make a difference? Wax melts? Etc etc.
I am working to build a luxury line and just looking to know what makes the best products for sales
Great idea
Thanks so much, I really like to get in to candle production if I have the support that I'm looking for
❤️
OMG!!! How awesome!!!!!
Thanks Angel. 😉
@@BlackTieBarn I had no idea ad sense was that lucrative on UA-cam either! Damn! Go, YOU! 🙌🏼
Also more in depth details on product types and sales please! Black versus white label and wholesale too... any wholesale tips omgn please 🙏😊
👍❤️
Good job dear
Thanks
I would love to see a video about your best sellers.
❤️
Yes, I'd like to know which products sold best, and what margins. How to price it, etc.
Noted!
Great video, I have been wondering if you were just using candles as platform to be UA-camr and promote products.
Thank you great video! unrelated question? Where do you get your back labels or do you print yourself? Thank you!
The ones in this video I designed snd had printed at lightning labels. Great for bulk and multi variant runs. Otherwise there are some better smaller run options
That's all great information and numberwize (if that's a word) it sounds really good but I'd like to see that compared to the costs and how that all shakes out to get an understanding of what a fledgling company "could" make. Example, if you are reinvesting what you earn off of UA-cam, what would be a good number to roll back into the business? How much of all those numbers was spent on products and equipment and rent etc. Then at the end of the day, were you able to earn a decent living? Actually, this info in percentages would be quite insightful to know more of a strategy to go on. Maybe something like this as second part to this video would be great too!
Thank you so much for sharing and your time to do this, I really appreciate it!!
Hey Nancy. Yah I plan to do a much more detailed one on all that info. Just wanted to get a summarized one out first about revenue streams. But to answer your question, my margins are good overall at around 70% Gross PM and the other streams are nearly 100% minus the time I invest of course. But overall 75-85% GPM (meaning after cogs). My net PM minus all normal general expenses and overhead varies between 20 and 40% which is above average. But you really can't compare that between business because of structure and other differences. For example, I made way less net this year because of all the relocating and purchasing equipment and tons of reinvesting. With that I still make 6 figures... but others could definitely do it better and easier than I did because no one would normally spend as much as I did in 2022. 🤣
Job satisfaction must be a HUGE plus! Most of us other makers still work for someone else full time!! Totally worth it I'm sure!! 👍
@@BlackTieBarn this is helpful! Do you put marketing and labor as cogs or overhead? 🙏🙏🙏
Hello! I would love to try your wicks. I've been testing now for 6 months and I'm getting a great melt pool with ECO wicks but no HT. I've adjusted a ton of % and added a table spoon of coconut oil to my soy10 but no luck. I'm thinking the wick can have something to do with it. I appreciate your channel! I haven't launched my candles yet. I've been testing... testing... testing. 2023 will be the year for me!
Hey Candy. Hot throw is mostly related to type of wax... then FO.... but wicks definitely cab affect it too. If you're getting a good melt pool, the wick is likely not the problem. The scent comes from the melt pool. But I'm here if you want to try new wicks regardless.