Change your family's future
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- Опубліковано 11 лис 2024
- The world of online business is exploding with opportunities. There seems to be something for everyone. In this conversation, Katie and I chat about our favorite stream of revenue in online business: blogging. The blogging landscape has changed drastically over the years, and it is ripe with opportunity for those willing to learn the strategy and devote the time. If you love chatting business strategy as much as I do, join us for this peek behind the curtain in the lives of two career bloggers!
In this episode, we cover:
Advice from two seasoned bloggers to those who are just getting started
Are successful blogs built by luck or hard work?
Putting in the work early in your business before hiring help
Viewing blogging through a business lens rather than a personal lens
Finding what motivates you to push through hard seasons of business
Why it is important to keep producing even if you don’t do it perfectly
Discerning which online platform is best for you: blogging, UA-cam, social media, etc.
ABOUT KATIE
Katie lives in Virginia with her husband, three daughters, a chocolate lab, and over thirty chickens. She loves creating simple tutorials for sourdough, bread, and soap. Her recipes, articles, and UA-cam videos reach millions of people per year.
RESOURCES MENTIONED
Create Your Blog Dream: farmhouseonboo...
Create Your Blog Dream Free Trial: farmhouseonboo...
UA-cam Success Academy: farmhouseonboo...
CONNECT
Katie of Heart’s Content Farmhouse
Website: heartscontentf...
UA-cam: / @heartscontentfarmhouse
Pinterest: / heartscontentfarmhouse
Instagram: / heartscontentfarmhouse
Lisa Bass of Farmhouse on Boone
Blog: www.farmhouseo...
UA-cam: / farmhouseonboone
Instagram: / farmhouseonboone
TikTok: / farmhouseonboone
Facebook: / farmhouseonboone
Pinterest: / _created
Do you have a question you’d like me to answer on the podcast? A guest you’d like me to interview? Submit your questions and ideas here: bit.ly/SFLquest....
GET MORE FROM THIS EPISODE
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View full show notes on the blog:
![Chris Langan - The Interview THEY Didn't Want You To See - CTMU [Full Version; Timestamps]](http://i.ytimg.com/vi/9miVG2xT5jY/mqdefault.jpg)
"I'm working as hard as I can and I'm not growing. Well, I'll just keep working. If I stop, then I DEFINITELY won't grow. But if I keep going, maybe I will. And I did.".
For some reason that just hit me. Thank you.
I’m so glad you spoke about being sort of anonymous. I had a UA-cam channel a few years back and didn’t like the window being open to my life. I want to do this but I don’t want to show my face so much nor my life. A lot of people want access to you and that freaks me out. I’m a private person - I think you gals have given me the answer thank you!
There are a few homemaking ladies I like to watch that just film their work, never their faces or their families faces. Maybe the kids rollerblading but not the kids themselves. I tend to rather enjoy it bc I’m watching her skill with cutting her veggies or how she arranges the flowers, not paying attention to her so much. Does that make sense, I’m just rambling 🤷♀️
@@Mychellechic honeyjubu specifically is one I watch frequently.
I had TikTok for a few months to track my baby's swimming progress. But when the videos started hitting a few thousand views, I got scared and went down the rabbit hole of what could happen if people knew where I was going. Lol. I suddenly felt the need to protect my baby's privacy. I saved the videos for me, then deleted all social media. I feel so much lighter anyway. Communication became burdensome through all the messaging from every social media app.
Please talk more about vlogging/blogging and entrepreneurship! I LOVE them!
I love the entrepreneurship episodes. I probably don’t fit the normal demographic of this channel (CPA, city-living, mom of 2). But I have a bookkeeping business that allows me to stay home and I plan to homeschool when my babies are older. I love learning how moms “do it all.” I glean so much from each guest!
I love to hear that! Thank you for following along.
I LOVE entrepreneurial podcast interviews/solo episodes, so thank you for sharing!! Can’t wait to listen in!!❤
Me too, Emily! This is such a good episode!! ❤
@@EliseRoseCrochet Yes it was!❤
For the record, I’m definitely a UA-cam consumer more than blogs! I have looked at quite a few of yours but nowhere near the number of videos I’ve watched. Found your channel 7 years ago when I was searching for a tutorial on baby wearing! Working on baby number five now 😂 Thanks for sharing your wisdom!
Congratulations!
I agree with you, I’ve watched way more videos than reading her blogs. When I’m driving, cooking or cleaning, I listen to her podcasts.
I love when you talk about entrepreneurship. I wish you guys would talk about numbers. I know not everybody wants to disclose how much money they make, but talking about salary ranges, in broad terms, would have been awesome
Agreed! It’s another part of convincing people why and how it’s possible to do it!
I’ve listened to a lot of her on this topic and she has said that each of her channels (blog, UA-cam, podcast, Instagram) bring in significant income. They paid off a house bought a house and her husband doesn’t work so there’s at least that to go off of!
I am gathering all the questions that came in from this episode to answer and discuss in a future podcast so stay tuned.
I almost clicked out but im glad i stayed! As someone who blogged and did youtube for 2 decades and then took a 6 year break the ethos is different and her perspective spoke to this vet. I just started back blogging and i may have to implement these stratagies as my lifestyle is different from my past days in the space!
This was a great video! Thank you so much for sharing this. It was very inspiring. Katie,I am so glad to hear you’re not on social media. Very refreshing to know you can make money blogging without having to be on social media. Lisa, I just signed up for your blogging master class! I have wanted to start a blog for so many years. I thought about it and procrastinated and I really don’t know why!
I was born a natural healer. It started off with children and gradually adults approached me for consultation and guidance. Today my clients are either doctors, counselors or have Reiki healing practices. After doing this for over 12 years I now feel comfortable with starting a UA-cam channel. What you offer is so inspiring because we all have an innate connection with one another. Unfortunately, people feel so isolated today! So my point is that you are contributing to the health of our society! Watching you two just feels good! 🙏🙏🙏
Thank you!
This was very encouraging! Thank you!
You are welcome!
The personal aspect is part of why I watched. Just cooking, cleaning, and projects make it seem like just being taught something.
I'm glad I finally decided to watch this video. I've been so discouraged about my candle business because I haven't been able to get online orders. I do so well with in person, though, but I definitely need to hold myself more accountable. I need to do the work. It's really difficult while working full time, but if yall did it, so can I.
Glad it was helpful!
Loved this episode! I had a dream way back in 2012 to start a lifestyle blog. So good to hear it’s still relevant and that I can continue to dream about that option. YouTubing always felt way too personal to consider. Thanks for sharing!
Glad to hear it was an encouragement for you!
Haha…sorry! 😬 Running into you at the grocery store years ago and apple orchard recently! That’s me! But enjoyed your book signing at the bookstore! 😁 I’m sure it does get old being recognized out and about all the time.
Thanks for your gracious interactions, nonetheless!
I found your channel because of your blogging videos on UA-cam probably back in 2021…Maybe or 2019! I can’t even remember.
Lisa, this was such a wonderful interview! Thank you so much for sharing and for the great questions! I’m so happy you and Katie talked about being anonymous and private - I feel like when I started, I wanted to build a personal brand and be the face of the company - but this time around - as I’m ready to get back into entrepreneurship, I would love to hide behind a logo and keep my identity private for the most part. This is something that I’m still playing around with in my head and you’re right - it sounds so intriguing. Thanks again for such a wonderful convo! You inspire me! ❤️🙏🏼
So glad it was helpful!
Such a good conversation!.. the mindset shift between a diary versus a catalog collection was a big ah-ha moment. .. I started a blog years ago.. maybe I should pick it back up 🎉
This was great thank you! You’re a very good interviewer! Thank you both for sharing. A lot of it resonated with me.
Thanks for watching!
The harder I work the luckier I get. 😉
I started a blog in 2022 and WISH I had started sooner. I was days away from applying to mediavine but then the recent google updates drastically cut my views. I still made a few hundred dollars a month but it’s been demotivating. I’m still pushing towards the goal. You’ve been an inspiration to me for years!
keep going!
Love this conversation! I started my blog very niche and in my home country language (Dutch, I live in Belgium). About homeschooling autism. I do yield out with more broad topics that still ‘fit’ the niche like crafts or kid activities sometimes. I have no knowledge, apart from your free masterclass Lisa and I just went full on in. 2 blogposts every single week and I have not missed one for 6 months. I JUST had my first post take off. The hard work is what pays off definitely! I had a friend start the same month as I did, but she has not been consistent at all and she has no views on her blog even though she had a bigger network to start with
Thanks for sharing your journey...consistency really is key!!
Love love love this topic. I feel encouraged to keep growing my blog for the first time in a LONG time. Please keep sharing more on blogging/youtube/entrepreneurship!
The difference between the success or that failure is if your whole heart is in it or not! That's what I have found at least.
Very eye openning. Lisa, you are quietly the best motivator for moms!
Thank you so much!
Thank you for this video! I started blogging this year for many of the same reasons as you two. This is encouraging and helpful!
Glad to hear you are encouraged!!
Great points ❤ My target audience is “vlog” instead of “blog” consumers.
Thank you so much to both of you for sharing this. I really needed this type of encouragement today. ❤
So glad!
Thanks for this Lisa. I joined your Blogging class and haven’t started it yet. This was a great discussion and motivation
Glad it was helpful!
I’m very curious. My husband was our only income as I homeschooled etc and he then broke his wrists from doing what he does at work (but wasn’t during work hours so he is not getting work comp) to help someone, and we now have no income. It’s been very frustrating, kind of scary, and I told my husband I need to go get a job. He said absolutely not. He doesn’t want to change how we have our home set up. And he is also correct that Any job outside of our home will just pay for daycare. ( I’m also my husbands caretaker as he cannot use his arms. It’s taking a long time with healing and disability has not kicked in. I’ll be looking into this more.
(Had a yard sale, been selling random things too..running out of ideas!)
I'm so sorry to hear that, I'm sure that it is a very difficult time. Blogging is not a quick fix for income but it can be a long term one. I do have an episode on here about two sisters who started an in home bakery ....you may find some encouragement or an idea from them.
Oh I’m so excited for this ! Currently working towards this (without social media ) so this made my day.
I'm so glad!
Really enjoyed this interview - thank you. Please do more of these videos ❤ I could listen to them all day 😅
This was so beneficial. I dropped my blog and podcast a few years ago because I was too focused on perfection and it sucked all my time to put up a single post a week. I also thought of it too much as a diary, which was exhausting and limiting. I'm considering restarting something now!
Fantastic podcast!!! Absolutely love it!! Thank you ladies 😊
Oh so good. Making cookies while listening to this. So good. Thanks for all the nuggets! xo
Love this conversation! I could binge watch/ listen this type of stuff all day long 😅
I'm going to listen to this this morning while getting ready for the day. My husband and I just started a business where we sell natural products that we make for our own family. Our desire is to make this our only income so we need all the tips!!
Wonderful!
Awesome interview and it sure did motivate me - I'm working on my blog as I'm listening. She's living the dream. Hard work to get there but that's what I'm aiming for!
I'm a student of yours and agree a lifestyle blog seems to still work as that's what I have and is doing well. It's fun watching everything grow and about to get my first pay check which is super exciting! The Facebook group is amazing!
While I have an email list it's not something I've taken seriously really need to learn more about that!
Thanks ladies, this was so encouraging. I will be start blogging again!
Wonderful!
Do you update your blogging course regularly? I'm hesitant to purchase because I joined the challenge recently and noticed that the videos were a couple years old. Blogging changes so fast, especially with the new AI integration on Google. Would love to hear from you about this!
I will share about this on an upcoming podcast....
This is so true, AI is my personal assistant on my website. I use him to program, fix site bugs, help me with emails and content, we live ai! Game changer!
This was so helpful!! Thank you for doing this interview!!
Loved this episode! What an encouragement knowing you can be blog famous and nobody will notice you. 😅
Right?!
I love how simple and engaging this video was!
Thank you!
I've been wanting to yake your blog corse for years! I want to start a blog right now, but I don't have a desk top computer, I only have a chromebook, and I think I need word press on a desktop? So that's holding me back. I love the advice from this video! So helpful! ❤
this was everything I needed to hear.
I found you on Instagram and then UA-cam when I wanted a king form of sourdough explanations. Currently working on my own crochet pattern writing business after years of selling just the physical items. This podcast was so helpful!
Thank you, Lisa. This was very informative and helpful!
Glad it was helpful!
I’ve been plugging away on my blog and YT for years and have been through your free course (awesome) and this really encouraged me to keep going. The hard work will pay off one day! 😅🙏
Loved this! Seriously needed this encouragement!!
I'm really happy to hear that.
Just for your information...I found you on youtube and tried your recipes, loved them, and so now I look you up on Google when I need a recipe.😊
Awesome! Thank you!
What kind of income are we talking when you say passive that will support your family??? 120k? 200k?
I believe Lisa is in over 200k range
Wow
I am gathering all the questions from this episode so that I can answer them all in another podcast...
Thank you ladies for this. I'm trying to help my wife get going on this because we really want this kind of lifestyle for her health. Thank you for the encouragement to keep us pressing forward with trying to get her set up, so her health no longer really impedes her capacity to help provide for us.
What is your biggest tip for advertising and getting your name out there?
I received so many questions from this episode that I am going to try to address them all in another podcast.
Yay so excited for this video
This was so good! Now I’m rethinking my strategy here 😂
Very cool interview. I had never known of Katie before.
P.S. I used to have a blog that did way better than my UA-cam videos, but that's because I had my blog for a decade. I wonder if that it part of why Katie does better on her blog too? She established and worked more on promoting it and such?
Love this one!!
What is “tons of money” to you as you referred to your blog income?
Nice question
I am gathering all the questions from this episode so that I can discuss and answer all together in a future podcast
When I search the internet currently, I’m inundated by articles and blogs and pages that are clearly AI generated content. I’m not sure how to separate myself from that? I realize “they’re not your competition” but in the sense that they’re competing google results, yes they are. Thoughts?
I will be sharing answers to the questions from this episode (since I got so many questions) on a future podcast...stay tuned
Lisa, you’re the sole provider of income for your family. Diversity of your income is the most logical bet. Your guest still has her husband’s income as diversity, so she can put more eggs in her blog basket.
I think Lisa does have diversity, cuz she has lots of employees and help from her husband. Or maybe I don’t understand what you’re trying to say
Diversity is having many streams of income as opposed to one or two. We have several streams of income.
I'm looking for something I can do from home. My kids are older, but I still need something flexible as I volunteer at their school and still need to be available. I have had zero luck on any job websites like Indeed. Any suggestions?
Obviously I do blogging, but I have done many episodes with mom entrepreneurs...maybe listening to some of those podcast will give you some ideas...
LOVING this one ❤️❤️❤️
Thank you!
Great episode Lisa!
Thank you!
All right so I found you Lisa back when you started out and I forgot about you for a while and then I got into Sourdough again and I said well I know one lady who makes Sourdough very well so I’ll go back to her and suit she’s doing and there you are. Since then, I’ve been binge watching your channel in my room for a few weeks like literally I have bumped up your income lol I just played the videos all day even if I’m not home. Hahahha I said all that to say I was thinking about a blog, but what I don’t understand is how the hell do you actually make money from it???
Can u tell me. ??
I have a free blogging intro that I can link for young I have shared details over on The Simple Farmhouse Life podcast and UA-cam channel..farmhouseonboone.teachable.com/p/create-your-blog-dream-ft
I wish so badly that I could start something like this…but I feel that I’m not talented enough. I’m a teacher and mom of two wanting to dive headfirst into homesteading. Everything I do is from someone else..from curriculum to recipes to chicken maintenance. How do you produce content without feeling like a thief?
I am going to try and address all these questions on an upcoming podcast
My question is what happens when dad is no longer needed to babysit? So many UA-cam women talk about bringing their husbands home to help and they are helpful... However, a man is made to work. Since your husband doesn't play a huge part in the business although "its both your business" I guess, what happens to the relationship, how do you work together without the other feeling like they are the boss or vice versa? If you care to share one day, this is important for moms doing what you do who "want to bring their husbands home." But ... To what? Divorce? I'm thinking of another tuber who "brought her hubby home" in 2012 and...kids got big and my guess, dad was on the side lines and bored. They are no longer together. How do you work this out so marriage is stronger not weaker?
I can't speak to others but my husband is a huge part of the business behind the scenes. Folks forget that most of our life is lived off the camera.
This was really interesting. I'd love to know how much your guests have had to invest financially before they started to make a profit. Also, I understand why recipe blogs are still getting high views but are there other topics still getting the same?
I am going to address all the questions from this episode in another podcast soon.
How do you build an email list?
I'm gathering questions from this episode to address in a future podcast.
Where exactly is the money coming from when creating a blog?
Advertisements and sponsored posts.
That means a blog would be profitable only for a U.S. or European market, correct? I’m from a small Latin American country, so I’m thinking it would make more sense to target a U.S. market instead of my home country. Thoughts…?
I am gathering the questions from this episode to answer them all in a future podcast. Stay tuned
I don’t know either women but I’m very interested in this topic. Next time, interviewer, please let the guest answer the question before giving your experience. It was tough to get the guests perspective when the interviewer kept interjecting with, “yea for me…”.. the guest couldn’t get a word in at times
Completely agree. I don’t think the interviewer realizes she’s doing it but there were a few times I could see frustration or surprise on the guests face that she was consistently being interrupted and not being listened too . Otherwise, don’t have guests and just share your own thoughts.
I have shared many times that we have a very very slow internet connection which we have tried every remedy we know of...it results in a delay in the interviews ...often resulting in talking over the guest. We do the best we can.
Why go back and fix or update old content? I don’t understand. Why not focus on what’s next, what’s new?
I am gathering questions from this episode so that I can answer them all in another podcast....
My Gramms used to tell me that she thought I'd be so good at blogging... it's something I've always entertained in the back of my mind, especially since she passed away. She was a HUGE influence in my life and was always my biggest cheerleader. I'm that person who thinks it all needs to be perfect before I start 🫣. And I tend to chicken out after being stuck deciding on a logo or something so trivial. With the economy the way it is right now, my family is struggling... is it possible to start a blog with basically $0 to invest?! I'd love to make it happen for my family, to take some pressure off my husband and to allow me to continue being a stay-at-home, homeschooling momma.
You have to pay for a website host
Hosting is around $10/mo? I guess I mean substantial investment like hundreds to thousands to be successful.
You can surely start without a huge starting capital. Only for hosting and domain name. Go for it!
Loved this episode! I had a dream way back in 2012 to start a lifestyle blog. So good to hear it’s still relevant and that I can continue to dream about that option. YouTubing always felt way too personal to consider. Thanks for sharing!