How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster

Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.
Episode Highlights:
[01:33] Unpacking the Red Thread Method
[05:27] How to Find Your Brand’s Red Thread
[17:12] How to Tackle Differentiation
[20:03] Reinforcing Your Core Story
[21:20] How to Build Buy-In
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Learn more about Skyword and what's most relevant in enterprise content marketing at www.skyword.com.