Volkswagen Beetle 2011 Super Bowl XLV television commercial
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- Опубліковано 22 жов 2024
- Volkswagen will run two new ads during the Super Bowl Sunday broadcast on American television.
Volkswagen of America will pay dearly to air two 30-second spots - one for the all-new North American Passat model and one for the 2012 Beetle - which will run during the second and fourth quarters of the game.
The Passat commercial features a Star Wars theme and was produced with the help of Lucasfilm Ltd., George Lucas' production company. The visuals are accompanied by the well-known "Imperial March" music by film composer John Williams. The ad shows a child dressed as Darth Vader summoning the "Force" upon discovering a Passat in the driveway.
The other spot for the all-new 2012 VW Beetle features a CGI-generated black beetle who reigns supreme in the forest. The soundtrack includes a new rendition of the famed rock song "Black Betty" by Jon Spencer and the Blues Explosion.
The ads are the work of Volkswagen of America's agency Deutsch L.A. Inc.
The Super Bowl takes place on Sunday February 6th. - Авто та транспорт
this was one of my favorite commercials during the superbowl
This was absolutely my favorite Super Bowl ad from last night. I can't believe all of the others are getting such buzz - this one was SO clever and engaging. I couldn't turn away!
Dear Volkswagen, after retiring my B5 passat, I've purchased a Black TDI beetle and just went to get groceries with it. I have to talk a small highway with curvy on/off ramps, and I started singing this song. Thanks to your marketing team and this commercial, I know need access to this song at all times in my New Beetle.
Yours truly, A Volkswagen Enthusiast
Nemo's First Mate
6 months ago I researched the 2012 NB's. I am the proud and very happy owner of a 2001 NB 1.8 turbo. Although I have the utmost love in the world for Volkswagen I can't help but to think Porsche had a hand in the design. The 2012's are aimed more towards men due to feedback reporting men do not want to drive the NB's. I, however am estatic over the unveiling of the new NB. I can't wait!!!
I love it!! The best commercial ever.
Me too Mark!! How you been over the last decade pal?
Best thing ever got this commercial to watch this video!!!
@DavidMarkavich
The song is called "Black Betty". Original is by a Blues singer named Leadbelly, sung in the 1940s. (it's on YT). In the 70s it was remade by a band called Ram Jam with the added guitar riffs and drums (original was pretty much just vocals). A cover in a more hillbilly style by Spiderbait was apparently used in the Dukes of Hazzard film. Tom Jones did a version of the song too. But the version used in this commercial is a cover of Ram Jam's version, done by The Vines.
such a cute little beetle! I love this one
Ah nostalgia
Fantastic!
All-time fave!
Hahaha I love his stripes and when he takes the corners
Me too John! Hope youre doing good these days buddy
this is the best commercial ever made.
The best comercial in the history of VW.. (y)
Bumblebee was better.
Made me want one!
Best Super Bowl Commercial!!!!
My absolute favourite beetle model xD
this is mi FAVORITE comercial EVER. its so cute and funny. all i can say is tht... I LOVE IT!!!!!!!!!!!!!!!!!!
FYI - Black Betty was not originally by Spiderbait OR Ram Jam... it was originally recorded in 1933 by the blues singer Iron Head, just thought I would clear that up.
Best commercial ever!
Wieder ein cooler Clip!
I cant wait to see it this Beetle!!!
THAT IS SO AWESOME!
i normaly hate car commercials with a passsion but omfg this one is awsome XD
13 years later, do you still enjoy this commercial?
@@adv9412 lol totally forgot it existed but yeah after rewatching it,, i still enjoy it.
Best commercial of all time
love the slo motion bits :3
Cute commercial but my heart belongs to the older beetle like Herbie on Love Bug. The new beetle has lost its buggy look.
Yeah, I agree.
The new one is ok but I still like the old beetle better.
It seems like they only really cared about the name and not so much what made the old one so iconic.
@macbeasty actually it depends on what circuit people are racing in. There's a reason that AWD cars lead the way in WRC racing.
As far as I'm concerned, I'm glad I have two of the older "New Beetles" but the verdict's still "out" re the new body style. Whatever the case, this commercial was still awesome!
The song is Black Betty - Ram Jam
Going retro back 40 years with that body, this is going to be sick.
i love it! that beetle is sooo cute! and the music is awesome too* make me think of when I was driving my vw sunbug back in the day*
cutest beetle ever.. with its little racing stripe lol
this is the coolest commercial! makes me want to buy a beetle. great marketing
Looks like the new beetle will have more classic-style fenders.
:o this is my fave commercial ever yet
This was a cool commercial for a car, loved it :)
That beetle can run!
Best commercial I've seen :-)
awesome a great ad definitely a favourite
i love this commercial!!!!
my fav !! wow this is just awesome!!!
@theothertrainee Commercial is currently airing in full. Watch for it on major stations. The car is actually quite awesome. =)
DAMN look at that Beetle go!!! he skidded that track like there's no tomorrow
hahaha he drifted...that was awesome
So I had to watch a Citroen ad to watch this Volkswagen ad?!
Michael Seibert i had to watch an Isuzu ad to watch the VW ad
The best commercial. Just wowwwwwwooowww
best commercial ever!
best commercial ever. go black beetle!
best commercial in the super bowl in my opinion.
Woo woo so now it looks like the N\Classic-Beetle and New-Beetle have met, and had a glorious offspring. So excited, now if VWoA would improve their Customer Service, they might just be able to sustain a buyer-base.
It's a a new rendition of the famed rock song "Black Betty" by Jon Spencer and the Blues Explosion.
VW of America... You all need to mass produce some little beetles from this commercial, like you did with your "Fast" figurines. They would sell!
Great commercial!
Very creative and well done commercial (call me biased, but I am a VW owner, lol). I love how the beetle makes car sounds!! lol! It "revs" at 0:07 and a makes wheel screetching noise at 0:17 and 0:23, haha! :D Wunderbar!
Soo brilliant! ♥
Awesome video, love it. I want a yellow VW Bug but they don't make them any more. :(
Lol this is our family song XD. We call our black Dodge Journey "Black Betty"
Now I totally understand why I love VW!!!! :)
Love the song
What's it name?
Black betty by jon spencer
I love the original version of Black Betty, but AC/DC does an Awesome version of it :-)
@filiwian The song is Black Betty, by Jon Spencer and the Blues Explosion.
That beetle is so cute!!! And I luv the car :)
That was so spectacular yet do ingenious
Blues Explosion!
!Jon Spencer covering Leadbelly song, "Black Betty" , which was really made famous by Ram Jam in the 70s.
Blues Explosion!!!!!!
i love this! it's my favorite.
VW has 2 of the best commercials. The best Superbowl commecrial ever was for Bud Light and the cat herders (talking around the campfire).
that beetle is BI-WINNING!!
I love dis song
Sooo adorable! Love it :)
I freaking love this!! its funny and clever
It's actually the vines. they were commissioned to rerecord it.
Can't wait to see it!!!!!!!
Hahaha my favorite commercial ever! Look at that beetle haul ass!
epic win for VW
I don't wanna hear any arguments! It's been a good day, epic commercial this is, leave it at that!
There are only TWO requirements in advertising: Do something different, Be remembered. Analytically, this was THE BEST ad....
Now that's a good one!
that's one cool beetle
I like the Beatles too.
lo maximo !!!
Me encanta este anuncio, deberas que que buen ingenio :)
song's called "Black Betty"
Excellent!
Black Betty by RamJam, covered by The Jon Spencer Blues Explosion
I'm going to pick up one of them bugs and paint two stripes on it... so cool... xD
gah they need to release the song used in this ad already!
The name song: black betty play by ram jam
Jon Spencer Blues Explosion. Says it right in the description. They only paid for 30 seconds of the song.
It's a surprise comercial from Volkswagen.. Nice and funny.. Haha.. :)
The Jon Spencer Blues Explosion - Black Betty
Nice concept.............................
Ok for real Volkswagen dominated all the superbowl commercials end of story both there commercials were by far the best
This Is SOOO!!! cool!
Song info: Original by African American singer Huddie "Lead Belly" Ledbetter. Popular cover by Ram Jam errorneously credited to Lynard Skynard, re introduced to newer generations in a faster beat by Spiderbite on 2004. You re welcome.
That beetle can run.
@MrAeroHD
nothing wrong with front wheel drive. its a completely different style of driving. in fact it gives you more control if you know what you are doing. thats why rally car drivers all prefer FWD whereas nascar drivers (where the pavement is much more solid) prefer RWD.
@snazzysnert the song's name is black betty, but i don't know whose version this is, and I think there are a lot, because I've downloaded for myself Soil's, and ZZ Top's versions.
Easily the best super bowl commercial.
Ram Jam's"Black Betty"
@sexypro100 RTFM - it's in a description - "black betty" by jon spencer and the blues explosion