Big-Screen Storytelling with CTV

We’re experiencing a creative renaissance in B2B with new formats and platforms to showcase our ingenuity. Lexi Tierney, VP of Customer Success at QuickFrame sits down with Trevor Fellows, EVP of Digital Sales & Partnerships at NBCU and Stuart Schwartzapfel, EVP of Media Partnerships at iSpot to discuss how Connected TV is changing the game when it comes to B2B.
After watching this B2Believe Studio Session, you’ll better understand:
• How Connected TV promises big-screen storytelling with precision targeting for B2B brands
• What B2B brands need to keep in mind when creating campaigns for a CTV audience
• What measurement best practices B2B brands need to be aware of when launching a CTV campaign