Business Storytelling Made Easy | Kelly Parker | TEDxBalchStreet
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- Опубліковано 4 кві 2022
- In this talk, you will learn why stories are an invaluable tool to shape consumers’ mindset, beliefs and behavior. Then, you will learn a simple, 4-step process to create your own stories that connect, persuade, influence and break through the clutter. Kelly D. Parker empowers brands to turn followers into devoted fans with the power of storytelling. Her consulting firm teaches marketing teams and corporate professionals how to create memorable messages that effectively communicate the unique value of their products and company.
A marketing professional trained at global enterprises such as Sherwin-Williams and American Greetings, Kelly believes that a simple, well-told story can raise profits, reshape culture, and revive a brand’s reputation.
A sought after keynote speaker for more than 15 years, Kelly’s presentations and trainings mix motivation with instruction and offer streamlined systems and frameworks that equip attendees to quickly apply the techniques they learn.
A wife and mom of three, Kelly enjoys Netflix binges and some good old peace and quiet in her free time, along with a good book. Learn more about her at kellydparker.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
01:16 📚 Stories are powerful tools for marketing and leadership, making messages memorable and influential.
01:42 🧠 Stories synchronize brainwaves of storyteller and listener, creating a strong connection.
02:24 🏥 Stories influence behavior, especially in contexts like healthcare, where relatable characters inspire change.
03:31 🎯 Understand your audience's problem and pursuit before telling a story to ensure relevance.
06:44 🎨 Paint a vivid picture with specific details to help the audience relate and remember.
11:12 💍 Stories make proposals appealing and timely, building trust and credibility before asking for commitment.
Thank you AI
Of all the videos I watched about storytelling in business, this is the best, in my opinion. Thank you, Kelly!
Just listened to this clip and I was blown away at how much value Ms Parker just shared for free. Thank you so much for sharing your gift!
I will use this to fuel me as I begin my journey of business storytelling.
Beautiful and inspiring. Thank you!
This was a REALLY great presentation. So many clients feel this is an intangible thing and it can be difficult to be as concise as she was when going into such depth on the topic, from structure and intended outcome through to the psychology of people. Really great job, Kelly! :-)
3:33 Understand problem of Audience;
Pursuit - Where they want to be
Listen before Speaking.
Paint them a Picture,
I am a Christian story teller and your video popped up as I was looking to cultivate my gift.
Hello. I would love to connect with you to get some the grace you have as you have gone ahead as christain story teller
This was wonderful! Really well executed, and honestly, I think EVERYONE should learn the art of storytelling. Just simply for life.
This woman is amazing!!
This had great impact! I love the art of story telling, but see myself needing to be better with this. Thanks Ms. Kelly for inspiring me to do better with story telling.
I used this presentation for school to show a good example of business presentations. Good job
this girl is next level for sure. So fluent so intense so clear. WOw
That was so perfect! The way you broke down how to tell a story then followed it up with examples - it was seamless and brilliant!! Yes sis!!!!
Thank you, we keep telling our stories.
Thanks Kelly for this, I'm doing a technical presentation at a job interview this week and you've put me in touch with my own storyteller
Wow l hope you achieve the job
This was so, so good!! So inspiring and helpful! Thank you, Ms. Parker!
I literally joined the clapping after. Really nice presentation (with the stories she adopted while telling us how to write ours)
I've been on youtube the whole day trying to get examples of these stories in a business context and NOTHNG. No of them are making this relatable.
One of the best Ted talks I've ever watched. Thank you kelly
Thank you, Kelly, for sharing the new insights on storytelling. Appreciate it.
I was so inspired by your story and energy
this woman is amazing, i been trying to look for a woman that inspire me as much as David Goggins does and she did it! Blessing to her!
A great job of illuminating and illustrating, WOW. Thank you.
Kelly, Kelly, Kelly! This is awesome and I’m so proud of you and to know you! I’m so inspired by you especially because I know that you’re truly a good person that practices what you teach. To God be the glory and may his favor continue to guide you and bless your family!
Oh my goodness! Eve, thank you so much! I really do appreciate your kind words. ❤
love how you support her!
This is a brilliant talk!
Really amazing talk 🎉 do more please 🙏🏾
Wonderful! If company meetings had more of everything you said they would be sooo much more engaging and effective.
Wow, you are POWERFUL! Loved the talk!
Thank you Kelly❤ I have been looking for who to break it down like this😊 ❤
This is super expressive. Thank you, Kelly Panker
Love it❤
Very true it's in giving that we receive.
This was compelling. Great content and delivery!
just brilliant, you're amazing!
Thank you, Kelly.
This is beautiful!
Great Job!!
This is a brilliant talk
Very good content. Thank you Kelly
You just kindly slapped my face and gave me the answer about how and why I lost a sale that in my mind was supposed to be an easy one. Thanks for sharing!
Great topic
This is so so so damn good I am already coming up with my problem solution story feelings for my business
This was amazing. Thank you
So good!
Great talk!
Obrigado pela incrível História!
This was amazing!
What a greats storyteller she is 🙏👍
Fantastic! Thank you
Great job!!!!😊
Great! Thank you
This was amazing
👏🏾 👏🏾 👏🏾
Powerful words.
Excellent Video.
Pretty good ! Thanks !
Excellent Kelly!
❤
Loved it
Great !
This is exactly what i need. Thank u
Ps it speaks right to me cuz my names jacky. U got me thank u
👏🏽 👏🏽 bravo
🔥🔥🔥
Amei
The profound knowledge in this content is captivating. A book with akin insights led to significant personal growth. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
I like this lady. She's dope. Knows her advertising.
Could someone please tell me, where is she from? I liker her accent and the way she speaks
👏
Problem with these messages , they really don't provide and real new ideas. We realize we need to know our audience and problem to create the story. What if you can't find that out?
Great. Though sounds likes you're reading a script.a little walk around, pauses and breathing inbetween sentences would have sounded more confidence and convincing. Keep moving girl!
Ramona the pest !!
How was that TED talk worthy?
It's a shame - Practise what you preach - didn't make it's way here