How to Architect Full Funnel Campaigns

LinkedIn’s own Rachel Rickles, Senior Manager, Content Solutions for Global Strategic Accounts sits down with Andrew Seidman, COO, Co-Founder at DRA, and Emma Cowdray, Head of Strategic Projects at WIRED Consulting to discuss how building a brand and generating demand work together in the digital age, which is crucial for any business hoping to succeed in today's competitive world.
After watching this B2Believe Studio Session, you’ll better understand:
◦ How you can architect full funnel campaigns that not only generate demand, but reinforce your brand message consistently across all touch points
◦ How you can ensure transparency and a cohesive brand experience from start to finish
◦ What campaign performance metrics to track and measure